---
title: "Shaving cream: Which brands are most popular in search?"
description: "Compare the shaving cream people buy. Share of Search among Nivea, Gillette, Harry's, Cremo, Proraso and Bulldog, the shaving cream Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/shaving-cream"
publisher: "Brandwave"
---

# Shaving cream: Which brands are most popular in search?

Compare the shaving cream people buy. Share of Search among Nivea, Gillette, Harry's, Cremo, Proraso and Bulldog, the shaving cream Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Shaving cream
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Nivea, 58%

## Which brand is most popular in search among shaving cream worldwide?

- In August 2026, Nivea was the most searched among shaving cream worldwide, with an estimated 673K branded searches and 58% estimated Share of Search within this set.
- Gillette is in 2nd place, 19.2 percentage points behind at 38.8% Share of Search.
- Across the 11 months ending August 2026, Nivea’s estimated Share of Search among shaving cream worldwide increased from 51.8% to 58%.
- Across the 11 months ending August 2026, Gillette’s estimated Share of Search among shaving cream worldwide decreased from 42.4% to 38.8%.
- Across the 11 months ending August 2026, Harry's’ estimated Share of Search among shaving cream worldwide decreased from 5.6% to 3.1%.
- Across the 11 months ending August 2026, Nivea’s estimated Share of Search among shaving cream worldwide peaked at 62.5% in July 2026 and was lowest at 51.2% in December 2025.
- Across the 11 months ending August 2026, Gillette’s estimated Share of Search among shaving cream worldwide peaked at 43.8% in May 2026 and was lowest at 34.2% in July 2026.
- Across the 11 months ending August 2026, Harry's’ estimated Share of Search among shaving cream worldwide peaked at 6.7% in December 2025 and was lowest at 2.5% in May 2026.
- Across the 11 months ending August 2026, Cremo rose from 6th to 4th among shaving cream worldwide.
- Across the 11 months ending August 2026, Proraso fell from 4th to 5th among shaving cream worldwide.
- Across the 11 months ending August 2026, Bulldog fell from 5th to 6th among shaving cream worldwide.

## Compare search popularity between leading brands

- [Nivea vs Gillette: compare search popularity](/demand/global-en/compare/gillette-vs-nivea): 58% against 38.8% Share of Search.
- [Nivea vs Harry's: compare search popularity](/demand/global-en/compare/harrys-vs-nivea): 58% against 3.1% Share of Search.
- [Gillette vs Harry's: compare search popularity](/demand/global-en/compare/gillette-vs-harrys): 38.8% against 3.1% Share of Search.

