---
title: "Schema markup tools: Which brands are most popular in search?"
description: "Compare services and tools used to create and manage structured data markup for websites. Share of Search among Schema Pro, WordLift, InLinks, Schema App and WPSSO, the schema markup tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/schema-markup-tools"
publisher: "Brandwave"
---

# Schema markup tools: Which brands are most popular in search?

Compare services and tools used to create and manage structured data markup for websites. Share of Search among Schema Pro, WordLift, InLinks, Schema App and WPSSO, the schema markup tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Schema markup tools
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Schema Pro, 53%

## Which brand is most popular in search among schema markup tools worldwide?

- In August 2026, Schema Pro was the most searched among schema markup tools worldwide, with an estimated 970 branded searches and 53% estimated Share of Search within this set.
- WordLift is in 2nd place, 10.9 percentage points behind at 42.1% Share of Search.
- Across the 11 months ending August 2026, Schema Pro’s estimated Share of Search among schema markup tools worldwide increased from 48.5% to 53%.
- Across the 11 months ending August 2026, WordLift’s estimated Share of Search among schema markup tools worldwide decreased from 47.7% to 42.1%.
- Across the 11 months ending August 2026, InLinks’ estimated Share of Search among schema markup tools worldwide increased from 1.1% to 1.6%.
- Across the 11 months ending August 2026, Schema Pro’s estimated Share of Search among schema markup tools worldwide peaked at 53% in August 2026 and was lowest at 40.6% in May 2026.
- Across the 11 months ending August 2026, WordLift’s estimated Share of Search among schema markup tools worldwide peaked at 56.6% in May 2026 and was lowest at 42.1% in August 2026.
- Across the 11 months ending August 2026, Schema App’s estimated Share of Search among schema markup tools worldwide peaked at 1.7% in March 2026 and was lowest at 0.66% in February 2026.
- Across the 11 months ending August 2026, InLinks rose from 5th to 3rd among schema markup tools worldwide.
- Across the 11 months ending August 2026, Schema App fell from 3rd to 4th among schema markup tools worldwide.
- Across the 11 months ending August 2026, WPSSO fell from 4th to 5th among schema markup tools worldwide.

## Compare search popularity between leading brands

- [Schema Pro vs WordLift: compare search popularity](/demand/global-en/compare/schema-pro-vs-wordlift): 53% against 42.1% Share of Search.

