---
title: "Shapewear brands: Which are searched most?"
description: "Compare the shapewear brands people buy. Share of Search among Shapermint, Honeylove, SKIMS, Yitty, Spanx, Leonisa, Maidenform and Squeem, the shapewear brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/shapewear-brands"
publisher: "Brandwave"
---

# Shapewear brands: Which are searched most?

Compare the shapewear brands people buy. Share of Search among Shapermint, Honeylove, SKIMS, Yitty, Spanx, Leonisa, Maidenform and Squeem, the shapewear brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Shapewear brands
- **Market**: Global
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: Shapermint, 46.1%

## Which brand is most popular in search among shapewear brands worldwide?

- In September 2026, Shapermint was the most searched among shapewear brands worldwide, with an estimated 165K branded searches, 46.1% of all searches for the eight we track.
- Honeylove is in 2nd place, 20.8 percentage points behind at 25.3%.
- Across the 12 months ending September 2026, Shapermint’s share of searches among shapewear brands worldwide increased from 44.6% to 46.1%.
- Across the 12 months ending September 2026, Honeylove’s share of searches among shapewear brands worldwide increased from 20.1% to 25.3%.
- Across the 12 months ending September 2026, Yitty’s share of searches among shapewear brands worldwide decreased from 9% to 6.2%.
- Across the 12 months ending September 2026, Spanx’s share of searches among shapewear brands worldwide decreased from 9.5% to 5.1%.
- Across the 12 months ending September 2026, Leonisa’s share of searches among shapewear brands worldwide increased from 1.2% to 1.8%.
- Across the 12 months ending September 2026, Shapermint’s share of searches among shapewear brands worldwide peaked at 56.6% in April 2026 and was lowest at 44.6% in October 2025.
- Across the 12 months ending September 2026, Honeylove’s share of searches among shapewear brands worldwide peaked at 25.3% in September 2026 and was lowest at 20% in January 2026.
- Across the 12 months ending September 2026, SKIMS’s share of searches among shapewear brands worldwide peaked at 14.2% in July 2026 and was lowest at 8.9% in January 2026.
- Across the 12 months ending September 2026, Yitty’s share of searches among shapewear brands worldwide peaked at 9% in October 2025 and was lowest at 4.7% in May 2026.
- Across the 12 months ending September 2026, Spanx’s share of searches among shapewear brands worldwide peaked at 9.8% in June 2026 and was lowest at 5.1% in September 2026.
- Across the 12 months ending September 2026, Yitty rose from 5th to 4th among shapewear brands worldwide.
- Across the 12 months ending September 2026, Spanx fell from 4th to 5th among shapewear brands worldwide.
- Across the 12 months ending September 2026, Leonisa rose from 7th to 6th among shapewear brands worldwide.
- Across the 12 months ending September 2026, Maidenform fell from 6th to 7th among shapewear brands worldwide.
- Across the 12 months ending September 2026, SKIMS and Squeem held steady: their share of searches among shapewear brands worldwide each moved less than 0.5 percentage points.

## Top shapewear brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Shapermint, SKIMS and Spanx appeared every time. SKIMS was recommended most often, coming first in all four answers that gave a list. Spanx was second, and Honeylove was third. Leonisa, which ranked sixth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| SKIMS | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Spanx | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Honeylove | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Shapermint | 4th | 3 of 3 | 2 of 2 | 5 of 5 |
| Yitty | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Maidenform | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Leonisa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Squeem | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about shapewear brands

- Asked ChatGPT "Which shapewear brand should I buy?": 1. SKIMS, 2. Spanx, 3. Honeylove, 4. Shapermint
- Asked ChatGPT "What are the best shapewear brands?": 1. SKIMS, 2. Spanx, 3. Honeylove, 4. Shapermint, 5. Yitty, 6. Maidenform
- Asked ChatGPT "What's the best shapewear brand for wearing under a dress?": 1. SKIMS, 2. Spanx, 3. Honeylove, 4. Shapermint
- Searched Google, AI Overview "shapewear": 1. Spanx, 2. SKIMS, 3. Shapermint
- Searched Google, AI Overview "best shapewear": 1. SKIMS, 2. Honeylove, 3. Spanx, 4. Shapermint

Not named in any answer: Leonisa and Squeem.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026.

