---
title: "Screen protector brands: Which are most popular?"
description: "Compare the screen protector brands people buy for phones and tablets. Share of Search among ZAGG, PanzerGlass, Belkin, Spigen, ESR, TORRAS, Ailun, OtterBox, Supershieldz and amFilm, the screen protector brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/screen-protector-brands"
publisher: "Brandwave"
---

# Screen protector brands: Which are most popular?

Compare the screen protector brands people buy for phones and tablets. Share of Search among ZAGG, PanzerGlass, Belkin, Spigen, ESR, TORRAS, Ailun, OtterBox, Supershieldz and amFilm, the screen protector brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Screen protector brands
- **Market**: Global
- **Brands compared**: 10
- **Month measured**: Oct 2026
- **Highest Share of Search**: ZAGG, 39.5%

## Which brand is most popular in search among screen protector brands worldwide?

- In October 2026, ZAGG was the most searched among screen protector brands worldwide, with an estimated 39.7K branded searches, 39.5% of all searches for the ten tracked by the Brandwave Brand Demand Index.
- PanzerGlass is in 2nd place, 21.5 percentage points behind at 18%.
- Across the 12 months ending October 2026, ZAGG’s share of searches among screen protector brands worldwide increased from 37.5% to 39.5%.
- Across the 12 months ending October 2026, Belkin’s share of searches among screen protector brands worldwide increased from 11.8% to 14.7%.
- Across the 12 months ending October 2026, Spigen’s share of searches among screen protector brands worldwide decreased from 11.8% to 9.9%.
- Across the 12 months ending October 2026, ESR’s share of searches among screen protector brands worldwide decreased from 9.6% to 6.6%.
- Across the 12 months ending October 2026, ZAGG’s share of searches among screen protector brands worldwide peaked at 50.6% in June 2026 and was lowest at 34% in September 2026.
- Across the 12 months ending October 2026, PanzerGlass’ share of searches among screen protector brands worldwide peaked at 19.6% in September 2026 and was lowest at 13.7% in June 2026.
- Across the 12 months ending October 2026, Belkin’s share of searches among screen protector brands worldwide peaked at 16% in September 2026 and was lowest at 11.2% in June 2026.
- Across the 12 months ending October 2026, Spigen’s share of searches among screen protector brands worldwide peaked at 12.1% in July 2026 and was lowest at 8.1% in January 2026.
- Across the 12 months ending October 2026, ESR’s share of searches among screen protector brands worldwide peaked at 9.6% in November 2025 and was lowest at 5.2% in August 2026.
- Across the 12 months ending October 2026, TORRAS’s share of searches among screen protector brands worldwide peaked at 3.9% in September 2026 and was lowest at 1.8% in June 2026.
- Across the 12 months ending October 2026, OtterBox’s share of searches among screen protector brands worldwide peaked at 3.6% in March 2026 and was lowest at 2.1% in September 2026.
- Across the 12 months ending October 2026, Ailun rose from 8th to 7th among screen protector brands worldwide.
- Across the 12 months ending October 2026, OtterBox fell from 7th to 8th among screen protector brands worldwide.
- Across the 12 months ending October 2026, Supershieldz rose from 10th to 9th among screen protector brands worldwide.
- Across the 12 months ending October 2026, amFilm fell from 9th to 10th among screen protector brands worldwide.
- Across the 12 months ending October 2026, PanzerGlass and TORRAS held steady: their share of searches among screen protector brands worldwide each moved less than 0.5 percentage points.

## Top screen protector brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, ZAGG appeared every time. Spigen was recommended most often, coming first in three out of four answers that gave a list. ZAGG was second, and Belkin was third. PanzerGlass, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Spigen | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| ZAGG | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Belkin | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| amFilm | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| ESR | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| OtterBox | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| PanzerGlass | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| TORRAS | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |
| Ailun | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Supershieldz | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about screen protector brands

- Asked ChatGPT "Which screen protector brand should I buy?": 1. Spigen, 2. ZAGG, 3. amFilm
- Asked ChatGPT "What are the best screen protector brands?": 1. Spigen, 2. amFilm, 3. ZAGG, 4. ESR, 5. Belkin
- Asked ChatGPT "What's the best screen protector for a phone that gets dropped a lot?": 1. Spigen, 2. Belkin, 3. ZAGG, 4. OtterBox
- Searched Google, AI Overview "screen protector": 1. ZAGG, 2. Belkin
- Searched Google, AI Overview "best screen protector": 1. TORRAS, 2. ZAGG

Not named in any answer: PanzerGlass, Ailun and Supershieldz.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026.

