---
title: "Self tanner brands: Which are searched most?"
description: "Compare the self tanner brands people buy. Share of Search among Bondi Sands, Jergens, Coco & Eve, b.tan, Isle of Paradise and COOLA, the self tanner brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/self-tanner-brands"
publisher: "Brandwave"
---

# Self tanner brands: Which are searched most?

Compare the self tanner brands people buy. Share of Search among Bondi Sands, Jergens, Coco & Eve, b.tan, Isle of Paradise and COOLA, the self tanner brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Self tanner brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Bondi Sands, 37.5%

## Which brand is most popular in search among self tanner brands worldwide?

- In September 2026, Bondi Sands was the most searched among self tanner brands worldwide, with an estimated 74K branded searches and 37.5% estimated Share of Search within this set.
- Jergens is in 2nd place, 12.4 percentage points behind at 25.1% Share of Search.
- Across the 12 months ending September 2026, Bondi Sands’ estimated Share of Search among self tanner brands worldwide increased from 34% to 37.5%.
- Across the 12 months ending September 2026, Jergens’ estimated Share of Search among self tanner brands worldwide increased from 18.6% to 25.1%.
- Across the 12 months ending September 2026, Coco & Eve’s estimated Share of Search among self tanner brands worldwide decreased from 24.9% to 18.2%.
- Across the 12 months ending September 2026, b.tan’s estimated Share of Search among self tanner brands worldwide decreased from 15.2% to 13.7%.
- Across the 12 months ending September 2026, Isle of Paradise’s estimated Share of Search among self tanner brands worldwide decreased from 7% to 5.2%.
- Across the 12 months ending September 2026, Bondi Sands’ estimated Share of Search among self tanner brands worldwide peaked at 44.8% in June 2026 and was lowest at 34% in February 2026.
- Across the 12 months ending September 2026, Jergens’ estimated Share of Search among self tanner brands worldwide peaked at 25.1% in September 2026 and was lowest at 13% in April 2026.
- Across the 12 months ending September 2026, Coco & Eve’s estimated Share of Search among self tanner brands worldwide peaked at 27% in November 2025 and was lowest at 18.2% in September 2026.
- Across the 12 months ending September 2026, b.tan’s estimated Share of Search among self tanner brands worldwide peaked at 17.4% in March 2026 and was lowest at 13.4% in June 2026.
- Across the 12 months ending September 2026, Isle of Paradise’s estimated Share of Search among self tanner brands worldwide peaked at 7.1% in January 2026 and was lowest at 5.2% in September 2026.
- Across the 12 months ending September 2026, Jergens rose from 3rd to 2nd among self tanner brands worldwide.
- Across the 12 months ending September 2026, Coco & Eve fell from 2nd to 3rd among self tanner brands worldwide.
- Across the 12 months ending September 2026, COOLA held steady: its estimated Share of Search among self tanner brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Bondi Sands vs Jergens: compare search popularity](/demand/global-en/compare/bondi-sands-vs-jergens): 37.5% against 25.1% Share of Search.
- [Bondi Sands vs Coco & Eve: compare search popularity](/demand/global-en/compare/bondi-sands-vs-coco-and-eve): 37.5% against 18.2% Share of Search.
- [Bondi Sands vs b.tan: compare search popularity](/demand/global-en/compare/b-tan-vs-bondi-sands): 37.5% against 13.7% Share of Search.
- [Bondi Sands vs Isle of Paradise: compare search popularity](/demand/global-en/compare/bondi-sands-vs-isle-of-paradise): 37.5% against 5.2% Share of Search.
- [Jergens vs Coco & Eve: compare search popularity](/demand/global-en/compare/coco-and-eve-vs-jergens): 25.1% against 18.2% Share of Search.
- [Jergens vs b.tan: compare search popularity](/demand/global-en/compare/b-tan-vs-jergens): 25.1% against 13.7% Share of Search.
- [Jergens vs Isle of Paradise: compare search popularity](/demand/global-en/compare/isle-of-paradise-vs-jergens): 25.1% against 5.2% Share of Search.
- [Coco & Eve vs b.tan: compare search popularity](/demand/global-en/compare/b-tan-vs-coco-and-eve): 18.2% against 13.7% Share of Search.
- [Coco & Eve vs Isle of Paradise: compare search popularity](/demand/global-en/compare/coco-and-eve-vs-isle-of-paradise): 18.2% against 5.2% Share of Search.
- [b.tan vs Isle of Paradise: compare search popularity](/demand/global-en/compare/b-tan-vs-isle-of-paradise): 13.7% against 5.2% Share of Search.

