--- title: "Hotjar vs PostHog: Which is searched more?" description: "Is Hotjar or PostHog more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Session replay tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/session-replay-tools/compare/hotjar-vs-posthog" publisher: "Brandwave" --- # Hotjar vs PostHog: Which is searched more? Is Hotjar or PostHog more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Session replay tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hotjar and PostHog - **Competitive set**: Session replay tools - **Market**: Global - **Month measured**: Sep 2026 - **Hotjar Share of Search**: 19.8% - **PostHog Share of Search**: 42.2% ## Is Hotjar or PostHog more popular in search? - In September 2026, PostHog had more branded searches than Hotjar among session replay tools worldwide. PostHog had about 246,000 branded searches, while Hotjar had 115,000. PostHog made up 42.2% of all session replay tool searches we track, and Hotjar accounted for 19.8%. - The lead changed hands once in the 12 months ending September 2026: PostHog took it in December 2025. - Across the 12 months ending September 2026, Hotjar’s share of searches among session replay tools worldwide moved from 31.6% to 19.8%, and its estimated monthly branded searches moved from 138K to 115K. - Across the 12 months ending September 2026, PostHog’s share of searches among session replay tools worldwide moved from 25.2% to 42.2%, and its estimated monthly branded searches moved from 110K to 246K. ## Top session replay tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, PostHog appeared in all five answers. Hotjar was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. PostHog was listed before Hotjar in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fullstory | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | PostHog | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | LogRocket | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Microsoft Clarity | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Contentsquare | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | OpenReplay | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Hotjar | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Smartlook | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Glassbox | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about session replay tools - Asked ChatGPT "Which session replay tool should I use?": 1. PostHog, 2. LogRocket, 3. Microsoft Clarity, 4. Fullstory, 5. Contentsquare - Asked ChatGPT "What are the best session replay tools?": 1. PostHog, 2. LogRocket, 3. Microsoft Clarity, 4. Fullstory, 5. Contentsquare, 6. Hotjar, 7. OpenReplay - Asked ChatGPT "What's the best session replay tool for support team insights?": 1. Fullstory, 2. LogRocket, 3. PostHog - Searched Google, AI Overview "session replay tool": 1. Microsoft Clarity, 2. Fullstory, 3. LogRocket, 4. OpenReplay, 5. PostHog - Searched Google, AI Overview "user session recording": 1. Fullstory, 2. Contentsquare, 3. Microsoft Clarity, 4. PostHog, 5. OpenReplay Not named in any answer: Smartlook and Glassbox. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for session replay tools worldwide in September 2026? - In September 2026, Hotjar gained share of searches among session replay tools worldwide, from 10.9% to 19.8%. - Estimated monthly branded searches for PostHog worldwide rose 123.6% over 12 measured months, from 110K to 246K in September 2026. ## Month by month | Month | Hotjar estimated searches | Hotjar Share of Search | Hotjar rank | PostHog estimated searches | PostHog Share of Search | PostHog rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 138K | 31.6% | 1 | 110K | 25.2% | 3 | | Nov 2025 | 113K | 28.2% | 1 | 110K | 27.5% | 3 | | Dec 2025 | 93.4K | 25% | 3 | 110K | 29.4% | 2 | | Jan 2026 | 114K | 25.1% | 3 | 135K | 29.9% | 2 | | Feb 2026 | 78.4K | 21.4% | 3 | 90.5K | 24.7% | 2 | | Mar 2026 | 64.9K | 15.1% | 3 | 165K | 38.4% | 1 | | Apr 2026 | 65.9K | 17.5% | 3 | 110K | 29.2% | 2 | | May 2026 | 56.1K | 13.8% | 3 | 135K | 33.1% | 2 | | Jun 2026 | 79.4K | 15.5% | 3 | 201K | 39.3% | 1 | | Jul 2026 | 52.4K | 11.1% | 3 | 201K | 42.4% | 1 | | Aug 2026 | 52.4K | 10.9% | 3 | 201K | 41.7% | 1 | | Sep 2026 | 115K | 19.8% | 3 | 246K | 42.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Hotjar’s and PostHog’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hotjar**: Measured on the search terms “hotjar” and “hotjar heatmap”, summed into one figure. - **PostHog**: Measured on the search term “posthog”. - [Hotjar profile](/demand/global-en/brands/hotjar) - [PostHog profile](/demand/global-en/brands/posthog) - [All session replay tools worldwide](/demand/global-en/categories/session-replay-tools): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hotjar or PostHog more popular in search? In September 2026, PostHog had more branded searches than Hotjar among session replay tools worldwide. PostHog had about 246,000 branded searches, while Hotjar had 115,000. PostHog made up 42.2% of all session replay tool searches we track, and Hotjar accounted for 19.8%. ## Cite this page Brandwave. "Hotjar vs PostHog: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/session-replay-tools/compare/hotjar-vs-posthog This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/session-replay-tools/compare/hotjar-vs-posthog. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.