## Compare search popularity between leading brands

- [ZAGG vs PanzerGlass: compare search popularity](/demand/global-en/compare/panzerglass-vs-zagg): 39.5% against 18% Share of Search.
- [ZAGG vs Belkin: compare search popularity](/demand/global-en/compare/belkin-vs-zagg): 39.5% against 14.7% Share of Search.
- [ZAGG vs Spigen: compare search popularity](/demand/global-en/compare/spigen-vs-zagg): 39.5% against 9.9% Share of Search.
- [ZAGG vs ESR: compare search popularity](/demand/global-en/compare/esr-vs-zagg): 39.5% against 6.6% Share of Search.
- [PanzerGlass vs Belkin: compare search popularity](/demand/global-en/compare/belkin-vs-panzerglass): 18% against 14.7% Share of Search.
- [PanzerGlass vs Spigen: compare search popularity](/demand/global-en/compare/panzerglass-vs-spigen): 18% against 9.9% Share of Search.
- [PanzerGlass vs ESR: compare search popularity](/demand/global-en/compare/esr-vs-panzerglass): 18% against 6.6% Share of Search.
- [Belkin vs Spigen: compare search popularity](/demand/global-en/compare/belkin-vs-spigen): 14.7% against 9.9% Share of Search.
- [Belkin vs ESR: compare search popularity](/demand/global-en/compare/belkin-vs-esr): 14.7% against 6.6% Share of Search.
- [Spigen vs ESR: compare search popularity](/demand/global-en/compare/esr-vs-spigen): 9.9% against 6.6% Share of Search.

## How did search popularity change for screen protector brands worldwide in October 2026?

- In October 2026, ZAGG gained share of searches among screen protector brands worldwide, from 34% to 39.5%.
- In October 2026, ESR lost share of searches among screen protector brands worldwide, from 8.7% to 6.6%.
- In October 2026, PanzerGlass lost share of searches among screen protector brands worldwide, from 19.6% to 18%.
- In October 2026, Belkin lost share of searches among screen protector brands worldwide, from 16% to 14.7%.
- In October 2026, Spigen lost share of searches among screen protector brands worldwide, from 10.7% to 9.9%.
- Estimated monthly branded searches for OtterBox worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in October 2026.
- Estimated monthly branded searches for amFilm worldwide fell 31.6% over 12 measured months, from 1.9K to 1.3K in October 2026.
- Estimated monthly branded searches for TORRAS worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in October 2026.

## Which screen protector brands do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | ZAGG | 39.5% | 39.7K | +3.1% | ZAGG |
| 2 | PanzerGlass | 18% | 18.1K | -18.5% | PanzerGlass |
| 3 | Belkin | 14.7% | 14.8K | -18.2% | Belkin |
| 4 | Spigen | 9.9% | 9.9K | -18.2% | Spigen |
| 5 | ESR | 6.6% | 6.6K | -33.3% | ESR |
| 6 | TORRAS | 3.6% | 3.6K | -18.2% | TORRAS |
| 7 | Ailun | 2.4% | 2.4K | 0.0% | Ailun |
| 8 | OtterBox | 2.4% | 2.4K | 0.0% | OtterBox |
| 9 | Supershieldz | 1.6% | 1.6K | -15.8% | Supershieldz |
| 10 | amFilm | 1.3% | 1.3K | 0.0% | amFilm |