## Compare search popularity between leading brands

- [Shapermint vs Honeylove: compare search popularity](/demand/global-en/compare/honeylove-vs-shapermint): 46.1% against 25.3% Share of Search.
- [Shapermint vs SKIMS: compare search popularity](/demand/global-en/compare/shapermint-vs-skims): 46.1% against 13.8% Share of Search.
- [Shapermint vs Yitty: compare search popularity](/demand/global-en/compare/shapermint-vs-yitty): 46.1% against 6.2% Share of Search.
- [Shapermint vs Spanx: compare search popularity](/demand/global-en/compare/shapermint-vs-spanx): 46.1% against 5.1% Share of Search.
- [Honeylove vs SKIMS: compare search popularity](/demand/global-en/compare/honeylove-vs-skims): 25.3% against 13.8% Share of Search.
- [Honeylove vs Yitty: compare search popularity](/demand/global-en/compare/honeylove-vs-yitty): 25.3% against 6.2% Share of Search.
- [Honeylove vs Spanx: compare search popularity](/demand/global-en/compare/honeylove-vs-spanx): 25.3% against 5.1% Share of Search.
- [SKIMS vs Yitty: compare search popularity](/demand/global-en/compare/skims-vs-yitty): 13.8% against 6.2% Share of Search.
- [SKIMS vs Spanx: compare search popularity](/demand/global-en/compare/skims-vs-spanx): 13.8% against 5.1% Share of Search.
- [Yitty vs Spanx: compare search popularity](/demand/global-en/compare/spanx-vs-yitty): 6.2% against 5.1% Share of Search.

## How did search popularity change for shapewear brands worldwide in September 2026?

- In September 2026, Yitty overtook Spanx to rank 4th among shapewear brands worldwide, with 6.2% of the searches.
- In September 2026, Shapermint gained share of searches among shapewear brands worldwide, from 45.3% to 46.1%.
- In September 2026, Spanx lost share of searches among shapewear brands worldwide, from 8.1% to 5.1%.
- In September 2026, Leonisa rose from 7th to 6th among shapewear brands worldwide.
- In September 2026, Maidenform fell from 6th to 7th among shapewear brands worldwide.
- Estimated monthly branded searches for Squeem worldwide fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026.
- Estimated monthly branded searches for SKIMS worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Shapermint | 46.1% | 165K | -17.9% | Shapermint |
| 2 | Honeylove | 25.3% | 90.5K | -17.7% | Honeylove |
| 3 | SKIMS | 13.8% | 49.5K | -18.2% | SKIMS |
| 4 | Yitty | 6.2% | 22.2K | 0.0% | Fabletics |
| 5 | Spanx | 5.1% | 18.4K | -48.9% | Spanx |
| 6 | Leonisa | 1.8% | 6.3K | 0.0% | Leonisa |
| 7 | Maidenform | 1.5% | 5.4K | -18.2% | Hanes |
| 8 | Squeem | 0.28% | 1K | -23.1% | Squeem |

