---
title: "Sharpening stone brands: Which are searched most?"
description: "Compare the sharpening stone brands people buy. Share of Search among Wusthof, GLOBAL, Shun, Norton Abrasives, Smith's and Trend, the sharpening stone brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/sharpening-stone-brands"
publisher: "Brandwave"
---

# Sharpening stone brands: Which are searched most?

Compare the sharpening stone brands people buy. Share of Search among Wusthof, GLOBAL, Shun, Norton Abrasives, Smith's and Trend, the sharpening stone brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Sharpening stone brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Wusthof, 30.7%

## Which brand is most popular in search among sharpening stone brands worldwide?

- In September 2026, Wusthof was the most searched among sharpening stone brands worldwide, with an estimated 34.7K branded searches and 30.7% estimated Share of Search within this set.
- GLOBAL is in 2nd place, 0.6 percentage points behind at 30.1% Share of Search.
- Across the 12 months ending September 2026, Wusthof’s estimated Share of Search among sharpening stone brands worldwide decreased from 35.9% to 30.7%.
- Across the 12 months ending September 2026, GLOBAL’s estimated Share of Search among sharpening stone brands worldwide increased from 25.8% to 30.1%.
- Across the 12 months ending September 2026, Shun’s estimated Share of Search among sharpening stone brands worldwide decreased from 22.1% to 20.1%.
- Across the 12 months ending September 2026, Norton Abrasives’ estimated Share of Search among sharpening stone brands worldwide increased from 6.2% to 8.9%.
- Across the 12 months ending September 2026, Trend’s estimated Share of Search among sharpening stone brands worldwide increased from 3.3% to 3.9%.
- Across the 12 months ending September 2026, Wusthof’s estimated Share of Search among sharpening stone brands worldwide peaked at 39.5% in April 2026 and was lowest at 30.7% in September 2026.
- Across the 12 months ending September 2026, GLOBAL’s estimated Share of Search among sharpening stone brands worldwide peaked at 30.4% in November 2025 and was lowest at 23.1% in March 2026.
- Across the 12 months ending September 2026, Shun’s estimated Share of Search among sharpening stone brands worldwide peaked at 29.2% in December 2025 and was lowest at 18.1% in April 2026.
- Across the 12 months ending September 2026, Norton Abrasives’ estimated Share of Search among sharpening stone brands worldwide peaked at 10.3% in May 2026 and was lowest at 3.4% in December 2025.
- Across the 12 months ending September 2026, Smith's’ estimated Share of Search among sharpening stone brands worldwide peaked at 8.6% in July 2026 and was lowest at 4% in December 2025.
- Across the 12 months ending September 2026, Trend’s estimated Share of Search among sharpening stone brands worldwide peaked at 3.9% in September 2026 and was lowest at 1.8% in December 2025.
- Across the 12 months ending September 2026, Norton Abrasives rose from 5th to 4th among sharpening stone brands worldwide.
- Across the 12 months ending September 2026, Smith's fell from 4th to 5th among sharpening stone brands worldwide.

## Compare search popularity between leading brands

- [Wusthof vs GLOBAL: compare search popularity](/demand/global-en/compare/global-knives-vs-wusthof): 30.7% against 30.1% Share of Search.
- [Wusthof vs Shun: compare search popularity](/demand/global-en/compare/shun-knives-vs-wusthof): 30.7% against 20.1% Share of Search.
- [Wusthof vs Norton Abrasives: compare search popularity](/demand/global-en/compare/norton-abrasives-vs-wusthof): 30.7% against 8.9% Share of Search.
- [Wusthof vs Smith's: compare search popularity](/demand/global-en/compare/smith-s-vs-wusthof): 30.7% against 6.3% Share of Search.
- [GLOBAL vs Shun: compare search popularity](/demand/global-en/compare/global-knives-vs-shun-knives): 30.1% against 20.1% Share of Search.
- [GLOBAL vs Norton Abrasives: compare search popularity](/demand/global-en/compare/global-knives-vs-norton-abrasives): 30.1% against 8.9% Share of Search.
- [GLOBAL vs Smith's: compare search popularity](/demand/global-en/compare/global-knives-vs-smith-s): 30.1% against 6.3% Share of Search.
- [Shun vs Norton Abrasives: compare search popularity](/demand/global-en/compare/norton-abrasives-vs-shun-knives): 20.1% against 8.9% Share of Search.
- [Shun vs Smith's: compare search popularity](/demand/global-en/compare/shun-knives-vs-smith-s): 20.1% against 6.3% Share of Search.
- [Norton Abrasives vs Smith's: compare search popularity](/demand/global-en/compare/norton-abrasives-vs-smith-s): 8.9% against 6.3% Share of Search.

