---
title: "Seasoning brands: Which are searched most?"
description: "Compare the seasoning brands people search for. Share of Search among Maggi, Lawry's, Old Bay, Knorr, Masterfoods and McCormick, the seasoning brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/seasoning-brands"
publisher: "Brandwave"
---

# Seasoning brands: Which are searched most?

Compare the seasoning brands people search for. Share of Search among Maggi, Lawry's, Old Bay, Knorr, Masterfoods and McCormick, the seasoning brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Seasoning brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Maggi, 47.7%

## Which brand is most popular in search among seasoning brands worldwide?

- In August 2026, Maggi was the most searched among seasoning brands worldwide, with an estimated 450K branded searches and 47.7% estimated Share of Search within this set.
- Lawry's is in 2nd place, 24.4 percentage points behind at 23.3% Share of Search.
- Across the 11 months ending August 2026, Maggi’s estimated Share of Search among seasoning brands worldwide increased from 42.9% to 47.7%.
- Across the 11 months ending August 2026, Lawry's’ estimated Share of Search among seasoning brands worldwide decreased from 25.6% to 23.3%.
- Across the 11 months ending August 2026, Old Bay’s estimated Share of Search among seasoning brands worldwide increased from 15.3% to 16.9%.
- Across the 11 months ending August 2026, Knorr’s estimated Share of Search among seasoning brands worldwide decreased from 15.7% to 11.7%.
- Across the 11 months ending August 2026, Maggi’s estimated Share of Search among seasoning brands worldwide peaked at 48.6% in May 2026 and was lowest at 28.9% in November 2025.
- Across the 11 months ending August 2026, Lawry's’ estimated Share of Search among seasoning brands worldwide peaked at 28.1% in December 2025 and was lowest at 17.3% in November 2025.
- Across the 11 months ending August 2026, Old Bay’s estimated Share of Search among seasoning brands worldwide peaked at 19.4% in June 2026 and was lowest at 10.3% in November 2025.
- Across the 11 months ending August 2026, Knorr’s estimated Share of Search among seasoning brands worldwide peaked at 43.2% in November 2025 and was lowest at 11.7% in August 2026.
- Across the 11 months ending August 2026, Old Bay rose from 4th to 3rd among seasoning brands worldwide.
- Across the 11 months ending August 2026, Knorr fell from 3rd to 4th among seasoning brands worldwide.
- Across the 11 months ending August 2026, Masterfoods and McCormick held steady: their estimated Share of Search among seasoning brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Maggi vs Lawry's: compare search popularity](/demand/global-en/compare/lawrys-vs-maggi): 47.7% against 23.3% Share of Search.
- [Maggi vs Old Bay: compare search popularity](/demand/global-en/compare/maggi-vs-old-bay): 47.7% against 16.9% Share of Search.
- [Maggi vs Knorr: compare search popularity](/demand/global-en/compare/knorr-vs-maggi): 47.7% against 11.7% Share of Search.
- [Lawry's vs Old Bay: compare search popularity](/demand/global-en/compare/lawrys-vs-old-bay): 23.3% against 16.9% Share of Search.
- [Lawry's vs Knorr: compare search popularity](/demand/global-en/compare/knorr-vs-lawrys): 23.3% against 11.7% Share of Search.
- [Old Bay vs Knorr: compare search popularity](/demand/global-en/compare/knorr-vs-old-bay): 16.9% against 11.7% Share of Search.

