---
title: "Shipping label platforms: Which brands are most popular in search?"
description: "Compare the platforms used to buy and print shipping labels. Share of Search among Shippo, ShipStation, Pirate Ship, EasyPost and Stamps.com, the shipping label platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/shipping-label-platforms"
publisher: "Brandwave"
---

# Shipping label platforms: Which brands are most popular in search?

Compare the platforms used to buy and print shipping labels. Share of Search among Shippo, ShipStation, Pirate Ship, EasyPost and Stamps.com, the shipping label platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Shipping label platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Shippo, 57.8%

## Which brand is most popular in search among shipping label platforms worldwide?

- In August 2026, Shippo was the most searched among shipping label platforms worldwide, with an estimated 216K branded searches and 57.8% estimated Share of Search within this set.
- ShipStation is in 2nd place, 37.7 percentage points behind at 20.1% Share of Search.
- Across the 11 months ending August 2026, Shippo’s estimated Share of Search among shipping label platforms worldwide increased from 47.1% to 57.8%.
- Across the 11 months ending August 2026, ShipStation’s estimated Share of Search among shipping label platforms worldwide decreased from 29.2% to 20.1%.
- Across the 11 months ending August 2026, Pirate Ship’s estimated Share of Search among shipping label platforms worldwide increased from 7.8% to 8.8%.
- Across the 11 months ending August 2026, EasyPost’s estimated Share of Search among shipping label platforms worldwide decreased from 8.7% to 7.3%.
- Across the 11 months ending August 2026, Stamps.com’s estimated Share of Search among shipping label platforms worldwide decreased from 7.2% to 6%.
- Across the 11 months ending August 2026, Pirate Ship’s estimated Share of Search among shipping label platforms worldwide peaked at 9.2% in November 2025 and was lowest at 7.4% in March 2026.
- Across the 11 months ending August 2026, EasyPost’s estimated Share of Search among shipping label platforms worldwide peaked at 9% in January 2026 and was lowest at 6.6% in December 2025.
- Across the 11 months ending August 2026, Stamps.com’s estimated Share of Search among shipping label platforms worldwide peaked at 9.8% in December 2025 and was lowest at 5.6% in July 2026.
- Across the 11 months ending August 2026, Pirate Ship rose from 4th to 3rd among shipping label platforms worldwide.
- Across the 11 months ending August 2026, EasyPost fell from 3rd to 4th among shipping label platforms worldwide.

## Compare search popularity between leading brands

- [Shippo vs ShipStation: compare search popularity](/demand/global-en/compare/shippo-vs-shipstation): 57.8% against 20.1% Share of Search.
- [Shippo vs Pirate Ship: compare search popularity](/demand/global-en/compare/pirate-ship-vs-shippo): 57.8% against 8.8% Share of Search.
- [Shippo vs EasyPost: compare search popularity](/demand/global-en/compare/easypost-vs-shippo): 57.8% against 7.3% Share of Search.
- [Shippo vs Stamps.com: compare search popularity](/demand/global-en/compare/shippo-vs-stamps-com): 57.8% against 6% Share of Search.
- [ShipStation vs Pirate Ship: compare search popularity](/demand/global-en/compare/pirate-ship-vs-shipstation): 20.1% against 8.8% Share of Search.
- [ShipStation vs EasyPost: compare search popularity](/demand/global-en/compare/easypost-vs-shipstation): 20.1% against 7.3% Share of Search.
- [ShipStation vs Stamps.com: compare search popularity](/demand/global-en/compare/shipstation-vs-stamps-com): 20.1% against 6% Share of Search.
- [Pirate Ship vs EasyPost: compare search popularity](/demand/global-en/compare/easypost-vs-pirate-ship): 8.8% against 7.3% Share of Search.
- [Pirate Ship vs Stamps.com: compare search popularity](/demand/global-en/compare/pirate-ship-vs-stamps-com): 8.8% against 6% Share of Search.
- [EasyPost vs Stamps.com: compare search popularity](/demand/global-en/compare/easypost-vs-stamps-com): 7.3% against 6% Share of Search.

