--- title: "Second hand marketplaces: Which are searched most?" description: "Compare the marketplaces people resell items on. Share of Search among Vinted, Depop, Mercari, Poshmark and ThredUp, the second hand marketplaces Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/second-hand-marketplaces" publisher: "Brandwave" --- # Second hand marketplaces: Which are searched most? Compare the marketplaces people resell items on. Share of Search among Vinted, Depop, Mercari, Poshmark and ThredUp, the second hand marketplaces Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Second hand marketplaces - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Vinted, 77.5% ## Which brand is most popular in search among second hand marketplaces worldwide? - In August 2026, Vinted was the most searched among second hand marketplaces worldwide, with an estimated 30.4M branded searches and 77.5% estimated Share of Search within this set. - Depop is in 2nd place, 69 percentage points behind at 8.5% Share of Search. - Across the 11 months ending August 2026, Vinted’s estimated Share of Search among second hand marketplaces worldwide decreased from 80.6% to 77.5%. - Across the 11 months ending August 2026, Depop’s estimated Share of Search among second hand marketplaces worldwide increased from 5.9% to 8.5%. - Across the 11 months ending August 2026, Poshmark’s estimated Share of Search among second hand marketplaces worldwide increased from 4.9% to 5.7%. - Across the 11 months ending August 2026, Vinted’s estimated Share of Search among second hand marketplaces worldwide peaked at 80.6% in October 2025 and was lowest at 75.1% in July 2026. - Across the 11 months ending August 2026, Depop’s estimated Share of Search among second hand marketplaces worldwide peaked at 10.1% in July 2026 and was lowest at 5.9% in October 2025. - Across the 11 months ending August 2026, Mercari’s estimated Share of Search among second hand marketplaces worldwide peaked at 7% in December 2025 and was lowest at 5.7% in August 2026. - Across the 11 months ending August 2026, Poshmark’s estimated Share of Search among second hand marketplaces worldwide peaked at 6.8% in January 2026 and was lowest at 4.8% in June 2026. - Across the 11 months ending August 2026, ThredUp’s estimated Share of Search among second hand marketplaces worldwide peaked at 3.7% in January 2026 and was lowest at 2.2% in June 2026. - Across the 11 months ending August 2026, Mercari and ThredUp held steady: their estimated Share of Search among second hand marketplaces worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Vinted vs Depop: compare search popularity](/demand/global-en/compare/depop-vs-vinted): 77.5% against 8.5% Share of Search. - [Vinted vs Mercari: compare search popularity](/demand/global-en/compare/mercari-vs-vinted): 77.5% against 5.7% Share of Search. - [Vinted vs Poshmark: compare search popularity](/demand/global-en/compare/poshmark-vs-vinted): 77.5% against 5.7% Share of Search. - [Vinted vs ThredUp: compare search popularity](/demand/global-en/compare/thred-up-vs-vinted): 77.5% against 2.5% Share of Search. - [Depop vs Mercari: compare search popularity](/demand/global-en/compare/depop-vs-mercari): 8.5% against 5.7% Share of Search. - [Depop vs Poshmark: compare search popularity](/demand/global-en/compare/depop-vs-poshmark): 8.5% against 5.7% Share of Search. - [Depop vs ThredUp: compare search popularity](/demand/global-en/compare/depop-vs-thred-up): 8.5% against 2.5% Share of Search. - [Mercari vs Poshmark: compare search popularity](/demand/global-en/compare/mercari-vs-poshmark): 5.7% Share of Search each. - [Mercari vs ThredUp: compare search popularity](/demand/global-en/compare/mercari-vs-thred-up): 5.7% against 2.5% Share of Search. - [Poshmark vs ThredUp: compare search popularity](/demand/global-en/compare/poshmark-vs-thred-up): 5.7% against 2.5% Share of Search. ## How did search popularity change for second hand marketplaces worldwide in August 2026? - In August 2026, Vinted gained estimated Share of Search among second hand marketplaces worldwide, from 75.1% to 77.5%. - In