---
title: "Shaver and razor brands: Which are searched most?"
description: "Compare the razor, shaver and trimmer brands people buy. Share of Search among Panasonic, Philips, Gillette, Wahl, Schick, Braun and Remington, the shaver and razor brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/shaver-and-razor-brands"
publisher: "Brandwave"
---

# Shaver and razor brands: Which are searched most?

Compare the razor, shaver and trimmer brands people buy. Share of Search among Panasonic, Philips, Gillette, Wahl, Schick, Braun and Remington, the shaver and razor brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Shaver and razor brands
- **Market**: Global
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Panasonic, 33.8%

## Which brand is most popular in search among shaver and razor brands worldwide?

- In September 2026, Panasonic was the most searched among shaver and razor brands worldwide, with an estimated 1M branded searches and 33.8% estimated Share of Search within this set.
- Philips is in 2nd place, 1.6 percentage points behind at 32.2% Share of Search.
- Across the 12 months ending September 2026, Panasonic’s estimated Share of Search among shaver and razor brands worldwide decreased from 34.5% to 33.8%.
- Across the 12 months ending September 2026, Gillette’s estimated Share of Search among shaver and razor brands worldwide increased from 24.4% to 25.4%.
- Across the 12 months ending September 2026, Panasonic’s estimated Share of Search among shaver and razor brands worldwide peaked at 41% in April 2026 and was lowest at 29.7% in December 2025.
- Across the 12 months ending September 2026, Philips’ estimated Share of Search among shaver and razor brands worldwide peaked at 37.4% in December 2025 and was lowest at 27.1% in May 2026.
- Across the 12 months ending September 2026, Gillette’s estimated Share of Search among shaver and razor brands worldwide peaked at 25.8% in August 2026 and was lowest at 21.3% in February 2026.
- Across the 12 months ending September 2026, Wahl’s estimated Share of Search among shaver and razor brands worldwide peaked at 4.7% in January 2026 and was lowest at 3.7% in April 2026.
- Across the 12 months ending September 2026, Schick’s estimated Share of Search among shaver and razor brands worldwide peaked at 4.7% in June 2026 and was lowest at 2.3% in December 2025.
- Across the 12 months ending September 2026, Philips, Wahl, Schick, Braun and Remington held steady: their estimated Share of Search among shaver and razor brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Panasonic vs Philips: compare search popularity](/demand/global-en/compare/panasonic-vs-philips): 33.8% against 32.2% Share of Search.
- [Panasonic vs Gillette: compare search popularity](/demand/global-en/compare/gillette-vs-panasonic): 33.8% against 25.4% Share of Search.
- [Panasonic vs Wahl: compare search popularity](/demand/global-en/compare/panasonic-vs-wahl): 33.8% against 4.2% Share of Search.
- [Panasonic vs Schick: compare search popularity](/demand/global-en/compare/panasonic-vs-schick): 33.8% against 2.8% Share of Search.
- [Philips vs Gillette: compare search popularity](/demand/global-en/compare/gillette-vs-philips): 32.2% against 25.4% Share of Search.
- [Philips vs Wahl: compare search popularity](/demand/global-en/compare/philips-vs-wahl): 32.2% against 4.2% Share of Search.
- [Philips vs Schick: compare search popularity](/demand/global-en/compare/philips-vs-schick): 32.2% against 2.8% Share of Search.
- [Gillette vs Wahl: compare search popularity](/demand/global-en/compare/gillette-vs-wahl): 25.4% against 4.2% Share of Search.
- [Gillette vs Schick: compare search popularity](/demand/global-en/compare/gillette-vs-schick): 25.4% against 2.8% Share of Search.
- [Wahl vs Schick: compare search popularity](/demand/global-en/compare/schick-vs-wahl): 4.2% against 2.8% Share of Search.

