---
title: "SEO software platforms: Which brands are most popular in search?"
description: "Compare search marketing platforms for keyword research, rank tracking, site audits, and competitor analysis. Share of Search among Semrush, Ahrefs, Ubersuggest, SE Ranking, Mangools, Serpstat and Moz Pro, the SEO software platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/seo-platforms"
publisher: "Brandwave"
---

# SEO software platforms: Which brands are most popular in search?

Compare search marketing platforms for keyword research, rank tracking, site audits, and competitor analysis. Share of Search among Semrush, Ahrefs, Ubersuggest, SE Ranking, Mangools, Serpstat and Moz Pro, the SEO software platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: SEO software platforms
- **Market**: Global
- **Brands compared**: 7
- **Month measured**: Aug 2026
- **Highest Share of Search**: Semrush, 54.3%

## Which brand is most popular in search among SEO software platforms worldwide?

- In August 2026, Semrush was the most searched among SEO software platforms worldwide, with an estimated 736K branded searches and 54.3% estimated Share of Search within this set.
- Ahrefs is in 2nd place, 25.3 percentage points behind at 29% Share of Search.
- Across the 11 months ending August 2026, Semrush’s estimated Share of Search among SEO software platforms worldwide increased from 49.6% to 54.3%.
- Across the 11 months ending August 2026, Ahrefs’ estimated Share of Search among SEO software platforms worldwide decreased from 29.8% to 29%.
- Across the 11 months ending August 2026, Ubersuggest’s estimated Share of Search among SEO software platforms worldwide decreased from 14.5% to 12.2%.
- Across the 11 months ending August 2026, SE Ranking’s estimated Share of Search among SEO software platforms worldwide decreased from 4.4% to 3%.
- Across the 11 months ending August 2026, Semrush’s estimated Share of Search among SEO software platforms worldwide peaked at 65.8% in March 2026 and was lowest at 47.1% in May 2026.
- Across the 11 months ending August 2026, Ahrefs’ estimated Share of Search among SEO software platforms worldwide peaked at 34.5% in July 2026 and was lowest at 19.5% in March 2026.
- Across the 11 months ending August 2026, Ubersuggest’s estimated Share of Search among SEO software platforms worldwide peaked at 17% in January 2026 and was lowest at 10.8% in March 2026.
- Across the 11 months ending August 2026, SE Ranking’s estimated Share of Search among SEO software platforms worldwide peaked at 7.1% in May 2026 and was lowest at 2.6% in March 2026.
- Across the 11 months ending August 2026, Mangools, Serpstat and Moz Pro held steady: their estimated Share of Search among SEO software platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Semrush vs Ahrefs: compare search popularity](/demand/global-en/compare/ahrefs-vs-semrush): 54.3% against 29% Share of Search.
- [Semrush vs Ubersuggest: compare search popularity](/demand/global-en/compare/semrush-vs-ubersuggest): 54.3% against 12.2% Share of Search.
- [Semrush vs SE Ranking: compare search popularity](/demand/global-en/compare/se-ranking-vs-semrush): 54.3% against 3% Share of Search.
- [Ahrefs vs Ubersuggest: compare search popularity](/demand/global-en/compare/ahrefs-vs-ubersuggest): 29% against 12.2% Share of Search.
- [Ahrefs vs SE Ranking: compare search popularity](/demand/global-en/compare/ahrefs-vs-se-ranking): 29% against 3% Share of Search.
- [Ubersuggest vs SE Ranking: compare search popularity](/demand/global-en/compare/se-ranking-vs-ubersuggest): 12.2% against 3% Share of Search.