## How did search popularity change for seasoning brands worldwide in August 2026?

- In August 2026, Maggi gained estimated Share of Search among seasoning brands worldwide, from 44.7% to 47.7%.
- In August 2026, Lawry's gained estimated Share of Search among seasoning brands worldwide, from 22% to 23.3%.
- In August 2026, Old Bay lost estimated Share of Search among seasoning brands worldwide, from 19.4% to 16.9%.
- In August 2026, Knorr lost estimated Share of Search among seasoning brands worldwide, from 13.4% to 11.7%.
- Estimated monthly branded searches for McCormick worldwide fell 47.6% over 11 measured months, from 210 to 110 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Maggi | 47.7% | 450K | +22.3% | Nestlé |
| 2 | Lawry's | 23.3% | 220K | +21.5% | Lawry's |
| 3 | Old Bay | 16.9% | 160K | 0.0% | Old Bay |
| 4 | Knorr | 11.7% | 110K | 0.0% | Knorr |
| 5 | Masterfoods | 0.47% | 4.4K | 0.0% | Masterfoods |
| 6 | McCormick | 0.01% | 110 | -21.4% | McCormick |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Maggi | 368K | 42.9% | 1 |
| Oct 2025 | Lawry's | 220K | 25.6% | 2 |
| Oct 2025 | Knorr | 135K | 15.7% | 3 |
| Oct 2025 | Old Bay | 131K | 15.3% | 4 |
| Oct 2025 | Masterfoods | 4.4K | 0.51% | 5 |
| Oct 2025 | McCormick | 210 | 0.02% | 6 |
| Nov 2025 | Knorr | 550K | 43.2% | 1 |
| Nov 2025 | Maggi | 368K | 28.9% | 2 |
| Nov 2025 | Lawry's | 220K | 17.3% | 3 |
| Nov 2025 | Old Bay | 131K | 10.3% | 4 |
| Nov 2025 | Masterfoods | 4.4K | 0.35% | 5 |
| Nov 2025 | McCormick | 170 | 0.01% | 6 |
| Dec 2025 | Maggi | 368K | 38.3% | 1 |
| Dec 2025 | Lawry's | 270K | 28.1% | 2 |
| Dec 2025 | Old Bay | 185K | 19.2% | 3 |
| Dec 2025 | Knorr | 135K | 14% | 4 |
| Dec 2025 | Masterfoods | 3.6K | 0.37% | 5 |
| Dec 2025 | McCormick | 140 | 0.01% | 6 |
| Jan 2026 | Maggi | 450K | 46.4% | 1 |
| Jan 2026 | Lawry's | 220K | 22.7% | 2 |
| Jan 2026 | Old Bay | 160K | 16.4% | 3 |
| Jan 2026 | Knorr | 135K | 13.9% | 4 |
| Jan 2026 | Masterfoods | 5.4K | 0.56% | 5 |
| Jan 2026 | McCormick | 140 | 0.01% | 6 |
| Feb 2026 | Maggi | 368K | 46.3% | 1 |
| Feb 2026 | Lawry's | 181K | 22.8% | 2 |
| Feb 2026 | Old Bay | 131K | 16.5% | 3 |
| Feb 2026 | Knorr | 110K | 13.8% | 4 |
| Feb 2026 | Masterfoods | 4.4K | 0.55% | 5 |
| Feb 2026 | McCormick | 140 | 0.02% | 6 |
| Mar 2026 | Maggi | 450K | 48.3% | 1 |
| Mar 2026 | Lawry's | 181K | 19.4% | 2 |
| Mar 2026 | Old Bay | 160K | 17.1% | 3 |
| Mar 2026 | Knorr | 135K | 14.5% | 4 |
| Mar 2026 | Masterfoods | 5.4K | 0.58% | 5 |
| Mar 2026 | McCormick | 320 | 0.03% | 6 |
| Apr 2026 | Maggi | 368K | 43.7% | 1 |
| Apr 2026 | Lawry's | 220K | 26.1% | 2 |
| Apr 2026 | Old Bay | 140K | 16.6% | 3 |
| Apr 2026 | Knorr | 110K | 13.1% | 4 |
| Apr 2026 | Masterfoods | 4.4K | 0.52% | 5 |
| Apr 2026 | McCormick | 140 | 0.02% | 6 |
| May 2026 | Maggi | 450K | 48.6% | 1 |
| May 2026 | Lawry's | 220K | 23.8% | 2 |
| May 2026 | Old Bay | 140K | 15.1% | 3 |
| May 2026 | Knorr | 110K | 11.9% | 4 |
| May 2026 | Masterfoods | 5.4K | 0.58% | 5 |
| May 2026 | McCormick | 170 | 0.02% | 6 |
| Jun 2026 | Maggi | 368K | 44.7% | 1 |
| Jun 2026 | Lawry's | 181K | 22% | 2 |
| Jun 2026 | Old Bay | 160K | 19.4% | 3 |
| Jun 2026 | Knorr | 110K | 13.4% | 4 |
| Jun 2026 | Masterfoods | 4.4K | 0.53% | 5 |
| Jun 2026 | McCormick | 140 | 0.02% | 6 |
| Jul 2026 | Maggi | 368K | 44.7% | 1 |
| Jul 2026 | Lawry's | 181K | 22% | 2 |
| Jul 2026 | Old Bay | 160K | 19.4% | 3 |
| Jul 2026 | Knorr | 110K | 13.4% | 4 |
| Jul 2026 | Masterfoods | 4.4K | 0.53% | 5 |
| Jul 2026 | McCormick | 140 | 0.02% | 6 |
| Aug 2026 | Maggi | 450K | 47.7% | 1 |
| Aug 2026 | Lawry's | 220K | 23.3% | 2 |
| Aug 2026 | Old Bay | 160K | 16.9% | 3 |
| Aug 2026 | Knorr | 110K | 11.7% | 4 |
| Aug 2026 | Masterfoods | 4.4K | 0.47% | 5 |
| Aug 2026 | McCormick | 110 | 0.01% | 6 |
| Sep 2026 | Knorr | — | — | — |
| Sep 2026 | Lawry's | — | — | — |
| Sep 2026 | Maggi | — | — | — |
| Sep 2026 | Masterfoods | — | — | — |
| Sep 2026 | McCormick | — | — | — |
| Sep 2026 | Old Bay | — | — | — |

## What is being compared

- **Knorr**: Measured on the search term “knorr”.
- **Lawry's**: Measured on the search terms “lawry s” and “lawry's”, summed into one figure.
- **Maggi**: Measured on the search term “maggi”.
- **Masterfoods**: Measured on the search term “masterfoods”.
- **McCormick**: Measured on the search term “mccormick herbs”.
- **Old Bay**: Measured on the search terms “old bay” and “old bay seasoning”, summed into one figure.

- [Knorr](/demand/global-en/brands/knorr)
- [Lawry's](/demand/global-en/brands/lawrys)
- [Maggi](/demand/global-en/brands/maggi)
- [Masterfoods](/demand/global-en/brands/masterfoods)
- [McCormick](/demand/global-en/brands/mccormick)
- [Old Bay](/demand/global-en/brands/old-bay)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among seasoning brands worldwide?

In August 2026, Maggi was the most searched among seasoning brands worldwide, with an estimated 450K branded searches and 47.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Seasoning brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/seasoning-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/seasoning-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.