---
title: "Ahrefs vs Semrush: Which is searched more?"
description: "Which is more popular in search, Ahrefs or Semrush? Compare estimated monthly branded-search demand and Share of Search inside the SEO tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/seo-tools/compare/ahrefs-vs-semrush"
publisher: "Brandwave"
---

# Ahrefs vs Semrush: Which is searched more?

Which is more popular in search, Ahrefs or Semrush? Compare estimated monthly branded-search demand and Share of Search inside the SEO tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ahrefs and Semrush
- **Competitive set**: SEO tools
- **Market**: Global
- **Month measured**: Sep 2026
- **Ahrefs Share of Search**: 22.3%
- **Semrush Share of Search**: 61.8%

## Which is more popular in search, Ahrefs or Semrush?

- In September 2026, Semrush had more branded searches than Ahrefs among SEO tools worldwide. Semrush was estimated to have 838K branded searches compared to Ahrefs’ 302K, and held a 61.8% Share of Search versus Ahrefs’ 22.3%.
- Semrush was ahead of Ahrefs in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ahrefs’ estimated Share of Search among SEO tools worldwide moved from 28.2% to 22.3%, and its estimated monthly branded searches moved from 455K to 302K.
- Across the 12 months ending September 2026, Semrush’s estimated Share of Search among SEO tools worldwide moved from 51.8% to 61.8%, and its estimated monthly branded searches held steady at 838K.

## How did search popularity change for SEO tools worldwide in September 2026?

- In September 2026, Semrush gained estimated Share of Search among SEO tools worldwide, from 59% to 61.8%.
- In September 2026, Ahrefs lost estimated Share of Search among SEO tools worldwide, from 24.3% to 22.3%.

## Month by month

| Month | Ahrefs estimated searches | Ahrefs Share of Search | Ahrefs rank | Semrush estimated searches | Semrush Share of Search | Semrush rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 455K | 28.2% | 2 | 838K | 51.8% | 1 |
| Nov 2025 | 373K | 24.4% | 2 | 845K | 55.3% | 1 |
| Dec 2025 | 250K | 21% | 2 | 691K | 57.8% | 1 |
| Jan 2026 | 372K | 27.2% | 2 | 688K | 50.2% | 1 |
| Feb 2026 | 372K | 28% | 2 | 691K | 52% | 1 |
| Mar 2026 | 386K | 17.6% | 2 | 1.5M | 68.2% | 1 |
| Apr 2026 | 375K | 23.7% | 2 | 897K | 56.7% | 1 |
| May 2026 | 372K | 26.4% | 2 | 723K | 51.3% | 1 |
| Jun 2026 | 304K | 23.3% | 2 | 747K | 57.3% | 1 |
| Jul 2026 | 308K | 24.7% | 2 | 723K | 57.9% | 1 |
| Aug 2026 | 303K | 24.3% | 2 | 734K | 59% | 1 |
| Sep 2026 | 302K | 22.3% | 2 | 838K | 61.8% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Ahrefs’ and Semrush’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ahrefs**: Measured on the search terms “ahrefs” and “ahrefs seo tools”, summed into one figure.
- **Semrush**: Measured on the search terms “semrush” and “semrush seo tool”, summed into one figure.

- [Ahrefs profile](/demand/global-en/brands/ahrefs)
- [Semrush profile](/demand/global-en/brands/semrush)
- [All SEO tools worldwide](/demand/global-en/categories/seo-tools): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Ahrefs or Semrush?

In September 2026, Semrush had more branded searches than Ahrefs among SEO tools worldwide. Semrush was estimated to have 838K branded searches compared to Ahrefs’ 302K, and held a 61.8% Share of Search versus Ahrefs’ 22.3%.

## Cite this page

Brandwave. "Ahrefs vs Semrush: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/seo-tools/compare/ahrefs-vs-semrush

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/seo-tools/compare/ahrefs-vs-semrush. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.