--- title: "ESR vs Spigen: Which is more popular?" description: "Is ESR or Spigen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Screen protector brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/screen-protector-brands/compare/esr-vs-spigen" publisher: "Brandwave" --- # ESR vs Spigen: Which is more popular? Is ESR or Spigen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Screen protector brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ESR and Spigen - **Competitive set**: Screen protector brands - **Market**: Global - **Month measured**: Oct 2026 - **ESR Share of Search**: 6.6% - **Spigen Share of Search**: 9.9% ## Is ESR or Spigen more popular in search? - In October 2026, Spigen had more branded searches than ESR among screen protector brands worldwide. Spigen had about 9,900 branded searches, while ESR had 6,600. Spigen made up 9.9% of all screen protector brand searches we track, and ESR accounted for 6.6%. - Spigen was ahead of ESR in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, ESR’s share of searches among screen protector brands worldwide moved from 9.6% to 6.6%, and its estimated monthly branded searches moved from 12.1K to 6.6K. - Across the 12 months ending October 2026, Spigen’s share of searches among screen protector brands worldwide moved from 11.8% to 9.9%, and its estimated monthly branded searches moved from 14.8K to 9.9K. ## Top screen protector brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Spigen was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. ESR was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Spigen was listed before ESR in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Spigen | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | ZAGG | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Belkin | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | amFilm | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | ESR | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | OtterBox | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | PanzerGlass | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TORRAS | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Ailun | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Supershieldz | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about screen protector brands - Asked ChatGPT "Which screen protector brand should I buy?": 1. Spigen, 2. ZAGG, 3. amFilm - Asked ChatGPT "What are the best screen protector brands?": 1. Spigen, 2. amFilm, 3. ZAGG, 4. ESR, 5. Belkin - Asked ChatGPT "What's the best screen protector for a phone that gets dropped a lot?": 1. Spigen, 2. Belkin, 3. ZAGG, 4. OtterBox - Searched Google, AI Overview "screen protector": 1. ZAGG, 2. Belkin - Searched Google, AI Overview "best screen protector": 1. TORRAS, 2. ZAGG Not named in any answer: PanzerGlass, Ailun and Supershieldz. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for screen protector brands worldwide in October 2026? - In October 2026, ESR lost share of searches among screen protector brands worldwide, from 8.7% to 6.6%. - In October 2026, Spigen lost share of searches among screen protector brands worldwide, from 10.7% to 9.9%. ## How has branded search for ESR and Spigen changed worldwide over the last 12 months? | Month | ESR estimated searches | ESR Share of Search | ESR rank | Spigen estimated searches | Spigen Share of Search | Spigen rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 12.1K | 9.6% | 5 | 14.8K | 11.8% | 4 | | Dec 2025 | 12.1K | 9.5% | 4 | 12.1K | 9.5% | 5 | | Jan 2026 | 9.9K | 8.1% | 4 | 9.9K | 8.1% | 5 | | Feb 2026 | 6.6K | 7.3% | 5 | 8.1K | 9% | 4 | | Mar 2026 | 8.1K | 6.7% | 5 | 9.9K | 8.1% | 4 | | Apr 2026 | 6.6K | 6.7% | 5 | 8.1K | 8.3% | 4 | | May 2026 | 6.6K | 6.8% | 5 | 8.1K | 8.3% | 4 | | Jun 2026 | 6.6K | 6.1% | 5 | 9.9K | 9.1% | 4 | | Jul 2026 | 5.4K | 5.4% | 5 | 12.1K | 12.1% | 4 | | Aug 2026 | 5.4K | 5.2% | 5 | 12.1K | 11.6% | 4 | | Sep 2026 | 9.9K | 8.7% | 5 | 12.1K | 10.7% | 4 | | Oct 2026 | 6.6K | 6.6% | 5 | 9.9K | 9.9% | 4 | ## How are ESR’s and Spigen’s branded searches counted? Brandwave collects information about searches that people make online using ESR’s and Spigen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ESR**: Measured on the search term “esr screen protector”. - **Spigen**: Measured on the search term “spigen screen protector”. - [ESR profile](/demand/global-en/brands/esr) - [Spigen profile](/demand/global-en/brands/spigen) - [All screen protector brands worldwide](/demand/global-en/categories/screen-protector-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ESR or Spigen more popular in search? In October 2026, Spigen had more branded searches than ESR among screen protector brands worldwide. Spigen had about 9,900 branded searches, while ESR had 6,600. Spigen made up 9.9% of all screen protector brand searches we track, and ESR accounted for 6.6%. ## Cite this page Brandwave. "ESR vs Spigen: Which is more popular?". https://gobrandwave.com/demand/global-en/categories/screen-protector-brands/compare/esr-vs-spigen This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/screen-protector-brands/compare/esr-vs-spigen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.