--- title: "HaloITSM vs Zendesk: Which is searched more?" description: "Is HaloITSM or Zendesk more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Service desk software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/service-desk-software/compare/haloitsm-vs-zendesk" publisher: "Brandwave" --- # HaloITSM vs Zendesk: Which is searched more? Is HaloITSM or Zendesk more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Service desk software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HaloITSM and Zendesk - **Competitive set**: Service desk software - **Market**: Global - **Month measured**: Sep 2026 - **HaloITSM Share of Search**: 1% - **Zendesk Share of Search**: 37.8% ## Is HaloITSM or Zendesk more popular in search? - In September 2026, Zendesk had more branded searches than HaloITSM among service desk software worldwide. Zendesk had about 301,000 branded searches, while HaloITSM had 8,100. Zendesk made up 37.8% of all service desk software searches we track, and HaloITSM accounted for 1%. - Zendesk was ahead of HaloITSM in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, HaloITSM’s share of searches among service desk software worldwide moved from 0.57% to 1%, and its estimated monthly branded searches moved from 5.4K to 8.1K. - Across the 12 months ending September 2026, Zendesk’s share of searches among service desk software worldwide moved from 38.6% to 37.8%, and its estimated monthly branded searches moved from 369K to 301K. ## Top service desk software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, HaloITSM was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Zendesk was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. HaloITSM was listed before Zendesk in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Freshservice | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Jira Service Management | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | ServiceNow | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | ManageEngine | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | HaloITSM | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Zendesk | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | BMC Helix | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about service desk software - Asked ChatGPT "Which service desk system should I use?": 1. Freshservice, 2. Jira Service Management, 3. ServiceNow, 4. ManageEngine - Asked ChatGPT "What are the best service desk systems?": 1. ServiceNow, 2. Jira Service Management, 3. Freshservice, 4. ManageEngine, 5. Zendesk, 6. HaloITSM - Asked ChatGPT "What's the best service desk system for an IT support team?": 1. Freshservice, 2. Jira Service Management, 3. ServiceNow, 4. ManageEngine, 5. HaloITSM - Searched Google, AI Overview "service desk software": 1. Freshservice, 2. Jira Service Management, 3. ManageEngine, 4. HaloITSM, 5. Zendesk - Searched Google, AI Overview "it ticketing system": named none of the brands we track Not named in any answer: BMC Helix. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for service desk software worldwide in September 2026? - In September 2026, Zendesk gained share of searches among service desk software worldwide, from 33.7% to 37.8%. - HaloITSM’s share of searches among service desk software worldwide has gained ground for 3 months in a row, from 0.45% to 1% in September 2026. ## Month by month | Month | HaloITSM estimated searches | HaloITSM Share of Search | HaloITSM rank | Zendesk estimated searches | Zendesk Share of Search | Zendesk rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 0.57% | 7 | 369K | 38.6% | 2 | | Nov 2025 | 4.4K | 0.56% | 7 | 302K | 38.4% | 2 | | Dec 2025 | 3.6K | 0.46% | 7 | 302K | 38.6% | 2 | | Jan 2026 | 4.4K | 0.47% | 7 | 369K | 39.1% | 2 | | Feb 2026 | 4.4K | 0.51% | 7 | 302K | 34.7% | 2 | | Mar 2026 | 5.4K | 0.56% | 7 | 369K | 38.5% | 2 | | Apr 2026 | 5.4K | 0.59% | 7 | 247K | 26.8% | 2 | | May 2026 | 4.4K | 0.45% | 7 | 301K | 30.9% | 2 | | Jun 2026 | 4.4K | 0.45% | 7 | 301K | 30.9% | 2 | | Jul 2026 | 4.4K | 0.54% | 7 | 246K | 30.3% | 2 | | Aug 2026 | 4.4K | 0.6% | 7 | 246K | 33.7% | 2 | | Sep 2026 | 8.1K | 1% | 6 | 301K | 37.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using HaloITSM’s and Zendesk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HaloITSM**: Measured on the search term “haloitsm”. - **Zendesk**: Measured on the search terms “zendesk” and “zendesk suite”, summed into one figure. - [HaloITSM profile](/demand/global-en/brands/haloitsm) - [Zendesk profile](/demand/global-en/brands/zendesk) - [All service desk software worldwide](/demand/global-en/categories/service-desk-software): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is HaloITSM or Zendesk more popular in search? In September 2026, Zendesk had more branded searches than HaloITSM among service desk software worldwide. Zendesk had about 301,000 branded searches, while HaloITSM had 8,100. Zendesk made up 37.8% of all service desk software searches we track, and HaloITSM accounted for 1%. ## Cite this page Brandwave. "HaloITSM vs Zendesk: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/service-desk-software/compare/haloitsm-vs-zendesk This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/service-desk-software/compare/haloitsm-vs-zendesk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.