## How did search popularity change for sharpening stone brands worldwide in September 2026?

- In September 2026, GLOBAL gained estimated Share of Search among sharpening stone brands worldwide, from 25.9% to 30.1%.
- In September 2026, Trend gained estimated Share of Search among sharpening stone brands worldwide, from 2.9% to 3.9%.
- In September 2026, Wusthof lost estimated Share of Search among sharpening stone brands worldwide, from 34.9% to 30.7%.
- In September 2026, Shun lost estimated Share of Search among sharpening stone brands worldwide, from 21% to 20.1%.
- Estimated monthly branded searches for Smith's worldwide fell 33.3% over 12 measured months, from 10.6K to 7.1K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Wusthof | 30.7% | 34.7K | -24.4% | Wusthof |
| 2 | GLOBAL | 30.1% | 34K | 0.0% | GLOBAL |
| 3 | Shun | 20.1% | 22.7K | -17.8% | Shun |
| 4 | Norton Abrasives | 8.9% | 10K | -12.3% | Saint-Gobain Abrasives |
| 5 | Smith's | 6.3% | 7.1K | -18.5% | Smith's |
| 6 | Trend | 3.9% | 4.4K | +16.4% | Trend |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Wusthof | 57.6K | 35.9% | 1 |
| Oct 2025 | GLOBAL | 41.4K | 25.8% | 2 |
| Oct 2025 | Shun | 35.5K | 22.1% | 3 |
| Oct 2025 | Smith's | 10.6K | 6.6% | 4 |
| Oct 2025 | Norton Abrasives | 10K | 6.2% | 5 |
| Oct 2025 | Trend | 5.2K | 3.3% | 6 |
| Nov 2025 | Wusthof | 83.9K | 33.9% | 1 |
| Nov 2025 | GLOBAL | 75.3K | 30.4% | 2 |
| Nov 2025 | Shun | 62.9K | 25.4% | 3 |
| Nov 2025 | Smith's | 10.8K | 4.4% | 4 |
| Nov 2025 | Norton Abrasives | 9.2K | 3.7% | 5 |
| Nov 2025 | Trend | 5.5K | 2.2% | 6 |
| Dec 2025 | Wusthof | 92.1K | 33.8% | 1 |
| Dec 2025 | Shun | 79.4K | 29.2% | 2 |
| Dec 2025 | GLOBAL | 75.6K | 27.8% | 3 |
| Dec 2025 | Smith's | 10.8K | 4% | 4 |
| Dec 2025 | Norton Abrasives | 9.3K | 3.4% | 5 |
| Dec 2025 | Trend | 5K | 1.8% | 6 |
| Jan 2026 | Wusthof | 59.4K | 33.1% | 1 |
| Jan 2026 | GLOBAL | 50.5K | 28.1% | 2 |
| Jan 2026 | Shun | 43.4K | 24.2% | 3 |
| Jan 2026 | Smith's | 10.8K | 6% | 4 |
| Jan 2026 | Norton Abrasives | 10.5K | 5.8% | 5 |
| Jan 2026 | Trend | 4.9K | 2.7% | 6 |
| Feb 2026 | Wusthof | 50.4K | 36.9% | 1 |
| Feb 2026 | GLOBAL | 34K | 24.9% | 2 |
| Feb 2026 | Shun | 29K | 21.2% | 3 |
| Feb 2026 | Norton Abrasives | 9.8K | 7.2% | 4 |
| Feb 2026 | Smith's | 8.7K | 6.4% | 5 |
| Feb 2026 | Trend | 4.8K | 3.5% | 6 |
| Mar 2026 | Wusthof | 52.6K | 35.8% | 1 |
| Mar 2026 | GLOBAL | 34K | 23.1% | 2 |
| Mar 2026 | Shun | 33.7K | 23% | 3 |
| Mar 2026 | Norton Abrasives | 11.3K | 7.7% | 4 |
| Mar 2026 | Smith's | 10.5K | 7.1% | 5 |
| Mar 2026 | Trend | 4.8K | 3.2% | 6 |
| Apr 2026 | Wusthof | 52.6K | 39.5% | 1 |
| Apr 2026 | GLOBAL | 33.8K | 25.4% | 2 |
| Apr 2026 | Shun | 24.1K | 18.1% | 3 |
| Apr 2026 | Norton Abrasives | 10.1K | 7.6% | 4 |
| Apr 2026 | Smith's | 8.7K | 6.5% | 5 |
| Apr 2026 | Trend | 4K | 3% | 6 |
| May 2026 | Wusthof | 45.9K | 35.3% | 1 |
| May 2026 | GLOBAL | 33.8K | 26% | 2 |
| May 2026 | Shun | 24.6K | 18.9% | 3 |
| May 2026 | Norton Abrasives | 13.4K | 10.3% | 4 |
| May 2026 | Smith's | 8.6K | 6.6% | 5 |
| May 2026 | Trend | 3.9K | 3% | 6 |
| Jun 2026 | Wusthof | 44.9K | 33.5% | 1 |
| Jun 2026 | GLOBAL | 33.8K | 25.2% | 2 |
| Jun 2026 | Shun | 31.5K | 23.5% | 3 |
| Jun 2026 | Norton Abrasives | 11.9K | 8.9% | 4 |
| Jun 2026 | Smith's | 8.6K | 6.4% | 5 |
| Jun 2026 | Trend | 3.5K | 2.6% | 6 |
| Jul 2026 | Wusthof | 39.7K | 32.7% | 1 |
| Jul 2026 | GLOBAL | 33.8K | 27.9% | 2 |
| Jul 2026 | Shun | 22.9K | 18.9% | 3 |
| Jul 2026 | Norton Abrasives | 11.2K | 9.2% | 4 |
| Jul 2026 | Smith's | 10.5K | 8.6% | 5 |
| Jul 2026 | Trend | 3.3K | 2.7% | 6 |
| Aug 2026 | Wusthof | 45.9K | 34.9% | 1 |
| Aug 2026 | GLOBAL | 34K | 25.9% | 2 |
| Aug 2026 | Shun | 27.6K | 21% | 3 |
| Aug 2026 | Norton Abrasives | 11.4K | 8.7% | 4 |
| Aug 2026 | Smith's | 8.7K | 6.6% | 5 |
| Aug 2026 | Trend | 3.8K | 2.9% | 6 |
| Sep 2026 | Wusthof | 34.7K | 30.7% | 1 |
| Sep 2026 | GLOBAL | 34K | 30.1% | 2 |
| Sep 2026 | Shun | 22.7K | 20.1% | 3 |
| Sep 2026 | Norton Abrasives | 10K | 8.9% | 4 |
| Sep 2026 | Smith's | 7.1K | 6.3% | 5 |
| Sep 2026 | Trend | 4.4K | 3.9% | 6 |