ZAGG, Belkin and 4 other brands sell other things too, so only their searches that name this product count here, like “invisibleshield”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | ZAGG | 47.1K | 37.5% | 1 |
| Nov 2025 | PanzerGlass | 22.2K | 17.7% | 2 |
| Nov 2025 | Belkin | 14.8K | 11.8% | 3 |
| Nov 2025 | Spigen | 14.8K | 11.8% | 4 |
| Nov 2025 | ESR | 12.1K | 9.6% | 5 |
| Nov 2025 | TORRAS | 4.4K | 3.5% | 6 |
| Nov 2025 | OtterBox | 3.6K | 2.9% | 7 |
| Nov 2025 | Ailun | 2.9K | 2.3% | 8 |
| Nov 2025 | amFilm | 1.9K | 1.5% | 9 |
| Nov 2025 | Supershieldz | 1.9K | 1.5% | 10 |
| Dec 2025 | ZAGG | 54.9K | 43.3% | 1 |
| Dec 2025 | PanzerGlass | 18.1K | 14.3% | 2 |
| Dec 2025 | Belkin | 14.8K | 11.7% | 3 |
| Dec 2025 | ESR | 12.1K | 9.5% | 4 |
| Dec 2025 | Spigen | 12.1K | 9.5% | 5 |
| Dec 2025 | OtterBox | 3.6K | 2.8% | 6 |
| Dec 2025 | TORRAS | 3.6K | 2.8% | 7 |
| Dec 2025 | Ailun | 2.9K | 2.3% | 8 |
| Dec 2025 | amFilm | 2.4K | 1.9% | 9 |
| Dec 2025 | Supershieldz | 2.4K | 1.9% | 10 |
| Jan 2026 | ZAGG | 56.1K | 45.7% | 1 |
| Jan 2026 | PanzerGlass | 18.1K | 14.8% | 2 |
| Jan 2026 | Belkin | 14.8K | 12.1% | 3 |
| Jan 2026 | ESR | 9.9K | 8.1% | 4 |
| Jan 2026 | Spigen | 9.9K | 8.1% | 5 |
| Jan 2026 | Ailun | 3.6K | 2.9% | 6 |
| Jan 2026 | OtterBox | 3.6K | 2.9% | 7 |
| Jan 2026 | TORRAS | 2.9K | 2.4% | 8 |
| Jan 2026 | amFilm | 1.9K | 1.5% | 9 |
| Jan 2026 | Supershieldz | 1.9K | 1.5% | 10 |
| Feb 2026 | ZAGG | 38.5K | 42.7% | 1 |
| Feb 2026 | PanzerGlass | 14.8K | 16.4% | 2 |
| Feb 2026 | Belkin | 12.1K | 13.4% | 3 |
| Feb 2026 | Spigen | 8.1K | 9% | 4 |
| Feb 2026 | ESR | 6.6K | 7.3% | 5 |
| Feb 2026 | Ailun | 2.4K | 2.7% | 6 |
| Feb 2026 | OtterBox | 2.4K | 2.7% | 7 |
| Feb 2026 | TORRAS | 2.4K | 2.7% | 8 |
| Feb 2026 | Supershieldz | 1.6K | 1.8% | 9 |
| Feb 2026 | amFilm | 1.3K | 1.4% | 10 |
| Mar 2026 | ZAGG | 56.1K | 46.1% | 1 |
| Mar 2026 | PanzerGlass | 18.1K | 14.9% | 2 |
| Mar 2026 | Belkin | 14.8K | 12.2% | 3 |
| Mar 2026 | Spigen | 9.9K | 8.1% | 4 |
| Mar 2026 | ESR | 8.1K | 6.7% | 5 |
| Mar 2026 | OtterBox | 4.4K | 3.6% | 6 |
| Mar 2026 | TORRAS | 3.6K | 3% | 7 |
| Mar 2026 | Ailun | 2.9K | 2.4% | 8 |
| Mar 2026 | amFilm | 1.9K | 1.6% | 9 |
| Mar 2026 | Supershieldz | 1.9K | 1.6% | 10 |
| Apr 2026 | ZAGG | 45.9K | 46.8% | 1 |
| Apr 2026 | PanzerGlass | 14.8K | 15.1% | 2 |
| Apr 2026 | Belkin | 12.1K | 12.3% | 3 |
| Apr 2026 | Spigen | 8.1K | 8.3% | 4 |
| Apr 2026 | ESR | 6.6K | 6.7% | 5 |
| Apr 2026 | OtterBox | 2.9K | 3% | 6 |
| Apr 2026 | Ailun | 2.4K | 2.4% | 7 |
| Apr 2026 | TORRAS | 2.4K | 2.4% | 8 |
| Apr 2026 | Supershieldz | 1.6K | 1.6% | 9 |
| Apr 2026 | amFilm | 1.3K | 1.3% | 10 |
| May 2026 | ZAGG | 45.9K | 47.3% | 1 |
| May 2026 | PanzerGlass | 14.8K | 15.2% | 2 |
| May 2026 | Belkin | 12.1K | 12.5% | 3 |
| May 2026 | Spigen | 8.1K | 8.3% | 4 |
| May 2026 | ESR | 6.6K | 6.8% | 5 |
| May 2026 | Ailun | 2.4K | 2.5% | 6 |
| May 2026 | OtterBox | 2.4K | 2.5% | 7 |
| May 2026 | TORRAS | 1.9K | 2% | 8 |
| May 2026 | Supershieldz | 1.6K | 1.6% | 9 |
| May 2026 | amFilm | 1.3K | 1.3% | 10 |
| Jun 2026 | ZAGG | 54.9K | 50.6% | 1 |
| Jun 2026 | PanzerGlass | 14.8K | 13.7% | 2 |
| Jun 2026 | Belkin | 12.1K | 11.2% | 3 |
| Jun 2026 | Spigen | 9.9K | 9.1% | 4 |
| Jun 2026 | ESR | 6.6K | 6.1% | 5 |
| Jun 2026 | OtterBox | 2.9K | 2.7% | 6 |
| Jun 2026 | Ailun | 2.4K | 2.2% | 7 |
| Jun 2026 | TORRAS | 1.9K | 1.8% | 8 |
| Jun 2026 | Supershieldz | 1.6K | 1.5% | 9 |
| Jun 2026 | amFilm | 1.3K | 1.2% | 10 |
| Jul 2026 | ZAGG | 44.9K | 45% | 1 |
| Jul 2026 | PanzerGlass | 14.8K | 14.8% | 2 |
| Jul 2026 | Belkin | 12.1K | 12.1% | 3 |
| Jul 2026 | Spigen | 12.1K | 12.1% | 4 |
| Jul 2026 | ESR | 5.4K | 5.4% | 5 |
| Jul 2026 | OtterBox | 2.9K | 2.9% | 6 |
| Jul 2026 | Ailun | 2.4K | 2.4% | 7 |
| Jul 2026 | Supershieldz | 1.9K | 1.9% | 8 |
| Jul 2026 | TORRAS | 1.9K | 1.9% | 9 |
| Jul 2026 | amFilm | 1.3K | 1.3% | 10 |
| Aug 2026 | ZAGG | 45.9K | 44% | 1 |
| Aug 2026 | Belkin | 14.8K | 14.2% | 2 |
| Aug 2026 | PanzerGlass | 14.8K | 14.2% | 3 |
| Aug 2026 | Spigen | 12.1K | 11.6% | 4 |
| Aug 2026 | ESR | 5.4K | 5.2% | 5 |
| Aug 2026 | OtterBox | 2.9K | 2.8% | 6 |
| Aug 2026 | Ailun | 2.4K | 2.3% | 7 |
| Aug 2026 | Supershieldz | 2.4K | 2.3% | 8 |
| Aug 2026 | TORRAS | 2.4K | 2.3% | 9 |
| Aug 2026 | amFilm | 1.3K | 1.2% | 10 |
| Sep 2026 | ZAGG | 38.5K | 34% | 1 |
| Sep 2026 | PanzerGlass | 22.2K | 19.6% | 2 |
| Sep 2026 | Belkin | 18.1K | 16% | 3 |
| Sep 2026 | Spigen | 12.1K | 10.7% | 4 |
| Sep 2026 | ESR | 9.9K | 8.7% | 5 |
| Sep 2026 | TORRAS | 4.4K | 3.9% | 6 |
| Sep 2026 | Ailun | 2.4K | 2.1% | 7 |
| Sep 2026 | OtterBox | 2.4K | 2.1% | 8 |
| Sep 2026 | Supershieldz | 1.9K | 1.7% | 9 |
| Sep 2026 | amFilm | 1.3K | 1.1% | 10 |
| Oct 2026 | ZAGG | 39.7K | 39.5% | 1 |
| Oct 2026 | PanzerGlass | 18.1K | 18% | 2 |
| Oct 2026 | Belkin | 14.8K | 14.7% | 3 |
| Oct 2026 | Spigen | 9.9K | 9.9% | 4 |
| Oct 2026 | ESR | 6.6K | 6.6% | 5 |
| Oct 2026 | TORRAS | 3.6K | 3.6% | 6 |
| Oct 2026 | Ailun | 2.4K | 2.4% | 7 |
| Oct 2026 | OtterBox | 2.4K | 2.4% | 8 |
| Oct 2026 | Supershieldz | 1.6K | 1.6% | 9 |
| Oct 2026 | amFilm | 1.3K | 1.3% | 10 |

