---
title: "Service desk software: Which brands are most popular in search?"
description: "Compare the systems IT teams run requests through. Share of Search among ServiceNow, ManageEngine, Freshservice, Jira Service Management and BMC Helix, the service desk software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/service-desk-software"
publisher: "Brandwave"
---

# Service desk software: Which brands are most popular in search?

Compare the systems IT teams run requests through. Share of Search among ServiceNow, ManageEngine, Freshservice, Jira Service Management and BMC Helix, the service desk software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Service desk software
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: ServiceNow, 77.4%

## Which brand is most popular in search among service desk software worldwide?

- In August 2026, ServiceNow was the most searched among service desk software worldwide, with an estimated 450K branded searches and 77.4% estimated Share of Search within this set.
- ManageEngine is in 2nd place, 68.9 percentage points behind at 8.5% Share of Search.
- Across the 11 months ending August 2026, ServiceNow’s estimated Share of Search among service desk software worldwide increased from 74.3% to 77.4%.
- Across the 11 months ending August 2026, ManageEngine’s estimated Share of Search among service desk software worldwide decreased from 10% to 8.5%.
- Across the 11 months ending August 2026, Freshservice’s estimated Share of Search among service desk software worldwide decreased from 6.8% to 5.8%.
- Across the 11 months ending August 2026, Jira Service Management’s estimated Share of Search among service desk software worldwide decreased from 6.9% to 5.7%.
- Across the 11 months ending August 2026, BMC Helix’s estimated Share of Search among service desk software worldwide increased from 2% to 2.5%.
- Across the 11 months ending August 2026, ServiceNow’s estimated Share of Search among service desk software worldwide peaked at 79.4% in May 2026 and was lowest at 72.9% in November 2025.
- Across the 11 months ending August 2026, ManageEngine’s estimated Share of Search among service desk software worldwide peaked at 10% in December 2025 and was lowest at 7.1% in June 2026.
- Across the 11 months ending August 2026, Freshservice’s estimated Share of Search among service desk software worldwide peaked at 6.9% in January 2026 and was lowest at 5.7% in July 2026.
- Across the 11 months ending August 2026, Jira Service Management’s estimated Share of Search among service desk software worldwide peaked at 8.2% in November 2025 and was lowest at 5.7% in August 2026.
- Across the 11 months ending August 2026, Freshservice rose from 4th to 3rd among service desk software worldwide.
- Across the 11 months ending August 2026, Jira Service Management fell from 3rd to 4th among service desk software worldwide.

## Compare search popularity between leading brands

- [ServiceNow vs ManageEngine: compare search popularity](/demand/global-en/compare/manageengine-vs-servicenow): 77.4% against 8.5% Share of Search.
- [ServiceNow vs Freshservice: compare search popularity](/demand/global-en/compare/freshservice-vs-servicenow): 77.4% against 5.8% Share of Search.
- [ServiceNow vs Jira Service Management: compare search popularity](/demand/global-en/compare/jira-service-management-vs-servicenow): 77.4% against 5.7% Share of Search.
- [ServiceNow vs BMC Helix: compare search popularity](/demand/global-en/compare/bmc-helix-vs-servicenow): 77.4% against 2.5% Share of Search.
- [ManageEngine vs Freshservice: compare search popularity](/demand/global-en/compare/freshservice-vs-manageengine): 8.5% against 5.8% Share of Search.
- [ManageEngine vs Jira Service Management: compare search popularity](/demand/global-en/compare/jira-service-management-vs-manageengine): 8.5% against 5.7% Share of Search.
- [ManageEngine vs BMC Helix: compare search popularity](/demand/global-en/compare/bmc-helix-vs-manageengine): 8.5% against 2.5% Share of Search.
- [Freshservice vs Jira Service Management: compare search popularity](/demand/global-en/compare/freshservice-vs-jira-service-management): 5.8% against 5.7% Share of Search.
- [Freshservice vs BMC Helix: compare search popularity](/demand/global-en/compare/bmc-helix-vs-freshservice): 5.8% against 2.5% Share of Search.
- [Jira Service Management vs BMC Helix: compare search popularity](/demand/global-en/compare/bmc-helix-vs-jira-service-management): 5.7% against 2.5% Share of Search.

