---
title: "Send money brands: Which are searched most?"
description: "Compare the send money brands people buy. Share of Search among Western Union, MoneyGram, Remitly, Wise and Xoom, the send money brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/send-money-brands"
publisher: "Brandwave"
---

# Send money brands: Which are searched most?

Compare the send money brands people buy. Share of Search among Western Union, MoneyGram, Remitly, Wise and Xoom, the send money brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Send money brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Western Union, 62.6%

## Which brand is most popular in search among send money brands worldwide?

- In September 2026, Western Union was the most searched among send money brands worldwide, with an estimated 9.1M branded searches and 62.6% estimated Share of Search within this set.
- MoneyGram is in 2nd place, 38.3 percentage points behind at 24.3% Share of Search.
- Across the 12 months ending September 2026, Western Union’s estimated Share of Search among send money brands worldwide increased from 62% to 62.6%.
- Across the 12 months ending September 2026, Western Union’s estimated Share of Search among send money brands worldwide peaked at 67.9% in July 2026 and was lowest at 62% in October 2025.
- Across the 12 months ending September 2026, MoneyGram’s estimated Share of Search among send money brands worldwide peaked at 25.4% in February 2026 and was lowest at 21.5% in April 2026.
- Across the 12 months ending September 2026, Remitly’s estimated Share of Search among send money brands worldwide peaked at 8.4% in September 2026 and was lowest at 5.9% in February 2026.
- Across the 12 months ending September 2026, MoneyGram, Remitly, Wise and Xoom held steady: their estimated Share of Search among send money brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Western Union vs MoneyGram: compare search popularity](/demand/global-en/compare/moneygram-vs-western-union): 62.6% against 24.3% Share of Search.
- [Western Union vs Remitly: compare search popularity](/demand/global-en/compare/remitly-vs-western-union): 62.6% against 8.4% Share of Search.
- [Western Union vs Wise: compare search popularity](/demand/global-en/compare/western-union-vs-wise): 62.6% against 3.1% Share of Search.
- [MoneyGram vs Remitly: compare search popularity](/demand/global-en/compare/moneygram-vs-remitly): 24.3% against 8.4% Share of Search.
- [MoneyGram vs Wise: compare search popularity](/demand/global-en/compare/moneygram-vs-wise): 24.3% against 3.1% Share of Search.
- [Remitly vs Wise: compare search popularity](/demand/global-en/compare/remitly-vs-wise): 8.4% against 3.1% Share of Search.

