---
title: "Screen recording apps: Which brands are most popular in search?"
description: "Compare the screen recording apps engineering teams rely on. Share of Search among OBS Studio, Loom, Zight, ScreenPal, Camtasia and Snagit, the screen recording apps Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/screen-recording-apps"
publisher: "Brandwave"
---

# Screen recording apps: Which brands are most popular in search?

Compare the screen recording apps engineering teams rely on. Share of Search among OBS Studio, Loom, Zight, ScreenPal, Camtasia and Snagit, the screen recording apps Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Screen recording apps
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: OBS Studio, 70.3%

## Which brand is most popular in search among screen recording apps worldwide?

- In August 2026, OBS Studio was the most searched among screen recording apps worldwide, with an estimated 1.2M branded searches and 70.3% estimated Share of Search within this set.
- Loom is in 2nd place, 61.5 percentage points behind at 8.7% Share of Search.
- Across the 11 months ending August 2026, OBS Studio’s estimated Share of Search among screen recording apps worldwide decreased from 71.1% to 70.3%.
- Across the 11 months ending August 2026, Loom’s estimated Share of Search among screen recording apps worldwide increased from 7.8% to 8.7%.
- Across the 11 months ending August 2026, Zight’s estimated Share of Search among screen recording apps worldwide increased from 2% to 8%.
- Across the 11 months ending August 2026, ScreenPal’s estimated Share of Search among screen recording apps worldwide decreased from 7.5% to 5.3%.
- Across the 11 months ending August 2026, Camtasia’s estimated Share of Search among screen recording apps worldwide decreased from 6.4% to 4.3%.
- Across the 11 months ending August 2026, Snagit’s estimated Share of Search among screen recording apps worldwide decreased from 5.3% to 3.5%.
- Across the 11 months ending August 2026, OBS Studio’s estimated Share of Search among screen recording apps worldwide peaked at 71.8% in December 2025 and was lowest at 61.3% in March 2026.
- Across the 11 months ending August 2026, Loom’s estimated Share of Search among screen recording apps worldwide peaked at 13.5% in April 2026 and was lowest at 7.8% in October 2025.
- Across the 11 months ending August 2026, Zight’s estimated Share of Search among screen recording apps worldwide peaked at 9.2% in May 2026 and was lowest at 2% in November 2025.
- Across the 11 months ending August 2026, ScreenPal’s estimated Share of Search among screen recording apps worldwide peaked at 8.1% in January 2026 and was lowest at 4.3% in July 2026.
- Across the 11 months ending August 2026, Camtasia’s estimated Share of Search among screen recording apps worldwide peaked at 6.4% in October 2025 and was lowest at 4.1% in June 2026.
- Across the 11 months ending August 2026, Snagit’s estimated Share of Search among screen recording apps worldwide peaked at 5.3% in October 2025 and was lowest at 3.4% in July 2026.
- Across the 11 months ending August 2026, Zight rose from 6th to 3rd among screen recording apps worldwide.
- Across the 11 months ending August 2026, ScreenPal fell from 3rd to 4th among screen recording apps worldwide.
- Across the 11 months ending August 2026, Camtasia fell from 4th to 5th among screen recording apps worldwide.
- Across the 11 months ending August 2026, Snagit fell from 5th to 6th among screen recording apps worldwide.

## Compare search popularity between leading brands

- [OBS Studio vs Loom: compare search popularity](/demand/global-en/compare/loom-vs-obs): 70.3% against 8.7% Share of Search.
- [OBS Studio vs Zight: compare search popularity](/demand/global-en/compare/obs-vs-zight): 70.3% against 8% Share of Search.
- [OBS Studio vs ScreenPal: compare search popularity](/demand/global-en/compare/obs-vs-screenpal): 70.3% against 5.3% Share of Search.
- [OBS Studio vs Camtasia: compare search popularity](/demand/global-en/compare/camtasia-vs-obs): 70.3% against 4.3% Share of Search.
- [Loom vs Zight: compare search popularity](/demand/global-en/compare/loom-vs-zight): 8.7% against 8% Share of Search.
- [Loom vs ScreenPal: compare search popularity](/demand/global-en/compare/loom-vs-screenpal): 8.7% against 5.3% Share of Search.
- [Loom vs Camtasia: compare search popularity](/demand/global-en/compare/camtasia-vs-loom): 8.7% against 4.3% Share of Search.
- [Zight vs ScreenPal: compare search popularity](/demand/global-en/compare/screenpal-vs-zight): 8% against 5.3% Share of Search.
- [Zight vs Camtasia: compare search popularity](/demand/global-en/compare/camtasia-vs-zight): 8% against 4.3% Share of Search.
- [ScreenPal vs Camtasia: compare search popularity](/demand/global-en/compare/camtasia-vs-screenpal): 5.3% against 4.3% Share of Search.