## How did search popularity change for self tanner brands worldwide in September 2026?

- In September 2026, Jergens gained estimated Share of Search among self tanner brands worldwide, from 21.2% to 25.1%.
- In September 2026, Isle of Paradise lost estimated Share of Search among self tanner brands worldwide, from 6.5% to 5.2%.
- In September 2026, Bondi Sands lost estimated Share of Search among self tanner brands worldwide, from 38.7% to 37.5%.
- In September 2026, Coco & Eve lost estimated Share of Search among self tanner brands worldwide, from 19% to 18.2%.
- Estimated monthly branded searches for COOLA worldwide rose 21.9% over 12 measured months, from 320 to 390 in September 2026.
- Estimated monthly branded searches for b.tan worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Bondi Sands | 37.5% | 74K | 0.0% | Bondi Sands |
| 2 | Jergens | 25.1% | 49.5K | +22.2% | Jergens |
| 3 | Coco & Eve | 18.2% | 35.9K | -1.4% | Coco & Eve |
| 4 | b.tan | 13.7% | 27.1K | 0.0% | b.tan |
| 5 | Isle of Paradise | 5.2% | 10.2K | -18.2% | Isle of Paradise |
| 6 | COOLA | 0.2% | 390 | -45.8% | COOLA |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bondi Sands | 74K | 34% | 1 |
| Oct 2025 | Coco & Eve | 54.2K | 24.9% | 2 |
| Oct 2025 | Jergens | 40.5K | 18.6% | 3 |
| Oct 2025 | b.tan | 33.1K | 15.2% | 4 |
| Oct 2025 | Isle of Paradise | 15.3K | 7% | 5 |
| Oct 2025 | COOLA | 320 | 0.15% | 6 |
| Nov 2025 | Bondi Sands | 90.5K | 36.8% | 1 |
| Nov 2025 | Coco & Eve | 66.4K | 27% | 2 |
| Nov 2025 | Jergens | 40.5K | 16.5% | 3 |
| Nov 2025 | b.tan | 33.1K | 13.4% | 4 |
| Nov 2025 | Isle of Paradise | 15.4K | 6.3% | 5 |
| Nov 2025 | COOLA | 320 | 0.13% | 6 |
| Dec 2025 | Bondi Sands | 90.5K | 38.7% | 1 |
| Dec 2025 | Coco & Eve | 54.3K | 23.2% | 2 |
| Dec 2025 | Jergens | 40.5K | 17.3% | 3 |
| Dec 2025 | b.tan | 33.1K | 14.1% | 4 |
| Dec 2025 | Isle of Paradise | 15.4K | 6.6% | 5 |
| Dec 2025 | COOLA | 320 | 0.14% | 6 |
| Jan 2026 | Bondi Sands | 74K | 34% | 1 |
| Jan 2026 | Coco & Eve | 54.4K | 25% | 2 |
| Jan 2026 | Jergens | 40.5K | 18.6% | 3 |
| Jan 2026 | b.tan | 33.1K | 15.2% | 4 |
| Jan 2026 | Isle of Paradise | 15.4K | 7.1% | 5 |
| Jan 2026 | COOLA | 390 | 0.18% | 6 |
| Feb 2026 | Bondi Sands | 74K | 34% | 1 |
| Feb 2026 | Coco & Eve | 54.4K | 25% | 2 |
| Feb 2026 | Jergens | 40.5K | 18.6% | 3 |
| Feb 2026 | b.tan | 33.1K | 15.2% | 4 |
| Feb 2026 | Isle of Paradise | 15.4K | 7.1% | 5 |
| Feb 2026 | COOLA | 480 | 0.22% | 6 |
| Mar 2026 | Bondi Sands | 110K | 38.6% | 1 |
| Mar 2026 | Coco & Eve | 65.5K | 23% | 2 |
| Mar 2026 | b.tan | 49.5K | 17.4% | 3 |
| Mar 2026 | Jergens | 40.5K | 14.2% | 4 |
| Mar 2026 | Isle of Paradise | 18.7K | 6.6% | 5 |
| Mar 2026 | COOLA | 880 | 0.31% | 6 |
| Apr 2026 | Bondi Sands | 135K | 43.4% | 1 |
| Apr 2026 | Coco & Eve | 66.5K | 21.4% | 2 |
