---
title: "Shampoo bar brands: Which are searched most?"
description: "Compare the shampoo bar brands people buy. Share of Search among Lush, Garnier, Kitsch, Ethique, ecostore and Aussie, the shampoo bar brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/shampoo-bar-brands"
publisher: "Brandwave"
---

# Shampoo bar brands: Which are searched most?

Compare the shampoo bar brands people buy. Share of Search among Lush, Garnier, Kitsch, Ethique, ecostore and Aussie, the shampoo bar brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Shampoo bar brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Lush, 72.5%

## Which brand is most popular in search among shampoo bar brands worldwide?

- In September 2026, Lush was the most searched among shampoo bar brands worldwide, with an estimated 1.5M branded searches and 72.5% estimated Share of Search within this set.
- Garnier is in 2nd place, 50.7 percentage points behind at 21.7% Share of Search.
- Across the 12 months ending September 2026, Lush’s estimated Share of Search among shampoo bar brands worldwide decreased from 73.4% to 72.5%.
- Across the 12 months ending September 2026, Kitsch’s estimated Share of Search among shampoo bar brands worldwide increased from 1.7% to 2.8%.
- Across the 12 months ending September 2026, Lush’s estimated Share of Search among shampoo bar brands worldwide peaked at 86.1% in December 2025 and was lowest at 64.4% in April 2026.
- Across the 12 months ending September 2026, Garnier’s estimated Share of Search among shampoo bar brands worldwide peaked at 29.4% in July 2026 and was lowest at 11.6% in December 2025.
- Across the 12 months ending September 2026, Kitsch’s estimated Share of Search among shampoo bar brands worldwide peaked at 3.4% in April 2026 and was lowest at 0.78% in December 2025.
- Across the 12 months ending September 2026, Ethique’s estimated Share of Search among shampoo bar brands worldwide peaked at 2.3% in March 2026 and was lowest at 1% in December 2025.
- Across the 12 months ending September 2026, Kitsch rose from 4th to 3rd among shampoo bar brands worldwide.
- Across the 12 months ending September 2026, Ethique fell from 3rd to 4th among shampoo bar brands worldwide.
- Across the 12 months ending September 2026, Garnier, ecostore and Aussie held steady: their estimated Share of Search among shampoo bar brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Lush vs Garnier: compare search popularity](/demand/global-en/compare/garnier-vs-lush): 72.5% against 21.7% Share of Search.
- [Lush vs Kitsch: compare search popularity](/demand/global-en/compare/kitsch-vs-lush): 72.5% against 2.8% Share of Search.
- [Garnier vs Kitsch: compare search popularity](/demand/global-en/compare/garnier-vs-kitsch): 21.7% against 2.8% Share of Search.

