---
title: "Science kits: Which brands are most popular in search?"
description: "Compare the science kits people buy. Share of Search among National Geographic, KiwiCo, Snap Circuits, Little Passports, Thames & Kosmos and MEL Science, the science kits Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/science-kits"
publisher: "Brandwave"
---

# Science kits: Which brands are most popular in search?

Compare the science kits people buy. Share of Search among National Geographic, KiwiCo, Snap Circuits, Little Passports, Thames & Kosmos and MEL Science, the science kits Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Science kits
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: National Geographic, 80.6%

## Which brand is most popular in search among science kits worldwide?

- In August 2026, National Geographic was the most searched among science kits worldwide, with an estimated 550K branded searches and 80.6% estimated Share of Search within this set.
- KiwiCo is in 2nd place, 67.4 percentage points behind at 13.3% Share of Search.
- Across the 11 months ending August 2026, National Geographic’s estimated Share of Search among science kits worldwide decreased from 86.4% to 80.6%.
- Across the 11 months ending August 2026, KiwiCo’s estimated Share of Search among science kits worldwide increased from 9.5% to 13.3%.
- Across the 11 months ending August 2026, Snap Circuits’ estimated Share of Search among science kits worldwide increased from 2.9% to 4%.
- Across the 11 months ending August 2026, National Geographic’s estimated Share of Search among science kits worldwide peaked at 89.9% in March 2026 and was lowest at 73% in December 2025.
- Across the 11 months ending August 2026, KiwiCo’s estimated Share of Search among science kits worldwide peaked at 17.8% in December 2025 and was lowest at 6.7% in February 2026.
- Across the 11 months ending August 2026, Snap Circuits’ estimated Share of Search among science kits worldwide peaked at 6.6% in December 2025 and was lowest at 2.4% in February 2026.
- Across the 11 months ending August 2026, Thames & Kosmos rose from 6th to 5th among science kits worldwide.
- Across the 11 months ending August 2026, MEL Science fell from 5th to 6th among science kits worldwide.
- Across the 11 months ending August 2026, Little Passports held steady: its estimated Share of Search among science kits worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [National Geographic vs KiwiCo: compare search popularity](/demand/global-en/compare/kiwico-vs-national-geographic): 80.6% against 13.3% Share of Search.
- [National Geographic vs Snap Circuits: compare search popularity](/demand/global-en/compare/national-geographic-vs-snap-circuits): 80.6% against 4% Share of Search.
- [KiwiCo vs Snap Circuits: compare search popularity](/demand/global-en/compare/kiwico-vs-snap-circuits): 13.3% against 4% Share of Search.