## How did search popularity change for SEO software platforms worldwide in August 2026?

- In August 2026, Semrush gained estimated Share of Search among SEO software platforms worldwide, from 49.6% to 54.3%.
- In August 2026, Ubersuggest gained estimated Share of Search among SEO software platforms worldwide, from 11.2% to 12.2%.
- In August 2026, Ahrefs lost estimated Share of Search among SEO software platforms worldwide, from 34.5% to 29%.
- SE Ranking’s estimated Share of Search among SEO software platforms worldwide has lost ground for 3 months in a row, from 7.1% to 3% in August 2026.
- Estimated monthly branded searches for Serpstat worldwide fell 45.4% over 11 measured months, from 9.9K to 5.4K in August 2026.
- Estimated monthly branded searches for Moz Pro worldwide fell 35.5% over 11 measured months, from 3K to 1.9K in August 2026.
- Estimated monthly branded searches for Mangools worldwide fell 19.2% over 11 measured months, from 15.1K to 12.2K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Semrush | 54.3% | 736K | +0.5% | Semrush |
| 2 | Ahrefs | 29% | 393K | -22.7% | Ahrefs |
| 3 | Ubersuggest | 12.2% | 165K | -0.2% | Ubersuggest |
| 4 | SE Ranking | 3% | 40.5K | -18.2% | SE Ranking |
| 5 | Mangools | 0.9% | 12.2K | 0.0% | Mangools |
| 6 | Serpstat | 0.4% | 5.4K | 0.0% | Serpstat |
| 7 | Moz Pro | 0.14% | 1.9K | -20.2% | Moz Pro |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Semrush | 841K | 49.6% | 1 |
| Oct 2025 | Ahrefs | 505K | 29.8% | 2 |
| Oct 2025 | Ubersuggest | 246K | 14.5% | 3 |
| Oct 2025 | SE Ranking | 74K | 4.4% | 4 |
| Oct 2025 | Mangools | 15.1K | 0.89% | 5 |
| Oct 2025 | Serpstat | 9.9K | 0.58% | 6 |
| Oct 2025 | Moz Pro | 3K | 0.18% | 7 |
| Nov 2025 | Semrush | 849K | 53% | 1 |
| Nov 2025 | Ahrefs | 414K | 25.9% | 2 |
| Nov 2025 | Ubersuggest | 246K | 15.4% | 3 |
| Nov 2025 | SE Ranking | 60.5K | 3.8% | 4 |
| Nov 2025 | Mangools | 18.3K | 1.1% | 5 |
| Nov 2025 | Serpstat | 9.9K | 0.62% | 6 |
| Nov 2025 | Moz Pro | 2.5K | 0.15% | 7 |
| Dec 2025 | Semrush | 695K | 55.4% | 1 |
| Dec 2025 | Ahrefs | 284K | 22.6% | 2 |
| Dec 2025 | Ubersuggest | 201K | 16.1% | 3 |
| Dec 2025 | SE Ranking | 49.5K | 4% | 4 |
| Dec 2025 | Mangools | 15K | 1.2% | 5 |
| Dec 2025 | Serpstat | 6.6K | 0.53% | 6 |
| Dec 2025 | Moz Pro | 2.4K | 0.19% | 7 |
| Jan 2026 | Semrush | 691K | 47.7% | 1 |
| Jan 2026 | Ahrefs | 422K | 29.1% | 2 |
| Jan 2026 | Ubersuggest | 246K | 17% | 3 |
| Jan 2026 | SE Ranking | 60.5K | 4.2% | 4 |
| Jan 2026 | Mangools | 18.4K | 1.3% | 5 |
| Jan 2026 | Serpstat | 8.1K | 0.56% | 6 |
| Jan 2026 | Moz Pro | 3K | 0.2% | 7 |
| Feb 2026 | Semrush | 697K | 49.5% | 1 |
| Feb 2026 | Ahrefs | 422K | 30% | 2 |
| Feb 2026 | Ubersuggest | 201K | 14.3% | 3 |
| Feb 2026 | SE Ranking | 60.5K | 4.3% | 4 |
| Feb 2026 | Mangools | 15K | 1.1% | 5 |
| Feb 2026 | Serpstat | 8.1K | 0.58% | 6 |
| Feb 2026 | Moz Pro | 3.2K | 0.22% | 7 |
| Mar 2026 | Semrush | 1.5M | 65.8% | 1 |
| Mar 2026 | Ahrefs | 447K | 19.5% | 2 |
| Mar 2026 | Ubersuggest | 247K | 10.8% | 3 |
| Mar 2026 | SE Ranking | 60.5K | 2.6% | 4 |
| Mar 2026 | Mangools | 15.2K | 0.66% | 5 |
| Mar 2026 | Serpstat | 9.9K | 0.43% | 6 |
| Mar 2026 | Moz Pro | 3.7K | 0.16% | 7 |
| Apr 2026 | Semrush | 915K | 52.8% | 1 |
| Apr 2026 | Ahrefs | 485K | 28% | 2 |
| Apr 2026 | Ubersuggest | 246K | 14.2% | 3 |
| Apr 2026 | SE Ranking | 60.5K | 3.5% | 4 |
| Apr 2026 | Mangools | 15.2K | 0.88% | 5 |
| Apr 2026 | Serpstat | 8.1K | 0.47% | 6 |
| Apr 2026 | Moz Pro | 3K | 0.17% | 7 |
| May 2026 | Semrush | 731K | 47.1% | 1 |
| May 2026 | Ahrefs | 482K | 31.1% | 2 |
| May 2026 | Ubersuggest | 201K | 13% | 3 |
| May 2026 | SE Ranking | 110K | 7.1% | 4 |
| May 2026 | Mangools | 15.1K | 0.97% | 5 |
| May 2026 | Serpstat | 8.1K | 0.52% | 6 |
| May 2026 | Moz Pro | 3K | 0.19% | 7 |
| Jun 2026 | Semrush | 769K | 52.9% | 1 |
| Jun 2026 | Ahrefs | 414K | 28.4% | 2 |
| Jun 2026 | Ubersuggest | 201K | 13.8% | 3 |
| Jun 2026 | SE Ranking | 49.5K | 3.4% | 4 |
| Jun 2026 | Mangools | 12.3K | 0.84% | 5 |
| Jun 2026 | Serpstat | 6.6K | 0.45% | 6 |
| Jun 2026 | Moz Pro | 2.4K | 0.17% | 7 |
| Jul 2026 | Semrush | 732K | 49.6% | 1 |
| Jul 2026 | Ahrefs | 509K | 34.5% | 2 |
| Jul 2026 | Ubersuggest | 165K | 11.2% | 3 |
| Jul 2026 | SE Ranking | 49.5K | 3.4% | 4 |
| Jul 2026 | Mangools | 12.2K | 0.83% | 5 |
| Jul 2026 | Serpstat | 5.4K | 0.37% | 6 |
| Jul 2026 | Moz Pro | 2.4K | 0.16% | 7 |
| Aug 2026 | Semrush | 736K | 54.3% | 1 |
| Aug 2026 | Ahrefs | 393K | 29% | 2 |
| Aug 2026 | Ubersuggest | 165K | 12.2% | 3 |
| Aug 2026 | SE Ranking | 40.5K | 3% | 4 |
| Aug 2026 | Mangools | 12.2K | 0.9% | 5 |
| Aug 2026 | Serpstat | 5.4K | 0.4% | 6 |
| Aug 2026 | Moz Pro | 1.9K | 0.14% | 7 |
| Sep 2026 | Ahrefs | — | — | — |
| Sep 2026 | Mangools | — | — | — |
| Sep 2026 | Moz Pro | — | — | — |
| Sep 2026 | SE Ranking | — | — | — |
| Sep 2026 | Semrush | — | — | — |
| Sep 2026 | Serpstat | — | — | — |
| Sep 2026 | Ubersuggest | — | — | — |

