--- title: "Screen recording tools: Which brands are most popular in search?" description: "Compare services and tools used to record screens and share explanatory videos. Share of Search among Loom, Zight, ScreenPal, Screencastify and Tella, the screen recording tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/screen-recording-tools" publisher: "Brandwave" --- # Screen recording tools: Which brands are most popular in search? Compare services and tools used to record screens and share explanatory videos. Share of Search among Loom, Zight, ScreenPal, Screencastify and Tella, the screen recording tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Screen recording tools - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Loom, 33.8% ## Which brand is most popular in search among screen recording tools worldwide? - In August 2026, Loom was the most searched among screen recording tools worldwide, with an estimated 152K branded searches and 33.8% estimated Share of Search within this set. - Zight is in 2nd place, 2.9 percentage points behind at 30.9% Share of Search. - Across the 11 months ending August 2026, Loom’s estimated Share of Search among screen recording tools worldwide increased from 30.5% to 33.8%. - Across the 11 months ending August 2026, Zight’s estimated Share of Search among screen recording tools worldwide increased from 7.8% to 30.9%. - Across the 11 months ending August 2026, ScreenPal’s estimated Share of Search among screen recording tools worldwide decreased from 29.4% to 20.4%. - Across the 11 months ending August 2026, Screencastify’s estimated Share of Search among screen recording tools worldwide decreased from 31.7% to 14.1%. - Across the 11 months ending August 2026, Loom’s estimated Share of Search among screen recording tools worldwide peaked at 44.1% in July 2026 and was lowest at 30.5% in October 2025. - Across the 11 months ending August 2026, ScreenPal’s estimated Share of Search among screen recording tools worldwide peaked at 31% in November 2025 and was lowest at 15.2% in June 2026. - Across the 11 months ending August 2026, Screencastify’s estimated Share of Search among screen recording tools worldwide peaked at 31.7% in October 2025 and was lowest at 11% in July 2026. - Across the 11 months ending August 2026, Loom rose from 2nd to 1st among screen recording tools worldwide. - Across the 11 months ending August 2026, Zight rose from 4th to 2nd among screen recording tools worldwide. - Across the 11 months ending August 2026, Screencastify fell from 1st to 4th among screen recording tools worldwide. - Across the 11 months ending August 2026, Tella held steady: its estimated Share of Search among screen recording tools worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Loom vs Zight: compare search popularity](/demand/global-en/compare/loom-vs-zight): 33.8% against 30.9% Share of Search. - [Loom vs ScreenPal: compare search popularity](/demand/global-en/compare/loom-vs-screenpal): 33.8% against 20.4% Share of Search. - [Loom vs Screencastify: compare search popularity](/demand/global-en/compare/loom-vs-screencastify): 33.8% against 14.1% Share of Search. - [Zight vs ScreenPal: compare search popularity](/demand/global-en/compare/screenpal-vs-zight): 30.9% against 20.4% Share of Search. - [Zight vs Screencastify: compare search popularity](/demand/global-en/compare/screencastify-vs-zight): 30.9% against 14.1% Share of Search. - [ScreenPal vs Screencastify: compare search popularity](/demand/global-en/compare/screencastify-vs-screenpal): 20.4% against 14.1% Share of Search. ## How did search popularity change for screen recording tools worldwide in August 2026? - In August 2026, ScreenPal gained estimated Share of Search among screen recording tools worldwide, from 15.7% to 20.4%. - In August 2026, Screencastify gained estimated Share of Search among screen recording tools worldwide, from 11% to 14.1%. - In August 2026, Zight gained estimated Share of Search among screen recording tools worldwide, from 28.5% to 30.9%. - In August 2026, Loom lost estimated Share of Search among screen recording tools worldwide, from 44.1% to 33.8%. - Estimated monthly branded searches for Tella worldwide rose 43% over 11 measured months, from 2.5K to 3.6K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Loom | 33.8% | 152K | -29.3% | Loom | | 2 | Zight | 30.9% | 139K | -0.0% | Zight | | 3 | ScreenPal | 20.4% | 91.5K | +20.0% | ScreenPal | | 4 | Screencastify | 14.1% | 63.2K | +17.6% | Screencastify | | 5 | Tella | 0.8% | 3.6K | +2.0% | Tella | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Screencastify | 139K | 31.7% | 1 | | Oct 2025 | Loom | 134K | 30.5% | 2 | | Oct 2025 | ScreenPal | 128K | 29.4% | 3 | | Oct 2025 | Zight | 34K | 7.8% | 4 | | Oct 2025 | Tella | 2.5K | 0.57% | 5 | | Nov 2025 | Loom | 135K | 32.3% | 1 | | Nov 2025 | ScreenPal | 129K | 31% | 2 | | Nov 2025 | Screencastify | 115K | 27.6% | 3 | | Nov 2025 | Zight | 34.1K | 8.2% | 4 | | Nov 2025 | Tella | 3.8K | 0.92% | 5 | | Dec 2025 | Loom | 160K | 37% | 1 | | Dec 2025 | ScreenPal | 121K | 28% | 2 | | Dec 2025 | Screencastify | 115K | 26.6% | 3 | | Dec 2025 | Zight | 34K | 7.9% | 4 | | Dec 2025 | Tella | 2.4K | 0.56% | 5 | | Jan 2026 | Loom | 196K | 38.2% | 1 | | Jan 2026 | ScreenPal | 147K | 28.6% | 2 | | Jan 2026 | Screencastify | 116K | 22.6% | 3 | | Jan 2026 | Zight | 50.9K | 9.9% | 4 | | Jan 2026 | Tella | 3.6K | 0.7% | 5 | | Feb 2026 | Loom | 177K | 36.4% | 1 | | Feb 2026 | Screencastify | 122K | 25.2% | 2 | | Feb 2026 | ScreenPal | 104K | 21.4% | 3 | | Feb 2026 | Zight | 79.8K | 16.4% | 4 | | Feb 2026 | Tella | 3.2K | 0.66% | 5 | | Mar 2026 | Loom | 265K | 38.2% | 1 | | Mar 2026 | Zight | 171K | 24.7% | 2 | | Mar 2026 | ScreenPal | 135K | 19.5% | 3 | | Mar 2026 | Screencastify | 117K | 16.9% | 4 | | Mar 2026 | Tella | 4.7K | 0.68% | 5 | | Apr 2026 | Loom | 265K | 37.9% | 1 | | Apr 2026 | Zight | 171K | 24.4% | 2 | | Apr 2026 | ScreenPal | 139K | 19.9% | 3 | | Apr 2026 | Screencastify | 117K | 16.8% | 4 | | Apr 2026 | Tella | 6.7K | 0.96% | 5 | | May 2026 | Loom | 216K | 33.9% | 1 | | May 2026 | Zight | 174K | 27.2% | 2 | | May 2026 | Screencastify | 131K | 20.6% | 3 | | May 2026 | ScreenPal | 111K | 17.4% | 4 | | May 2026 | Tella | 6K | 0.94% | 5 | | Jun 2026 | Loom | 214K | 41% | 1 | | Jun 2026 | Zight | 140K | 26.7% | 2 | | Jun 2026 | Screencastify | 85.6K | 16.4% | 3 | | Jun 2026 | ScreenPal | 79.7K | 15.2% | 4 | | Jun 2026 | Tella | 3.3K | 0.63% | 5 | | Jul 2026 | Loom | 214K | 44.1% | 1 | | Jul 2026 | Zight | 139K | 28.5% | 2 | | Jul 2026 | ScreenPal | 76.2K | 15.7% | 3 | | Jul 2026 | Screencastify | 53.7K | 11% | 4 | | Jul 2026 | Tella | 3.5K | 0.72% | 5 | | Aug 2026 | Loom | 152K | 33.8% | 1 | | Aug 2026 | Zight | 139K | 30.9% | 2 | | Aug 2026 | ScreenPal | 91.5K | 20.4% | 3 | | Aug 2026 | Screencastify | 63.2K | 14.1% | 4 | | Aug 2026 | Tella | 3.6K | 0.8% | 5 | | Sep 2026 | Loom | — | — | — | | Sep 2026 | Screencastify | — | — | — | | Sep 2026 | ScreenPal | — | — | — | | Sep 2026 | Tella | — | — | — | | Sep 2026 | Zight | — | — | — | ## What is being compared - **Loom**: Measured on the search terms “loom com”, “loom screen recorder”, “loom screen recording” and “loom video”, summed into one figure. - **Screencastify**: Measured on the search terms “app screencastify”, “screen recorder screencastify”, “screencastify”, “screencastify app”, “screencastify com”, “screencastify online”, “screencastify recorder”, “screencastify screen recorder”, “screencastify software” and “screencastify video recorder”, summed into one figure. - **ScreenPal**: Measured on the search terms “screen pal”, “screencast o matic”, “screenpal”, “screenpal app”, “screenpal com”, “screenpal screen recorder” and “screenpal software”, summed into one figure. - **Tella**: Measured on the search terms “tella screen recorder”, “tella tv” and “tella video”, summed into one figure. - **Zight**: Measured on the search terms “cloud app screen recorder”, “cloudapp”, “zight”, “zight app”, “zight com” and “zight screen recorder”, summed into one figure. - [Loom](/demand/global-en/brands/loom) - [Screencastify](/demand/global-en/brands/screencastify) - [ScreenPal](/demand/global-en/brands/screenpal) - [Tella](/demand/global-en/brands/tella) - [Zight](/demand/global-en/brands/zight) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among screen recording tools worldwide? In August 2026, Loom was the most searched among screen recording tools worldwide, with an estimated 152K branded searches and 33.8% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Screen recording tools: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/screen-recording-tools This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/screen-recording-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.