---
title: "Service status page platforms: Which brands are most popular in search?"
description: "Compare services and tools used to publish service availability and incident updates. Share of Search among Atlassian Statuspage, Instatus, Status.io, StatusHub and Statuspal, the service status page platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/service-status-page-platforms"
publisher: "Brandwave"
---

# Service status page platforms: Which brands are most popular in search?

Compare services and tools used to publish service availability and incident updates. Share of Search among Atlassian Statuspage, Instatus, Status.io, StatusHub and Statuspal, the service status page platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Service status page platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Atlassian Statuspage, 90%

## Which brand is most popular in search among service status page platforms worldwide?

- In August 2026, Atlassian Statuspage was the most searched among service status page platforms worldwide, with an estimated 50.2K branded searches and 90% estimated Share of Search within this set.
- Instatus is in 2nd place, 83.4 percentage points behind at 6.7% Share of Search.
- Across the 11 months ending August 2026, Atlassian Statuspage’s estimated Share of Search among service status page platforms worldwide decreased from 94.3% to 90%.
- Across the 11 months ending August 2026, Instatus’ estimated Share of Search among service status page platforms worldwide increased from 3.7% to 6.7%.
- Across the 11 months ending August 2026, StatusHub’s estimated Share of Search among service status page platforms worldwide increased from 0.59% to 1.3%.
- Across the 11 months ending August 2026, Atlassian Statuspage’s estimated Share of Search among service status page platforms worldwide peaked at 95.1% in December 2025 and was lowest at 90% in August 2026.
- Across the 11 months ending August 2026, Instatus’ estimated Share of Search among service status page platforms worldwide peaked at 6.7% in August 2026 and was lowest at 2.9% in December 2025.
- Across the 11 months ending August 2026, Status.io and Statuspal held steady: their estimated Share of Search among service status page platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Atlassian Statuspage vs Instatus: compare search popularity](/demand/global-en/compare/atlassian-statuspage-vs-instatus): 90% against 6.7% Share of Search.

