---
title: "Seeds brands: Which brands are most popular in search?"
description: "Compare the seeds brands people search for. Share of Search among Thompson & Morgan, Yates, Kings Seeds, Suttons, Mr Fothergill's and Johnsons, the seeds brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/seeds-brands"
publisher: "Brandwave"
---

# Seeds brands: Which brands are most popular in search?

Compare the seeds brands people search for. Share of Search among Thompson & Morgan, Yates, Kings Seeds, Suttons, Mr Fothergill's and Johnsons, the seeds brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Seeds brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Thompson & Morgan, 39.8%

## Which brand is most popular in search among seeds brands worldwide?

- In August 2026, Thompson & Morgan was the most searched among seeds brands worldwide, with an estimated 49.5K branded searches and 39.8% estimated Share of Search within this set.
- Yates is in 2nd place, 7.2 percentage points behind at 32.6% Share of Search.
- Across the 11 months ending August 2026, Thompson & Morgan’s estimated Share of Search among seeds brands worldwide increased from 33.6% to 39.8%.
- Across the 11 months ending August 2026, Yates’ estimated Share of Search among seeds brands worldwide decreased from 41.1% to 32.6%.
- Across the 11 months ending August 2026, Kings Seeds’ estimated Share of Search among seeds brands worldwide increased from 12.3% to 14.6%.
- Across the 11 months ending August 2026, Suttons’ estimated Share of Search among seeds brands worldwide increased from 6.7% to 8%.
- Across the 11 months ending August 2026, Mr Fothergill's’ estimated Share of Search among seeds brands worldwide decreased from 5.5% to 4.3%.
- Across the 11 months ending August 2026, Thompson & Morgan’s estimated Share of Search among seeds brands worldwide peaked at 60.2% in April 2026 and was lowest at 33.6% in October 2025.
- Across the 11 months ending August 2026, Yates’ estimated Share of Search among seeds brands worldwide peaked at 41.2% in November 2025 and was lowest at 14.5% in March 2026.
- Across the 11 months ending August 2026, Kings Seeds’ estimated Share of Search among seeds brands worldwide peaked at 14.6% in August 2026 and was lowest at 4.4% in May 2026.
- Across the 11 months ending August 2026, Suttons’ estimated Share of Search among seeds brands worldwide peaked at 18.7% in January 2026 and was lowest at 5.4% in July 2026.
- Across the 11 months ending August 2026, Mr Fothergill's’ estimated Share of Search among seeds brands worldwide peaked at 6% in December 2025 and was lowest at 3.6% in April 2026.
- Across the 11 months ending August 2026, Thompson & Morgan rose from 2nd to 1st among seeds brands worldwide.
- Across the 11 months ending August 2026, Yates fell from 1st to 2nd among seeds brands worldwide.
- Across the 11 months ending August 2026, Johnsons held steady: its estimated Share of Search among seeds brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Thompson & Morgan vs Yates: compare search popularity](/demand/global-en/compare/thompson-morgan-vs-yates): 39.8% against 32.6% Share of Search.
- [Thompson & Morgan vs Kings Seeds: compare search popularity](/demand/global-en/compare/kings-seeds-vs-thompson-morgan): 39.8% against 14.6% Share of Search.
- [Thompson & Morgan vs Suttons: compare search popularity](/demand/global-en/compare/suttons-vs-thompson-morgan): 39.8% against 8% Share of Search.
- [Thompson & Morgan vs Mr Fothergill's: compare search popularity](/demand/global-en/compare/mr-fothergills-vs-thompson-morgan): 39.8% against 4.3% Share of Search.
- [Yates vs Kings Seeds: compare search popularity](/demand/global-en/compare/kings-seeds-vs-yates): 32.6% against 14.6% Share of Search.
- [Yates vs Suttons: compare search popularity](/demand/global-en/compare/suttons-vs-yates): 32.6% against 8% Share of Search.
- [Yates vs Mr Fothergill's: compare search popularity](/demand/global-en/compare/mr-fothergills-vs-yates): 32.6% against 4.3% Share of Search.
- [Kings Seeds vs Suttons: compare search popularity](/demand/global-en/compare/kings-seeds-vs-suttons): 14.6% against 8% Share of Search.
- [Kings Seeds vs Mr Fothergill's: compare search popularity](/demand/global-en/compare/kings-seeds-vs-mr-fothergills): 14.6% against 4.3% Share of Search.
- [Suttons vs Mr Fothergill's: compare search popularity](/demand/global-en/compare/mr-fothergills-vs-suttons): 8% against 4.3% Share of Search.

