---
title: "Security awareness training platforms: Which brands are most popular in search?"
description: "Compare services and tools used to train employees to recognize security threats. Share of Search among KnowBe4, Proofpoint, Hoxhunt, usecure and SoSafe, the security awareness training platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/security-awareness-training-platforms"
publisher: "Brandwave"
---

# Security awareness training platforms: Which brands are most popular in search?

Compare services and tools used to train employees to recognize security threats. Share of Search among KnowBe4, Proofpoint, Hoxhunt, usecure and SoSafe, the security awareness training platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Security awareness training platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: KnowBe4, 63.1%

## Which brand is most popular in search among security awareness training platforms worldwide?

- In August 2026, KnowBe4 was the most searched among security awareness training platforms worldwide, with an estimated 136K branded searches and 63.1% estimated Share of Search within this set.
- Proofpoint is in 2nd place, 34.7 percentage points behind at 28.3% Share of Search.
- Across the 11 months ending August 2026, KnowBe4’s estimated Share of Search among security awareness training platforms worldwide decreased from 66.7% to 63.1%.
- Across the 11 months ending August 2026, Proofpoint’s estimated Share of Search among security awareness training platforms worldwide increased from 24.5% to 28.3%.
- Across the 11 months ending August 2026, KnowBe4’s estimated Share of Search among security awareness training platforms worldwide peaked at 66.7% in October 2025 and was lowest at 58.3% in March 2026.
- Across the 11 months ending August 2026, Proofpoint’s estimated Share of Search among security awareness training platforms worldwide peaked at 32% in March 2026 and was lowest at 24.5% in October 2025.
- Across the 11 months ending August 2026, Hoxhunt’s estimated Share of Search among security awareness training platforms worldwide peaked at 8.3% in June 2026 and was lowest at 6.9% in February 2026.
- Across the 11 months ending August 2026, Hoxhunt, usecure and SoSafe held steady: their estimated Share of Search among security awareness training platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [KnowBe4 vs Proofpoint: compare search popularity](/demand/global-en/compare/knowbe4-vs-proofpoint): 63.1% against 28.3% Share of Search.
- [KnowBe4 vs Hoxhunt: compare search popularity](/demand/global-en/compare/hoxhunt-vs-knowbe4): 63.1% against 6.9% Share of Search.
- [Proofpoint vs Hoxhunt: compare search popularity](/demand/global-en/compare/hoxhunt-vs-proofpoint): 28.3% against 6.9% Share of Search.

