---
title: "SEO content brief tools: Which brands are most popular in search?"
description: "Compare the tools that build SEO content briefs. Share of Search among Frase, Surfer SEO, NeuronWriter, Clearscope and MarketMuse, the SEO content brief tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/seo-content-brief-tools"
publisher: "Brandwave"
---

# SEO content brief tools: Which brands are most popular in search?

Compare the tools that build SEO content briefs. Share of Search among Frase, Surfer SEO, NeuronWriter, Clearscope and MarketMuse, the SEO content brief tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: SEO content brief tools
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Frase, 80.7%

## Which brand is most popular in search among SEO content brief tools worldwide?

- In August 2026, Frase was the most searched among SEO content brief tools worldwide, with an estimated 136K branded searches and 80.7% estimated Share of Search within this set.
- Surfer SEO is in 2nd place, 67.5 percentage points behind at 13.2% Share of Search.
- Across the 11 months ending August 2026, Frase’s estimated Share of Search among SEO content brief tools worldwide increased from 70.7% to 80.7%.
- Across the 11 months ending August 2026, Surfer SEO’s estimated Share of Search among SEO content brief tools worldwide decreased from 21% to 13.2%.
- Across the 11 months ending August 2026, Clearscope’s estimated Share of Search among SEO content brief tools worldwide decreased from 2.6% to 1.7%.
- Across the 11 months ending August 2026, MarketMuse’s estimated Share of Search among SEO content brief tools worldwide decreased from 2.2% to 1.2%.
- Across the 11 months ending August 2026, Frase’s estimated Share of Search among SEO content brief tools worldwide peaked at 80.7% in August 2026 and was lowest at 66.6% in January 2026.
- Across the 11 months ending August 2026, Surfer SEO’s estimated Share of Search among SEO content brief tools worldwide peaked at 24.2% in January 2026 and was lowest at 13.2% in August 2026.
- Across the 11 months ending August 2026, NeuronWriter’s estimated Share of Search among SEO content brief tools worldwide peaked at 4.5% in November 2025 and was lowest at 3% in April 2026.
- Across the 11 months ending August 2026, Clearscope’s estimated Share of Search among SEO content brief tools worldwide peaked at 2.6% in October 2025 and was lowest at 1.6% in May 2026.
- Across the 11 months ending August 2026, MarketMuse’s estimated Share of Search among SEO content brief tools worldwide peaked at 2.9% in January 2026 and was lowest at 1.2% in July 2026.
- Across the 11 months ending August 2026, NeuronWriter held steady: its estimated Share of Search among SEO content brief tools worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Frase vs Surfer SEO: compare search popularity](/demand/global-en/compare/frase-vs-surfer-seo): 80.7% against 13.2% Share of Search.
- [Frase vs NeuronWriter: compare search popularity](/demand/global-en/compare/frase-vs-neuronwriter): 80.7% against 3.3% Share of Search.
- [Surfer SEO vs NeuronWriter: compare search popularity](/demand/global-en/compare/neuronwriter-vs-surfer-seo): 13.2% against 3.3% Share of Search.

