---
title: "SEO tools: Which are searched most?"
description: "Compare the seo tools teams use. Share of Search among Semrush, Ahrefs, Ubersuggest, SE Ranking, Moz Pro and Screaming Frog, the SEO tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/seo-tools"
publisher: "Brandwave"
---

# SEO tools: Which are searched most?

Compare the seo tools teams use. Share of Search among Semrush, Ahrefs, Ubersuggest, SE Ranking, Moz Pro and Screaming Frog, the SEO tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: SEO tools
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Semrush, 61.8%

## Which brand is most popular in search among SEO tools worldwide?

- In September 2026, Semrush was the most searched among SEO tools worldwide, with an estimated 838K branded searches and 61.8% estimated Share of Search within this set.
- Ahrefs is in 2nd place, 39.5 percentage points behind at 22.3% Share of Search.
- Across the 12 months ending September 2026, Semrush’s estimated Share of Search among SEO tools worldwide increased from 51.8% to 61.8%.
- Across the 12 months ending September 2026, Ahrefs’ estimated Share of Search among SEO tools worldwide decreased from 28.2% to 22.3%.
- Across the 12 months ending September 2026, Ubersuggest’s estimated Share of Search among SEO tools worldwide decreased from 15.2% to 12.2%.
- Across the 12 months ending September 2026, SE Ranking’s estimated Share of Search among SEO tools worldwide decreased from 4.6% to 3.6%.
- Across the 12 months ending September 2026, Semrush’s estimated Share of Search among SEO tools worldwide peaked at 68.2% in March 2026 and was lowest at 50.2% in January 2026.
- Across the 12 months ending September 2026, Ahrefs’ estimated Share of Search among SEO tools worldwide peaked at 28.2% in October 2025 and was lowest at 17.6% in March 2026.
- Across the 12 months ending September 2026, Ubersuggest’s estimated Share of Search among SEO tools worldwide peaked at 18% in January 2026 and was lowest at 11.3% in March 2026.
- Across the 12 months ending September 2026, SE Ranking’s estimated Share of Search among SEO tools worldwide peaked at 7.8% in May 2026 and was lowest at 2.8% in March 2026.
- Across the 12 months ending September 2026, Moz Pro and Screaming Frog held steady: their estimated Share of Search among SEO tools worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Semrush vs Ahrefs: compare search popularity](/demand/global-en/compare/ahrefs-vs-semrush): 61.8% against 22.3% Share of Search.
- [Semrush vs Ubersuggest: compare search popularity](/demand/global-en/compare/semrush-vs-ubersuggest): 61.8% against 12.2% Share of Search.
- [Semrush vs SE Ranking: compare search popularity](/demand/global-en/compare/se-ranking-vs-semrush): 61.8% against 3.6% Share of Search.
- [Ahrefs vs Ubersuggest: compare search popularity](/demand/global-en/compare/ahrefs-vs-ubersuggest): 22.3% against 12.2% Share of Search.
- [Ahrefs vs SE Ranking: compare search popularity](/demand/global-en/compare/ahrefs-vs-se-ranking): 22.3% against 3.6% Share of Search.
- [Ubersuggest vs SE Ranking: compare search popularity](/demand/global-en/compare/se-ranking-vs-ubersuggest): 12.2% against 3.6% Share of Search.