August 2026, Depop lost estimated Share of Search among second hand marketplaces worldwide, from 10.1% to 8.5%. - In August 2026, Mercari lost estimated Share of Search among second hand marketplaces worldwide, from 6.8% to 5.7%. - Estimated monthly branded searches for Poshmark worldwide rose 22.4% over 11 measured months, from 1.8M to 2.2M in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Vinted | 77.5% | 30.4M | +22.1% | Vinted | | 2 | Depop | 8.5% | 3.4M | 0.0% | Depop | | 3 | Mercari | 5.7% | 2.2M | 0.0% | Mercari | | 4 | Poshmark | 5.7% | 2.2M | +22.4% | Poshmark | | 5 | ThredUp | 2.5% | 1M | +21.5% | ThredUp | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Vinted | 30.4M | 80.6% | 1 | | Oct 2025 | Depop | 2.2M | 5.9% | 2 | | Oct 2025 | Mercari | 2.2M | 5.9% | 3 | | Oct 2025 | Poshmark | 1.8M | 4.9% | 4 | | Oct 2025 | ThredUp | 1M | 2.7% | 5 | | Nov 2025 | Vinted | 30.4M | 80.6% | 1 | | Nov 2025 | Depop | 2.2M | 5.9% | 2 | | Nov 2025 | Mercari | 2.2M | 5.9% | 3 | | Nov 2025 | Poshmark | 1.8M | 4.9% | 4 | | Nov 2025 | ThredUp | 1M | 2.7% | 5 | | Dec 2025 | Vinted | 24.9M | 77.7% | 1 | | Dec 2025 | Depop | 2.2M | 7% | 2 | | Dec 2025 | Mercari | 2.2M | 7% | 3 | | Dec 2025 | Poshmark | 1.8M | 5.7% | 4 | | Dec 2025 | ThredUp | 823K | 2.6% | 5 | | Jan 2026 | Vinted | 24.9M | 75.8% | 1 | | Jan 2026 | Depop | 2.2M | 6.8% | 2 | | Jan 2026 | Mercari | 2.2M | 6.8% | 3 | | Jan 2026 | Poshmark | 2.2M | 6.8% | 4 | | Jan 2026 | ThredUp | 1.2M | 3.7% | 5 | | Feb 2026 | Vinted | 24.9M | 75.8% | 1 | | Feb 2026 | Depop | 2.2M | 6.8% | 2 | | Feb 2026 | Mercari | 2.2M | 6.8% | 3 | | Feb 2026 | Poshmark | 2.2M | 6.8% | 4 | | Feb 2026 | ThredUp | 1.2M | 3.7% | 5 | | Mar 2026 | Vinted | 30.4M | 77.3% | 1 | | Mar 2026 | Depop | 2.7M | 7% | 2 | | Mar 2026 | Mercari | 2.7M | 7% | 3 | | Mar 2026 | Poshmark | 2.2M | 5.7% | 4 | | Mar 2026 | ThredUp | 1.2M | 3.1% | 5 | | Apr 2026 | Vinted | 30.4M | 80.6% | 1 | | Apr 2026 | Depop | 2.2M | 5.9% | 2 | | Apr 2026 | Mercari | 2.2M | 5.9% | 3 | | Apr 2026 | Poshmark | 1.8M | 4.9% | 4 | | Apr 2026 | ThredUp | 1M | 2.7% | 5 | | May 2026 | Vinted | 30.4M | 80.6% | 1 | | May 2026 | Depop | 2.2M | 5.9% | 2 | | May 2026 | Mercari | 2.2M | 5.9% | 3 | | May 2026 | Poshmark | 1.8M | 4.9% | 4 | | May 2026 | ThredUp | 1M | 2.7% | 5 | | Jun 2026 | Vinted | 30.4M | 79.9% | 1 | | Jun 2026 | Depop | 2.7M | 7.2% | 2 | | Jun 2026 | Mercari | 2.2M | 5.9% | 3 | | Jun 2026 | Poshmark | 1.8M | 4.8% | 4 | | Jun 2026 | ThredUp | 823K | 2.2% | 5 | | Jul 2026 | Vinted | 24.9M | 75.1% | 1 | | Jul 2026 | Depop | 3.4M | 10.1% | 2 | | Jul 2026 | Mercari | 2.2M | 6.8% | 3 | | Jul 2026 | Poshmark | 1.8M | 5.5% | 4 | | Jul 2026 | ThredUp | 823K | 2.5% | 5 | | Aug 2026 | Vinted | 30.4M | 77.5% | 1 | | Aug 2026 | Depop | 3.4M | 8.5% | 2 | | Aug 2026 | Mercari | 2.2M | 5.7% | 3 | | Aug 2026 | Poshmark | 2.2M | 5.7% | 4 | | Aug 2026 | ThredUp | 1M | 2.5% | 5 | | Sep 2026 | Depop | — | — | — | | Sep 2026 | Mercari | — | — | — | | Sep 2026 | Poshmark | — | — | — | | Sep 2026 | ThredUp | — | — | — | | Sep 2026 | Vinted | — | — | — | ## What is being compared - **Depop**: Measured on the search term “depop”. - **Mercari**: Measured on the search term “mercari”. - **Poshmark**: Measured on the search term “poshmark”. - **ThredUp**: Measured on the search term “thredup”. - **Vinted**: Measured on the search term “vinted”. - [Depop](/demand/global-en/brands/depop) - [Mercari](/demand/global-en/brands/mercari) - [Poshmark](/demand/global-en/brands/poshmark) - [ThredUp](/demand/global-en/brands/thred-up) - [Vinted](/demand/global-en/brands/vinted) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among second hand marketplaces worldwide? In August 2026, Vinted was the most searched among second hand marketplaces worldwide, with an estimated 30.4M branded searches and 77.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Second hand marketplaces: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/second-hand-marketplaces This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/second-hand-marketplaces. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.