## How did search popularity change for service desk software worldwide in August 2026?

- In August 2026, ServiceNow gained estimated Share of Search among service desk software worldwide, from 76.7% to 77.4%.
- In August 2026, Jira Service Management lost estimated Share of Search among service desk software worldwide, from 6.6% to 5.7%.
- BMC Helix’s estimated Share of Search among service desk software worldwide has gained ground for 3 months in a row, from 1.7% to 2.5% in August 2026.
- In August 2026, Freshservice rose from 4th to 3rd among service desk software worldwide.
- Estimated monthly branded searches for ManageEngine worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | ServiceNow | 77.4% | 450K | 0.0% | ServiceNow |
| 2 | ManageEngine | 8.5% | 49.5K | 0.0% | ManageEngine |
| 3 | Freshservice | 5.8% | 33.5K | -0.3% | Freshworks |
| 4 | Jira Service Management | 5.7% | 33.3K | -14.3% | Atlassian |
| 5 | BMC Helix | 2.5% | 14.8K | 0.0% | BMC Helix |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | ServiceNow | 450K | 74.3% | 1 |
| Oct 2025 | ManageEngine | 60.5K | 10% | 2 |
| Oct 2025 | Jira Service Management | 41.6K | 6.9% | 3 |
| Oct 2025 | Freshservice | 41.1K | 6.8% | 4 |
| Oct 2025 | BMC Helix | 12.1K | 2% | 5 |
| Nov 2025 | ServiceNow | 368K | 72.9% | 1 |
| Nov 2025 | ManageEngine | 49.5K | 9.8% | 2 |
| Nov 2025 | Jira Service Management | 41.5K | 8.2% | 3 |
| Nov 2025 | Freshservice | 33.7K | 6.7% | 4 |
| Nov 2025 | BMC Helix | 12.1K | 2.4% | 5 |
| Dec 2025 | ServiceNow | 368K | 74.3% | 1 |
| Dec 2025 | ManageEngine | 49.5K | 10% | 2 |
| Dec 2025 | Jira Service Management | 34.2K | 6.9% | 3 |
| Dec 2025 | Freshservice | 33.6K | 6.8% | 4 |
| Dec 2025 | BMC Helix | 9.9K | 2% | 5 |
| Jan 2026 | ServiceNow | 450K | 75.8% | 1 |
| Jan 2026 | ManageEngine | 49.5K | 8.3% | 2 |
| Jan 2026 | Jira Service Management | 41.4K | 7% | 3 |
| Jan 2026 | Freshservice | 41K | 6.9% | 4 |
| Jan 2026 | BMC Helix | 12.1K | 2% | 5 |
| Feb 2026 | ServiceNow | 450K | 76.7% | 1 |
| Feb 2026 | ManageEngine | 49.5K | 8.4% | 2 |
| Feb 2026 | Jira Service Management | 41.4K | 7.1% | 3 |
| Feb 2026 | Freshservice | 33.7K | 5.7% | 4 |
| Feb 2026 | BMC Helix | 12.1K | 2.1% | 5 |
| Mar 2026 | ServiceNow | 450K | 74.3% | 1 |
| Mar 2026 | ManageEngine | 60.5K | 10% | 2 |
| Mar 2026 | Jira Service Management | 41.6K | 6.9% | 3 |
| Mar 2026 | Freshservice | 41.1K | 6.8% | 4 |
| Mar 2026 | BMC Helix | 12.1K | 2% | 5 |
| Apr 2026 | ServiceNow | 550K | 79.4% | 1 |
| Apr 2026 | ManageEngine | 49.5K | 7.1% | 2 |
| Apr 2026 | Freshservice | 41.1K | 5.9% | 3 |
| Apr 2026 | Jira Service Management | 40K | 5.8% | 4 |
| Apr 2026 | BMC Helix | 12.1K | 1.7% | 5 |
| May 2026 | ServiceNow | 550K | 79.4% | 1 |
| May 2026 | ManageEngine | 49.5K | 7.1% | 2 |
| May 2026 | Freshservice | 41K | 5.9% | 3 |
| May 2026 | Jira Service Management | 40K | 5.8% | 4 |
| May 2026 | BMC Helix | 12.1K | 1.7% | 5 |
| Jun 2026 | ServiceNow | 550K | 79.1% | 1 |
| Jun 2026 | ManageEngine | 49.5K | 7.1% | 2 |
| Jun 2026 | Freshservice | 40.9K | 5.9% | 3 |
| Jun 2026 | Jira Service Management | 40K | 5.8% | 4 |
| Jun 2026 | BMC Helix | 14.8K | 2.1% | 5 |
| Jul 2026 | ServiceNow | 450K | 76.7% | 1 |
| Jul 2026 | ManageEngine | 49.5K | 8.4% | 2 |
| Jul 2026 | Jira Service Management | 38.8K | 6.6% | 3 |
| Jul 2026 | Freshservice | 33.5K | 5.7% | 4 |
| Jul 2026 | BMC Helix | 14.8K | 2.5% | 5 |
| Aug 2026 | ServiceNow | 450K | 77.4% | 1 |
| Aug 2026 | ManageEngine | 49.5K | 8.5% | 2 |
| Aug 2026 | Freshservice | 33.5K | 5.8% | 3 |
| Aug 2026 | Jira Service Management | 33.3K | 5.7% | 4 |
| Aug 2026 | BMC Helix | 14.8K | 2.5% | 5 |
| Sep 2026 | BMC Helix | — | — | — |
| Sep 2026 | Freshservice | — | — | — |
| Sep 2026 | Jira Service Management | — | — | — |
| Sep 2026 | ManageEngine | — | — | — |
| Sep 2026 | ServiceNow | — | — | — |

## What is being compared

- **BMC Helix**: Measured on the search term “bmc helix”.
- **Freshservice**: Measured on the search terms “freshservice”, “freshservice app”, “freshservice it service management” and “freshservice software”, summed into one figure.
- **Jira Service Management**: Measured on the search terms “jira service desk”, “jira service management”, “jira service management app”, “jira service management it service management”, “jira service management software” and “jiraservicemanagement”, summed into one figure.
- **ManageEngine**: Measured on the search term “manageengine”.
- **ServiceNow**: Measured on the search term “servicenow”.

- [BMC Helix](/demand/global-en/brands/bmc-helix)
- [Freshservice](/demand/global-en/brands/freshservice)
- [Jira Service Management](/demand/global-en/brands/jira-service-management)
- [ManageEngine](/demand/global-en/brands/manageengine)
- [ServiceNow](/demand/global-en/brands/servicenow)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among service desk software worldwide?

In August 2026, ServiceNow was the most searched among service desk software worldwide, with an estimated 450K branded searches and 77.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Service desk software: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/service-desk-software

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/service-desk-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.