--- title: "Shippo vs ShipStation: Which is more popular by branded search?" description: "Which is more popular in search, Shippo or ShipStation? Compare estimated monthly branded-search demand and Share of Search inside the Shipping label platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/shipping-label-platforms/compare/shippo-vs-shipstation" publisher: "Brandwave" --- # Shippo vs ShipStation: Which is more popular by branded search? Which is more popular in search, Shippo or ShipStation? Compare estimated monthly branded-search demand and Share of Search inside the Shipping label platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Shippo and ShipStation - **Competitive set**: Shipping label platforms - **Market**: Global - **Month measured**: Aug 2026 - **Shippo Share of Search**: 57.8% - **ShipStation Share of Search**: 20.1% ## Which is more popular in search, Shippo or ShipStation? - In August 2026, Shippo had more branded searches than ShipStation among shipping label platforms worldwide. Shippo was estimated to have 216K branded searches compared to ShipStation’s 75K, and held a 57.8% Share of Search versus ShipStation’s 20.1%. - Shippo was ahead of ShipStation in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Shippo’s estimated Share of Search among shipping label platforms worldwide moved from 47.1% to 57.8%, and its estimated monthly branded searches moved from 178K to 216K. - Across the 11 months ending August 2026, ShipStation’s estimated Share of Search among shipping label platforms worldwide moved from 29.2% to 20.1%, and its estimated monthly branded searches moved from 111K to 75K. ## How did search popularity change for shipping label platforms worldwide in August 2026? - In August 2026, Shippo gained estimated Share of Search among shipping label platforms worldwide, from 54.6% to 57.8%. - In August 2026, ShipStation lost estimated Share of Search among shipping label platforms worldwide, from 23.1% to 20.1%. ## Month by month | Month | Shippo estimated searches | Shippo Share of Search | Shippo rank | ShipStation estimated searches | ShipStation Share of Search | ShipStation rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 178K | 47.1% | 1 | 111K | 29.2% | 2 | | Nov 2025 | 179K | 50% | 1 | 91.8K | 25.7% | 2 | | Dec 2025 | 218K | 52.7% | 1 | 90.7K | 22% | 2 | | Jan 2026 | 179K | 48.9% | 1 | 90.7K | 24.8% | 2 | | Feb 2026 | 178K | 49.6% | 1 | 90.6K | 25.2% | 2 | | Mar 2026 | 218K | 53.3% | 1 | 94.1K | 23.1% | 2 | | Apr 2026 | 215K | 51.2% | 1 | 103K | 24.4% | 2 | | May 2026 | 215K | 53.2% | 1 | 98.6K | 24.4% | 2 | | Jun 2026 | 215K | 54.3% | 1 | 90.7K | 22.9% | 2 | | Jul 2026 | 215K | 54.6% | 1 | 90.9K | 23.1% | 2 | | Aug 2026 | 216K | 57.8% | 1 | 75K | 20.1% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Shippo’s and ShipStation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Shippo**: Measured on the search terms “goshippo”, “shippo” and “shippo shipping”, summed into one figure. - **ShipStation**: Measured on the search terms “shipstation” and “shipstation shipping calculator”, summed into one figure. - [Shippo profile](/demand/global-en/brands/shippo) - [ShipStation profile](/demand/global-en/brands/shipstation) - [All shipping label platforms worldwide](/demand/global-en/categories/shipping-label-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Shippo or ShipStation? In August 2026, Shippo had more branded searches than ShipStation among shipping label platforms worldwide. Shippo was estimated to have 216K branded searches compared to ShipStation’s 75K, and held a 57.8% Share of Search versus ShipStation’s 20.1%. ## Cite this page Brandwave. "Shippo vs ShipStation: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/shipping-label-platforms/compare/shippo-vs-shipstation This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/shipping-label-platforms/compare/shippo-vs-shipstation. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.