## How did search popularity change for SEO tools worldwide in September 2026?

- In September 2026, Semrush gained estimated Share of Search among SEO tools worldwide, from 59% to 61.8%.
- In September 2026, Ahrefs lost estimated Share of Search among SEO tools worldwide, from 24.3% to 22.3%.
- In September 2026, Ubersuggest lost estimated Share of Search among SEO tools worldwide, from 13.3% to 12.2%.
- Estimated monthly branded searches for Screaming Frog worldwide rose 100% over 12 measured months, from 20 to 40 in September 2026.
- Estimated monthly branded searches for Moz Pro worldwide fell 45.8% over 12 measured months, from 3K to 1.6K in September 2026.
- Estimated monthly branded searches for SE Ranking worldwide fell 33.1% over 12 measured months, from 74K to 49.5K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Semrush | 61.8% | 838K | +14.2% | Semrush |
| 2 | Ahrefs | 22.3% | 302K | -0.3% | Ahrefs |
| 3 | Ubersuggest | 12.2% | 165K | -0.0% | Ubersuggest |
| 4 | SE Ranking | 3.6% | 49.5K | +22.2% | SE Ranking |
| 5 | Moz Pro | 0.12% | 1.6K | -16.1% | Moz Pro |
| 6 | Screaming Frog | <0.01% | 40 | +33.3% | Screaming Frog |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Semrush | 838K | 51.8% | 1 |
| Oct 2025 | Ahrefs | 455K | 28.2% | 2 |
| Oct 2025 | Ubersuggest | 246K | 15.2% | 3 |
| Oct 2025 | SE Ranking | 74K | 4.6% | 4 |
| Oct 2025 | Moz Pro | 3K | 0.18% | 5 |
| Oct 2025 | Screaming Frog | 20 | <0.01% | 6 |
| Nov 2025 | Semrush | 845K | 55.3% | 1 |
| Nov 2025 | Ahrefs | 373K | 24.4% | 2 |
| Nov 2025 | Ubersuggest | 246K | 16.1% | 3 |
| Nov 2025 | SE Ranking | 60.5K | 4% | 4 |
| Nov 2025 | Moz Pro | 2.5K | 0.16% | 5 |
| Nov 2025 | Screaming Frog | 30 | <0.01% | 6 |
| Dec 2025 | Semrush | 691K | 57.8% | 1 |
| Dec 2025 | Ahrefs | 250K | 21% | 2 |
| Dec 2025 | Ubersuggest | 201K | 16.8% | 3 |
| Dec 2025 | SE Ranking | 49.5K | 4.1% | 4 |
| Dec 2025 | Moz Pro | 2.4K | 0.2% | 5 |
| Dec 2025 | Screaming Frog | 20 | <0.01% | 6 |
| Jan 2026 | Semrush | 688K | 50.2% | 1 |
| Jan 2026 | Ahrefs | 372K | 27.2% | 2 |
| Jan 2026 | Ubersuggest | 246K | 18% | 3 |
| Jan 2026 | SE Ranking | 60.5K | 4.4% | 4 |
| Jan 2026 | Moz Pro | 3K | 0.22% | 5 |
| Jan 2026 | Screaming Frog | 30 | <0.01% | 6 |
| Feb 2026 | Semrush | 691K | 52% | 1 |
| Feb 2026 | Ahrefs | 372K | 28% | 2 |
| Feb 2026 | Ubersuggest | 201K | 15.2% | 3 |
| Feb 2026 | SE Ranking | 60.5K | 4.6% | 4 |
| Feb 2026 | Moz Pro | 3.2K | 0.24% | 5 |
| Feb 2026 | Screaming Frog | 20 | <0.01% | 6 |
| Mar 2026 | Semrush | 1.5M | 68.2% | 1 |
| Mar 2026 | Ahrefs | 386K | 17.6% | 2 |
| Mar 2026 | Ubersuggest | 247K | 11.3% | 3 |
| Mar 2026 | SE Ranking | 60.5K | 2.8% | 4 |
| Mar 2026 | Moz Pro | 3.7K | 0.17% | 5 |
| Mar 2026 | Screaming Frog | 20 | <0.01% | 6 |
| Apr 2026 | Semrush | 897K | 56.7% | 1 |
| Apr 2026 | Ahrefs | 375K | 23.7% | 2 |
| Apr 2026 | Ubersuggest | 246K | 15.6% | 3 |
| Apr 2026 | SE Ranking | 60.5K | 3.8% | 4 |
| Apr 2026 | Moz Pro | 3K | 0.19% | 5 |
| Apr 2026 | Screaming Frog | 40 | <0.01% | 6 |
| May 2026 | Semrush | 723K | 51.3% | 1 |
| May 2026 | Ahrefs | 372K | 26.4% | 2 |
| May 2026 | Ubersuggest | 201K | 14.3% | 3 |
| May 2026 | SE Ranking | 110K | 7.8% | 4 |
| May 2026 | Moz Pro | 3K | 0.21% | 5 |
| May 2026 | Screaming Frog | 70 | <0.01% | 6 |
| Jun 2026 | Semrush | 747K | 57.3% | 1 |
| Jun 2026 | Ahrefs | 304K | 23.3% | 2 |
| Jun 2026 | Ubersuggest | 201K | 15.4% | 3 |
| Jun 2026 | SE Ranking | 49.5K | 3.8% | 4 |
| Jun 2026 | Moz Pro | 2.4K | 0.19% | 5 |
| Jun 2026 | Screaming Frog | 40 | <0.01% | 6 |
| Jul 2026 | Semrush | 723K | 57.9% | 1 |
| Jul 2026 | Ahrefs | 308K | 24.7% | 2 |
| Jul 2026 | Ubersuggest | 165K | 13.3% | 3 |
| Jul 2026 | SE Ranking | 49.5K | 4% | 4 |
| Jul 2026 | Moz Pro | 2.4K | 0.19% | 5 |
| Jul 2026 | Screaming Frog | 40 | <0.01% | 6 |
| Aug 2026 | Semrush | 734K | 59% | 1 |
| Aug 2026 | Ahrefs | 303K | 24.3% | 2 |
| Aug 2026 | Ubersuggest | 165K | 13.3% | 3 |
| Aug 2026 | SE Ranking | 40.5K | 3.3% | 4 |
| Aug 2026 | Moz Pro | 1.9K | 0.16% | 5 |
| Aug 2026 | Screaming Frog | 30 | <0.01% | 6 |
| Sep 2026 | Semrush | 838K | 61.8% | 1 |
| Sep 2026 | Ahrefs | 302K | 22.3% | 2 |
| Sep 2026 | Ubersuggest | 165K | 12.2% | 3 |
| Sep 2026 | SE Ranking | 49.5K | 3.6% | 4 |
| Sep 2026 | Moz Pro | 1.6K | 0.12% | 5 |
| Sep 2026 | Screaming Frog | 40 | <0.01% | 6 |

## What is being compared

- **Ahrefs**: Measured on the search terms “ahrefs” and “ahrefs seo tools”, summed into one figure.
- **Moz Pro**: Measured on the search terms “moz pro” and “moz pro seo”, summed into one figure.
- **Screaming Frog**: Measured on the search term “crawler screaming frog”.
- **SE Ranking**: Measured on the search term “se ranking”.
- **Semrush**: Measured on the search terms “semrush” and “semrush seo tool”, summed into one figure.
- **Ubersuggest**: Measured on the search terms “ubersuggest” and “ubersuggest seo tool”, summed into one figure.

- [Ahrefs](/demand/global-en/brands/ahrefs)
- [Moz Pro](/demand/global-en/brands/moz-pro)
- [Screaming Frog](/demand/global-en/brands/screaming-frog)
- [SE Ranking](/demand/global-en/brands/se-ranking)
- [Semrush](/demand/global-en/brands/semrush)
- [Ubersuggest](/demand/global-en/brands/ubersuggest)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among SEO tools worldwide?

In September 2026, Semrush was the most searched among SEO tools worldwide, with an estimated 838K branded searches and 61.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "SEO tools: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/seo-tools

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/seo-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.