---
title: "SEO website crawlers: Which brands are most popular in search?"
description: "Compare services and tools used to crawl websites and audit technical SEO. Share of Search among Screaming Frog, Sitebulb, Oncrawl, JetOctopus and Lumar, the SEO website crawlers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/seo-website-crawlers"
publisher: "Brandwave"
---

# SEO website crawlers: Which brands are most popular in search?

Compare services and tools used to crawl websites and audit technical SEO. Share of Search among Screaming Frog, Sitebulb, Oncrawl, JetOctopus and Lumar, the SEO website crawlers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: SEO website crawlers
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Screaming Frog, 93.6%

## Which brand is most popular in search among SEO website crawlers worldwide?

- In August 2026, Screaming Frog was the most searched among SEO website crawlers worldwide, with an estimated 93K branded searches and 93.6% estimated Share of Search within this set.
- Sitebulb is in 2nd place, 89.1 percentage points behind at 4.5% Share of Search.
- Across the 11 months ending August 2026, Screaming Frog’s estimated Share of Search among SEO website crawlers worldwide increased from 90.3% to 93.6%.
- Across the 11 months ending August 2026, Sitebulb’s estimated Share of Search among SEO website crawlers worldwide decreased from 6.5% to 4.5%.
- Across the 11 months ending August 2026, Oncrawl’s estimated Share of Search among SEO website crawlers worldwide decreased from 2.3% to 1.3%.
- Across the 11 months ending August 2026, Sitebulb’s estimated Share of Search among SEO website crawlers worldwide peaked at 6.5% in November 2025 and was lowest at 4.3% in March 2026.
- Across the 11 months ending August 2026, JetOctopus and Lumar held steady: their estimated Share of Search among SEO website crawlers worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Screaming Frog vs Sitebulb: compare search popularity](/demand/global-en/compare/screaming-frog-vs-sitebulb): 93.6% against 4.5% Share of Search.