| Apr 2026 | b.tan | 49.5K | 15.9% | 3 |
| Apr 2026 | Jergens | 40.5K | 13% | 4 |
| Apr 2026 | Isle of Paradise | 18.7K | 6% | 5 |
| Apr 2026 | COOLA | 880 | 0.28% | 6 |
| May 2026 | Bondi Sands | 135K | 43.5% | 1 |
| May 2026 | Coco & Eve | 65.5K | 21.1% | 2 |
| May 2026 | b.tan | 49.5K | 15.9% | 3 |
| May 2026 | Jergens | 40.5K | 13% | 4 |
| May 2026 | Isle of Paradise | 18.7K | 6% | 5 |
| May 2026 | COOLA | 1.3K | 0.42% | 6 |
| Jun 2026 | Bondi Sands | 135K | 44.8% | 1 |
| Jun 2026 | Coco & Eve | 65.5K | 21.7% | 2 |
| Jun 2026 | b.tan | 40.5K | 13.4% | 3 |
| Jun 2026 | Jergens | 40.5K | 13.4% | 4 |
| Jun 2026 | Isle of Paradise | 18.6K | 6.2% | 5 |
| Jun 2026 | COOLA | 1.6K | 0.53% | 6 |
| Jul 2026 | Bondi Sands | 90.5K | 40.7% | 1 |
| Jul 2026 | Coco & Eve | 44.6K | 20% | 2 |
| Jul 2026 | Jergens | 40.5K | 18.2% | 3 |
| Jul 2026 | b.tan | 33.1K | 14.9% | 4 |
| Jul 2026 | Isle of Paradise | 12.5K | 5.6% | 5 |
| Jul 2026 | COOLA | 1.3K | 0.58% | 6 |
| Aug 2026 | Bondi Sands | 74K | 38.7% | 1 |
| Aug 2026 | Jergens | 40.5K | 21.2% | 2 |
| Aug 2026 | Coco & Eve | 36.4K | 19% | 3 |
| Aug 2026 | b.tan | 27.1K | 14.2% | 4 |
| Aug 2026 | Isle of Paradise | 12.5K | 6.5% | 5 |
| Aug 2026 | COOLA | 720 | 0.38% | 6 |
| Sep 2026 | Bondi Sands | 74K | 37.5% | 1 |
| Sep 2026 | Jergens | 49.5K | 25.1% | 2 |
| Sep 2026 | Coco & Eve | 35.9K | 18.2% | 3 |
| Sep 2026 | b.tan | 27.1K | 13.7% | 4 |
| Sep 2026 | Isle of Paradise | 10.2K | 5.2% | 5 |
| Sep 2026 | COOLA | 390 | 0.2% | 6 |

## What is being compared

- **b.tan**: Measured on the search terms “b tan” and “btan”, summed into one figure.
- **Bondi Sands**: Measured on the search term “bondi sands”.
- **Coco & Eve**: Measured on the search terms “coco and eve”, “coco eve” and “cocoeve”, summed into one figure.
- **COOLA**: Measured on the search terms “coola skincare”, “coola spf” and “coola sun care”, summed into one figure.
- **Isle of Paradise**: Measured on the search terms “isle of paradise” and “isle paradise”, summed into one figure.
- **Jergens**: Measured on the search term “jergens”.

- [b.tan](/demand/global-en/brands/b-tan)
- [Bondi Sands](/demand/global-en/brands/bondi-sands)
- [Coco & Eve](/demand/global-en/brands/coco-and-eve)
- [COOLA](/demand/global-en/brands/coola)
- [Isle of Paradise](/demand/global-en/brands/isle-of-paradise)
- [Jergens](/demand/global-en/brands/jergens)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among self tanner brands worldwide?

In September 2026, Bondi Sands was the most searched among self tanner brands worldwide, with an estimated 74K branded searches and 37.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Self tanner brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/self-tanner-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/self-tanner-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.