Spanx, Leonisa and Maidenform sell other things too, so only their searches that name this product count here, like “spanx bodysuit”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Shapermint | 201K | 44.6% | 1 |
| Oct 2025 | Honeylove | 90.5K | 20.1% | 2 |
| Oct 2025 | SKIMS | 60.5K | 13.4% | 3 |
| Oct 2025 | Spanx | 43K | 9.5% | 4 |
| Oct 2025 | Yitty | 40.5K | 9% | 5 |
| Oct 2025 | Maidenform | 8.1K | 1.8% | 6 |
| Oct 2025 | Leonisa | 5.3K | 1.2% | 7 |
| Oct 2025 | Squeem | 1.6K | 0.36% | 8 |
| Nov 2025 | Shapermint | 201K | 45.9% | 1 |
| Nov 2025 | Honeylove | 110K | 25.1% | 2 |
| Nov 2025 | SKIMS | 49.5K | 11.3% | 3 |
| Nov 2025 | Yitty | 33.1K | 7.6% | 4 |
| Nov 2025 | Spanx | 31.5K | 7.2% | 5 |
| Nov 2025 | Leonisa | 6K | 1.4% | 6 |
| Nov 2025 | Maidenform | 5.4K | 1.2% | 7 |
| Nov 2025 | Squeem | 1.3K | 0.3% | 8 |
| Dec 2025 | Shapermint | 201K | 49.8% | 1 |
| Dec 2025 | Honeylove | 90.5K | 22.4% | 2 |
| Dec 2025 | SKIMS | 40.5K | 10% | 3 |
| Dec 2025 | Yitty | 33.1K | 8.2% | 4 |
| Dec 2025 | Spanx | 25.8K | 6.4% | 5 |
| Dec 2025 | Leonisa | 6K | 1.5% | 6 |
| Dec 2025 | Maidenform | 5.4K | 1.3% | 7 |
| Dec 2025 | Squeem | 1.3K | 0.32% | 8 |
| Jan 2026 | Shapermint | 246K | 54.3% | 1 |
| Jan 2026 | Honeylove | 90.5K | 20% | 2 |
| Jan 2026 | SKIMS | 40.5K | 8.9% | 3 |
| Jan 2026 | Yitty | 33.1K | 7.3% | 4 |
| Jan 2026 | Spanx | 30.7K | 6.8% | 5 |
| Jan 2026 | Leonisa | 5.5K | 1.2% | 6 |
| Jan 2026 | Maidenform | 5.4K | 1.2% | 7 |
| Jan 2026 | Squeem | 1.3K | 0.29% | 8 |
| Feb 2026 | Shapermint | 201K | 50.9% | 1 |
| Feb 2026 | Honeylove | 90.5K | 22.9% | 2 |
| Feb 2026 | SKIMS | 40.5K | 10.3% | 3 |
| Feb 2026 | Yitty | 27.1K | 6.9% | 4 |
| Feb 2026 | Spanx | 25.1K | 6.4% | 5 |
| Feb 2026 | Leonisa | 5.2K | 1.3% | 6 |
| Feb 2026 | Maidenform | 4.4K | 1.1% | 7 |
| Feb 2026 | Squeem | 1.3K | 0.33% | 8 |
| Mar 2026 | Shapermint | 246K | 51.7% | 1 |
| Mar 2026 | Honeylove | 110K | 23.1% | 2 |
| Mar 2026 | SKIMS | 49.5K | 10.4% | 3 |
| Mar 2026 | Spanx | 30.7K | 6.5% | 4 |
| Mar 2026 | Yitty | 27.1K | 5.7% | 5 |
| Mar 2026 | Leonisa | 5.5K | 1.2% | 6 |
| Mar 2026 | Maidenform | 5.4K | 1.1% | 7 |
| Mar 2026 | Squeem | 1.3K | 0.27% | 8 |
| Apr 2026 | Shapermint | 301K | 56.6% | 1 |
| Apr 2026 | Honeylove | 110K | 20.7% | 2 |
| Apr 2026 | SKIMS | 49.5K | 9.3% | 3 |
| Apr 2026 | Spanx | 30.7K | 5.8% | 4 |
| Apr 2026 | Yitty | 27.1K | 5.1% | 5 |
| Apr 2026 | Maidenform | 6.6K | 1.2% | 6 |
| Apr 2026 | Leonisa | 6K | 1.1% | 7 |
| Apr 2026 | Squeem | 1.3K | 0.24% | 8 |
| May 2026 | Shapermint | 301K | 52.2% | 1 |
| May 2026 | Honeylove | 135K | 23.4% | 2 |
| May 2026 | SKIMS | 60.5K | 10.5% | 3 |
| May 2026 | Spanx | 38.5K | 6.7% | 4 |
| May 2026 | Yitty | 27.1K | 4.7% | 5 |
| May 2026 | Leonisa | 6.8K | 1.2% | 6 |
| May 2026 | Maidenform | 6.6K | 1.1% | 7 |
| May 2026 | Squeem | 1.3K | 0.23% | 8 |
| Jun 2026 | Shapermint | 201K | 45.2% | 1 |
| Jun 2026 | Honeylove | 110K | 24.8% | 2 |
| Jun 2026 | SKIMS | 49.5K | 11.1% | 3 |
| Jun 2026 | Spanx | 43.4K | 9.8% | 4 |
| Jun 2026 | Yitty | 27.1K | 6.1% | 5 |
| Jun 2026 | Maidenform | 6.6K | 1.5% | 6 |
| Jun 2026 | Leonisa | 5.5K | 1.2% | 7 |
| Jun 2026 | Squeem | 1.3K | 0.29% | 8 |
| Jul 2026 | Shapermint | 201K | 47.1% | 1 |
| Jul 2026 | Honeylove | 90.5K | 21.2% | 2 |
| Jul 2026 | SKIMS | 60.5K | 14.2% | 3 |
| Jul 2026 | Spanx | 36.7K | 8.6% | 4 |
| Jul 2026 | Yitty | 22.2K | 5.2% | 5 |
| Jul 2026 | Maidenform | 8.1K | 1.9% | 6 |
| Jul 2026 | Leonisa | 6.3K | 1.5% | 7 |
| Jul 2026 | Squeem | 1K | 0.23% | 8 |
| Aug 2026 | Shapermint | 201K | 45.3% | 1 |
| Aug 2026 | Honeylove | 110K | 24.8% | 2 |
| Aug 2026 | SKIMS | 60.5K | 13.6% | 3 |
| Aug 2026 | Spanx | 36K | 8.1% | 4 |
| Aug 2026 | Yitty | 22.2K | 5% | 5 |
| Aug 2026 | Maidenform | 6.6K | 1.5% | 6 |
| Aug 2026 | Leonisa | 6.3K | 1.4% | 7 |
| Aug 2026 | Squeem | 1.3K | 0.29% | 8 |
| Sep 2026 | Shapermint | 165K | 46.1% | 1 |
| Sep 2026 | Honeylove | 90.5K | 25.3% | 2 |
| Sep 2026 | SKIMS | 49.5K | 13.8% | 3 |
| Sep 2026 | Yitty | 22.2K | 6.2% | 4 |
| Sep 2026 | Spanx | 18.4K | 5.1% | 5 |
| Sep 2026 | Leonisa | 6.3K | 1.8% | 6 |
| Sep 2026 | Maidenform | 5.4K | 1.5% | 7 |
| Sep 2026 | Squeem | 1K | 0.28% | 8 |