## How did search popularity change for shipping label platforms worldwide in August 2026?

- In August 2026, Shippo gained estimated Share of Search among shipping label platforms worldwide, from 54.6% to 57.8%.
- In August 2026, ShipStation lost estimated Share of Search among shipping label platforms worldwide, from 23.1% to 20.1%.
- In August 2026, EasyPost lost estimated Share of Search among shipping label platforms worldwide, from 8.4% to 7.3%.
- Pirate Ship’s estimated Share of Search among shipping label platforms worldwide has gained ground for 3 months in a row, from 7.5% to 8.8% in August 2026.
- Estimated monthly branded searches for Stamps.com worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Shippo | 57.8% | 216K | +0.2% | Shippo |
| 2 | ShipStation | 20.1% | 75K | -17.5% | ShipStation |
| 3 | Pirate Ship | 8.8% | 32.9K | 0.0% | Pirate Ship |
| 4 | EasyPost | 7.3% | 27.1K | -18.1% | EasyPost |
| 5 | Stamps.com | 6% | 22.2K | 0.0% | Stamps.com |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Shippo | 178K | 47.1% | 1 |
| Oct 2025 | ShipStation | 111K | 29.2% | 2 |
| Oct 2025 | EasyPost | 33.1K | 8.7% | 3 |
| Oct 2025 | Pirate Ship | 29.6K | 7.8% | 4 |
| Oct 2025 | Stamps.com | 27.1K | 7.2% | 5 |
| Nov 2025 | Shippo | 179K | 50% | 1 |
| Nov 2025 | ShipStation | 91.8K | 25.7% | 2 |
| Nov 2025 | Pirate Ship | 32.9K | 9.2% | 3 |
| Nov 2025 | EasyPost | 27.1K | 7.6% | 4 |
| Nov 2025 | Stamps.com | 27.1K | 7.6% | 5 |
| Dec 2025 | Shippo | 218K | 52.7% | 1 |
| Dec 2025 | ShipStation | 90.7K | 22% | 2 |
| Dec 2025 | Stamps.com | 40.5K | 9.8% | 3 |
| Dec 2025 | Pirate Ship | 37K | 9% | 4 |
| Dec 2025 | EasyPost | 27.1K | 6.6% | 5 |
| Jan 2026 | Shippo | 179K | 48.9% | 1 |
| Jan 2026 | ShipStation | 90.7K | 24.8% | 2 |
| Jan 2026 | EasyPost | 33.1K | 9% | 3 |
| Jan 2026 | Stamps.com | 33.1K | 9% | 4 |
| Jan 2026 | Pirate Ship | 30.2K | 8.3% | 5 |
| Feb 2026 | Shippo | 178K | 49.6% | 1 |
| Feb 2026 | ShipStation | 90.6K | 25.2% | 2 |
| Feb 2026 | Stamps.com | 33.1K | 9.2% | 3 |
| Feb 2026 | Pirate Ship | 30.2K | 8.4% | 4 |
| Feb 2026 | EasyPost | 27.1K | 7.5% | 5 |
| Mar 2026 | Shippo | 218K | 53.3% | 1 |
| Mar 2026 | ShipStation | 94.1K | 23.1% | 2 |
| Mar 2026 | EasyPost | 33.1K | 8.1% | 3 |
| Mar 2026 | Stamps.com | 33.1K | 8.1% | 4 |
| Mar 2026 | Pirate Ship | 30.2K | 7.4% | 5 |
| Apr 2026 | Shippo | 215K | 51.2% | 1 |
| Apr 2026 | ShipStation | 103K | 24.4% | 2 |
| Apr 2026 | Pirate Ship | 36.2K | 8.6% | 3 |
| Apr 2026 | EasyPost | 33.1K | 7.9% | 4 |
| Apr 2026 | Stamps.com | 33.1K | 7.9% | 5 |
| May 2026 | Shippo | 215K | 53.2% | 1 |
| May 2026 | ShipStation | 98.6K | 24.4% | 2 |
| May 2026 | EasyPost | 33.1K | 8.2% | 3 |
| May 2026 | Pirate Ship | 30.2K | 7.5% | 4 |
| May 2026 | Stamps.com | 27.1K | 6.7% | 5 |
| Jun 2026 | Shippo | 215K | 54.3% | 1 |
| Jun 2026 | ShipStation | 90.7K | 22.9% | 2 |
| Jun 2026 | EasyPost | 33.1K | 8.4% | 3 |
| Jun 2026 | Pirate Ship | 30.2K | 7.6% | 4 |
| Jun 2026 | Stamps.com | 27.1K | 6.8% | 5 |
| Jul 2026 | Shippo | 215K | 54.6% | 1 |
| Jul 2026 | ShipStation | 90.9K | 23.1% | 2 |
| Jul 2026 | EasyPost | 33.1K | 8.4% | 3 |
| Jul 2026 | Pirate Ship | 32.9K | 8.3% | 4 |
| Jul 2026 | Stamps.com | 22.2K | 5.6% | 5 |
| Aug 2026 | Shippo | 216K | 57.8% | 1 |
| Aug 2026 | ShipStation | 75K | 20.1% | 2 |
| Aug 2026 | Pirate Ship | 32.9K | 8.8% | 3 |
| Aug 2026 | EasyPost | 27.1K | 7.3% | 4 |
| Aug 2026 | Stamps.com | 22.2K | 6% | 5 |
| Sep 2026 | EasyPost | — | — | — |
| Sep 2026 | Pirate Ship | — | — | — |
| Sep 2026 | Shippo | — | — | — |
| Sep 2026 | ShipStation | — | — | — |
| Sep 2026 | Stamps.com | — | — | — |

## What is being compared

- **EasyPost**: Measured on the search term “easypost”.
- **Pirate Ship**: Measured on the search terms “pirate ship shipping” and “pirateship.com”, summed into one figure.
- **Shippo**: Measured on the search terms “goshippo”, “shippo” and “shippo shipping”, summed into one figure.
- **ShipStation**: Measured on the search terms “shipstation” and “shipstation shipping calculator”, summed into one figure.
- **Stamps.com**: Measured on the search term “stamps.com”.

- [EasyPost](/demand/global-en/brands/easypost)
- [Pirate Ship](/demand/global-en/brands/pirate-ship)
- [Shippo](/demand/global-en/brands/shippo)
- [ShipStation](/demand/global-en/brands/shipstation)
- [Stamps.com](/demand/global-en/brands/stamps-com)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among shipping label platforms worldwide?

In August 2026, Shippo was the most searched among shipping label platforms worldwide, with an estimated 216K branded searches and 57.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Shipping label platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/shipping-label-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/shipping-label-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.