--- title: "OBS Studio vs Snagit: Which is searched more?" description: "Is OBS Studio or Snagit more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Screen capture tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/screen-capture-tools/compare/obs-studio-vs-snagit" publisher: "Brandwave" --- # OBS Studio vs Snagit: Which is searched more? Is OBS Studio or Snagit more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Screen capture tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: OBS Studio and Snagit - **Competitive set**: Screen capture tools - **Market**: Global - **Month measured**: Sep 2026 - **OBS Studio Share of Search**: 91% - **Snagit Share of Search**: 1.4% ## Is OBS Studio or Snagit more popular in search? - In September 2026, OBS Studio had more branded searches than Snagit among screen capture tools worldwide. OBS Studio had about 4.7 million branded searches, while Snagit had 74,000. OBS Studio made up 91% of all screen capture tool searches we track, and Snagit accounted for 1.4%. - OBS Studio was ahead of Snagit in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, OBS Studio’s share of searches among screen capture tools worldwide moved from 90.2% to 91%, and its estimated monthly branded searches held steady at 4.7M. - Across the 12 months ending September 2026, Snagit’s share of searches among screen capture tools worldwide moved from 1.7% to 1.4%, and its estimated monthly branded searches moved from 90.5K to 74K. ## Top screen capture tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, OBS Studio was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Snagit was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. OBS Studio was listed before Snagit in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ShareX | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | CleanShot X | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | OBS Studio | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Loom | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Snagit | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Flameshot | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Screen Studio | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Camtasia | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | ScreenPal | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tella | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about screen capture tools - Asked ChatGPT "Which screen capture tool should I use?": 1. ShareX, 2. CleanShot X, 3. OBS Studio - Asked ChatGPT "What are the best screen capture tools?": 1. ShareX, 2. CleanShot X, 3. Snagit, 4. OBS Studio, 5. Loom, 6. Flameshot - Asked ChatGPT "What's the best screen capture tool for sharing screens?": 1. Loom, 2. CleanShot X, 3. ShareX, 4. Snagit - Searched Google, AI Overview "screen capture tools": 1. ShareX, 2. Flameshot, 3. OBS Studio - Searched Google, AI Overview "screen capture software": 1. OBS Studio, 2. ShareX, 3. Screen Studio, 4. Camtasia, 5. Snagit, 6. Loom Not named in any answer: ScreenPal and Tella. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for screen capture tools worldwide in September 2026? - Estimated monthly branded searches for Snagit worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026. ## Month by month | Month | OBS Studio estimated searches | OBS Studio Share of Search | OBS Studio rank | Snagit estimated searches | Snagit Share of Search | Snagit rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.7M | 90.2% | 1 | 90.5K | 1.7% | 4 | | Nov 2025 | 5.2M | 91.5% | 1 | 90.5K | 1.6% | 4 | | Dec 2025 | 5.2M | 92.1% | 1 | 74K | 1.3% | 4 | | Jan 2026 | 6.5M | 92.7% | 1 | 90.5K | 1.3% | 4 | | Feb 2026 | 4.7M | 90.3% | 1 | 90.5K | 1.7% | 4 | | Mar 2026 | 4.7M | 89.4% | 1 | 90.5K | 1.7% | 4 | | Apr 2026 | 5.2M | 90.9% | 1 | 74K | 1.3% | 5 | | May 2026 | 4.7M | 90.6% | 1 | 74K | 1.4% | 4 | | Jun 2026 | 5.8M | 93% | 1 | 74K | 1.2% | 4 | | Jul 2026 | 4.3M | 90% | 1 | 60.5K | 1.3% | 4 | | Aug 2026 | 4.3M | 91% | 1 | 60.5K | 1.3% | 4 | | Sep 2026 | 4.7M | 91% | 1 | 74K | 1.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using OBS Studio’s and Snagit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **OBS Studio**: Measured on the search terms “obs”, “obs studio” and “obsstudio”, summed into one figure. - **Snagit**: Measured on the search term “snagit”. - [OBS Studio profile](/demand/global-en/brands/obs-studio) - [Snagit profile](/demand/global-en/brands/snagit) - [All screen capture tools worldwide](/demand/global-en/categories/screen-capture-tools): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is OBS Studio or Snagit more popular in search? In September 2026, OBS Studio had more branded searches than Snagit among screen capture tools worldwide. OBS Studio had about 4.7 million branded searches, while Snagit had 74,000. OBS Studio made up 91% of all screen capture tool searches we track, and Snagit accounted for 1.4%. ## Cite this page Brandwave. "OBS Studio vs Snagit: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/screen-capture-tools/compare/obs-studio-vs-snagit This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/screen-capture-tools/compare/obs-studio-vs-snagit. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.