--- title: "HubSpot vs Salesforce: Which is searched more?" description: "Is HubSpot or Salesforce more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Self service portals set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/self-service-portals/compare/hubspot-vs-salesforce" publisher: "Brandwave" --- # HubSpot vs Salesforce: Which is searched more? Is HubSpot or Salesforce more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Self service portals set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HubSpot and Salesforce - **Competitive set**: Self service portals - **Market**: Global - **Month measured**: Sep 2026 - **HubSpot Share of Search**: 28.9% - **Salesforce Share of Search**: 55.3% ## Is HubSpot or Salesforce more popular in search? - In September 2026, Salesforce had more branded searches than HubSpot among self service portals worldwide. Salesforce had about 2.9 million branded searches, while HubSpot had 1.5 million. Salesforce made up 55.3% of all self service portal searches we track, and HubSpot accounted for 28.9%. - Salesforce was ahead of HubSpot in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, HubSpot’s share of searches among self service portals worldwide moved from 30.4% to 28.9%, and its estimated monthly branded searches held steady at 1.5M. - Across the 12 months ending September 2026, Salesforce’s share of searches among self service portals worldwide moved from 49.3% to 55.3%, and its estimated monthly branded searches moved from 2.4M to 2.9M. ## Top self service portals in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, HubSpot was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Salesforce was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. HubSpot was listed before Salesforce in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zendesk | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | ServiceNow | 2nd | 1 of 3 | 0 of 2 | 1 of 5 | | HubSpot | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Freshdesk | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | ManageEngine | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Salesforce | 6th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about self service portals - Asked ChatGPT "Which self service portal should I use?": named none of the brands we track - Asked ChatGPT "What are the best self service portals?": 1. ServiceNow, 2. ManageEngine, 3. Zendesk, 4. HubSpot - Asked ChatGPT "What's the best self service portal for customer support?": 1. Zendesk, 2. Freshdesk, 3. HubSpot, 4. Salesforce - Searched Google, AI Overview "self service portal": 1. Salesforce - Searched Google, AI Overview "customer portal software": 1. Zendesk Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for self service portals worldwide in September 2026? - In September 2026, HubSpot gained share of searches among self service portals worldwide, from 28.2% to 28.9%. - Salesforce’s share of searches among self service portals worldwide has gained ground for 3 months in a row, from 49.1% to 55.3% in September 2026. ## Month by month | Month | HubSpot estimated searches | HubSpot Share of Search | HubSpot rank | Salesforce estimated searches | Salesforce Share of Search | Salesforce rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.5M | 30.4% | 2 | 2.4M | 49.3% | 1 | | Nov 2025 | 1.2M | 30.2% | 2 | 2M | 49.5% | 1 | | Dec 2025 | 1M | 26.3% | 2 | 2M | 52.2% | 1 | | Jan 2026 | 1.5M | 30.8% | 2 | 2.4M | 49.4% | 1 | | Feb 2026 | 1.2M | 27% | 2 | 2.4M | 53.4% | 1 | | Mar 2026 | 1.5M | 30.6% | 2 | 2.4M | 49.5% | 1 | | Apr 2026 | 1.5M | 31.1% | 2 | 2.4M | 49.8% | 1 | | May 2026 | 1.2M | 26.6% | 2 | 2.4M | 52.1% | 1 | | Jun 2026 | 1.5M | 30.7% | 2 | 2.4M | 49.1% | 1 | | Jul 2026 | 1.2M | 27.6% | 2 | 2.4M | 53.9% | 1 | | Aug 2026 | 1.2M | 28.2% | 2 | 2.4M | 54.9% | 1 | | Sep 2026 | 1.5M | 28.9% | 2 | 2.9M | 55.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using HubSpot’s and Salesforce’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HubSpot**: Measured on the search term “hubspot”. - **Salesforce**: Measured on the search terms “agentforce”, “app salesforce”, “data cloud salesforce”, “experience cloud”, “marketing cloud”, “sales cloud”, “sales cloud salesforce”, “salesforce”, “salesforce agentforce”, “salesforce app”, “salesforce cloud”, “salesforce commerce cloud”, “salesforce cpq”, “salesforce crm company”, “salesforce crm management”, “salesforce crm software”, “salesforce customer 360”, “salesforce customer management”, “salesforce customer relationship”, “salesforce customer relationship management”, “salesforce customer relationship management system”, “salesforce data cloud”, “salesforce einstein”, “salesforce experience cloud”, “salesforce for crm”, “salesforce health cloud”, “salesforce marketing cloud”, “salesforce platform”, “salesforce relationship management”, “salesforce sales cloud”, “salesforce service cloud”, “salesforce software”, “salesforcecpq” and “service cloud”, summed into one figure. - [HubSpot profile](/demand/global-en/brands/hubspot) - [Salesforce profile](/demand/global-en/brands/salesforce) - [All self service portals worldwide](/demand/global-en/categories/self-service-portals): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is HubSpot or Salesforce more popular in search? In September 2026, Salesforce had more branded searches than HubSpot among self service portals worldwide. Salesforce had about 2.9 million branded searches, while HubSpot had 1.5 million. Salesforce made up 55.3% of all self service portal searches we track, and HubSpot accounted for 28.9%. ## Cite this page Brandwave. "HubSpot vs Salesforce: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/self-service-portals/compare/hubspot-vs-salesforce This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/self-service-portals/compare/hubspot-vs-salesforce. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.