## What is being compared

- **Ahrefs**: Measured on the search terms “ahrefs”, “ahrefs backlink checker” and “ahrefs seo tools”, summed into one figure.
- **Mangools**: Measured on the search terms “mangools” and “mangools seo tools”, summed into one figure.
- **Moz Pro**: Measured on the search terms “moz pro” and “moz pro seo”, summed into one figure.
- **SE Ranking**: Measured on the search terms “se ranking” and “se ranking ai visibility”, summed into one figure.
- **Semrush**: Measured on the search terms “semrush”, “semrush keyword research tool” and “semrush seo tool”, summed into one figure.
- **Serpstat**: Measured on the search terms “serpstat” and “serpstat seo”, summed into one figure.
- **Ubersuggest**: Measured on the search terms “ubersuggest” and “ubersuggest seo tool”, summed into one figure.

- [Ahrefs](/demand/global-en/brands/ahrefs)
- [Mangools](/demand/global-en/brands/mangools)
- [Moz Pro](/demand/global-en/brands/moz-pro)
- [SE Ranking](/demand/global-en/brands/se-ranking)
- [Semrush](/demand/global-en/brands/semrush)
- [Serpstat](/demand/global-en/brands/serpstat)
- [Ubersuggest](/demand/global-en/brands/ubersuggest)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among SEO software platforms worldwide?

In August 2026, Semrush was the most searched among SEO software platforms worldwide, with an estimated 736K branded searches and 54.3% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "SEO software platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/seo-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/seo-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.