## How did search popularity change for shaving cream worldwide in August 2026?

- In August 2026, Gillette gained estimated Share of Search among shaving cream worldwide, from 34.2% to 38.8%.
- In August 2026, Nivea lost estimated Share of Search among shaving cream worldwide, from 62.5% to 58%.
- Estimated monthly branded searches for Cremo worldwide rose 175% over 11 measured months, from 320 to 880 in August 2026.
- Estimated monthly branded searches for Proraso worldwide rose 50% over 11 measured months, from 480 to 720 in August 2026.
- Estimated monthly branded searches for Harry's worldwide fell 39.1% over 11 measured months, from 59.8K to 36.4K in August 2026.
- Estimated monthly branded searches for Bulldog worldwide fell 33.3% over 11 measured months, from 390 to 260 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Nivea | 58% | 673K | -18.2% | Nivea |
| 2 | Gillette | 38.8% | 450K | 0.0% | Procter & Gamble |
| 3 | Harry's | 3.1% | 36.4K | -12.5% | Harry’s |
| 4 | Cremo | 0.08% | 880 | 0.0% | Cremo |
| 5 | Proraso | 0.06% | 720 | +22.0% | Proraso |
| 6 | Bulldog | 0.02% | 260 | 0.0% | Bulldog |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Nivea | 550K | 51.8% | 1 |
| Oct 2025 | Gillette | 450K | 42.4% | 2 |
| Oct 2025 | Harry's | 59.8K | 5.6% | 3 |
| Oct 2025 | Proraso | 480 | 0.05% | 4 |
| Oct 2025 | Bulldog | 390 | 0.04% | 5 |
| Oct 2025 | Cremo | 320 | 0.03% | 6 |
| Nov 2025 | Nivea | 673K | 56.8% | 1 |
| Nov 2025 | Gillette | 450K | 38% | 2 |
| Nov 2025 | Harry's | 59.8K | 5% | 3 |
| Nov 2025 | Proraso | 720 | 0.06% | 4 |
| Nov 2025 | Cremo | 590 | 0.05% | 5 |
| Nov 2025 | Bulldog | 320 | 0.03% | 6 |
| Dec 2025 | Nivea | 550K | 51.2% | 1 |
| Dec 2025 | Gillette | 450K | 41.9% | 2 |
| Dec 2025 | Harry's | 72.3K | 6.7% | 3 |
| Dec 2025 | Cremo | 1K | 0.09% | 4 |
| Dec 2025 | Proraso | 720 | 0.07% | 5 |
| Dec 2025 | Bulldog | 320 | 0.03% | 6 |
| Jan 2026 | Nivea | 673K | 57.2% | 1 |
| Jan 2026 | Gillette | 450K | 38.3% | 2 |
| Jan 2026 | Harry's | 51.6K | 4.4% | 3 |
| Jan 2026 | Cremo | 590 | 0.05% | 4 |
| Jan 2026 | Proraso | 590 | 0.05% | 5 |
| Jan 2026 | Bulldog | 320 | 0.03% | 6 |
| Feb 2026 | Nivea | 550K | 58.2% | 1 |
| Feb 2026 | Gillette | 368K | 38.9% | 2 |
| Feb 2026 | Harry's | 25.9K | 2.7% | 3 |
| Feb 2026 | Cremo | 880 | 0.09% | 4 |
| Feb 2026 | Proraso | 590 | 0.06% | 5 |
| Feb 2026 | Bulldog | 320 | 0.03% | 6 |
| Mar 2026 | Nivea | 550K | 53.4% | 1 |
| Mar 2026 | Gillette | 450K | 43.7% | 2 |
| Mar 2026 | Harry's | 27.4K | 2.7% | 3 |
| Mar 2026 | Cremo | 880 | 0.09% | 4 |
| Mar 2026 | Proraso | 720 | 0.07% | 5 |
| Mar 2026 | Bulldog | 390 | 0.04% | 6 |
| Apr 2026 | Nivea | 550K | 53.5% | 1 |
| Apr 2026 | Gillette | 450K | 43.8% | 2 |
| Apr 2026 | Harry's | 26.7K | 2.6% | 3 |
| Apr 2026 | Cremo | 720 | 0.07% | 4 |
| Apr 2026 | Proraso | 720 | 0.07% | 5 |
| Apr 2026 | Bulldog | 320 | 0.03% | 6 |
| May 2026 | Nivea | 550K | 53.5% | 1 |
| May 2026 | Gillette | 450K | 43.8% | 2 |
| May 2026 | Harry's | 25.6K | 2.5% | 3 |
| May 2026 | Cremo | 880 | 0.09% | 4 |
| May 2026 | Proraso | 720 | 0.07% | 5 |
| May 2026 | Bulldog | 320 | 0.03% | 6 |
| Jun 2026 | Nivea | 550K | 53.2% | 1 |
| Jun 2026 | Gillette | 450K | 43.5% | 2 |
| Jun 2026 | Harry's | 31.5K | 3% | 3 |
| Jun 2026 | Cremo | 880 | 0.09% | 4 |
| Jun 2026 | Proraso | 720 | 0.07% | 5 |
| Jun 2026 | Bulldog | 260 | 0.03% | 6 |
| Jul 2026 | Nivea | 823K | 62.5% | 1 |
| Jul 2026 | Gillette | 450K | 34.2% | 2 |
| Jul 2026 | Harry's | 41.6K | 3.2% | 3 |
| Jul 2026 | Cremo | 880 | 0.07% | 4 |
| Jul 2026 | Proraso | 590 | 0.04% | 5 |
| Jul 2026 | Bulldog | 260 | 0.02% | 6 |
| Aug 2026 | Nivea | 673K | 58% | 1 |
| Aug 2026 | Gillette | 450K | 38.8% | 2 |
| Aug 2026 | Harry's | 36.4K | 3.1% | 3 |
| Aug 2026 | Cremo | 880 | 0.08% | 4 |
| Aug 2026 | Proraso | 720 | 0.06% | 5 |
| Aug 2026 | Bulldog | 260 | 0.02% | 6 |
| Sep 2026 | Bulldog | — | — | — |
| Sep 2026 | Cremo | — | — | — |
| Sep 2026 | Gillette | — | — | — |
| Sep 2026 | Harry's | — | — | — |
| Sep 2026 | Nivea | — | — | — |
| Sep 2026 | Proraso | — | — | — |

## What is being compared

- **Bulldog**: Measured on the search term “bulldog grooming”.
- **Cremo**: Measured on the search term “cremo shave”.
- **Gillette**: Measured on the search term “gillette”.
- **Harry's**: Measured on the search terms “harry s”, “harry's razor”, “harry's shaving” and “harrys com”, summed into one figure.
- **Nivea**: Measured on the search term “nivea”.
- **Proraso**: Measured on the search term “proraso shaving”.

- [Bulldog](/demand/global-en/brands/bulldog)
- [Cremo](/demand/global-en/brands/cremo)
- [Gillette](/demand/global-en/brands/gillette)
- [Harry's](/demand/global-en/brands/harrys)
- [Nivea](/demand/global-en/brands/nivea)
- [Proraso](/demand/global-en/brands/proraso)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among shaving cream worldwide?

In August 2026, Nivea was the most searched among shaving cream worldwide, with an estimated 673K branded searches and 58% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Shaving cream: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/shaving-cream

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/shaving-cream. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.