## How did search popularity change for SEO website crawlers worldwide in August 2026?

- In August 2026, Screaming Frog gained estimated Share of Search among SEO website crawlers worldwide, from 92.6% to 93.6%.
- In August 2026, Sitebulb lost estimated Share of Search among SEO website crawlers worldwide, from 5.2% to 4.5%.
- Estimated monthly branded searches for Lumar worldwide fell 47.4% over 11 measured months, from 190 to 100 in August 2026.
- Estimated monthly branded searches for Oncrawl worldwide fell 44.4% over 11 measured months, from 2.4K to 1.3K in August 2026.
- Estimated monthly branded searches for JetOctopus worldwide fell 33.3% over 11 measured months, from 720 to 480 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Screaming Frog | 93.6% | 93K | -4.5% | Screaming Frog |
| 2 | Sitebulb | 4.5% | 4.5K | -18.6% | Sitebulb |
| 3 | Oncrawl | 1.3% | 1.3K | -16.8% | Oncrawl |
| 4 | JetOctopus | 0.48% | 480 | -18.6% | JetOctopus |
| 5 | Lumar | 0.1% | 100 | -9.1% | Lumar |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Screaming Frog | 92.8K | 90.3% | 1 |
| Oct 2025 | Sitebulb | 6.7K | 6.5% | 2 |
| Oct 2025 | Oncrawl | 2.4K | 2.3% | 3 |
| Oct 2025 | JetOctopus | 720 | 0.7% | 4 |
| Oct 2025 | Lumar | 190 | 0.18% | 5 |
| Nov 2025 | Screaming Frog | 92.8K | 90.8% | 1 |
| Nov 2025 | Sitebulb | 6.7K | 6.5% | 2 |
| Nov 2025 | Oncrawl | 1.9K | 1.9% | 3 |
| Nov 2025 | JetOctopus | 720 | 0.7% | 4 |
| Nov 2025 | Lumar | 130 | 0.13% | 5 |
| Dec 2025 | Screaming Frog | 89.5K | 91.7% | 1 |
| Dec 2025 | Sitebulb | 5.5K | 5.6% | 2 |
| Dec 2025 | Oncrawl | 1.9K | 2% | 3 |
| Dec 2025 | JetOctopus | 590 | 0.6% | 4 |
| Dec 2025 | Lumar | 70 | 0.07% | 5 |
| Jan 2026 | Screaming Frog | 92.9K | 91.9% | 1 |
| Jan 2026 | Sitebulb | 5.5K | 5.4% | 2 |
| Jan 2026 | Oncrawl | 1.9K | 1.9% | 3 |
| Jan 2026 | JetOctopus | 720 | 0.71% | 4 |
| Jan 2026 | Lumar | 130 | 0.13% | 5 |
| Feb 2026 | Screaming Frog | 97.1K | 91.8% | 1 |
| Feb 2026 | Sitebulb | 5.5K | 5.2% | 2 |
| Feb 2026 | Oncrawl | 2.4K | 2.3% | 3 |
| Feb 2026 | JetOctopus | 590 | 0.56% | 4 |
| Feb 2026 | Lumar | 150 | 0.14% | 5 |
| Mar 2026 | Screaming Frog | 119K | 93.1% | 1 |
| Mar 2026 | Sitebulb | 5.5K | 4.3% | 2 |
| Mar 2026 | Oncrawl | 2.4K | 1.9% | 3 |
| Mar 2026 | JetOctopus | 720 | 0.57% | 4 |
| Mar 2026 | Lumar | 140 | 0.11% | 5 |
| Apr 2026 | Screaming Frog | 102K | 92.7% | 1 |
| Apr 2026 | Sitebulb | 5.5K | 5% | 2 |
| Apr 2026 | Oncrawl | 1.9K | 1.7% | 3 |
| Apr 2026 | JetOctopus | 590 | 0.54% | 4 |
| Apr 2026 | Lumar | 110 | 0.1% | 5 |
| May 2026 | Screaming Frog | 97.3K | 92.5% | 1 |
| May 2026 | Sitebulb | 5.5K | 5.2% | 2 |
| May 2026 | Oncrawl | 1.6K | 1.5% | 3 |
| May 2026 | JetOctopus | 590 | 0.56% | 4 |
| May 2026 | Lumar | 140 | 0.13% | 5 |
| Jun 2026 | Screaming Frog | 97.3K | 92.6% | 1 |
| Jun 2026 | Sitebulb | 5.5K | 5.2% | 2 |
| Jun 2026 | Oncrawl | 1.6K | 1.5% | 3 |
| Jun 2026 | JetOctopus | 590 | 0.56% | 4 |
| Jun 2026 | Lumar | 110 | 0.1% | 5 |
| Jul 2026 | Screaming Frog | 97.4K | 92.6% | 1 |
| Jul 2026 | Sitebulb | 5.5K | 5.2% | 2 |
| Jul 2026 | Oncrawl | 1.6K | 1.5% | 3 |
| Jul 2026 | JetOctopus | 590 | 0.56% | 4 |
| Jul 2026 | Lumar | 110 | 0.1% | 5 |
| Aug 2026 | Screaming Frog | 93K | 93.6% | 1 |
| Aug 2026 | Sitebulb | 4.5K | 4.5% | 2 |
| Aug 2026 | Oncrawl | 1.3K | 1.3% | 3 |
| Aug 2026 | JetOctopus | 480 | 0.48% | 4 |
| Aug 2026 | Lumar | 100 | 0.1% | 5 |
| Sep 2026 | JetOctopus | — | — | — |
| Sep 2026 | Lumar | — | — | — |
| Sep 2026 | Oncrawl | — | — | — |
| Sep 2026 | Screaming Frog | — | — | — |
| Sep 2026 | Sitebulb | — | — | — |

## What is being compared

- **JetOctopus**: Measured on the search term “jetoctopus”.
- **Lumar**: Measured on the search terms “lumar io” and “lumar seo”, summed into one figure.
- **Oncrawl**: Measured on the search terms “oncrawl” and “oncrawl com”, summed into one figure.
- **Screaming Frog**: Measured on the search terms “crawler screaming frog”, “screaming frog”, “screaming frog app”, “screaming frog crawler”, “screaming frog online”, “screaming frog seo crawler”, “screaming frog seo spider”, “screamingfrog”, “screamingfrog co uk” and “seo spider screaming frog”, summed into one figure.
- **Sitebulb**: Measured on the search terms “sitebulb”, “sitebulb app”, “sitebulb com” and “sitebulb crawler”, summed into one figure.

- [JetOctopus](/demand/global-en/brands/jetoctopus)
- [Lumar](/demand/global-en/brands/lumar)
- [Oncrawl](/demand/global-en/brands/oncrawl)
- [Screaming Frog](/demand/global-en/brands/screaming-frog)
- [Sitebulb](/demand/global-en/brands/sitebulb)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among SEO website crawlers worldwide?

In August 2026, Screaming Frog was the most searched among SEO website crawlers worldwide, with an estimated 93K branded searches and 93.6% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "SEO website crawlers: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/seo-website-crawlers

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/seo-website-crawlers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.