## How did search popularity change for science kits worldwide in August 2026?

- National Geographic’s estimated Share of Search among science kits worldwide has lost ground for 3 months in a row, from 86.5% to 80.6% in August 2026.
- Estimated monthly branded searches for Thames & Kosmos worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026.
- Estimated monthly branded searches for MEL Science worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.
- Estimated monthly branded searches for Snap Circuits worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.
- Estimated monthly branded searches for KiwiCo worldwide fell 17.7% over 11 measured months, from 110K to 90.5K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | National Geographic | 80.6% | 550K | 0.0% | National Geographic |
| 2 | KiwiCo | 13.3% | 90.5K | 0.0% | KiwiCo |
| 3 | Snap Circuits | 4% | 27.1K | 0.0% | Snap Circuits |
| 4 | Little Passports | 0.79% | 5.4K | +22.7% | Little Passports |
| 5 | Thames & Kosmos | 0.79% | 5.4K | +22.7% | Thames & Kosmos |
| 6 | MEL Science | 0.53% | 3.6K | +24.1% | MEL Science |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | National Geographic | 1M | 86.4% | 1 |
| Oct 2025 | KiwiCo | 110K | 9.5% | 2 |
| Oct 2025 | Snap Circuits | 33.1K | 2.9% | 3 |
| Oct 2025 | Little Passports | 5.4K | 0.47% | 4 |
| Oct 2025 | MEL Science | 4.4K | 0.38% | 5 |
| Oct 2025 | Thames & Kosmos | 4.4K | 0.38% | 6 |
| Nov 2025 | National Geographic | 1M | 77.6% | 1 |
| Nov 2025 | KiwiCo | 201K | 15.6% | 2 |
| Nov 2025 | Snap Circuits | 60.5K | 4.7% | 3 |
| Nov 2025 | Little Passports | 9.9K | 0.77% | 4 |
| Nov 2025 | Thames & Kosmos | 9.9K | 0.77% | 5 |
| Nov 2025 | MEL Science | 6.6K | 0.51% | 6 |
| Dec 2025 | National Geographic | 823K | 73% | 1 |
| Dec 2025 | KiwiCo | 201K | 17.8% | 2 |
| Dec 2025 | Snap Circuits | 74K | 6.6% | 3 |
| Dec 2025 | Thames & Kosmos | 12.1K | 1.1% | 4 |
| Dec 2025 | Little Passports | 9.9K | 0.88% | 5 |
| Dec 2025 | MEL Science | 8.1K | 0.72% | 6 |
| Jan 2026 | National Geographic | 1M | 87.7% | 1 |
| Jan 2026 | KiwiCo | 90.5K | 7.9% | 2 |
| Jan 2026 | Snap Circuits | 33.1K | 2.9% | 3 |
| Jan 2026 | Little Passports | 6.6K | 0.58% | 4 |
| Jan 2026 | Thames & Kosmos | 5.4K | 0.47% | 5 |
| Jan 2026 | MEL Science | 4.4K | 0.39% | 6 |
| Feb 2026 | National Geographic | 1M | 89.9% | 1 |
| Feb 2026 | KiwiCo | 74K | 6.7% | 2 |
| Feb 2026 | Snap Circuits | 27.1K | 2.4% | 3 |
| Feb 2026 | Little Passports | 4.4K | 0.4% | 4 |
| Feb 2026 | MEL Science | 3.6K | 0.32% | 5 |
| Feb 2026 | Thames & Kosmos | 3.6K | 0.32% | 6 |
| Mar 2026 | National Geographic | 1.2M | 89.9% | 1 |
| Mar 2026 | KiwiCo | 90.5K | 6.7% | 2 |
| Mar 2026 | Snap Circuits | 33.1K | 2.4% | 3 |
| Mar 2026 | MEL Science | 5.4K | 0.4% | 4 |
| Mar 2026 | Little Passports | 4.4K | 0.32% | 5 |
| Mar 2026 | Thames & Kosmos | 3.6K | 0.27% | 6 |
| Apr 2026 | National Geographic | 823K | 86.4% | 1 |
| Apr 2026 | KiwiCo | 90.5K | 9.5% | 2 |
| Apr 2026 | Snap Circuits | 27.1K | 2.8% | 3 |
| Apr 2026 | MEL Science | 4.4K | 0.46% | 4 |
| Apr 2026 | Little Passports | 3.6K | 0.38% | 5 |
| Apr 2026 | Thames & Kosmos | 3.6K | 0.38% | 6 |
| May 2026 | National Geographic | 823K | 86.5% | 1 |
| May 2026 | KiwiCo | 90.5K | 9.5% | 2 |
| May 2026 | Snap Circuits | 27.1K | 2.8% | 3 |
| May 2026 | Little Passports | 3.6K | 0.38% | 4 |
| May 2026 | MEL Science | 3.6K | 0.38% | 5 |
| May 2026 | Thames & Kosmos | 3.6K | 0.38% | 6 |
| Jun 2026 | National Geographic | 550K | 83.8% | 1 |
| Jun 2026 | KiwiCo | 74K | 11.3% | 2 |
| Jun 2026 | Snap Circuits | 22.2K | 3.4% | 3 |
| Jun 2026 | MEL Science | 3.6K | 0.55% | 4 |
| Jun 2026 | Thames & Kosmos | 3.6K | 0.55% | 5 |
| Jun 2026 | Little Passports | 2.9K | 0.44% | 6 |
| Jul 2026 | National Geographic | 550K | 81% | 1 |
| Jul 2026 | KiwiCo | 90.5K | 13.3% | 2 |
| Jul 2026 | Snap Circuits | 27.1K | 4% | 3 |
| Jul 2026 | Little Passports | 4.4K | 0.65% | 4 |
| Jul 2026 | Thames & Kosmos | 4.4K | 0.65% | 5 |
| Jul 2026 | MEL Science | 2.9K | 0.43% | 6 |
| Aug 2026 | National Geographic | 550K | 80.6% | 1 |
| Aug 2026 | KiwiCo | 90.5K | 13.3% | 2 |
| Aug 2026 | Snap Circuits | 27.1K | 4% | 3 |
| Aug 2026 | Little Passports | 5.4K | 0.79% | 4 |
| Aug 2026 | Thames & Kosmos | 5.4K | 0.79% | 5 |
| Aug 2026 | MEL Science | 3.6K | 0.53% | 6 |
| Sep 2026 | KiwiCo | — | — | — |
| Sep 2026 | Little Passports | — | — | — |
| Sep 2026 | MEL Science | — | — | — |
| Sep 2026 | National Geographic | — | — | — |
| Sep 2026 | Snap Circuits | — | — | — |
| Sep 2026 | Thames & Kosmos | — | — | — |

## What is being compared

- **KiwiCo**: Measured on the search term “kiwi co”.
- **Little Passports**: Measured on the search term “little passports”.
- **MEL Science**: Measured on the search term “mel science”.
- **National Geographic**: Measured on the search term “national geographic”.
- **Snap Circuits**: Measured on the search term “snap circuits”.
- **Thames & Kosmos**: Measured on the search term “thames and kosmos”.

- [KiwiCo](/demand/global-en/brands/kiwico)
- [Little Passports](/demand/global-en/brands/little-passports)
- [MEL Science](/demand/global-en/brands/mel-science)
- [National Geographic](/demand/global-en/brands/national-geographic)
- [Snap Circuits](/demand/global-en/brands/snap-circuits)
- [Thames & Kosmos](/demand/global-en/brands/thames-kosmos)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among science kits worldwide?

In August 2026, National Geographic was the most searched among science kits worldwide, with an estimated 550K branded searches and 80.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Science kits: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/science-kits

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/science-kits. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.