--- title: "Sheet masks: Which brands are most popular in search?" description: "Compare the sheet masks people buy. Share of Search among Sephora, Neutrogena, Garnier, Dr. Jart+, Tony Moly and Yes To, the sheet masks Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/sheet-masks" publisher: "Brandwave" --- # Sheet masks: Which brands are most popular in search? Compare the sheet masks people buy. Share of Search among Sephora, Neutrogena, Garnier, Dr. Jart+, Tony Moly and Yes To, the sheet masks Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Sheet masks - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Sephora, 92.5% ## Which brand is most popular in search among sheet masks worldwide? - In August 2026, Sephora was the most searched among sheet masks worldwide, with an estimated 16.6M branded searches and 92.5% estimated Share of Search within this set. - Neutrogena is in 2nd place, 88.7 percentage points behind at 3.7% Share of Search. - Across the 11 months ending August 2026, Neutrogena’s estimated Share of Search among sheet masks worldwide increased from 3.1% to 3.7%. - Across the 11 months ending August 2026, Sephora’s estimated Share of Search among sheet masks worldwide peaked at 96.2% in November 2025 and was lowest at 91.6% in May 2026. - Across the 11 months ending August 2026, Neutrogena’s estimated Share of Search among sheet masks worldwide peaked at 3.7% in August 2026 and was lowest at 1.7% in November 2025. - Across the 11 months ending August 2026, Garnier’s estimated Share of Search among sheet masks worldwide peaked at 3.7% in June 2026 and was lowest at 1.4% in November 2025. - Across the 11 months ending August 2026, Neutrogena rose from 3rd to 2nd among sheet masks worldwide. - Across the 11 months ending August 2026, Garnier fell from 2nd to 3rd among sheet masks worldwide. - Across the 11 months ending August 2026, Sephora, Dr. Jart+, Tony Moly and Yes To held steady: their estimated Share of Search among sheet masks worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Sephora vs Neutrogena: compare search popularity](/demand/global-en/compare/neutrogena-vs-sephora): 92.5% against 3.7% Share of Search. - [Sephora vs Garnier: compare search popularity](/demand/global-en/compare/garnier-vs-sephora): 92.5% against 3.1% Share of Search. - [Neutrogena vs Garnier: compare search popularity](/demand/global-en/compare/garnier-vs-neutrogena): 3.7% against 3.1% Share of Search. ## How did search popularity change for sheet masks worldwide in August 2026? - In August 2026, Neutrogena overtook Garnier to rank 2nd among sheet masks worldwide, at 3.7%. - In August 2026, Garnier lost estimated Share of Search among sheet masks worldwide, from 3.7% to 3.1%. - Estimated monthly branded searches for Yes To worldwide rose 108.3% over 11 measured months, from 480 to 1K in August 2026. - Estimated monthly branded searches for Dr. Jart+ worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026. - Estimated monthly branded searches for Tony Moly worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Sephora | 92.5% | 16.6M | +22.1% | Sephora | | 2 | Neutrogena | 3.7% | 673K | +49.6% | Neutrogena | | 3 | Garnier | 3.1% | 550K | 0.0% | Garnier | | 4 | Dr. Jart+ | 0.41% | 74K | 0.0% | Dr. Jart+ | | 5 | Tony Moly | 0.28% | 49.5K | 0.0% | Tony Moly | | 6 | Yes To | <0.01% | 1K | 0.0% | Yes To | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sephora | 16.6M | 93% | 1 | | Oct 2025 | Garnier | 550K | 3.1% | 2 | | Oct 2025 | Neutrogena | 550K | 3.1% | 3 | | Oct 2025 | Dr. Jart+ | 90.5K | 0.51% | 4 | | Oct 2025 | Tony Moly | 60.5K | 0.34% | 5 | | Oct 2025 | Yes To | 480 | <0.01% | 6 | | Nov 2025 | Sephora | 30.4M | 96.2% | 1 | | Nov 2025 | Neutrogena | 550K | 1.7% | 2 | | Nov 2025 | Garnier | 450K | 1.4% | 3 | | Nov 2025 | Dr. Jart+ | 135K | 0.43% | 4 | | Nov 2025 | Tony Moly | 74K | 0.23% | 5 | | Nov 2025 | Yes To | 720 | <0.01% | 6 | | Dec 2025 | Sephora | 24.9M | 95.4% | 1 | | Dec 2025 | Neutrogena | 550K | 2.1% | 2 | | Dec 2025 | Garnier | 450K | 1.7% | 3 | | Dec 2025 | Dr. Jart+ | 110K | 0.42% | 4 | | Dec 2025 | Tony Moly | 90.5K | 0.35% | 5 | | Dec 2025 | Yes To | 720 | <0.01% | 6 | | Jan 2026 | Sephora | 16.6M | 93.3% | 1 | | Jan 2026 | Neutrogena | 550K | 3.1% | 2 | | Jan 2026 | Garnier | 450K | 2.5% | 3 | | Jan 2026 | Dr. Jart+ | 110K | 0.62% | 4 | | Jan 2026 | Tony Moly | 74K | 0.42% | 5 | | Jan 2026 | Yes To | 720 | <0.01% | 6 | | Feb 2026 | Sephora | 13.6M | 92.1% | 1 | | Feb 2026 | Neutrogena | 550K | 3.7% | 2 | | Feb 2026 | Garnier | 450K | 3% | 3 | | Feb 2026 | Dr. Jart+ | 110K | 0.74% | 4 | | Feb 2026 | Tony Moly | 60.5K | 0.41% | 5 | | Feb 2026 | Yes To | 590 | <0.01% | 6 | | Mar 2026 | Sephora | 16.6M | 92.9% | 1 | | Mar 2026 | Garnier | 550K | 3.1% | 2 | | Mar 2026 | Neutrogena | 550K | 3.1% | 3 | | Mar 2026 | Dr. Jart+ | 110K | 0.62% | 4 | | Mar 2026 | Tony Moly | 60.5K | 0.34% | 5 | | Mar 2026 | Yes To | 720 | <0.01% | 6 | | Apr 2026 | Sephora | 16.6M | 93% | 1 | | Apr 2026 | Garnier | 550K | 3.1% | 2 | | Apr 2026 | Neutrogena | 550K | 3.1% | 3 | | Apr 2026 | Dr. Jart+ | 90.5K | 0.51% | 4 | | Apr 2026 | Tony Moly | 60.5K | 0.34% | 5 | | Apr 2026 | Yes To | 720 | <0.01% | 6 | | May 2026 | Sephora | 13.6M | 91.6% | 1 | | May 2026 | Garnier | 550K | 3.7% | 2 | | May 2026 | Neutrogena | 550K | 3.7% | 3 | | May 2026 | Dr. Jart+ | 90.5K | 0.61% | 4 | | May 2026 | Tony Moly | 60.5K | 0.41% | 5 | | May 2026 | Yes To | 720 | <0.01% | 6 | | Jun 2026 | Sephora | 13.6M | 92.4% | 1 | | Jun 2026 | Garnier | 550K | 3.7% | 2 | | Jun 2026 | Neutrogena | 450K | 3.1% | 3 | | Jun 2026 | Dr. Jart+ | 74K | 0.5% | 4 | | Jun 2026 | Tony Moly | 49.5K | 0.34% | 5 | | Jun 2026 | Yes To | 880 | <0.01% | 6 | | Jul 2026 | Sephora | 13.6M | 92.4% | 1 | | Jul 2026 | Garnier | 550K | 3.7% | 2 | | Jul 2026 | Neutrogena | 450K | 3.1% | 3 | | Jul 2026 | Dr. Jart+ | 74K | 0.5% | 4 | | Jul 2026 | Tony Moly | 49.5K | 0.34% | 5 | | Jul 2026 | Yes To | 1K | <0.01% | 6 | | Aug 2026 | Sephora | 16.6M | 92.5% | 1 | | Aug 2026 | Neutrogena | 673K | 3.7% | 2 | | Aug 2026 | Garnier | 550K | 3.1% | 3 | | Aug 2026 | Dr. Jart+ | 74K | 0.41% | 4 | | Aug 2026 | Tony Moly | 49.5K | 0.28% | 5 | | Aug 2026 | Yes To | 1K | <0.01% | 6 | | Sep 2026 | Dr. Jart+ | — | — | — | | Sep 2026 | Garnier | — | — | — | | Sep 2026 | Neutrogena | — | — | — | | Sep 2026 | Sephora | — | — | — | | Sep 2026 | Tony Moly | — | — | — | | Sep 2026 | Yes To | — | — | — | ## What is being compared - **Dr. Jart+**: Measured on the search term “dr jart”. - **Garnier**: Measured on the search term “garnier”. - **Neutrogena**: Measured on the search term “neutrogena”. - **Sephora**: Measured on the search term “sephora”. - **Tony Moly**: Measured on the search term “tony moly”. - **Yes To**: Measured on the search term “yes to skincare”. - [Dr. Jart+](/demand/global-en/brands/dr-jart) - [Garnier](/demand/global-en/brands/garnier) - [Neutrogena](/demand/global-en/brands/neutrogena) - [Sephora](/demand/global-en/brands/sephora) - [Tony Moly](/demand/global-en/brands/tony-moly) - [Yes To](/demand/global-en/brands/yes-to) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among sheet masks worldwide? In August 2026, Sephora was the most searched among sheet masks worldwide, with an estimated 16.6M branded searches and 92.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Sheet masks: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/sheet-masks This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sheet-masks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.