---
title: "Shampoo and conditioner brands: Which are searched most?"
description: "Compare the shampoo and conditioner brands people buy. Share of Search among Dove, Aesop, Hims, Aveeno, Aussie, CHI and Keeps, the shampoo and conditioner brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/shampoo-and-conditioner-brands"
publisher: "Brandwave"
---

# Shampoo and conditioner brands: Which are searched most?

Compare the shampoo and conditioner brands people buy. Share of Search among Dove, Aesop, Hims, Aveeno, Aussie, CHI and Keeps, the shampoo and conditioner brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Shampoo and conditioner brands
- **Market**: Global
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Dove, 38.4%

## Which brand is most popular in search among shampoo and conditioner brands worldwide?

- In September 2026, Dove was the most searched among shampoo and conditioner brands worldwide, with an estimated 1M branded searches and 38.4% estimated Share of Search within this set.
- Aesop is in 2nd place, 6.8 percentage points behind at 31.6% Share of Search.
- Across the 12 months ending September 2026, Dove’s estimated Share of Search among shampoo and conditioner brands worldwide increased from 35.7% to 38.4%.
- Across the 12 months ending September 2026, Aesop’s estimated Share of Search among shampoo and conditioner brands worldwide decreased from 35.7% to 31.6%.
- Across the 12 months ending September 2026, Hims’ estimated Share of Search among shampoo and conditioner brands worldwide increased from 19.7% to 21.1%.
- Across the 12 months ending September 2026, Dove’s estimated Share of Search among shampoo and conditioner brands worldwide peaked at 38.4% in August 2026 and was lowest at 25.2% in December 2025.
- Across the 12 months ending September 2026, Aesop’s estimated Share of Search among shampoo and conditioner brands worldwide peaked at 47.8% in November 2025 and was lowest at 30.2% in May 2026.
- Across the 12 months ending September 2026, Hims’ estimated Share of Search among shampoo and conditioner brands worldwide peaked at 26.5% in February 2026 and was lowest at 17.5% in November 2025.
- Across the 12 months ending September 2026, Aveeno’s estimated Share of Search among shampoo and conditioner brands worldwide peaked at 10.1% in April 2026 and was lowest at 8% in December 2025.
- Across the 12 months ending September 2026, Dove rose from 2nd to 1st among shampoo and conditioner brands worldwide.
- Across the 12 months ending September 2026, Aesop fell from 1st to 2nd among shampoo and conditioner brands worldwide.
- Across the 12 months ending September 2026, Aveeno, Aussie, CHI and Keeps held steady: their estimated Share of Search among shampoo and conditioner brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Dove vs Aesop: compare search popularity](/demand/global-en/compare/aesop-vs-dove): 38.4% against 31.6% Share of Search.
- [Dove vs Hims: compare search popularity](/demand/global-en/compare/dove-vs-hims): 38.4% against 21.1% Share of Search.
- [Dove vs Aveeno: compare search popularity](/demand/global-en/compare/aveeno-vs-dove): 38.4% against 8.7% Share of Search.
- [Aesop vs Hims: compare search popularity](/demand/global-en/compare/aesop-vs-hims): 31.6% against 21.1% Share of Search.
- [Aesop vs Aveeno: compare search popularity](/demand/global-en/compare/aesop-vs-aveeno): 31.6% against 8.7% Share of Search.
- [Hims vs Aveeno: compare search popularity](/demand/global-en/compare/aveeno-vs-hims): 21.1% against 8.7% Share of Search.