## What is being compared

- **Honeylove**: Measured on the search term “honeylove”.
- **Leonisa**: Measured on the search terms “leonisa fajas” and “leonisa shapewear”, summed into one figure.
- **Maidenform**: Measured on the search term “maidenform shapewear”.
- **Shapermint**: Measured on the search term “shapermint”.
- **SKIMS**: Measured on the search term “skims shapewear”.
- **Spanx**: Measured on the search terms “spanx bodysuit” and “spanx shapewear”, summed into one figure.
- **Squeem**: Measured on the search term “squeem”.
- **Yitty**: Measured on the search term “yitty”.

- [Honeylove](/demand/global-en/brands/honeylove)
- [Leonisa](/demand/global-en/brands/leonisa)
- [Maidenform](/demand/global-en/brands/maidenform)
- [Shapermint](/demand/global-en/brands/shapermint)
- [SKIMS](/demand/global-en/brands/skims)
- [Spanx](/demand/global-en/brands/spanx)
- [Squeem](/demand/global-en/brands/squeem)
- [Yitty](/demand/global-en/brands/yitty)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among shapewear brands worldwide?

In September 2026, Shapermint was the most searched among shapewear brands worldwide, with an estimated 165K branded searches, 46.1% of all searches for the eight we track. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Shapewear brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/shapewear-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/shapewear-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.