--- title: "Hilti vs Milwaukee: Which is searched more?" description: "Is Hilti or Milwaukee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the SDS drill brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/sds-drill-brands/compare/hilti-vs-milwaukee" publisher: "Brandwave" --- # Hilti vs Milwaukee: Which is searched more? Is Hilti or Milwaukee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the SDS drill brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hilti and Milwaukee - **Competitive set**: SDS drill brands - **Market**: Global - **Month measured**: Sep 2026 - **Hilti Share of Search**: 0.74% - **Milwaukee Share of Search**: 49.9% ## Is Hilti or Milwaukee more popular in search? - In September 2026, Milwaukee had more branded searches than Hilti among SDS drill brands worldwide. Milwaukee had about 1.8 million branded searches, while Hilti had 27,100. Milwaukee made up 49.9% of all SDS drill brand searches we track, and Hilti accounted for 0.74%. - Milwaukee was ahead of Hilti in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hilti’s share of searches among SDS drill brands worldwide moved from 0.49% to 0.74%, and its estimated monthly branded searches moved from 22.2K to 27.1K. - Across the 12 months ending September 2026, Milwaukee’s share of searches among SDS drill brands worldwide moved from 49.7% to 49.9%, and its estimated monthly branded searches moved from 2.2M to 1.8M. ## Top SDS drill brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Milwaukee was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Hilti was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Milwaukee was listed before Hilti in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Milwaukee | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Bosch Professional | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | DeWalt | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Hilti | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Makita | 5th | 3 of 3 | 0 of 2 | 3 of 5 | ## Every AI answer about SDS drill brands - Asked ChatGPT "Which SDS drill brand should I buy?": 1. Bosch Professional, 2. Makita, 3. DeWalt, 4. Milwaukee - Asked ChatGPT "What are the best SDS drill brands?": 1. Hilti, 2. Bosch Professional, 3. Milwaukee, 4. DeWalt, 5. Makita - Asked ChatGPT "What's the best SDS drill brand for masonry drilling?": 1. Hilti, 2. Bosch Professional, 3. DeWalt, 4. Makita - Searched Google, AI Overview "best sds drill": 1. Milwaukee, 2. DeWalt - Searched Google, AI Overview "sds drill comparison": 1. Milwaukee, 2. DeWalt Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for SDS drill brands worldwide in September 2026? - Estimated monthly branded searches for Hilti worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026. - Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026. ## Month by month | Month | Hilti estimated searches | Hilti Share of Search | Hilti rank | Milwaukee estimated searches | Milwaukee Share of Search | Milwaukee rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 0.49% | 5 | 2.2M | 49.7% | 1 | | Nov 2025 | 22.2K | 0.47% | 5 | 2.2M | 47.5% | 1 | | Dec 2025 | 22.2K | 0.5% | 5 | 2.2M | 50.5% | 1 | | Jan 2026 | 22.2K | 0.6% | 5 | 1.8M | 49.8% | 1 | | Feb 2026 | 22.2K | 0.61% | 5 | 1.8M | 50.5% | 1 | | Mar 2026 | 40.5K | 1% | 5 | 1.8M | 47.3% | 1 | | Apr 2026 | 33.1K | 0.9% | 5 | 1.8M | 49.7% | 1 | | May 2026 | 33.1K | 0.9% | 5 | 1.8M | 49.5% | 1 | | Jun 2026 | 27.1K | 0.74% | 5 | 1.8M | 50% | 1 | | Jul 2026 | 27.1K | 0.81% | 5 | 1.8M | 55% | 1 | | Aug 2026 | 27.1K | 0.74% | 5 | 1.8M | 50% | 1 | | Sep 2026 | 27.1K | 0.74% | 5 | 1.8M | 49.9% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Hilti’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hilti**: Measured on the search term “hilti tools”. - **Milwaukee**: Measured on the search term “milwaukee”. - [Hilti profile](/demand/global-en/brands/hilti) - [Milwaukee profile](/demand/global-en/brands/milwaukee) - [All SDS drill brands worldwide](/demand/global-en/categories/sds-drill-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hilti or Milwaukee more popular in search? In September 2026, Milwaukee had more branded searches than Hilti among SDS drill brands worldwide. Milwaukee had about 1.8 million branded searches, while Hilti had 27,100. Milwaukee made up 49.9% of all SDS drill brand searches we track, and Hilti accounted for 0.74%. ## Cite this page Brandwave. "Hilti vs Milwaukee: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/sds-drill-brands/compare/hilti-vs-milwaukee This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sds-drill-brands/compare/hilti-vs-milwaukee. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.