## How did search popularity change for seeds brands worldwide in August 2026?

- In August 2026, Kings Seeds gained estimated Share of Search among seeds brands worldwide, from 8.1% to 14.6%.
- In August 2026, Suttons gained estimated Share of Search among seeds brands worldwide, from 5.4% to 8%.
- In August 2026, Yates lost estimated Share of Search among seeds brands worldwide, from 40.7% to 32.6%.
- In August 2026, Thompson & Morgan lost estimated Share of Search among seeds brands worldwide, from 40.7% to 39.8%.
- Estimated monthly branded searches for Mr Fothergill's worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Thompson & Morgan | 39.8% | 49.5K | 0.0% | Thompson & Morgan |
| 2 | Yates | 32.6% | 40.5K | -18.2% | Yates |
| 3 | Kings Seeds | 14.6% | 18.1K | +82.8% | Kings Seeds |
| 4 | Suttons | 8% | 9.9K | +50.0% | Suttons |
| 5 | Mr Fothergill's | 4.3% | 5.4K | 0.0% | Mr Fothergill's |
| 6 | Johnsons | 0.71% | 880 | +22.2% | Johnsons |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Yates | 49.5K | 41.1% | 1 |
| Oct 2025 | Thompson & Morgan | 40.5K | 33.6% | 2 |
| Oct 2025 | Kings Seeds | 14.8K | 12.3% | 3 |
| Oct 2025 | Suttons | 8.1K | 6.7% | 4 |
| Oct 2025 | Mr Fothergill's | 6.6K | 5.5% | 5 |
| Oct 2025 | Johnsons | 880 | 0.73% | 6 |
| Nov 2025 | Yates | 40.5K | 41.2% | 1 |
| Nov 2025 | Thompson & Morgan | 33.1K | 33.7% | 2 |
| Nov 2025 | Kings Seeds | 12.1K | 12.3% | 3 |
| Nov 2025 | Suttons | 6.6K | 6.7% | 4 |
| Nov 2025 | Mr Fothergill's | 5.4K | 5.5% | 5 |
| Nov 2025 | Johnsons | 590 | 0.6% | 6 |
| Dec 2025 | Thompson & Morgan | 33.1K | 36.6% | 1 |
| Dec 2025 | Yates | 33.1K | 36.6% | 2 |
| Dec 2025 | Kings Seeds | 9.9K | 11% | 3 |
| Dec 2025 | Suttons | 8.1K | 9% | 4 |
| Dec 2025 | Mr Fothergill's | 5.4K | 6% | 5 |
| Dec 2025 | Johnsons | 720 | 0.8% | 6 |
| Jan 2026 | Thompson & Morgan | 49.5K | 34.2% | 1 |
| Jan 2026 | Yates | 40.5K | 28% | 2 |
| Jan 2026 | Suttons | 27.1K | 18.7% | 3 |
| Jan 2026 | Kings Seeds | 18.1K | 12.5% | 4 |
| Jan 2026 | Mr Fothergill's | 8.1K | 5.6% | 5 |
| Jan 2026 | Johnsons | 1.3K | 0.9% | 6 |
| Feb 2026 | Thompson & Morgan | 74K | 47.2% | 1 |
| Feb 2026 | Yates | 33.1K | 21.1% | 2 |
| Feb 2026 | Suttons | 27.1K | 17.3% | 3 |
| Feb 2026 | Kings Seeds | 14.8K | 9.4% | 4 |
| Feb 2026 | Mr Fothergill's | 6.6K | 4.2% | 5 |
| Feb 2026 | Johnsons | 1.3K | 0.83% | 6 |
| Mar 2026 | Thompson & Morgan | 135K | 59.3% | 1 |
| Mar 2026 | Suttons | 33.1K | 14.5% | 2 |
| Mar 2026 | Yates | 33.1K | 14.5% | 3 |
| Mar 2026 | Kings Seeds | 14.8K | 6.5% | 4 |
| Mar 2026 | Mr Fothergill's | 9.9K | 4.4% | 5 |
| Mar 2026 | Johnsons | 1.6K | 0.7% | 6 |
| Apr 2026 | Thompson & Morgan | 135K | 60.2% | 1 |
