---
title: "b.tan vs Isle of Paradise: Which is searched more?"
description: "Which is more popular in search, b.tan or Isle of Paradise? Compare estimated monthly branded-search demand and Share of Search inside the Self tanner brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/self-tanner-brands/compare/b-tan-vs-isle-of-paradise"
publisher: "Brandwave"
---

# b.tan vs Isle of Paradise: Which is searched more?

Which is more popular in search, b.tan or Isle of Paradise? Compare estimated monthly branded-search demand and Share of Search inside the Self tanner brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: b.tan and Isle of Paradise
- **Competitive set**: Self tanner brands
- **Market**: Global
- **Month measured**: Sep 2026
- **b.tan Share of Search**: 9.9%
- **Isle of Paradise Share of Search**: 3.7%

## Which is more popular in search, b.tan or Isle of Paradise?

- In September 2026, b.tan had more branded searches than Isle of Paradise among self tanner brands worldwide. b.tan was estimated to have 27.1K branded searches compared to Isle of Paradise’s 10.2K, and held a 9.9% Share of Search versus Isle of Paradise’s 3.7%.
- b.tan was ahead of Isle of Paradise in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, b.tan’s estimated Share of Search among self tanner brands worldwide moved from 11.3% to 9.9%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 12 months ending September 2026, Isle of Paradise’s estimated Share of Search among self tanner brands worldwide moved from 5.2% to 3.7%, and its estimated monthly branded searches moved from 15.3K to 10.2K.

## How did search popularity change for self tanner brands worldwide in September 2026?

- In September 2026, Isle of Paradise lost estimated Share of Search among self tanner brands worldwide, from 4.7% to 3.7%.
- Estimated monthly branded searches for b.tan worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

## Month by month

| Month | b.tan estimated searches | b.tan Share of Search | b.tan rank | Isle of Paradise estimated searches | Isle of Paradise Share of Search | Isle of Paradise rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 33.1K | 11.3% | 4 | 15.3K | 5.2% | 5 |
| Nov 2025 | 33.1K | 10.2% | 4 | 15.4K | 4.7% | 5 |
| Dec 2025 | 33.1K | 10.7% | 4 | 15.4K | 5% | 5 |
| Jan 2026 | 33.1K | 11.2% | 4 | 15.4K | 5.2% | 5 |
| Feb 2026 | 33.1K | 11.7% | 4 | 15.4K | 5.4% | 5 |
| Mar 2026 | 49.5K | 13.3% | 4 | 18.7K | 5% | 5 |
| Apr 2026 | 49.5K | 12.6% | 4 | 18.7K | 4.8% | 5 |
| May 2026 | 49.5K | 12.4% | 4 | 18.7K | 4.7% | 6 |
| Jun 2026 | 40.5K | 10.6% | 4 | 18.6K | 4.8% | 6 |
| Jul 2026 | 33.1K | 10.8% | 4 | 12.5K | 4.1% | 6 |
| Aug 2026 | 27.1K | 10.2% | 4 | 12.5K | 4.7% | 5 |
| Sep 2026 | 27.1K | 9.9% | 4 | 10.2K | 3.7% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using b.tan’s and Isle of Paradise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **b.tan**: Measured on the search terms “b tan” and “btan”, summed into one figure.
- **Isle of Paradise**: Measured on the search terms “isle of paradise” and “isle paradise”, summed into one figure.

- [b.tan profile](/demand/global-en/brands/b-tan)
- [Isle of Paradise profile](/demand/global-en/brands/isle-of-paradise)
- [All self tanner brands worldwide](/demand/global-en/categories/self-tanner-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, b.tan or Isle of Paradise?

In September 2026, b.tan had more branded searches than Isle of Paradise among self tanner brands worldwide. b.tan was estimated to have 27.1K branded searches compared to Isle of Paradise’s 10.2K, and held a 9.9% Share of Search versus Isle of Paradise’s 3.7%.

## Cite this page

Brandwave. "b.tan vs Isle of Paradise: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/self-tanner-brands/compare/b-tan-vs-isle-of-paradise

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/self-tanner-brands/compare/b-tan-vs-isle-of-paradise. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.