--- title: "Sheepskin and ugg boot brands: Which are searched most?" description: "Compare the ugg and sheepskin boot brands people and visitors buy. Share of Search among UGG, Bearpaw, Mou and EMU Australia, the sheepskin and ugg boot brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/sheepskin-boot-brands" publisher: "Brandwave" --- # Sheepskin and ugg boot brands: Which are searched most? Compare the ugg and sheepskin boot brands people and visitors buy. Share of Search among UGG, Bearpaw, Mou and EMU Australia, the sheepskin and ugg boot brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Sheepskin and ugg boot brands - **Market**: Global - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: UGG, 97.9% ## Which brand is most popular in search among sheepskin and ugg boot brands worldwide? - In September 2026, UGG was the most searched among sheepskin and ugg boot brands worldwide, with an estimated 6.1M branded searches and 97.9% estimated Share of Search within this set. - Bearpaw is in 2nd place, 97.1 percentage points behind at 0.79% Share of Search. - Across the 12 months ending September 2026, UGG’s estimated Share of Search among sheepskin and ugg boot brands worldwide peaked at 98.2% in August 2026 and was lowest at 97.1% in January 2026. - Across the 12 months ending September 2026, Mou rose from 4th to 3rd among sheepskin and ugg boot brands worldwide. - Across the 12 months ending September 2026, EMU Australia fell from 3rd to 4th among sheepskin and ugg boot brands worldwide. - Across the 12 months ending September 2026, UGG and Bearpaw held steady: their estimated Share of Search among sheepskin and ugg boot brands worldwide each moved less than 0.5 percentage points. ## How did search popularity change for sheepskin and ugg boot brands worldwide in September 2026? - Mou’s estimated Share of Search among sheepskin and ugg boot brands worldwide has gained ground for 3 months in a row, from 0.24% to 0.79% in September 2026. - Estimated monthly branded searches for Bearpaw worldwide fell 45.3% over 12 measured months, from 90.5K to 49.5K in September 2026. - Estimated monthly branded searches for EMU Australia worldwide fell 45.3% over 12 measured months, from 60.5K to 33.1K in September 2026. - Estimated monthly branded searches for UGG worldwide fell 33% over 12 measured months, from 9.1M to 6.1M in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | UGG | 97.9% | 6.1M | +49.6% | UGG | | 2 | Bearpaw | 0.79% | 49.5K | +49.5% | Bearpaw | | 3 | Mou | 0.79% | 49.5K | +123.0% | Mou | | 4 | EMU Australia | 0.53% | 33.1K | +82.9% | EMU Australia | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | UGG | 9.1M | 97.9% | 1 | | Oct 2025 | Bearpaw | 90.5K | 0.97% | 2 | | Oct 2025 | EMU Australia | 60.5K | 0.65% | 3 | | Oct 2025 | Mou | 49.5K | 0.53% | 4 | | Nov 2025 | UGG | 16.6M | 97.9% | 1 | | Nov 2025 | Bearpaw | 165K | 0.97% | 2 | | Nov 2025 | Mou | 110K | 0.65% | 3 | | Nov 2025 | EMU Australia | 74K | 0.44% | 4 | | Dec 2025 | UGG | 13.6M | 97.6% | 1 | | Dec 2025 | Bearpaw | 165K | 1.2% | 2 | | Dec 2025 | Mou | 90.5K | 0.65% | 3 | | Dec 2025 | EMU Australia | 74K | 0.53% | 4 | | Jan 2026 | UGG | 7.5M | 97.1% | 1 | | Jan 2026 | Bearpaw | 74K | 0.96% | 2 | | Jan 2026 | EMU Australia | 74K | 0.96% | 3 | | Jan 2026 | Mou | 74K | 0.96% | 4 | | Feb 2026 | UGG | 4.1M | 97.7% | 1 | | Feb 2026 | Bearpaw | 40.5K | 0.97% | 2 | | Feb 2026 | EMU Australia | 27.1K | 0.65% | 3 | | Feb 2026 | Mou | 27.1K | 0.65% | 4 | | Mar 2026 | UGG | 2.7M | 98.1% | 1 | | Mar 2026 | Bearpaw | 27.1K | 0.97% | 2 | | Mar 2026 | EMU Australia | 18.1K | 0.65% | 3 | | Mar 2026 | Mou | 8.1K | 0.29% | 4 | | Apr 2026 | UGG | 1.8M | 97.7% | 1 | | Apr 2026 | Bearpaw | 22.2K | 1.2% | 2 | | Apr 2026 | EMU Australia | 14.8K | 0.79% | 3 | | Apr 2026 | Mou | 5.4K | 0.29% | 4 | | May 2026 | UGG | 2.2M | 98.2% | 1 | | May 2026 | Bearpaw | 22.2K | 0.97% | 2 | | May 2026 | EMU Australia | 14.8K | 0.65% | 3 | | May 2026 | Mou | 4.4K | 0.19% | 4 | | Jun 2026 | UGG | 1.8M | 98.1% | 1 | | Jun 2026 | Bearpaw | 18.1K | 0.97% | 2 | | Jun 2026 | EMU Australia | 12.1K | 0.65% | 3 | | Jun 2026 | Mou | 4.4K | 0.24% | 4 | | Jul 2026 | UGG | 2.2M | 98.1% | 1 | | Jul 2026 | Bearpaw | 22.2K | 0.97% | 2 | | Jul 2026 | EMU Australia | 14.8K | 0.65% | 3 | | Jul 2026 | Mou | 6.6K | 0.29% | 4 | | Aug 2026 | UGG | 4.1M | 98.2% | 1 | | Aug 2026 | Bearpaw | 33.1K | 0.8% | 2 | | Aug 2026 | Mou | 22.2K | 0.53% | 3 | | Aug 2026 | EMU Australia | 18.1K | 0.43% | 4 | | Sep 2026 | UGG | 6.1M | 97.9% | 1 | | Sep 2026 | Bearpaw | 49.5K | 0.79% | 2 | | Sep 2026 | Mou | 49.5K | 0.79% | 3 | | Sep 2026 | EMU Australia | 33.1K | 0.53% | 4 | ## What is being compared - **Bearpaw**: Measured on the search term “bearpaw”. - **EMU Australia**: Measured on the search term “emu australia”. - **Mou**: Measured on the search term “mou boot”. - **UGG**: Measured on the search term “ugg”. - [Bearpaw](/demand/global-en/brands/bearpaw) - [EMU Australia](/demand/global-en/brands/emu-australia) - [Mou](/demand/global-en/brands/mou) - [UGG](/demand/global-en/brands/ugg) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among sheepskin and ugg boot brands worldwide? In September 2026, UGG was the most searched among sheepskin and ugg boot brands worldwide, with an estimated 6.1M branded searches and 97.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Sheepskin and ugg boot brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/sheepskin-boot-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sheepskin-boot-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.