## How did search popularity change for service status page platforms worldwide in August 2026?

- In August 2026, Instatus gained estimated Share of Search among service status page platforms worldwide, from 5.6% to 6.7%.
- In August 2026, Atlassian Statuspage lost estimated Share of Search among service status page platforms worldwide, from 91.5% to 90%.
- Estimated monthly branded searches for StatusHub worldwide rose 22% over 11 measured months, from 590 to 720 in August 2026.
- Estimated monthly branded searches for Statuspal worldwide fell 20% over 11 measured months, from 500 to 400 in August 2026.
- Estimated monthly branded searches for Status.io worldwide fell 18.2% over 11 measured months, from 880 to 720 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Atlassian Statuspage | 90% | 50.2K | 0.0% | Atlassian |
| 2 | Instatus | 6.7% | 3.7K | +20.8% | Instatus |
| 3 | Status.io | 1.3% | 720 | +22.0% | Status.io |
| 4 | StatusHub | 1.3% | 720 | +22.0% | StatusHub |
| 5 | Statuspal | 0.72% | 400 | 0.0% | Statuspal |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Atlassian Statuspage | 94K | 94.3% | 1 |
| Oct 2025 | Instatus | 3.7K | 3.7% | 2 |
| Oct 2025 | Status.io | 880 | 0.88% | 3 |
| Oct 2025 | StatusHub | 590 | 0.59% | 4 |
| Oct 2025 | Statuspal | 500 | 0.5% | 5 |
| Nov 2025 | Atlassian Statuspage | 83.7K | 93.7% | 1 |
| Nov 2025 | Instatus | 3.7K | 4.1% | 2 |
| Nov 2025 | Status.io | 880 | 0.98% | 3 |
| Nov 2025 | StatusHub | 590 | 0.66% | 4 |
| Nov 2025 | Statuspal | 490 | 0.55% | 5 |
| Dec 2025 | Atlassian Statuspage | 81.9K | 95.1% | 1 |
| Dec 2025 | Instatus | 2.5K | 2.9% | 2 |
| Dec 2025 | Status.io | 720 | 0.84% | 3 |
| Dec 2025 | StatusHub | 590 | 0.69% | 4 |
| Dec 2025 | Statuspal | 400 | 0.46% | 5 |
| Jan 2026 | Atlassian Statuspage | 83.7K | 93.8% | 1 |
| Jan 2026 | Instatus | 3.7K | 4.1% | 2 |
| Jan 2026 | Status.io | 720 | 0.81% | 3 |
| Jan 2026 | Statuspal | 600 | 0.67% | 4 |
| Jan 2026 | StatusHub | 590 | 0.66% | 5 |
| Feb 2026 | Atlassian Statuspage | 70.2K | 93.7% | 1 |
| Feb 2026 | Instatus | 3K | 4% | 2 |
| Feb 2026 | Status.io | 720 | 0.96% | 3 |
| Feb 2026 | StatusHub | 590 | 0.79% | 4 |
| Feb 2026 | Statuspal | 400 | 0.53% | 5 |
| Mar 2026 | Atlassian Statuspage | 72K | 92.6% | 1 |
| Mar 2026 | Instatus | 3.8K | 4.9% | 2 |
| Mar 2026 | Status.io | 880 | 1.1% | 3 |
| Mar 2026 | StatusHub | 590 | 0.76% | 4 |
| Mar 2026 | Statuspal | 490 | 0.63% | 5 |
| Apr 2026 | Atlassian Statuspage | 69.9K | 92.7% | 1 |
| Apr 2026 | Instatus | 3.7K | 4.9% | 2 |
| Apr 2026 | Status.io | 720 | 0.96% | 3 |
| Apr 2026 | StatusHub | 590 | 0.78% | 4 |
| Apr 2026 | Statuspal | 490 | 0.65% | 5 |
| May 2026 | Atlassian Statuspage | 60.7K | 91.8% | 1 |
| May 2026 | Instatus | 3.7K | 5.6% | 2 |
| May 2026 | Status.io | 720 | 1.1% | 3 |
| May 2026 | StatusHub | 590 | 0.89% | 4 |
| May 2026 | Statuspal | 410 | 0.62% | 5 |
| Jun 2026 | Atlassian Statuspage | 58.9K | 91.8% | 1 |
| Jun 2026 | Instatus | 3.7K | 5.8% | 2 |
| Jun 2026 | Status.io | 590 | 0.92% | 3 |
| Jun 2026 | StatusHub | 590 | 0.92% | 4 |
| Jun 2026 | Statuspal | 400 | 0.62% | 5 |
| Jul 2026 | Atlassian Statuspage | 50.2K | 91.5% | 1 |
| Jul 2026 | Instatus | 3.1K | 5.6% | 2 |
| Jul 2026 | Status.io | 590 | 1.1% | 3 |
| Jul 2026 | StatusHub | 590 | 1.1% | 4 |
| Jul 2026 | Statuspal | 400 | 0.73% | 5 |
| Aug 2026 | Atlassian Statuspage | 50.2K | 90% | 1 |
| Aug 2026 | Instatus | 3.7K | 6.7% | 2 |
| Aug 2026 | Status.io | 720 | 1.3% | 3 |
| Aug 2026 | StatusHub | 720 | 1.3% | 4 |
| Aug 2026 | Statuspal | 400 | 0.72% | 5 |
| Sep 2026 | Atlassian Statuspage | — | — | — |
| Sep 2026 | Instatus | — | — | — |
| Sep 2026 | Status.io | — | — | — |
| Sep 2026 | StatusHub | — | — | — |
| Sep 2026 | Statuspal | — | — | — |

## What is being compared

- **Atlassian Statuspage**: Measured on the search terms “atlassian status page”, “atlassian statuspage”, “statuspage” and “statuspage.io”, summed into one figure.
- **Instatus**: Measured on the search terms “instatus”, “instatus app”, “instatus com” and “instatus status page”, summed into one figure.
- **Status.io**: Measured on the search terms “status io” and “status.io”, summed into one figure.
- **StatusHub**: Measured on the search term “statushub”.
- **Statuspal**: Measured on the search terms “statuspal” and “statuspal io”, summed into one figure.

- [Atlassian Statuspage](/demand/global-en/brands/atlassian-statuspage)
- [Instatus](/demand/global-en/brands/instatus)
- [Status.io](/demand/global-en/brands/status-io)
- [StatusHub](/demand/global-en/brands/statushub)
- [Statuspal](/demand/global-en/brands/statuspal)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among service status page platforms worldwide?

In August 2026, Atlassian Statuspage was the most searched among service status page platforms worldwide, with an estimated 50.2K branded searches and 90% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Service status page platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/service-status-page-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/service-status-page-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
