---
title: "Suttons vs Thompson & Morgan: Which is more popular by branded search?"
description: "Which is more popular in search, Suttons or Thompson & Morgan? Compare estimated monthly branded-search demand and Share of Search inside the Seeds brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/seeds-brands/compare/suttons-vs-thompson-morgan"
publisher: "Brandwave"
---

# Suttons vs Thompson & Morgan: Which is more popular by branded search?

Which is more popular in search, Suttons or Thompson & Morgan? Compare estimated monthly branded-search demand and Share of Search inside the Seeds brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Suttons and Thompson & Morgan
- **Competitive set**: Seeds brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Suttons Share of Search**: 8%
- **Thompson & Morgan Share of Search**: 39.8%

## Which is more popular in search, Suttons or Thompson & Morgan?

- In August 2026, Thompson & Morgan had more branded searches than Suttons among seeds brands worldwide. Thompson & Morgan was estimated to have 49.5K branded searches compared to Suttons’ 9.9K, and held a 39.8% Share of Search versus Suttons’ 8%.
- Thompson & Morgan was ahead of Suttons in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Suttons’ estimated Share of Search among seeds brands worldwide moved from 6.7% to 8%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
- Across the 11 months ending August 2026, Thompson & Morgan’s estimated Share of Search among seeds brands worldwide moved from 33.6% to 39.8%, and its estimated monthly branded searches moved from 40.5K to 49.5K.

## How did search popularity change for seeds brands worldwide in August 2026?

- In August 2026, Suttons gained estimated Share of Search among seeds brands worldwide, from 5.4% to 8%.
- In August 2026, Thompson & Morgan lost estimated Share of Search among seeds brands worldwide, from 40.7% to 39.8%.

## Month by month

| Month | Suttons estimated searches | Suttons Share of Search | Suttons rank | Thompson & Morgan estimated searches | Thompson & Morgan Share of Search | Thompson & Morgan rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 8.1K | 6.7% | 4 | 40.5K | 33.6% | 2 |
| Nov 2025 | 6.6K | 6.7% | 4 | 33.1K | 33.7% | 2 |
| Dec 2025 | 8.1K | 9% | 4 | 33.1K | 36.6% | 1 |
| Jan 2026 | 27.1K | 18.7% | 3 | 49.5K | 34.2% | 1 |
| Feb 2026 | 27.1K | 17.3% | 3 | 74K | 47.2% | 1 |
| Mar 2026 | 33.1K | 14.5% | 2 | 135K | 59.3% | 1 |
| Apr 2026 | 27.1K | 12.1% | 3 | 135K | 60.2% | 1 |
| May 2026 | 18.1K | 9.7% | 3 | 110K | 59.1% | 1 |
| Jun 2026 | 8.1K | 7% | 4 | 60.5K | 52.1% | 1 |
| Jul 2026 | 6.6K | 5.4% | 4 | 49.5K | 40.7% | 1 |
| Aug 2026 | 9.9K | 8% | 4 | 49.5K | 39.8% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Suttons’ and Thompson & Morgan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Suttons**: Measured on the search term “suttons seeds”.
- **Thompson & Morgan**: Measured on the search term “thompson and morgan”.

- [Suttons profile](/demand/global-en/brands/suttons)
- [Thompson & Morgan profile](/demand/global-en/brands/thompson-morgan)
- [All seeds brands worldwide](/demand/global-en/categories/seeds-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Suttons or Thompson & Morgan?

In August 2026, Thompson & Morgan had more branded searches than Suttons among seeds brands worldwide. Thompson & Morgan was estimated to have 49.5K branded searches compared to Suttons’ 9.9K, and held a 39.8% Share of Search versus Suttons’ 8%.

## Cite this page

Brandwave. "Suttons vs Thompson & Morgan: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/seeds-brands/compare/suttons-vs-thompson-morgan

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/seeds-brands/compare/suttons-vs-thompson-morgan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.