---
title: "Self service portals: Which are searched most?"
description: "Compare the portals customers resolve issues in themselves. Share of Search among Salesforce, ServiceNow, Zendesk, Freshdesk and ManageEngine, the self service portals Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/self-service-portals"
publisher: "Brandwave"
---

# Self service portals: Which are searched most?

Compare the portals customers resolve issues in themselves. Share of Search among Salesforce, ServiceNow, Zendesk, Freshdesk and ManageEngine, the self service portals Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Self service portals
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Salesforce, 76%

## Which brand is most popular in search among self service portals worldwide?

- In August 2026, Salesforce was the most searched among self service portals worldwide, with an estimated 2.6M branded searches and 76% estimated Share of Search within this set.
- ServiceNow is in 2nd place, 62.6 percentage points behind at 13.3% Share of Search.
- Across the 11 months ending August 2026, Salesforce’s estimated Share of Search among self service portals worldwide increased from 72.5% to 76%.
- Across the 11 months ending August 2026, ServiceNow’s estimated Share of Search among self service portals worldwide increased from 12.4% to 13.3%.
- Across the 11 months ending August 2026, Zendesk’s estimated Share of Search among self service portals worldwide decreased from 10.3% to 7.4%.
- Across the 11 months ending August 2026, Freshdesk’s estimated Share of Search among self service portals worldwide decreased from 3.1% to 1.8%.
- Across the 11 months ending August 2026, Salesforce’s estimated Share of Search among self service portals worldwide peaked at 77% in July 2026 and was lowest at 72.5% in October 2025.
- Across the 11 months ending August 2026, ServiceNow’s estimated Share of Search among self service portals worldwide peaked at 15.3% in April 2026 and was lowest at 12% in March 2026.
- Across the 11 months ending August 2026, Zendesk’s estimated Share of Search among self service portals worldwide peaked at 10.4% in January 2026 and was lowest at 7% in April 2026.
- Across the 11 months ending August 2026, Freshdesk’s estimated Share of Search among self service portals worldwide peaked at 3.1% in October 2025 and was lowest at 1.7% in May 2026.
- Across the 11 months ending August 2026, ManageEngine held steady: its estimated Share of Search among self service portals worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Salesforce vs ServiceNow: compare search popularity](/demand/global-en/compare/salesforce-vs-servicenow): 76% against 13.3% Share of Search.
- [Salesforce vs Zendesk: compare search popularity](/demand/global-en/compare/salesforce-vs-zendesk): 76% against 7.4% Share of Search.
- [ServiceNow vs Zendesk: compare search popularity](/demand/global-en/compare/servicenow-vs-zendesk): 13.3% against 7.4% Share of Search.

## How did search popularity change for self service portals worldwide in August 2026?

- In August 2026, ServiceNow gained estimated Share of Search among self service portals worldwide, from 12.8% to 13.3%.
- In August 2026, Salesforce lost estimated Share of Search among self service portals worldwide, from 77% to 76%.
- Estimated monthly branded searches for Freshdesk worldwide fell 44.4% over 11 measured months, from 112K to 62.1K in August 2026.
- Estimated monthly branded searches for Zendesk worldwide fell 33.2% over 11 measured months, from 373K to 249K in August 2026.
- Estimated monthly branded searches for ManageEngine worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Salesforce | 76% | 2.6M | -5.4% | Salesforce |
| 2 | ServiceNow | 13.3% | 450K | 0.0% | ServiceNow |
| 3 | Zendesk | 7.4% | 249K | -0.0% | Zendesk |
| 4 | Freshdesk | 1.8% | 62.1K | +0.5% | Freshworks |
| 5 | ManageEngine | 1.5% | 49.5K | 0.0% | ManageEngine |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Salesforce | 2.6M | 72.5% | 1 |
| Oct 2025 | ServiceNow | 450K | 12.4% | 2 |
| Oct 2025 | Zendesk | 373K | 10.3% | 3 |
| Oct 2025 | Freshdesk | 112K | 3.1% | 4 |
| Oct 2025 | ManageEngine | 60.5K | 1.7% | 5 |
| Nov 2025 | Salesforce | 2.2M | 72.6% | 1 |
| Nov 2025 | ServiceNow | 368K | 12.4% | 2 |
| Nov 2025 | Zendesk | 306K | 10.3% | 3 |
| Nov 2025 | Freshdesk | 91.8K | 3.1% | 4 |
| Nov 2025 | ManageEngine | 49.5K | 1.7% | 5 |
| Dec 2025 | Salesforce | 2.2M | 72.6% | 1 |
| Dec 2025 | ServiceNow | 368K | 12.4% | 2 |
| Dec 2025 | Zendesk | 305K | 10.3% | 3 |
| Dec 2025 | Freshdesk | 91.8K | 3.1% | 4 |
| Dec 2025 | ManageEngine | 49.5K | 1.7% | 5 |
| Jan 2026 | Salesforce | 2.6M | 73.1% | 1 |
| Jan 2026 | ServiceNow | 450K | 12.6% | 2 |
| Jan 2026 | Zendesk | 373K | 10.4% | 3 |
| Jan 2026 | Freshdesk | 92.1K | 2.6% | 4 |
| Jan 2026 | ManageEngine | 49.5K | 1.4% | 5 |
| Feb 2026 | Salesforce | 2.8M | 75.8% | 1 |
| Feb 2026 | ServiceNow | 450K | 12.3% | 2 |
| Feb 2026 | Zendesk | 307K | 8.4% | 3 |
| Feb 2026 | Freshdesk | 75.6K | 2.1% | 4 |
| Feb 2026 | ManageEngine | 49.5K | 1.4% | 5 |
| Mar 2026 | Salesforce | 2.8M | 74.2% | 1 |
| Mar 2026 | ServiceNow | 450K | 12% | 2 |
| Mar 2026 | Zendesk | 374K | 10% | 3 |
| Mar 2026 | Freshdesk | 83.9K | 2.2% | 4 |
| Mar 2026 | ManageEngine | 60.5K | 1.6% | 5 |
| Apr 2026 | Salesforce | 2.7M | 74.6% | 1 |
| Apr 2026 | ServiceNow | 550K | 15.3% | 2 |
| Apr 2026 | Zendesk | 251K | 7% | 3 |
| Apr 2026 | Freshdesk | 62.1K | 1.7% | 4 |
| Apr 2026 | ManageEngine | 49.5K | 1.4% | 5 |
| May 2026 | Salesforce | 2.7M | 73.8% | 1 |
| May 2026 | ServiceNow | 550K | 14.9% | 2 |
| May 2026 | Zendesk | 306K | 8.3% | 3 |
| May 2026 | Freshdesk | 62.1K | 1.7% | 4 |
| May 2026 | ManageEngine | 49.5K | 1.3% | 5 |
| Jun 2026 | Salesforce | 2.8M | 74.1% | 1 |
| Jun 2026 | ServiceNow | 550K | 14.5% | 2 |
| Jun 2026 | Zendesk | 305K | 8.1% | 3 |
| Jun 2026 | Freshdesk | 75.6K | 2% | 4 |
| Jun 2026 | ManageEngine | 49.5K | 1.3% | 5 |
| Jul 2026 | Salesforce | 2.7M | 77% | 1 |
| Jul 2026 | ServiceNow | 450K | 12.8% | 2 |
| Jul 2026 | Zendesk | 249K | 7.1% | 3 |
| Jul 2026 | Freshdesk | 61.8K | 1.8% | 4 |
| Jul 2026 | ManageEngine | 49.5K | 1.4% | 5 |
| Aug 2026 | Salesforce | 2.6M | 76% | 1 |
| Aug 2026 | ServiceNow | 450K | 13.3% | 2 |
| Aug 2026 | Zendesk | 249K | 7.4% | 3 |
| Aug 2026 | Freshdesk | 62.1K | 1.8% | 4 |
| Aug 2026 | ManageEngine | 49.5K | 1.5% | 5 |
| Sep 2026 | Freshdesk | — | — | — |
| Sep 2026 | ManageEngine | — | — | — |
| Sep 2026 | Salesforce | — | — | — |
| Sep 2026 | ServiceNow | — | — | — |
| Sep 2026 | Zendesk | — | — | — |