## How did search popularity change for screen recording apps worldwide in August 2026?

- In August 2026, OBS Studio gained estimated Share of Search among screen recording apps worldwide, from 68.4% to 70.3%.
- In August 2026, ScreenPal gained estimated Share of Search among screen recording apps worldwide, from 4.3% to 5.3%.
- In August 2026, Loom lost estimated Share of Search among screen recording apps worldwide, from 12% to 8.7%.
- Estimated monthly branded searches for Zight worldwide rose 307.8% over 11 measured months, from 34K to 139K in August 2026.
- Estimated monthly branded searches for Snagit worldwide fell 33.1% over 11 measured months, from 90.5K to 60.5K in August 2026.
- Estimated monthly branded searches for Camtasia worldwide fell 32.7% over 11 measured months, from 110K to 74K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | OBS Studio | 70.3% | 1.2M | 0.0% | OBS Project |
| 2 | Loom | 8.7% | 152K | -29.3% | Loom |
| 3 | Zight | 8% | 139K | -0.0% | Zight |
| 4 | ScreenPal | 5.3% | 91.5K | +20.0% | ScreenPal |
| 5 | Camtasia | 4.3% | 74K | 0.0% | Camtasia |
| 6 | Snagit | 3.5% | 60.5K | 0.0% | Snagit |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | OBS Studio | 1.2M | 71.1% | 1 |
| Oct 2025 | Loom | 134K | 7.8% | 2 |
| Oct 2025 | ScreenPal | 128K | 7.5% | 3 |
| Oct 2025 | Camtasia | 110K | 6.4% | 4 |
| Oct 2025 | Snagit | 90.5K | 5.3% | 5 |
| Oct 2025 | Zight | 34K | 2% | 6 |
| Nov 2025 | OBS Studio | 1.2M | 71% | 1 |
| Nov 2025 | Loom | 135K | 7.8% | 2 |
| Nov 2025 | ScreenPal | 129K | 7.5% | 3 |
| Nov 2025 | Camtasia | 110K | 6.4% | 4 |
| Nov 2025 | Snagit | 90.5K | 5.3% | 5 |
| Nov 2025 | Zight | 34.1K | 2% | 6 |
| Dec 2025 | OBS Studio | 1.2M | 71.8% | 1 |
| Dec 2025 | Loom | 160K | 9.4% | 2 |
| Dec 2025 | ScreenPal | 121K | 7.1% | 3 |
| Dec 2025 | Camtasia | 90.5K | 5.3% | 4 |
| Dec 2025 | Snagit | 74K | 4.4% | 5 |
| Dec 2025 | Zight | 34K | 2% | 6 |
| Jan 2026 | OBS Studio | 1.2M | 67.3% | 1 |
| Jan 2026 | Loom | 196K | 10.8% | 2 |
| Jan 2026 | ScreenPal | 147K | 8.1% | 3 |
| Jan 2026 | Camtasia | 110K | 6.1% | 4 |
| Jan 2026 | Snagit | 90.5K | 5% | 5 |
| Jan 2026 | Zight | 50.9K | 2.8% | 6 |
| Feb 2026 | OBS Studio | 1.2M | 69.3% | 1 |
| Feb 2026 | Loom | 177K | 10% | 2 |
| Feb 2026 | ScreenPal | 104K | 5.9% | 3 |
| Feb 2026 | Camtasia | 90.5K | 5.1% | 4 |
| Feb 2026 | Snagit | 90.5K | 5.1% | 5 |
| Feb 2026 | Zight | 79.8K | 4.5% | 6 |
| Mar 2026 | OBS Studio | 1.2M | 61.3% | 1 |
| Mar 2026 | Loom | 265K | 13.3% | 2 |
| Mar 2026 | Zight | 171K | 8.6% | 3 |
| Mar 2026 | ScreenPal | 135K | 6.8% | 4 |
| Mar 2026 | Camtasia | 110K | 5.5% | 5 |
| Mar 2026 | Snagit | 90.5K | 4.5% | 6 |
| Apr 2026 | OBS Studio | 1.2M | 62.3% | 1 |
| Apr 2026 | Loom | 265K | 13.5% | 2 |
| Apr 2026 | Zight | 171K | 8.7% | 3 |
| Apr 2026 | ScreenPal | 139K | 7.1% | 4 |
| Apr 2026 | Camtasia | 90.5K | 4.6% | 5 |
| Apr 2026 | Snagit | 74K | 3.8% | 6 |
| May 2026 | OBS Studio | 1.2M | 64.8% | 1 |
| May 2026 | Loom | 216K | 11.4% | 2 |
| May 2026 | Zight | 174K | 9.2% | 3 |
| May 2026 | ScreenPal | 111K | 5.9% | 4 |
| May 2026 | Camtasia | 90.5K | 4.8% | 5 |
| May 2026 | Snagit | 74K | 3.9% | 6 |
| Jun 2026 | OBS Studio | 1.2M | 67.7% | 1 |
| Jun 2026 | Loom | 214K | 11.9% | 2 |
| Jun 2026 | Zight | 140K | 7.7% | 3 |
| Jun 2026 | ScreenPal | 79.7K | 4.4% | 4 |
| Jun 2026 | Camtasia | 74K | 4.1% | 5 |
| Jun 2026 | Snagit | 74K | 4.1% | 6 |
| Jul 2026 | OBS Studio | 1.2M | 68.4% | 1 |
| Jul 2026 | Loom | 214K | 12% | 2 |
| Jul 2026 | Zight | 139K | 7.8% | 3 |
| Jul 2026 | ScreenPal | 76.2K | 4.3% | 4 |
| Jul 2026 | Camtasia | 74K | 4.1% | 5 |
| Jul 2026 | Snagit | 60.5K | 3.4% | 6 |
| Aug 2026 | OBS Studio | 1.2M | 70.3% | 1 |
| Aug 2026 | Loom | 152K | 8.7% | 2 |
| Aug 2026 | Zight | 139K | 8% | 3 |
| Aug 2026 | ScreenPal | 91.5K | 5.3% | 4 |
| Aug 2026 | Camtasia | 74K | 4.3% | 5 |
| Aug 2026 | Snagit | 60.5K | 3.5% | 6 |
| Sep 2026 | Camtasia | — | — | — |
| Sep 2026 | Loom | — | — | — |
| Sep 2026 | OBS Studio | — | — | — |
| Sep 2026 | ScreenPal | — | — | — |
| Sep 2026 | Snagit | — | — | — |
| Sep 2026 | Zight | — | — | — |

