--- title: "Shelving: Which brands are most popular in search?" description: "Compare the shelving people buy. Share of Search among IKEA, FlexiSpot, Songmics, Keter, ClosetMaid and Whitmor, the shelving Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/shelving" publisher: "Brandwave" --- # Shelving: Which brands are most popular in search? Compare the shelving people buy. Share of Search among IKEA, FlexiSpot, Songmics, Keter, ClosetMaid and Whitmor, the shelving Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Shelving - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: IKEA, 99.1% ## Which brand is most popular in search among shelving worldwide? - In August 2026, IKEA was the most searched among shelving worldwide, with an estimated 55.6M branded searches and 99.1% estimated Share of Search within this set. - FlexiSpot is in 2nd place, 98.5 percentage points behind at 0.55% Share of Search. - Across the 11 months ending August 2026, IKEA, FlexiSpot, Songmics, Keter, ClosetMaid and Whitmor held steady: their estimated Share of Search among shelving worldwide each moved less than 0.5 percentage points. ## How did search popularity change for shelving worldwide in August 2026? - In August 2026, Songmics rose from 4th to 3rd among shelving worldwide. - In August 2026, Keter fell from 3rd to 4th among shelving worldwide. - Estimated monthly branded searches for FlexiSpot worldwide rose 25.9% over 11 measured months, from 246K to 310K in August 2026. - Estimated monthly branded searches for ClosetMaid worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | IKEA | 99.1% | 55.6M | +22.2% | IKEA New Zealand Limited | | 2 | FlexiSpot | 0.55% | 310K | +4.0% | FlexiSpot | | 3 | Songmics | 0.16% | 90.5K | +22.3% | Songmics | | 4 | Keter | 0.13% | 74K | 0.0% | Keter | | 5 | ClosetMaid | 0.06% | 33.1K | +22.1% | ClosetMaid | | 6 | Whitmor | 0.03% | 18.1K | +22.3% | Whitmor | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | IKEA | 55.6M | 99.2% | 1 | | Oct 2025 | FlexiSpot | 246K | 0.44% | 2 | | Oct 2025 | Songmics | 74K | 0.13% | 3 | | Oct 2025 | Keter | 60.5K | 0.11% | 4 | | Oct 2025 | ClosetMaid | 27.1K | 0.05% | 5 | | Oct 2025 | Whitmor | 18.1K | 0.03% | 6 | | Nov 2025 | IKEA | 55.6M | 99% | 1 | | Nov 2025 | FlexiSpot | 357K | 0.64% | 2 | | Nov 2025 | Songmics | 90.5K | 0.16% | 3 | | Nov 2025 | Keter | 60.5K | 0.11% | 4 | | Nov 2025 | ClosetMaid | 27.1K | 0.05% | 5 | | Nov 2025 | Whitmor | 14.8K | 0.03% | 6 | | Dec 2025 | IKEA | 55.6M | 99.1% | 1 | | Dec 2025 | FlexiSpot | 307K | 0.55% | 2 | | Dec 2025 | Songmics | 90.5K | 0.16% | 3 | | Dec 2025 | Keter | 49.5K | 0.09% | 4 | | Dec 2025 | ClosetMaid | 27.1K | 0.05% | 5 | | Dec 2025 | Whitmor | 14.8K | 0.03% | 6 | | Jan 2026 | IKEA | 55.6M | 99.1% | 1 | | Jan 2026 | FlexiSpot | 309K | 0.55% | 2 | | Jan 2026 | Songmics | 90.5K | 0.16% | 3 | | Jan 2026 | Keter | 60.5K | 0.11% | 4 | | Jan 2026 | ClosetMaid | 33.1K | 0.06% | 5 | | Jan 2026 | Whitmor | 14.8K | 0.03% | 6 | | Feb 2026 | IKEA | 45.5M | 99.1% | 1 | | Feb 2026 | FlexiSpot | 249K | 0.54% | 2 | | Feb 2026 | Songmics | 74K | 