## How did search popularity change for shampoo bar brands worldwide in September 2026?

- In September 2026, Lush gained estimated Share of Search among shampoo bar brands worldwide, from 65% to 72.5%.
- In September 2026, Ethique gained estimated Share of Search among shampoo bar brands worldwide, from 1.4% to 2%.
- In September 2026, Garnier lost estimated Share of Search among shampoo bar brands worldwide, from 29.3% to 21.7%.
- Estimated monthly branded searches for Kitsch worldwide rose 37.5% over 12 measured months, from 41.9K to 57.6K in September 2026.
- Estimated monthly branded searches for Aussie worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Lush | 72.5% | 1.5M | +23.0% | Lush |
| 2 | Garnier | 21.7% | 450K | -18.2% | Garnier |
| 3 | Kitsch | 2.8% | 57.6K | -3.0% | Kitsch |
| 4 | Ethique | 2% | 40.5K | +49.4% | Ethique |
| 5 | ecostore | 0.87% | 18.1K | 0.0% | ecostore |
| 6 | Aussie | 0.17% | 3.6K | 0.0% | Aussie |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Lush | 1.8M | 73.4% | 1 |
| Oct 2025 | Garnier | 550K | 22.1% | 2 |
| Oct 2025 | Ethique | 49.5K | 2% | 3 |
| Oct 2025 | Kitsch | 41.9K | 1.7% | 4 |
| Oct 2025 | ecostore | 18.1K | 0.73% | 5 |
| Oct 2025 | Aussie | 2.9K | 0.12% | 6 |
| Nov 2025 | Lush | 2.7M | 83.1% | 1 |
| Nov 2025 | Garnier | 450K | 13.6% | 2 |
| Nov 2025 | Ethique | 49.5K | 1.5% | 3 |
| Nov 2025 | Kitsch | 34.3K | 1% | 4 |
| Nov 2025 | ecostore | 22.2K | 0.67% | 5 |
| Nov 2025 | Aussie | 2.9K | 0.09% | 6 |
| Dec 2025 | Lush | 3.4M | 86.1% | 1 |
| Dec 2025 | Garnier | 450K | 11.6% | 2 |
| Dec 2025 | Ethique | 40.5K | 1% | 3 |
| Dec 2025 | Kitsch | 30.2K | 0.78% | 4 |
| Dec 2025 | ecostore | 18.1K | 0.47% | 5 |
| Dec 2025 | Aussie | 2.9K | 0.07% | 6 |
| Jan 2026 | Lush | 1.8M | 76.1% | 1 |
| Jan 2026 | Garnier | 450K | 18.7% | 2 |
| Jan 2026 | Kitsch | 55.3K | 2.3% | 3 |
| Jan 2026 | Ethique | 49.5K | 2.1% | 4 |
| Jan 2026 | ecostore | 18.1K | 0.75% | 5 |
| Jan 2026 | Aussie | 2.9K | 0.12% | 6 |
| Feb 2026 | Lush | 1.2M | 68.4% | 1 |
| Feb 2026 | Garnier | 450K | 25.2% | 2 |
| Feb 2026 | Kitsch | 52.6K | 2.9% | 3 |
| Feb 2026 | Ethique | 40.5K | 2.3% | 4 |
| Feb 2026 | ecostore | 18.1K | 1% | 5 |
| Feb 2026 | Aussie | 2.9K | 0.16% | 6 |
| Mar 2026 | Lush | 1.5M | 68.9% | 1 |
| Mar 2026 | Garnier | 550K | 25.3% | 2 |
| Mar 2026 | Kitsch | 52.6K | 2.4% | 3 |
| Mar 2026 | Ethique | 49.5K | 2.3% | 4 |
| Mar 2026 | ecostore | 22.2K | 1% | 5 |
| Mar 2026 | Aussie | 3.6K | 0.17% | 6 |
| Apr 2026 | Lush | 1.2M | 64.4% | 1 |
| Apr 2026 | Garnier | 550K | 29% | 2 |
| Apr 2026 | Kitsch | 64.3K | 3.4% | 3 |
| Apr 2026 | Ethique | 40.5K | 2.1% | 4 |
| Apr 2026 | ecostore | 18.1K | 0.95% | 5 |
| Apr 2026 | Aussie | 2.9K | 0.15% | 6 |
| May 2026 | Lush | 1.2M | 64.4% | 1 |
| May 2026 | Garnier | 550K | 29.1% | 2 |
| May 2026 | Kitsch | 61.6K | 3.3% | 3 |
| May 2026 | Ethique | 40.5K | 2.1% | 4 |
| May 2026 | ecostore | 18.1K | 0.96% | 5 |
| May 2026 | Aussie | 2.9K | 0.15% | 6 |
| Jun 2026 | Lush | 1.2M | 65% | 1 |
| Jun 2026 | Garnier | 550K | 29.3% | 2 |
| Jun 2026 | Kitsch | 52.6K | 2.8% | 3 |
| Jun 2026 | Ethique | 33.1K | 1.8% | 4 |
| Jun 2026 | ecostore | 18.1K | 0.96% | 5 |
| Jun 2026 | Aussie | 3.6K | 0.19% | 6 |
| Jul 2026 | Lush | 1.2M | 65.3% | 1 |
| Jul 2026 | Garnier | 550K | 29.4% | 2 |
| Jul 2026 | Kitsch | 50.4K | 2.7% | 3 |
| Jul 2026 | Ethique | 27.1K | 1.4% | 4 |
| Jul 2026 | ecostore | 18.1K | 0.97% | 5 |
| Jul 2026 | Aussie | 3.6K | 0.19% | 6 |
| Aug 2026 | Lush | 1.2M | 65% | 1 |
| Aug 2026 | Garnier | 550K | 29.3% | 2 |
| Aug 2026 | Kitsch | 59.4K | 3.2% | 3 |
| Aug 2026 | Ethique | 27.1K | 1.4% | 4 |
| Aug 2026 | ecostore | 18.1K | 0.96% | 5 |
| Aug 2026 | Aussie | 3.6K | 0.19% | 6 |
| Sep 2026 | Lush | 1.5M | 72.5% | 1 |
| Sep 2026 | Garnier | 450K | 21.7% | 2 |
| Sep 2026 | Kitsch | 57.6K | 2.8% | 3 |
| Sep 2026 | Ethique | 40.5K | 2% | 4 |
| Sep 2026 | ecostore | 18.1K | 0.87% | 5 |
| Sep 2026 | Aussie | 3.6K | 0.17% | 6 |

## What is being compared

- **Aussie**: Measured on the search term “aussie hair”.
- **ecostore**: Measured on the search term “ecostore”.
- **Ethique**: Measured on the search term “ethique”.
- **Garnier**: Measured on the search term “garnier”.
- **Kitsch**: Measured on the search terms “kitsch shampoo” and “kitsch shampoo bar”, summed into one figure.
- **Lush**: Measured on the search term “lush”.

- [Aussie](/demand/global-en/brands/aussie-hair)
- [ecostore](/demand/global-en/brands/ecostore)
- [Ethique](/demand/global-en/brands/ethique)
- [Garnier](/demand/global-en/brands/garnier)
- [Kitsch](/demand/global-en/brands/kitsch)
- [Lush](/demand/global-en/brands/lush)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among shampoo bar brands worldwide?

In September 2026, Lush was the most searched among shampoo bar brands worldwide, with an estimated 1.5M branded searches and 72.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Shampoo bar brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/shampoo-bar-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/shampoo-bar-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.