## What is being compared

- **Camtasia**: Measured on the search term “camtasia”.
- **Loom**: Measured on the search terms “loom com”, “loom screen recorder”, “loom screen recording” and “loom video”, summed into one figure.
- **OBS Studio**: Measured on the search term “obs studio”.
- **ScreenPal**: Measured on the search terms “screen pal”, “screencast o matic”, “screenpal”, “screenpal app”, “screenpal com”, “screenpal screen recorder” and “screenpal software”, summed into one figure.
- **Snagit**: Measured on the search term “snagit”.
- **Zight**: Measured on the search terms “cloud app screen recorder”, “cloudapp”, “zight”, “zight app”, “zight com” and “zight screen recorder”, summed into one figure.

- [Camtasia](/demand/global-en/brands/camtasia)
- [Loom](/demand/global-en/brands/loom)
- [OBS Studio](/demand/global-en/brands/obs)
- [ScreenPal](/demand/global-en/brands/screenpal)
- [Snagit](/demand/global-en/brands/snagit)
- [Zight](/demand/global-en/brands/zight)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among screen recording apps worldwide?

In August 2026, OBS Studio was the most searched among screen recording apps worldwide, with an estimated 1.2M branded searches and 70.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Screen recording apps: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/screen-recording-apps

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/screen-recording-apps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.