## What is being compared

- **GLOBAL**: Measured on the search terms “global kitchen knives” and “global knives”, summed into one figure.
- **Norton Abrasives**: Measured on the search terms “norton abrasives”, “norton flap disc”, “norton grinding disc”, “norton sandpaper”, “norton sharpening stone” and “norton whetstone”, summed into one figure.
- **Shun**: Measured on the search terms “kitchen knives shun” and “shun knives”, summed into one figure.
- **Smith's**: Measured on the search terms “smith s” and “smiths sharpener”, summed into one figure.
- **Trend**: Measured on the search terms “trend router”, “trend router bit”, “trend sharpening stone” and “trend stone”, summed into one figure.
- **Wusthof**: Measured on the search terms “kitchen knives wusthof” and “wusthof”, summed into one figure.

- [GLOBAL](/demand/global-en/brands/global-knives)
- [Norton Abrasives](/demand/global-en/brands/norton-abrasives)
- [Shun](/demand/global-en/brands/shun-knives)
- [Smith's](/demand/global-en/brands/smith-s)
- [Trend](/demand/global-en/brands/trend)
- [Wusthof](/demand/global-en/brands/wusthof)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among sharpening stone brands worldwide?

In September 2026, Wusthof was the most searched among sharpening stone brands worldwide, with an estimated 34.7K branded searches and 30.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Sharpening stone brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/sharpening-stone-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sharpening-stone-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.