## How did search popularity change for shaver and razor brands worldwide in September 2026?

- In September 2026, Panasonic overtook Philips to become the leader among shaver and razor brands worldwide, with 33.8% estimated Share of Search.
- In September 2026, Philips lost estimated Share of Search among shaver and razor brands worldwide, from 32.9% to 32.2%.
- Schick’s estimated Share of Search among shaver and razor brands worldwide has lost ground for 3 months in a row, from 4.7% to 2.8% in September 2026.
- Estimated monthly branded searches for Remington worldwide fell 14.6% over 12 measured months, from 12.3K to 10.5K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Panasonic | 33.8% | 1M | -2.6% | Panasonic |
| 2 | Philips | 32.2% | 970K | -7.3% | Philips |
| 3 | Gillette | 25.4% | 766K | -6.8% | Procter & Gamble |
| 4 | Wahl | 4.2% | 126K | 0.0% | Wahl |
| 5 | Schick | 2.8% | 83.4K | -5.4% | Schick |
| 6 | Braun | 1.4% | 41.8K | 0.0% | Procter & Gamble |
| 7 | Remington | 0.35% | 10.5K | -14.6% | Remington |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Panasonic | 1.1M | 34.5% | 1 |
| Oct 2025 | Philips | 1M | 32.2% | 2 |
| Oct 2025 | Gillette | 786K | 24.4% | 3 |
| Oct 2025 | Wahl | 138K | 4.3% | 4 |
| Oct 2025 | Schick | 88.7K | 2.8% | 5 |
| Oct 2025 | Braun | 45.1K | 1.4% | 6 |
| Oct 2025 | Remington | 12.3K | 0.38% | 7 |
| Nov 2025 | Philips | 1.2M | 35.5% | 1 |
| Nov 2025 | Panasonic | 1.1M | 31.4% | 2 |
| Nov 2025 | Gillette | 816K | 23.9% | 3 |
| Nov 2025 | Wahl | 152K | 4.4% | 4 |
| Nov 2025 | Schick | 87.5K | 2.6% | 5 |
| Nov 2025 | Braun | 64.7K | 1.9% | 6 |
| Nov 2025 | Remington | 12.8K | 0.37% | 7 |
| Dec 2025 | Philips | 1.3M | 37.4% | 1 |
| Dec 2025 | Panasonic | 1M | 29.7% | 2 |
| Dec 2025 | Gillette | 835K | 23.7% | 3 |
| Dec 2025 | Wahl | 165K | 4.7% | 4 |
| Dec 2025 | Schick | 81.1K | 2.3% | 5 |
| Dec 2025 | Braun | 62.5K | 1.8% | 6 |
| Dec 2025 | Remington | 15K | 0.43% | 7 |
| Jan 2026 | Panasonic | 1.1M | 33.6% | 1 |
| Jan 2026 | Philips | 1M | 33% | 2 |
| Jan 2026 | Gillette | 755K | 24% | 3 |
| Jan 2026 | Wahl | 148K | 4.7% | 4 |
| Jan 2026 | Schick | 92.1K | 2.9% | 5 |
| Jan 2026 | Braun | 45.1K | 1.4% | 6 |
| Jan 2026 | Remington | 12.3K | 0.39% | 7 |
| Feb 2026 | Panasonic | 1.2M | 39.4% | 1 |
| Feb 2026 | Philips | 930K | 30.5% | 2 |
| Feb 2026 | Gillette | 648K | 21.3% | 3 |
| Feb 2026 | Wahl | 135K | 4.4% | 4 |
| Feb 2026 | Schick | 88.7K | 2.9% | 5 |
| Feb 2026 | Braun | 35.4K | 1.2% | 6 |
| Feb 2026 | Remington | 10K | 0.33% | 7 |
| Mar 2026 | Panasonic | 1.1M | 36.8% | 1 |
| Mar 2026 | Philips | 894K | 29.3% | 2 |
| Mar 2026 | Gillette | 766K | 25.1% | 3 |
| Mar 2026 | Wahl | 129K | 4.2% | 4 |
| Mar 2026 | Schick | 93.6K | 3.1% | 5 |
| Mar 2026 | Braun | 34.2K | 1.1% | 6 |
| Mar 2026 | Remington | 10.5K | 0.34% | 7 |
| Apr 2026 | Panasonic | 1.3M | 41% | 1 |
| Apr 2026 | Philips | 894K | 27.5% | 2 |
| Apr 2026 | Gillette | 780K | 23.9% | 3 |
| Apr 2026 | Wahl | 120K | 3.7% | 4 |
| Apr 2026 | Schick | 82.6K | 2.5% | 5 |
| Apr 2026 | Braun | 33.2K | 1% | 6 |
| Apr 2026 | Remington | 10.5K | 0.32% | 7 |
| May 2026 | Panasonic | 1.3M | 40.7% | 1 |
| May 2026 | Philips | 864K | 27.1% | 2 |
| May 2026 | Gillette | 766K | 24% | 3 |
| May 2026 | Wahl | 123K | 3.9% | 4 |
| May 2026 | Schick | 94.4K | 3% | 5 |
| May 2026 | Braun | 32.4K | 1% | 6 |
| May 2026 | Remington | 10.5K | 0.33% | 7 |
| Jun 2026 | Panasonic | 1.1M | 36% | 1 |
| Jun 2026 | Philips | 865K | 28.5% | 2 |
| Jun 2026 | Gillette | 766K | 25.2% | 3 |
| Jun 2026 | Schick | 144K | 4.7% | 4 |
| Jun 2026 | Wahl | 124K | 4.1% | 5 |
| Jun 2026 | Braun | 33.2K | 1.1% | 6 |
| Jun 2026 | Remington | 10.5K | 0.35% | 7 |
| Jul 2026 | Panasonic | 1M | 33.7% | 1 |
| Jul 2026 | Philips | 1M | 32.2% | 2 |
| Jul 2026 | Gillette | 802K | 25.8% | 3 |
| Jul 2026 | Wahl | 120K | 3.9% | 4 |
| Jul 2026 | Schick | 86.7K | 2.8% | 5 |
| Jul 2026 | Braun | 40.3K | 1.3% | 6 |
| Jul 2026 | Remington | 10.5K | 0.34% | 7 |
| Aug 2026 | Philips | 1M | 32.9% | 1 |
| Aug 2026 | Panasonic | 1M | 32.9% | 2 |
| Aug 2026 | Gillette | 822K | 25.8% | 3 |
| Aug 2026 | Wahl | 126K | 4% | 4 |
| Aug 2026 | Schick | 88.2K | 2.8% | 5 |
| Aug 2026 | Braun | 41.8K | 1.3% | 6 |
| Aug 2026 | Remington | 12.3K | 0.39% | 7 |
| Sep 2026 | Panasonic | 1M | 33.8% | 1 |
| Sep 2026 | Philips | 970K | 32.2% | 2 |
| Sep 2026 | Gillette | 766K | 25.4% | 3 |
| Sep 2026 | Wahl | 126K | 4.2% | 4 |
| Sep 2026 | Schick | 83.4K | 2.8% | 5 |
| Sep 2026 | Braun | 41.8K | 1.4% | 6 |
| Sep 2026 | Remington | 10.5K | 0.35% | 7 |