## How did search popularity change for shampoo and conditioner brands worldwide in September 2026?

- Estimated monthly branded searches for Keeps worldwide rose 52.9% over 12 measured months, from 170 to 260 in September 2026.
- Estimated monthly branded searches for Aussie worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.
- Estimated monthly branded searches for Aesop worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026.
- Estimated monthly branded searches for CHI worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Dove | 38.4% | 1M | 0.0% | Unilever |
| 2 | Aesop | 31.6% | 823K | 0.0% | Aesop |
| 3 | Hims | 21.1% | 550K | 0.0% | Hims |
| 4 | Aveeno | 8.7% | 226K | 0.0% | Aveeno |
| 5 | Aussie | 0.14% | 3.6K | 0.0% | Aussie |
| 6 | CHI | 0.09% | 2.4K | 0.0% | CHI |
| 7 | Keeps | <0.01% | 260 | +52.9% | Keeps |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Aesop | 1M | 35.7% | 1 |
| Oct 2025 | Dove | 1M | 35.7% | 2 |
| Oct 2025 | Hims | 550K | 19.7% | 3 |
| Oct 2025 | Aveeno | 242K | 8.6% | 4 |
| Oct 2025 | Aussie | 2.9K | 0.1% | 5 |
| Oct 2025 | CHI | 2.9K | 0.1% | 6 |
| Oct 2025 | Keeps | 170 | <0.01% | 7 |
| Nov 2025 | Aesop | 1.5M | 47.8% | 1 |
| Nov 2025 | Dove | 823K | 26.2% | 2 |
| Nov 2025 | Hims | 550K | 17.5% | 3 |
| Nov 2025 | Aveeno | 262K | 8.3% | 4 |
| Nov 2025 | CHI | 3.6K | 0.11% | 5 |
| Nov 2025 | Aussie | 2.9K | 0.09% | 6 |
| Nov 2025 | Keeps | 140 | <0.01% | 7 |
| Dec 2025 | Aesop | 1.5M | 46% | 1 |
| Dec 2025 | Dove | 823K | 25.2% | 2 |
| Dec 2025 | Hims | 673K | 20.6% | 3 |
| Dec 2025 | Aveeno | 262K | 8% | 4 |
| Dec 2025 | Aussie | 2.9K | 0.09% | 5 |
| Dec 2025 | CHI | 2.9K | 0.09% | 6 |
| Dec 2025 | Keeps | 170 | <0.01% | 7 |
| Jan 2026 | Aesop | 1M | 36.2% | 1 |
| Jan 2026 | Dove | 823K | 29.8% | 2 |
| Jan 2026 | Hims | 673K | 24.4% | 3 |
| Jan 2026 | Aveeno | 262K | 9.5% | 4 |
| Jan 2026 | Aussie | 2.9K | 0.1% | 5 |
| Jan 2026 | CHI | 2.9K | 0.1% | 6 |
| Jan 2026 | Keeps | 140 | <0.01% | 7 |
| Feb 2026 | Aesop | 823K | 32.4% | 1 |
| Feb 2026 | Dove | 823K | 32.4% | 2 |
| Feb 2026 | Hims | 673K | 26.5% | 3 |
| Feb 2026 | Aveeno | 215K | 8.4% | 4 |
| Feb 2026 | Aussie | 2.9K | 0.11% | 5 |
| Feb 2026 | CHI | 2.4K | 0.09% | 6 |
| Feb 2026 | Keeps | 140 | <0.01% | 7 |
| Mar 2026 | Aesop | 1M | 34.1% | 1 |
| Mar 2026 | Dove | 1M | 34.1% | 2 |
| Mar 2026 | Hims | 673K | 23% | 3 |
| Mar 2026 | Aveeno | 251K | 8.5% | 4 |
| Mar 2026 | Aussie | 3.6K | 0.12% | 5 |
| Mar 2026 | CHI | 2.9K | 0.1% | 6 |
| Mar 2026 | Keeps | 140 | <0.01% | 7 |
| Apr 2026 | Aesop | 823K | 31.8% | 1 |
| Apr 2026 | Dove | 823K | 31.8% | 2 |
| Apr 2026 | Hims | 673K | 26% | 3 |
| Apr 2026 | Aveeno | 262K | 10.1% | 4 |
| Apr 2026 | Aussie | 2.9K | 0.11% | 5 |