| Apr 2026 | Yates | 40.5K | 18.1% | 2 |
| Apr 2026 | Suttons | 27.1K | 12.1% | 3 |
| Apr 2026 | Kings Seeds | 12.1K | 5.4% | 4 |
| Apr 2026 | Mr Fothergill's | 8.1K | 3.6% | 5 |
| Apr 2026 | Johnsons | 1.3K | 0.58% | 6 |
| May 2026 | Thompson & Morgan | 110K | 59.1% | 1 |
| May 2026 | Yates | 40.5K | 21.8% | 2 |
| May 2026 | Suttons | 18.1K | 9.7% | 3 |
| May 2026 | Kings Seeds | 8.1K | 4.4% | 4 |
| May 2026 | Mr Fothergill's | 8.1K | 4.4% | 5 |
| May 2026 | Johnsons | 1.3K | 0.7% | 6 |
| Jun 2026 | Thompson & Morgan | 60.5K | 52.1% | 1 |
| Jun 2026 | Yates | 33.1K | 28.5% | 2 |
| Jun 2026 | Kings Seeds | 8.1K | 7% | 3 |
| Jun 2026 | Suttons | 8.1K | 7% | 4 |
| Jun 2026 | Mr Fothergill's | 5.4K | 4.7% | 5 |
| Jun 2026 | Johnsons | 880 | 0.76% | 6 |
| Jul 2026 | Thompson & Morgan | 49.5K | 40.7% | 1 |
| Jul 2026 | Yates | 49.5K | 40.7% | 2 |
| Jul 2026 | Kings Seeds | 9.9K | 8.1% | 3 |
| Jul 2026 | Suttons | 6.6K | 5.4% | 4 |
| Jul 2026 | Mr Fothergill's | 5.4K | 4.4% | 5 |
| Jul 2026 | Johnsons | 720 | 0.59% | 6 |
| Aug 2026 | Thompson & Morgan | 49.5K | 39.8% | 1 |
| Aug 2026 | Yates | 40.5K | 32.6% | 2 |
| Aug 2026 | Kings Seeds | 18.1K | 14.6% | 3 |
| Aug 2026 | Suttons | 9.9K | 8% | 4 |
| Aug 2026 | Mr Fothergill's | 5.4K | 4.3% | 5 |
| Aug 2026 | Johnsons | 880 | 0.71% | 6 |
| Sep 2026 | Johnsons | — | — | — |
| Sep 2026 | Kings Seeds | — | — | — |
| Sep 2026 | Mr Fothergill's | — | — | — |
| Sep 2026 | Suttons | — | — | — |
| Sep 2026 | Thompson & Morgan | — | — | — |
| Sep 2026 | Yates | — | — | — |

## What is being compared

- **Johnsons**: Measured on the search term “johnsons seeds”.
- **Kings Seeds**: Measured on the search term “kings seeds”.
- **Mr Fothergill's**: Measured on the search term “mr fothergills”.
- **Suttons**: Measured on the search term “suttons seeds”.
- **Thompson & Morgan**: Measured on the search term “thompson and morgan”.
- **Yates**: Measured on the search term “yates”.

- [Johnsons](/demand/global-en/brands/johnsons)
- [Kings Seeds](/demand/global-en/brands/kings-seeds)
- [Mr Fothergill's](/demand/global-en/brands/mr-fothergills)
- [Suttons](/demand/global-en/brands/suttons)
- [Thompson & Morgan](/demand/global-en/brands/thompson-morgan)
- [Yates](/demand/global-en/brands/yates)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among seeds brands worldwide?

In August 2026, Thompson & Morgan was the most searched among seeds brands worldwide, with an estimated 49.5K branded searches and 39.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Seeds brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/seeds-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/seeds-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.