## How did search popularity change for schema markup tools worldwide in August 2026?

- In August 2026, Schema App overtook WPSSO to rank 4th among schema markup tools worldwide, at 1.6%.
- In August 2026, Schema Pro gained estimated Share of Search among schema markup tools worldwide, from 51.9% to 53%.
- In August 2026, WordLift lost estimated Share of Search among schema markup tools worldwide, from 44.4% to 42.1%.
- WPSSO’s estimated Share of Search among schema markup tools worldwide has gained ground for 3 months in a row, from 0.71% to 1.6% in August 2026.
- InLinks’ estimated Share of Search among schema markup tools worldwide has gained ground for 3 months in a row, from 1.1% to 1.6% in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Schema Pro | 53% | 970 | -12.6% | Schema Pro |
| 2 | WordLift | 42.1% | 770 | -18.9% | WordLift |
| 3 | InLinks | 1.6% | 30 | 0.0% | InLinks |
| 4 | Schema App | 1.6% | 30 | +50.0% | Schema App |
| 5 | WPSSO | 1.6% | 30 | 0.0% | WPSSO |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Schema Pro | 1.8K | 48.5% | 1 |
| Oct 2025 | WordLift | 1.8K | 47.7% | 2 |
| Oct 2025 | Schema App | 50 | 1.3% | 3 |
| Oct 2025 | WPSSO | 50 | 1.3% | 4 |
| Oct 2025 | InLinks | 40 | 1.1% | 5 |
| Nov 2025 | Schema Pro | 1.8K | 51.8% | 1 |
| Nov 2025 | WordLift | 1.5K | 44.4% | 2 |
| Nov 2025 | Schema App | 50 | 1.5% | 3 |
| Nov 2025 | WPSSO | 50 | 1.5% | 4 |
| Nov 2025 | InLinks | 30 | 0.88% | 5 |
| Dec 2025 | Schema Pro | 1.5K | 48.5% | 1 |
| Dec 2025 | WordLift | 1.5K | 48.2% | 2 |
| Dec 2025 | Schema App | 40 | 1.3% | 3 |
| Dec 2025 | InLinks | 30 | 0.99% | 4 |
| Dec 2025 | WPSSO | 30 | 0.99% | 5 |
| Jan 2026 | Schema Pro | 1.5K | 48.2% | 1 |
| Jan 2026 | WordLift | 1.5K | 47.9% | 2 |
| Jan 2026 | InLinks | 40 | 1.3% | 3 |
| Jan 2026 | Schema App | 40 | 1.3% | 4 |
| Jan 2026 | WPSSO | 40 | 1.3% | 5 |
| Feb 2026 | Schema Pro | 1.5K | 48.8% | 1 |
| Feb 2026 | WordLift | 1.5K | 48.5% | 2 |
| Feb 2026 | InLinks | 30 | 1% | 3 |
| Feb 2026 | WPSSO | 30 | 1% | 4 |
| Feb 2026 | Schema App | 20 | 0.66% | 5 |
| Mar 2026 | Schema Pro | 1.5K | 49.7% | 1 |
| Mar 2026 | WordLift | 1.4K | 46.6% | 2 |
| Mar 2026 | Schema App | 50 | 1.7% | 3 |
| Mar 2026 | InLinks | 30 | 1% | 4 |
| Mar 2026 | WPSSO | 30 | 1% | 5 |
| Apr 2026 | WordLift | 1.5K | 49% | 1 |
| Apr 2026 | Schema Pro | 1.5K | 48% | 2 |
| Apr 2026 | InLinks | 30 | 0.98% | 3 |
| Apr 2026 | Schema App | 30 | 0.98% | 4 |
| Apr 2026 | WPSSO | 30 | 0.98% | 5 |
| May 2026 | WordLift | 1.6K | 56.6% | 1 |
| May 2026 | Schema Pro | 1.1K | 40.6% | 2 |
| May 2026 | InLinks | 30 | 1.1% | 3 |
| May 2026 | Schema App | 30 | 1.1% | 4 |
| May 2026 | WPSSO | 20 | 0.71% | 5 |
| Jun 2026 | Schema Pro | 1.1K | 49.6% | 1 |
| Jun 2026 | WordLift | 1.1K | 46.9% | 2 |
| Jun 2026 | InLinks | 30 | 1.3% | 3 |
| Jun 2026 | WPSSO | 30 | 1.3% | 4 |
| Jun 2026 | Schema App | 20 | 0.89% | 5 |
| Jul 2026 | Schema Pro | 1.1K | 51.9% | 1 |
| Jul 2026 | WordLift | 950 | 44.4% | 2 |
| Jul 2026 | InLinks | 30 | 1.4% | 3 |
| Jul 2026 | WPSSO | 30 | 1.4% | 4 |
| Jul 2026 | Schema App | 20 | 0.93% | 5 |
| Aug 2026 | Schema Pro | 970 | 53% | 1 |
| Aug 2026 | WordLift | 770 | 42.1% | 2 |
| Aug 2026 | InLinks | 30 | 1.6% | 3 |
| Aug 2026 | Schema App | 30 | 1.6% | 4 |
| Aug 2026 | WPSSO | 30 | 1.6% | 5 |
| Sep 2026 | InLinks | — | — | — |
| Sep 2026 | Schema App | — | — | — |
| Sep 2026 | Schema Pro | — | — | — |
| Sep 2026 | WordLift | — | — | — |
| Sep 2026 | WPSSO | — | — | — |

## What is being compared

- **InLinks**: Measured on the search terms “inlinks com” and “inlinks seo”, summed into one figure.
- **Schema App**: Measured on the search terms “schema app structured data” and “schemaapp com”, summed into one figure.
- **Schema Pro**: Measured on the search terms “schema pro”, “schema pro plugin” and “schemapro”, summed into one figure.
- **WordLift**: Measured on the search terms “wordlift”, “wordlift ai” and “wordlift io”, summed into one figure.
- **WPSSO**: Measured on the search term “wpsso”.

- [InLinks](/demand/global-en/brands/inlinks)
- [Schema App](/demand/global-en/brands/schema-app)
- [Schema Pro](/demand/global-en/brands/schema-pro)
- [WordLift](/demand/global-en/brands/wordlift)
- [WPSSO](/demand/global-en/brands/wpsso)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among schema markup tools worldwide?

In August 2026, Schema Pro was the most searched among schema markup tools worldwide, with an estimated 970 branded searches and 53% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Schema markup tools: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/schema-markup-tools

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/schema-markup-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.