## How did search popularity change for send money brands worldwide in September 2026?

- In September 2026, Remitly gained estimated Share of Search among send money brands worldwide, from 7% to 8.4%.
- In September 2026, Western Union lost estimated Share of Search among send money brands worldwide, from 64.1% to 62.6%.
- Estimated monthly branded searches for Xoom worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Western Union | 62.6% | 9.1M | -17.7% | Western Union |
| 2 | MoneyGram | 24.3% | 3.6M | -17.2% | MoneyGram |
| 3 | Remitly | 8.4% | 1.2M | 0.0% | Remitly |
| 4 | Wise | 3.1% | 446K | -5.6% | Wise Forex Limited |
| 5 | Xoom | 1.7% | 246K | 0.0% | Xoom |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Western Union | 9.1M | 62% | 1 |
| Oct 2025 | MoneyGram | 3.7M | 24.8% | 2 |
| Oct 2025 | Remitly | 1.2M | 8.3% | 3 |
| Oct 2025 | Wise | 426K | 2.9% | 4 |
| Oct 2025 | Xoom | 301K | 2% | 5 |
| Nov 2025 | Western Union | 9.1M | 62.5% | 1 |
| Nov 2025 | MoneyGram | 3.6M | 24.6% | 2 |
| Nov 2025 | Remitly | 1.2M | 8.3% | 3 |
| Nov 2025 | Wise | 422K | 2.9% | 4 |
| Nov 2025 | Xoom | 246K | 1.7% | 5 |
| Dec 2025 | Western Union | 11.1M | 63.6% | 1 |
| Dec 2025 | MoneyGram | 4.4M | 25.2% | 2 |
| Dec 2025 | Remitly | 1.2M | 7% | 3 |
| Dec 2025 | Wise | 436K | 2.5% | 4 |
| Dec 2025 | Xoom | 301K | 1.7% | 5 |
| Jan 2026 | Western Union | 11.1M | 63.9% | 1 |
| Jan 2026 | MoneyGram | 4.3M | 25% | 2 |
| Jan 2026 | Remitly | 1.2M | 7% | 3 |
| Jan 2026 | Wise | 459K | 2.6% | 4 |
| Jan 2026 | Xoom | 246K | 1.4% | 5 |
| Feb 2026 | Western Union | 11.1M | 64.9% | 1 |
| Feb 2026 | MoneyGram | 4.3M | 25.4% | 2 |
| Feb 2026 | Remitly | 1M | 5.9% | 3 |
| Feb 2026 | Wise | 409K | 2.4% | 4 |
| Feb 2026 | Xoom | 246K | 1.4% | 5 |
| Mar 2026 | Western Union | 11.1M | 63.6% | 1 |
| Mar 2026 | MoneyGram | 4.4M | 25.2% | 2 |
| Mar 2026 | Remitly | 1.2M | 7% | 3 |
| Mar 2026 | Wise | 440K | 2.5% | 4 |
| Mar 2026 | Xoom | 301K | 1.7% | 5 |
| Apr 2026 | Western Union | 11.1M | 67.1% | 1 |
| Apr 2026 | MoneyGram | 3.6M | 21.5% | 2 |
| Apr 2026 | Remitly | 1.2M | 7.4% | 3 |
| Apr 2026 | Wise | 434K | 2.6% | 4 |
| Apr 2026 | Xoom | 246K | 1.5% | 5 |
| May 2026 | Western Union | 11.1M | 67.1% | 1 |
| May 2026 | MoneyGram | 3.6M | 21.5% | 2 |
| May 2026 | Remitly | 1.2M | 7.4% | 3 |
| May 2026 | Wise | 428K | 2.6% | 4 |
| May 2026 | Xoom | 246K | 1.5% | 5 |
| Jun 2026 | Western Union | 9.1M | 63.6% | 1 |
| Jun 2026 | MoneyGram | 3.6M | 24.7% | 2 |
| Jun 2026 | Remitly | 1M | 7% | 3 |
| Jun 2026 | Wise | 425K | 3% | 4 |
| Jun 2026 | Xoom | 246K | 1.7% | 5 |
| Jul 2026 | Western Union | 11.1M | 67.9% | 1 |
| Jul 2026 | MoneyGram | 3.6M | 21.7% | 2 |
| Jul 2026 | Remitly | 1M | 6.1% | 3 |
| Jul 2026 | Wise | 442K | 2.7% | 4 |
| Jul 2026 | Xoom | 246K | 1.5% | 5 |
| Aug 2026 | Western Union | 11.1M | 64.1% | 1 |
| Aug 2026 | MoneyGram | 4.3M | 24.8% | 2 |
| Aug 2026 | Remitly | 1.2M | 7% | 3 |
| Aug 2026 | Wise | 473K | 2.7% | 4 |
| Aug 2026 | Xoom | 246K | 1.4% | 5 |
| Sep 2026 | Western Union | 9.1M | 62.6% | 1 |
| Sep 2026 | MoneyGram | 3.6M | 24.3% | 2 |
| Sep 2026 | Remitly | 1.2M | 8.4% | 3 |
| Sep 2026 | Wise | 446K | 3.1% | 4 |
| Sep 2026 | Xoom | 246K | 1.7% | 5 |

## What is being compared

- **MoneyGram**: Measured on the search terms “moneygram” and “moneygram gram”, summed into one figure.
- **Remitly**: Measured on the search term “remitly”.
- **Western Union**: Measured on the search term “western union”.
- **Wise**: Measured on the search terms “send money wise”, “transfer wise app”, “TransferWise”, “transferwise app”, “transferwise apps”, “transferwise mobile app”, “transferwise wise”, “wise app”, “wise bank”, “wise banking app”, “wise business”, “wise money transfer”, “wise remittance”, “wise transfer”, “wise transfer money” and “wise transferwise”, summed into one figure.
- **Xoom**: Measured on the search term “xoom”.

- [MoneyGram](/demand/global-en/brands/moneygram)
- [Remitly](/demand/global-en/brands/remitly)
- [Western Union](/demand/global-en/brands/western-union)
- [Wise](/demand/global-en/brands/wise)
- [Xoom](/demand/global-en/brands/xoom)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among send money brands worldwide?

In September 2026, Western Union was the most searched among send money brands worldwide, with an estimated 9.1M branded searches and 62.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Send money brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/send-money-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/send-money-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.