## What is being compared

- **Braun**: Measured on the search terms “braun electric shaver”, “braun shaver” and “shaver braun”, summed into one figure.
- **Gillette**: Measured on the search terms “gillette”, “gillette labs”, “gillette mach 3” and “gillette razor”, summed into one figure.
- **Panasonic**: Measured on the search terms “panasonic”, “panasonic air conditioner”, “panasonic microwave” and “panasonic tv”, summed into one figure.
- **Philips**: Measured on the search terms “air fryer philips”, “philips air fryer”, “philips airfryer”, “philips oneblade” and “philips shaver”, summed into one figure.
- **Remington**: Measured on the search terms “remington electric shaver” and “remington shaver”, summed into one figure.
- **Schick**: Measured on the search terms “schick”, “schick hydro”, “schick hydro 5”, “schick hydro silk” and “schick shaver”, summed into one figure.
- **Wahl**: Measured on the search terms “hair clipper wahl”, “shaver wahl”, “wahl clippers”, “wahl hair clipper” and “wahl shaver”, summed into one figure.

- [Braun](/demand/global-en/brands/braun)
- [Gillette](/demand/global-en/brands/gillette)
- [Panasonic](/demand/global-en/brands/panasonic)
- [Philips](/demand/global-en/brands/philips)
- [Remington](/demand/global-en/brands/remington-grooming)
- [Schick](/demand/global-en/brands/schick)
- [Wahl](/demand/global-en/brands/wahl)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among shaver and razor brands worldwide?

In September 2026, Panasonic was the most searched among shaver and razor brands worldwide, with an estimated 1M branded searches and 33.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Shaver and razor brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/shaver-and-razor-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/shaver-and-razor-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.