## What is being compared

- **Freshdesk**: Measured on the search terms “freshdesk” and “freshdesk ticketing system”, summed into one figure.
- **ManageEngine**: Measured on the search term “manageengine”.
- **Salesforce**: Measured on the search terms “agentforce”, “app salesforce”, “commerce cloud”, “crm analytics salesforce”, “data cloud salesforce”, “experience cloud”, “experience cloud salesforce”, “marketing cloud”, “marketing cloud account engagement”, “sales cloud”, “sales cloud pricing salesforce”, “sales cloud salesforce”, “salesforce”, “salesforce agentforce”, “salesforce app”, “salesforce automation crm”, “salesforce cloud”, “salesforce com”, “salesforce commerce cloud”, “salesforce cost”, “salesforce cpq”, “salesforce crm”, “salesforce crm analytics”, “salesforce crm company”, “salesforce crm free”, “salesforce crm management”, “salesforce crm platform”, “salesforce crm pricing”, “salesforce crm software”, “salesforce crm system”, “salesforce crm tool”, “salesforce customer 360”, “salesforce customer management”, “salesforce customer relationship”, “salesforce customer relationship management”, “salesforce customer relationship management system”, “salesforce data cloud”, “salesforce demo”, “salesforce einstein”, “salesforce enterprise”, “salesforce essentials”, “salesforce experience cloud”, “salesforce financial services cloud”, “salesforce for crm”, “salesforce for small business”, “salesforce for small companies”, “salesforce free trial”, “salesforce health cloud”, “salesforce lead management”, “salesforce marketing cloud”, “salesforce marketing cloud pricing”, “salesforce mobile app”, “salesforce nonprofit cloud”, “salesforce pardot”, “salesforce platform”, “salesforce price”, “salesforce pricing”, “salesforce pricing sales cloud”, “salesforce relationship management”, “salesforce sales”, “salesforce sales cloud”, “salesforce sales cloud crm”, “salesforce sales cloud pricing”, “salesforce service”, “salesforce service cloud”, “salesforce service cloud pricing”, “salesforce software”, “salesforce starter”, “salesforce.com”, “salesforcecpq” and “service cloud”, summed into one figure.
- **ServiceNow**: Measured on the search term “servicenow”.
- **Zendesk**: Measured on the search terms “zendesk”, “zendesk ai” and “zendesk suite”, summed into one figure.

- [Freshdesk](/demand/global-en/brands/freshdesk)
- [ManageEngine](/demand/global-en/brands/manageengine)
- [Salesforce](/demand/global-en/brands/salesforce)
- [ServiceNow](/demand/global-en/brands/servicenow)
- [Zendesk](/demand/global-en/brands/zendesk)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among self service portals worldwide?

In August 2026, Salesforce was the most searched among self service portals worldwide, with an estimated 2.6M branded searches and 76% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Self service portals: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/self-service-portals

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/self-service-portals. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.