## How did search popularity change for security awareness training platforms worldwide in August 2026?

- In August 2026, Proofpoint gained estimated Share of Search among security awareness training platforms worldwide, from 24.6% to 28.3%.
- In August 2026, KnowBe4 lost estimated Share of Search among security awareness training platforms worldwide, from 66.4% to 63.1%.
- Estimated monthly branded searches for Hoxhunt worldwide fell 18.3% over 11 measured months, from 18.1K to 14.8K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | KnowBe4 | 63.1% | 136K | -0.1% | KnowBe4 |
| 2 | Proofpoint | 28.3% | 61K | +21.3% | Proofpoint |
| 3 | Hoxhunt | 6.9% | 14.8K | 0.0% | Hoxhunt |
| 4 | usecure | 1.7% | 3.7K | -0.5% | usecure |
| 5 | SoSafe | <0.01% | 10 | 0.0% | SoSafe |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | KnowBe4 | 166K | 66.7% | 1 |
| Oct 2025 | Proofpoint | 61.1K | 24.5% | 2 |
| Oct 2025 | Hoxhunt | 18.1K | 7.3% | 3 |
| Oct 2025 | usecure | 3.7K | 1.5% | 4 |
| Oct 2025 | SoSafe | 10 | <0.01% | 5 |
| Nov 2025 | KnowBe4 | 136K | 63.1% | 1 |
| Nov 2025 | Proofpoint | 61K | 28.3% | 2 |
| Nov 2025 | Hoxhunt | 14.8K | 6.9% | 3 |
| Nov 2025 | usecure | 3.6K | 1.7% | 4 |
| Nov 2025 | SoSafe | 10 | <0.01% | 5 |
| Dec 2025 | KnowBe4 | 111K | 63.2% | 1 |
| Dec 2025 | Proofpoint | 50K | 28.5% | 2 |
| Dec 2025 | Hoxhunt | 12.1K | 6.9% | 3 |
| Dec 2025 | usecure | 2.5K | 1.4% | 4 |
| Dec 2025 | SoSafe | 10 | <0.01% | 5 |
| Jan 2026 | KnowBe4 | 136K | 63.1% | 1 |
| Jan 2026 | Proofpoint | 61.1K | 28.3% | 2 |
| Jan 2026 | Hoxhunt | 14.8K | 6.9% | 3 |
| Jan 2026 | usecure | 3.7K | 1.7% | 4 |
| Jan 2026 | SoSafe | 10 | <0.01% | 5 |
| Feb 2026 | KnowBe4 | 136K | 63% | 1 |
| Feb 2026 | Proofpoint | 61.2K | 28.4% | 2 |
| Feb 2026 | Hoxhunt | 14.8K | 6.9% | 3 |
| Feb 2026 | usecure | 3.7K | 1.7% | 4 |
| Feb 2026 | SoSafe | 20 | <0.01% | 5 |
| Mar 2026 | KnowBe4 | 136K | 58.3% | 1 |
| Mar 2026 | Proofpoint | 74.7K | 32% | 2 |
| Mar 2026 | Hoxhunt | 18.1K | 7.8% | 3 |
| Mar 2026 | usecure | 4.5K | 1.9% | 4 |
| Mar 2026 | SoSafe | 10 | <0.01% | 5 |
| Apr 2026 | KnowBe4 | 136K | 63.1% | 1 |
| Apr 2026 | Proofpoint | 61.1K | 28.3% | 2 |
| Apr 2026 | Hoxhunt | 14.8K | 6.9% | 3 |
| Apr 2026 | usecure | 3.7K | 1.7% | 4 |
| Apr 2026 | SoSafe | 10 | <0.01% | 5 |
| May 2026 | KnowBe4 | 136K | 63.1% | 1 |
| May 2026 | Proofpoint | 61K | 28.3% | 2 |
| May 2026 | Hoxhunt | 14.8K | 6.9% | 3 |
| May 2026 | usecure | 3.7K | 1.7% | 4 |
| May 2026 | SoSafe | 10 | <0.01% | 5 |
| Jun 2026 | KnowBe4 | 136K | 62% | 1 |
| Jun 2026 | Proofpoint | 61.3K | 28% | 2 |
| Jun 2026 | Hoxhunt | 18.1K | 8.3% | 3 |
| Jun 2026 | usecure | 3.7K | 1.7% | 4 |
| Jun 2026 | SoSafe | 10 | <0.01% | 5 |
| Jul 2026 | KnowBe4 | 136K | 66.4% | 1 |
| Jul 2026 | Proofpoint | 50.3K | 24.6% | 2 |
| Jul 2026 | Hoxhunt | 14.8K | 7.2% | 3 |
| Jul 2026 | usecure | 3.7K | 1.8% | 4 |
| Jul 2026 | SoSafe | 10 | <0.01% | 5 |
| Aug 2026 | KnowBe4 | 136K | 63.1% | 1 |
| Aug 2026 | Proofpoint | 61K | 28.3% | 2 |
| Aug 2026 | Hoxhunt | 14.8K | 6.9% | 3 |
| Aug 2026 | usecure | 3.7K | 1.7% | 4 |
| Aug 2026 | SoSafe | 10 | <0.01% | 5 |
| Sep 2026 | Hoxhunt | — | — | — |
| Sep 2026 | KnowBe4 | — | — | — |
| Sep 2026 | Proofpoint | — | — | — |
| Sep 2026 | SoSafe | — | — | — |
| Sep 2026 | usecure | — | — | — |

## What is being compared

- **Hoxhunt**: Measured on the search terms “hoxhunt” and “hoxhunt com”, summed into one figure.
- **KnowBe4**: Measured on the search terms “knowbe4”, “knowbe4 app”, “knowbe4 com”, “knowbe4 platform”, “knowbe4 security awareness”, “knowbe4 security training”, “knowbe4 software” and “security awareness knowbe4”, summed into one figure.
- **Proofpoint**: Measured on the search terms “proofpoint”, “proofpoint app”, “proofpoint com”, “proofpoint security awareness”, “proofpoint security training”, “proofpoint software” and “security awareness proofpoint”, summed into one figure.
- **SoSafe**: Measured on the search term “sosafe-awareness com”.
- **usecure**: Measured on the search terms “usecure”, “usecure io” and “usecure uphish”, summed into one figure.

- [Hoxhunt](/demand/global-en/brands/hoxhunt)
- [KnowBe4](/demand/global-en/brands/knowbe4)
- [Proofpoint](/demand/global-en/brands/proofpoint)
- [SoSafe](/demand/global-en/brands/sosafe)
- [usecure](/demand/global-en/brands/usecure)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among security awareness training platforms worldwide?

In August 2026, KnowBe4 was the most searched among security awareness training platforms worldwide, with an estimated 136K branded searches and 63.1% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Security awareness training platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/security-awareness-training-platforms

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