0.16% | 3 | | Feb 2026 | Keter | 60.5K | 0.13% | 4 | | Feb 2026 | ClosetMaid | 27.1K | 0.06% | 5 | | Feb 2026 | Whitmor | 14.8K | 0.03% | 6 | | Mar 2026 | IKEA | 45.5M | 99% | 1 | | Mar 2026 | FlexiSpot | 266K | 0.58% | 2 | | Mar 2026 | Keter | 90.5K | 0.2% | 3 | | Mar 2026 | Songmics | 74K | 0.16% | 4 | | Mar 2026 | ClosetMaid | 27.1K | 0.06% | 5 | | Mar 2026 | Whitmor | 18.1K | 0.04% | 6 | | Apr 2026 | IKEA | 45.5M | 98.9% | 1 | | Apr 2026 | FlexiSpot | 266K | 0.58% | 2 | | Apr 2026 | Keter | 110K | 0.24% | 3 | | Apr 2026 | Songmics | 74K | 0.16% | 4 | | Apr 2026 | ClosetMaid | 27.1K | 0.06% | 5 | | Apr 2026 | Whitmor | 14.8K | 0.03% | 6 | | May 2026 | IKEA | 45.5M | 98.9% | 1 | | May 2026 | FlexiSpot | 268K | 0.58% | 2 | | May 2026 | Keter | 110K | 0.24% | 3 | | May 2026 | Songmics | 74K | 0.16% | 4 | | May 2026 | ClosetMaid | 27.1K | 0.06% | 5 | | May 2026 | Whitmor | 14.8K | 0.03% | 6 | | Jun 2026 | IKEA | 45.5M | 98.9% | 1 | | Jun 2026 | FlexiSpot | 308K | 0.67% | 2 | | Jun 2026 | Keter | 90.5K | 0.2% | 3 | | Jun 2026 | Songmics | 74K | 0.16% | 4 | | Jun 2026 | ClosetMaid | 27.1K | 0.06% | 5 | | Jun 2026 | Whitmor | 14.8K | 0.03% | 6 | | Jul 2026 | IKEA | 45.5M | 98.9% | 1 | | Jul 2026 | FlexiSpot | 298K | 0.65% | 2 | | Jul 2026 | Keter | 74K | 0.16% | 3 | | Jul 2026 | Songmics | 74K | 0.16% | 4 | | Jul 2026 | ClosetMaid | 27.1K | 0.06% | 5 | | Jul 2026 | Whitmor | 14.8K | 0.03% | 6 | | Aug 2026 | IKEA | 55.6M | 99.1% | 1 | | Aug 2026 | FlexiSpot | 310K | 0.55% | 2 | | Aug 2026 | Songmics | 90.5K | 0.16% | 3 | | Aug 2026 | Keter | 74K | 0.13% | 4 | | Aug 2026 | ClosetMaid | 33.1K | 0.06% | 5 | | Aug 2026 | Whitmor | 18.1K | 0.03% | 6 | | Sep 2026 | ClosetMaid | — | — | — | | Sep 2026 | FlexiSpot | — | — | — | | Sep 2026 | IKEA | — | — | — | | Sep 2026 | Keter | — | — | — | | Sep 2026 | Songmics | — | — | — | | Sep 2026 | Whitmor | — | — | — | ## What is being compared - **ClosetMaid**: Measured on the search term “closet maid”. - **FlexiSpot**: Measured on the search terms “desk flexispot”, “flexispot”, “flexispot com”, “flexispot desk”, “flexispot e7”, “flexispot e8” and “flexispot standing desk”, summed into one figure. - **IKEA**: Measured on the search term “ikea”. - **Keter**: Measured on the search term “keter”. - **Songmics**: Measured on the search term “song mics”. - **Whitmor**: Measured on the search term “whitmor”. - [ClosetMaid](/demand/global-en/brands/closetmaid) - [FlexiSpot](/demand/global-en/brands/flexispot) - [IKEA](/demand/global-en/brands/ikea) - [Keter](/demand/global-en/brands/keter) - [Songmics](/demand/global-en/brands/songmics) - [Whitmor](/demand/global-en/brands/whitmor) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among shelving worldwide? In August 2026, IKEA was the most searched among shelving worldwide, with an estimated 55.6M branded searches and 99.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Shelving: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/shelving This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/shelving. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.