| Apr 2026 | CHI | 2.9K | 0.11% | 6 |
| Apr 2026 | Keeps | 140 | <0.01% | 7 |
| May 2026 | Dove | 1M | 36.7% | 1 |
| May 2026 | Aesop | 823K | 30.2% | 2 |
| May 2026 | Hims | 673K | 24.7% | 3 |
| May 2026 | Aveeno | 226K | 8.3% | 4 |
| May 2026 | Aussie | 2.9K | 0.11% | 5 |
| May 2026 | CHI | 2.4K | 0.09% | 6 |
| May 2026 | Keeps | 110 | <0.01% | 7 |
| Jun 2026 | Aesop | 823K | 32.3% | 1 |
| Jun 2026 | Dove | 823K | 32.3% | 2 |
| Jun 2026 | Hims | 673K | 26.4% | 3 |
| Jun 2026 | Aveeno | 226K | 8.8% | 4 |
| Jun 2026 | Aussie | 3.6K | 0.14% | 5 |
| Jun 2026 | CHI | 2.4K | 0.09% | 6 |
| Jun 2026 | Keeps | 140 | <0.01% | 7 |
| Jul 2026 | Aesop | 823K | 32.3% | 1 |
| Jul 2026 | Dove | 823K | 32.3% | 2 |
| Jul 2026 | Hims | 673K | 26.4% | 3 |
| Jul 2026 | Aveeno | 226K | 8.8% | 4 |
| Jul 2026 | Aussie | 3.6K | 0.14% | 5 |
| Jul 2026 | CHI | 2.4K | 0.09% | 6 |
| Jul 2026 | Keeps | 140 | <0.01% | 7 |
| Aug 2026 | Dove | 1M | 38.4% | 1 |
| Aug 2026 | Aesop | 823K | 31.6% | 2 |
| Aug 2026 | Hims | 550K | 21.1% | 3 |
| Aug 2026 | Aveeno | 226K | 8.7% | 4 |
| Aug 2026 | Aussie | 3.6K | 0.14% | 5 |
| Aug 2026 | CHI | 2.4K | 0.09% | 6 |
| Aug 2026 | Keeps | 170 | <0.01% | 7 |
| Sep 2026 | Dove | 1M | 38.4% | 1 |
| Sep 2026 | Aesop | 823K | 31.6% | 2 |
| Sep 2026 | Hims | 550K | 21.1% | 3 |
| Sep 2026 | Aveeno | 226K | 8.7% | 4 |
| Sep 2026 | Aussie | 3.6K | 0.14% | 5 |
| Sep 2026 | CHI | 2.4K | 0.09% | 6 |
| Sep 2026 | Keeps | 260 | <0.01% | 7 |

## What is being compared

- **Aesop**: Measured on the search term “aesop”.
- **Aussie**: Measured on the search term “aussie hair”.
- **Aveeno**: Measured on the search terms “aveeno” and “aveeno baby lotion”, summed into one figure.
- **CHI**: Measured on the search term “chi hair”.
- **Dove**: Measured on the search term “dove”.
- **Hims**: Measured on the search term “hims”.
- **Keeps**: Measured on the search term “keeps shampoo and conditioner”.

- [Aesop](/demand/global-en/brands/aesop)
- [Aussie](/demand/global-en/brands/aussie-hair)
- [Aveeno](/demand/global-en/brands/aveeno)
- [CHI](/demand/global-en/brands/chi-hair)
- [Dove](/demand/global-en/brands/dove)
- [Hims](/demand/global-en/brands/hims)
- [Keeps](/demand/global-en/brands/keeps)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among shampoo and conditioner brands worldwide?

In September 2026, Dove was the most searched among shampoo and conditioner brands worldwide, with an estimated 1M branded searches and 38.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Shampoo and conditioner brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/shampoo-and-conditioner-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/shampoo-and-conditioner-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.