--- title: "PostHog vs Smartlook: Which is searched more?" description: "Is PostHog or Smartlook more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Session replay tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/session-replay-tools/compare/posthog-vs-smartlook" publisher: "Brandwave" --- # PostHog vs Smartlook: Which is searched more? Is PostHog or Smartlook more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Session replay tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: PostHog and Smartlook - **Competitive set**: Session replay tools - **Market**: Global - **Month measured**: Sep 2026 - **PostHog Share of Search**: 42.2% - **Smartlook Share of Search**: 2.5% ## Is PostHog or Smartlook more popular in search? - In September 2026, PostHog had more branded searches than Smartlook among session replay tools worldwide. PostHog had about 246,000 branded searches, while Smartlook had 14,800. PostHog made up 42.2% of all session replay tool searches we track, and Smartlook accounted for 2.5%. - PostHog was ahead of Smartlook in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, PostHog’s share of searches among session replay tools worldwide moved from 25.2% to 42.2%, and its estimated monthly branded searches moved from 110K to 246K. - Across the 12 months ending September 2026, Smartlook’s share of searches among session replay tools worldwide moved from 4.2% to 2.5%, and its estimated monthly branded searches moved from 18.1K to 14.8K. ## Top session replay tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, PostHog appeared in all five answers. Smartlook did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fullstory | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | PostHog | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | LogRocket | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Microsoft Clarity | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Contentsquare | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | OpenReplay | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Hotjar | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Smartlook | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Glassbox | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about session replay tools - Asked ChatGPT "Which session replay tool should I use?": 1. PostHog, 2. LogRocket, 3. Microsoft Clarity, 4. Fullstory, 5. Contentsquare - Asked ChatGPT "What are the best session replay tools?": 1. PostHog, 2. LogRocket, 3. Microsoft Clarity, 4. Fullstory, 5. Contentsquare, 6. Hotjar, 7. OpenReplay - Asked ChatGPT "What's the best session replay tool for support team insights?": 1. Fullstory, 2. LogRocket, 3. PostHog - Searched Google, AI Overview "session replay tool": 1. Microsoft Clarity, 2. Fullstory, 3. LogRocket, 4. OpenReplay, 5. PostHog - Searched Google, AI Overview "user session recording": 1. Fullstory, 2. Contentsquare, 3. Microsoft Clarity, 4. PostHog, 5. OpenReplay Not named in any answer: Smartlook and Glassbox. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for session replay tools worldwide in September 2026? - In September 2026, Smartlook lost share of searches among session replay tools worldwide, from 3.1% to 2.5%. - Estimated monthly branded searches for PostHog worldwide rose 123.6% over 12 measured months, from 110K to 246K in September 2026. ## Month by month | Month | PostHog estimated searches | PostHog Share of Search | PostHog rank | Smartlook estimated searches | Smartlook Share of Search | Smartlook rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110K | 25.2% | 3 | 18.1K | 4.2% | 6 | | Nov 2025 | 110K | 27.5% | 3 | 18.1K | 4.5% | 5 | | Dec 2025 | 110K | 29.4% | 2 | 18.1K | 4.8% | 4 | | Jan 2026 | 135K | 29.9% | 2 | 18.1K | 4% | 5 | | Feb 2026 | 90.5K | 24.7% | 2 | 18.1K | 4.9% | 5 | | Mar 2026 | 165K | 38.4% | 1 | 18.1K | 4.2% | 5 | | Apr 2026 | 110K | 29.2% | 2 | 18.1K | 4.8% | 5 | | May 2026 | 135K | 33.1% | 2 | 14.8K | 3.6% | 5 | | Jun 2026 | 201K | 39.3% | 1 | 14.8K | 2.9% | 7 | | Jul 2026 | 201K | 42.4% | 1 | 14.8K | 3.1% | 5 | | Aug 2026 | 201K | 41.7% | 1 | 14.8K | 3.1% | 6 | | Sep 2026 | 246K | 42.2% | 1 | 14.8K | 2.5% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using PostHog’s and Smartlook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **PostHog**: Measured on the search term “posthog”. - **Smartlook**: Measured on the search term “smartlook”. - [PostHog profile](/demand/global-en/brands/posthog) - [Smartlook profile](/demand/global-en/brands/smartlook) - [All session replay tools worldwide](/demand/global-en/categories/session-replay-tools): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is PostHog or Smartlook more popular in search? In September 2026, PostHog had more branded searches than Smartlook among session replay tools worldwide. PostHog had about 246,000 branded searches, while Smartlook had 14,800. PostHog made up 42.2% of all session replay tool searches we track, and Smartlook accounted for 2.5%. ## Cite this page Brandwave. "PostHog vs Smartlook: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/session-replay-tools/compare/posthog-vs-smartlook This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/session-replay-tools/compare/posthog-vs-smartlook. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.