## How did search popularity change for SEO content brief tools worldwide in August 2026?

- In August 2026, Frase gained estimated Share of Search among SEO content brief tools worldwide, from 78.5% to 80.7%.
- In August 2026, Surfer SEO lost estimated Share of Search among SEO content brief tools worldwide, from 15.6% to 13.2%.
- Estimated monthly branded searches for MarketMuse worldwide fell 61.5% over 11 measured months, from 5.1K to 1.9K in August 2026.
- Estimated monthly branded searches for Clearscope worldwide fell 53.8% over 11 measured months, from 6.1K to 2.8K in August 2026.
- Estimated monthly branded searches for NeuronWriter worldwide fell 33.5% over 11 measured months, from 8.2K to 5.5K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Frase | 80.7% | 136K | -0.1% | Frase |
| 2 | Surfer SEO | 13.2% | 22.2K | -18.1% | Surfer |
| 3 | NeuronWriter | 3.3% | 5.5K | 0.0% | NeuronWriter |
| 4 | Clearscope | 1.7% | 2.8K | +1.4% | Clearscope |
| 5 | MarketMuse | 1.2% | 1.9K | -2.5% | MarketMuse |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Frase | 167K | 70.7% | 1 |
| Oct 2025 | Surfer SEO | 49.5K | 21% | 2 |
| Oct 2025 | NeuronWriter | 8.2K | 3.5% | 3 |
| Oct 2025 | Clearscope | 6.1K | 2.6% | 4 |
| Oct 2025 | MarketMuse | 5.1K | 2.2% | 5 |
| Nov 2025 | Frase | 167K | 73.6% | 1 |
| Nov 2025 | Surfer SEO | 40.5K | 17.9% | 2 |
| Nov 2025 | NeuronWriter | 10.1K | 4.5% | 3 |
| Nov 2025 | Clearscope | 4.8K | 2.1% | 4 |
| Nov 2025 | MarketMuse | 4.2K | 1.9% | 5 |
| Dec 2025 | Frase | 166K | 74.5% | 1 |
| Dec 2025 | Surfer SEO | 40.5K | 18.2% | 2 |
| Dec 2025 | NeuronWriter | 8.3K | 3.7% | 3 |
| Dec 2025 | MarketMuse | 4.1K | 1.9% | 4 |
| Dec 2025 | Clearscope | 4.1K | 1.8% | 5 |
| Jan 2026 | Frase | 136K | 66.6% | 1 |
| Jan 2026 | Surfer SEO | 49.5K | 24.2% | 2 |
| Jan 2026 | NeuronWriter | 8.3K | 4% | 3 |
| Jan 2026 | MarketMuse | 5.9K | 2.9% | 4 |
| Jan 2026 | Clearscope | 4.8K | 2.3% | 5 |
| Feb 2026 | Frase | 136K | 70.8% | 1 |
| Feb 2026 | Surfer SEO | 40.5K | 21.1% | 2 |
| Feb 2026 | NeuronWriter | 8.2K | 4.3% | 3 |
| Feb 2026 | Clearscope | 4K | 2.1% | 4 |
| Feb 2026 | MarketMuse | 3.4K | 1.7% | 5 |
| Mar 2026 | Frase | 166K | 71.3% | 1 |
| Mar 2026 | Surfer SEO | 49.5K | 21.3% | 2 |
| Mar 2026 | NeuronWriter | 8.2K | 3.5% | 3 |
| Mar 2026 | Clearscope | 4.9K | 2.1% | 4 |
| Mar 2026 | MarketMuse | 4.1K | 1.8% | 5 |
| Apr 2026 | Frase | 166K | 75.2% | 1 |
| Apr 2026 | Surfer SEO | 40.5K | 18.3% | 2 |
| Apr 2026 | NeuronWriter | 6.7K | 3% | 3 |
| Apr 2026 | Clearscope | 4.1K | 1.9% | 4 |
| Apr 2026 | MarketMuse | 3.4K | 1.5% | 5 |
| May 2026 | Frase | 166K | 78.3% | 1 |
| May 2026 | Surfer SEO | 33.1K | 15.6% | 2 |
| May 2026 | NeuronWriter | 6.7K | 3.2% | 3 |
| May 2026 | Clearscope | 3.4K | 1.6% | 4 |
| May 2026 | MarketMuse | 2.8K | 1.3% | 5 |
| Jun 2026 | Frase | 136K | 78.1% | 1 |
| Jun 2026 | Surfer SEO | 27.1K | 15.6% | 2 |
| Jun 2026 | NeuronWriter | 5.5K | 3.2% | 3 |
| Jun 2026 | Clearscope | 3.3K | 1.9% | 4 |
| Jun 2026 | MarketMuse | 2.2K | 1.3% | 5 |
| Jul 2026 | Frase | 136K | 78.5% | 1 |
| Jul 2026 | Surfer SEO | 27.1K | 15.6% | 2 |
| Jul 2026 | NeuronWriter | 5.5K | 3.2% | 3 |
| Jul 2026 | Clearscope | 2.8K | 1.6% | 4 |
| Jul 2026 | MarketMuse | 2K | 1.2% | 5 |
| Aug 2026 | Frase | 136K | 80.7% | 1 |
| Aug 2026 | Surfer SEO | 22.2K | 13.2% | 2 |
| Aug 2026 | NeuronWriter | 5.5K | 3.3% | 3 |
| Aug 2026 | Clearscope | 2.8K | 1.7% | 4 |
| Aug 2026 | MarketMuse | 1.9K | 1.2% | 5 |
| Sep 2026 | Clearscope | — | — | — |
| Sep 2026 | Frase | — | — | — |
| Sep 2026 | MarketMuse | — | — | — |
| Sep 2026 | NeuronWriter | — | — | — |
| Sep 2026 | Surfer SEO | — | — | — |

## What is being compared

- **Clearscope**: Measured on the search terms “clearscope”, “clearscope ai”, “clearscope alternatives”, “clearscope reviews” and “clearscope.io”, summed into one figure.
- **Frase**: Measured on the search terms “frase”, “frase content optimization” and “frase.io”, summed into one figure.
- **MarketMuse**: Measured on the search terms “marketmuse”, “marketmuse ai”, “marketmuse alternatives”, “marketmuse pricing”, “marketmuse reviews”, “marketmuse seo” and “marketmuse.com”, summed into one figure.
- **NeuronWriter**: Measured on the search terms “neuronwriter”, “neuronwriter reviews” and “neuronwriter.com”, summed into one figure.
- **Surfer SEO**: Measured on the search term “surfer seo”.

- [Clearscope](/demand/global-en/brands/clearscope)
- [Frase](/demand/global-en/brands/frase)
- [MarketMuse](/demand/global-en/brands/marketmuse)
- [NeuronWriter](/demand/global-en/brands/neuronwriter)
- [Surfer SEO](/demand/global-en/brands/surfer-seo)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among SEO content brief tools worldwide?

In August 2026, Frase was the most searched among SEO content brief tools worldwide, with an estimated 136K branded searches and 80.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "SEO content brief tools: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/seo-content-brief-tools

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/seo-content-brief-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.