## How are branded searches counted for screen protector brands?

- **Ailun**: Measured on the search term “ailun screen protector”.
- **amFilm**: Measured on the search term “amfilm”.
- **Belkin**: Measured on the search term “belkin screen protector”.
- **ESR**: Measured on the search term “esr screen protector”.
- **OtterBox**: Measured on the search term “otterbox screen protector”.
- **PanzerGlass**: Measured on the search term “panzerglass”.
- **Spigen**: Measured on the search term “spigen screen protector”.
- **Supershieldz**: Measured on the search term “supershieldz”.
- **TORRAS**: Measured on the search term “torras screen protector”.
- **ZAGG**: Measured on the search terms “invisibleshield” and “zagg screen protector”, summed into one figure.

- [Ailun](/demand/global-en/brands/ailun)
- [amFilm](/demand/global-en/brands/amfilm)
- [Belkin](/demand/global-en/brands/belkin)
- [ESR](/demand/global-en/brands/esr)
- [OtterBox](/demand/global-en/brands/otterbox)
- [PanzerGlass](/demand/global-en/brands/panzerglass)
- [Spigen](/demand/global-en/brands/spigen)
- [Supershieldz](/demand/global-en/brands/supershieldz)
- [TORRAS](/demand/global-en/brands/torras)
- [ZAGG](/demand/global-en/brands/zagg)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among screen protector brands worldwide?

In October 2026, ZAGG was the most searched among screen protector brands worldwide, with an estimated 39.7K branded searches, 39.5% of all searches for the ten tracked by the Brandwave Brand Demand Index. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Screen protector brands: Which are most popular?". https://gobrandwave.com/demand/global-en/categories/screen-protector-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/screen-protector-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.