---
title: "Secrets management platforms: Which brands are most popular in search?"
description: "Compare the platforms teams use to store and rotate secrets. Share of Search among 1Password, Vault, Infisical and Doppler, the secrets management platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/secrets-management-platforms"
publisher: "Brandwave"
---

# Secrets management platforms: Which brands are most popular in search?

Compare the platforms teams use to store and rotate secrets. Share of Search among 1Password, Vault, Infisical and Doppler, the secrets management platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Secrets management platforms
- **Market**: Global
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: 1Password, 64.9%

## Which brand is most popular in search among secrets management platforms worldwide?

- In August 2026, 1Password was the most searched among secrets management platforms worldwide, with an estimated 732K branded searches and 64.9% estimated Share of Search within this set.
- Vault is in 2nd place, 32.2 percentage points behind at 32.6% Share of Search.
- Across the 11 months ending August 2026, 1Password’s estimated Share of Search among secrets management platforms worldwide increased from 63.7% to 64.9%.
- Across the 11 months ending August 2026, Vault’s estimated Share of Search among secrets management platforms worldwide decreased from 35.1% to 32.6%.
- Across the 11 months ending August 2026, Infisical’s estimated Share of Search among secrets management platforms worldwide increased from 1.2% to 2.4%.
- Across the 11 months ending August 2026, 1Password’s estimated Share of Search among secrets management platforms worldwide peaked at 74.1% in July 2026 and was lowest at 60.7% in December 2025.
- Across the 11 months ending August 2026, Vault’s estimated Share of Search among secrets management platforms worldwide peaked at 37.9% in December 2025 and was lowest at 24.1% in July 2026.
- Across the 11 months ending August 2026, Doppler held steady: its estimated Share of Search among secrets management platforms worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [1Password vs Vault: compare search popularity](/demand/global-en/compare/1password-vs-hashicorp-vault): 64.9% against 32.6% Share of Search.
- [1Password vs Infisical: compare search popularity](/demand/global-en/compare/1password-vs-infisical): 64.9% against 2.4% Share of Search.
- [Vault vs Infisical: compare search popularity](/demand/global-en/compare/hashicorp-vault-vs-infisical): 32.6% against 2.4% Share of Search.

## How did search popularity change for secrets management platforms worldwide in August 2026?

- In August 2026, Vault gained estimated Share of Search among secrets management platforms worldwide, from 24.1% to 32.6%.
- In August 2026, Infisical gained estimated Share of Search among secrets management platforms worldwide, from 1.8% to 2.4%.
- In August 2026, 1Password lost estimated Share of Search among secrets management platforms worldwide, from 74.1% to 64.9%.
- Estimated monthly branded searches for Doppler worldwide rose 60% over 11 measured months, from 1K to 1.6K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | 1Password | 64.9% | 732K | -35.4% | 1Password |
| 2 | Vault | 32.6% | 368K | 0.0% | HashiCorp |
| 3 | Infisical | 2.4% | 27.1K | 0.0% | Infisical |
| 4 | Doppler | 0.14% | 1.6K | +23.1% | Doppler |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | 1Password | 668K | 63.7% | 1 |
| Oct 2025 | Vault | 368K | 35.1% | 2 |
| Oct 2025 | Infisical | 12.1K | 1.2% | 3 |
| Oct 2025 | Doppler | 1K | 0.1% | 4 |
| Nov 2025 | 1Password | 619K | 61.9% | 1 |
| Nov 2025 | Vault | 368K | 36.8% | 2 |
| Nov 2025 | Infisical | 12.1K | 1.2% | 3 |
| Nov 2025 | Doppler | 880 | 0.09% | 4 |
| Dec 2025 | 1Password | 590K | 60.7% | 1 |
| Dec 2025 | Vault | 368K | 37.9% | 2 |
| Dec 2025 | Infisical | 12.1K | 1.2% | 3 |
| Dec 2025 | Doppler | 1.6K | 0.16% | 4 |
| Jan 2026 | 1Password | 847K | 68.8% | 1 |
| Jan 2026 | Vault | 368K | 29.9% | 2 |
| Jan 2026 | Infisical | 14.8K | 1.2% | 3 |
| Jan 2026 | Doppler | 1.3K | 0.11% | 4 |
| Feb 2026 | 1Password | 927K | 70.5% | 1 |
| Feb 2026 | Vault | 368K | 28% | 2 |
| Feb 2026 | Infisical | 18.1K | 1.4% | 3 |
| Feb 2026 | Doppler | 1.3K | 0.1% | 4 |
| Mar 2026 | 1Password | 928K | 70.3% | 1 |
| Mar 2026 | Vault | 368K | 27.9% | 2 |
| Mar 2026 | Infisical | 22.2K | 1.7% | 3 |
| Mar 2026 | Doppler | 1.6K | 0.12% | 4 |
| Apr 2026 | 1Password | 928K | 70.1% | 1 |
| Apr 2026 | Vault | 368K | 27.8% | 2 |
| Apr 2026 | Infisical | 27.1K | 2% | 3 |
| Apr 2026 | Doppler | 1.6K | 0.12% | 4 |
| May 2026 | 1Password | 928K | 70.1% | 1 |
| May 2026 | Vault | 368K | 27.8% | 2 |
| May 2026 | Infisical | 27.1K | 2% | 3 |
| May 2026 | Doppler | 1.6K | 0.12% | 4 |
| Jun 2026 | 1Password | 1.1M | 72.6% | 1 |
| Jun 2026 | Vault | 368K | 25.4% | 2 |
| Jun 2026 | Infisical | 27.1K | 1.9% | 3 |
| Jun 2026 | Doppler | 1.3K | 0.09% | 4 |
| Jul 2026 | 1Password | 1.1M | 74.1% | 1 |
| Jul 2026 | Vault | 368K | 24.1% | 2 |
| Jul 2026 | Infisical | 27.1K | 1.8% | 3 |
| Jul 2026 | Doppler | 1.3K | 0.08% | 4 |
| Aug 2026 | 1Password | 732K | 64.9% | 1 |
| Aug 2026 | Vault | 368K | 32.6% | 2 |
| Aug 2026 | Infisical | 27.1K | 2.4% | 3 |
| Aug 2026 | Doppler | 1.6K | 0.14% | 4 |
| Sep 2026 | 1Password | — | — | — |
| Sep 2026 | Doppler | — | — | — |
| Sep 2026 | Infisical | — | — | — |
| Sep 2026 | Vault | — | — | — |

## What is being compared

- **1Password**: Measured on the search terms “1 password”, “1password”, “1password app”, “1password business”, “1password business password manager”, “1password com”, “1password enterprise”, “1password online”, “1password password manager” and “1password software”, summed into one figure.
- **Doppler**: Measured on the search term “doppler secrets”.
- **Infisical**: Measured on the search term “infisical”.
- **Vault**: Measured on the search term “vault”.

- [1Password](/demand/global-en/brands/1password)
- [Doppler](/demand/global-en/brands/doppler)
- [Infisical](/demand/global-en/brands/infisical)
- [Vault](/demand/global-en/brands/hashicorp-vault)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among secrets management platforms worldwide?

In August 2026, 1Password was the most searched among secrets management platforms worldwide, with an estimated 732K branded searches and 64.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Secrets management platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/secrets-management-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/secrets-management-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.