---
title: "Scheduling tools: Which are searched most?"
description: "Compare the scheduling tools people choose between. Share of Search among Calendly, Acuity Scheduling, Microsoft Bookings, Setmore and Cal.com, the scheduling tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/scheduling-tools"
publisher: "Brandwave"
---

# Scheduling tools: Which are searched most?

Compare the scheduling tools people choose between. Share of Search among Calendly, Acuity Scheduling, Microsoft Bookings, Setmore and Cal.com, the scheduling tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Scheduling tools
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Calendly, 78.5%

## Which brand is most popular in search among scheduling tools worldwide?

- In September 2026, Calendly was the most searched among scheduling tools worldwide, with an estimated 1M branded searches and 78.5% estimated Share of Search within this set.
- Acuity Scheduling is in 2nd place, 69.8 percentage points behind at 8.6% Share of Search.
- Across the 12 months ending September 2026, Calendly’s estimated Share of Search among scheduling tools worldwide increased from 77.2% to 78.5%.
- Across the 12 months ending September 2026, Acuity Scheduling’s estimated Share of Search among scheduling tools worldwide decreased from 10.4% to 8.6%.
- Across the 12 months ending September 2026, Calendly’s estimated Share of Search among scheduling tools worldwide peaked at 78.5% in September 2026 and was lowest at 76.1% in May 2026.
- Across the 12 months ending September 2026, Acuity Scheduling’s estimated Share of Search among scheduling tools worldwide peaked at 12.6% in December 2025 and was lowest at 8.6% in September 2026.
- Across the 12 months ending September 2026, Microsoft Bookings’ estimated Share of Search among scheduling tools worldwide peaked at 7.1% in September 2026 and was lowest at 4.6% in December 2025.
- Across the 12 months ending September 2026, Microsoft Bookings, Setmore and Cal.com held steady: their estimated Share of Search among scheduling tools worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Calendly vs Acuity Scheduling: compare search popularity](/demand/global-en/compare/acuity-scheduling-vs-calendly): 78.5% against 8.6% Share of Search.
- [Calendly vs Microsoft Bookings: compare search popularity](/demand/global-en/compare/calendly-vs-microsoft-bookings): 78.5% against 7.1% Share of Search.
- [Calendly vs Setmore: compare search popularity](/demand/global-en/compare/calendly-vs-setmore): 78.5% against 3.9% Share of Search.
- [Acuity Scheduling vs Microsoft Bookings: compare search popularity](/demand/global-en/compare/acuity-scheduling-vs-microsoft-bookings): 8.6% against 7.1% Share of Search.
- [Acuity Scheduling vs Setmore: compare search popularity](/demand/global-en/compare/acuity-scheduling-vs-setmore): 8.6% against 3.9% Share of Search.
- [Microsoft Bookings vs Setmore: compare search popularity](/demand/global-en/compare/microsoft-bookings-vs-setmore): 7.1% against 3.9% Share of Search.

## How did search popularity change for scheduling tools worldwide in September 2026?

- In September 2026, Calendly gained estimated Share of Search among scheduling tools worldwide, from 76.8% to 78.5%.
- In September 2026, Acuity Scheduling lost estimated Share of Search among scheduling tools worldwide, from 10.2% to 8.6%.
- Estimated monthly branded searches for Cal.com worldwide rose 15.4% over 12 measured months, from 21.4K to 24.7K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Calendly | 78.5% | 1M | +21.0% | Calendly |
| 2 | Acuity Scheduling | 8.6% | 110K | 0.0% | Squarespace |
| 3 | Microsoft Bookings | 7.1% | 90.5K | +22.3% | Microsoft |
| 4 | Setmore | 3.9% | 49.6K | +22.1% | Setmore |
| 5 | Cal.com | 1.9% | 24.7K | 0.0% | Cal.com |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Calendly | 1M | 77.2% | 1 |
| Oct 2025 | Acuity Scheduling | 135K | 10.4% | 2 |
| Oct 2025 | Microsoft Bookings | 90.5K | 6.9% | 3 |
| Oct 2025 | Setmore | 50K | 3.8% | 4 |
| Oct 2025 | Cal.com | 21.4K | 1.6% | 5 |
| Nov 2025 | Calendly | 1M | 78.2% | 1 |
| Nov 2025 | Acuity Scheduling | 135K | 10.5% | 2 |
| Nov 2025 | Microsoft Bookings | 74K | 5.7% | 3 |
| Nov 2025 | Setmore | 50K | 3.9% | 4 |
| Nov 2025 | Cal.com | 21.4K | 1.7% | 5 |
| Dec 2025 | Calendly | 830K | 77.4% | 1 |
| Dec 2025 | Acuity Scheduling | 135K | 12.6% | 2 |
| Dec 2025 | Microsoft Bookings | 49.5K | 4.6% | 3 |
| Dec 2025 | Setmore | 40.8K | 3.8% | 4 |
| Dec 2025 | Cal.com | 17.5K | 1.6% | 5 |
| Jan 2026 | Calendly | 1M | 76.5% | 1 |
| Jan 2026 | Acuity Scheduling | 165K | 12.5% | 2 |
| Jan 2026 | Microsoft Bookings | 74K | 5.6% | 3 |
| Jan 2026 | Setmore | 49.7K | 3.8% | 4 |
| Jan 2026 | Cal.com | 21.4K | 1.6% | 5 |
| Feb 2026 | Calendly | 1M | 78.2% | 1 |
| Feb 2026 | Acuity Scheduling | 135K | 10.5% | 2 |
| Feb 2026 | Microsoft Bookings | 74K | 5.8% | 3 |
| Feb 2026 | Setmore | 49.7K | 3.9% | 4 |
| Feb 2026 | Cal.com | 21.4K | 1.7% | 5 |
| Mar 2026 | Calendly | 1M | 77.1% | 1 |
| Mar 2026 | Acuity Scheduling | 135K | 10.3% | 2 |
| Mar 2026 | Microsoft Bookings | 90.5K | 6.9% | 3 |
| Mar 2026 | Setmore | 49.8K | 3.8% | 4 |
| Mar 2026 | Cal.com | 24.7K | 1.9% | 5 |
| Apr 2026 | Calendly | 1M | 77.7% | 1 |
| Apr 2026 | Acuity Scheduling | 135K | 10.4% | 2 |
| Apr 2026 | Microsoft Bookings | 74K | 5.7% | 3 |
| Apr 2026 | Setmore | 49.8K | 3.8% | 4 |
| Apr 2026 | Cal.com | 30.3K | 2.3% | 5 |
| May 2026 | Calendly | 830K | 76.1% | 1 |
| May 2026 | Acuity Scheduling | 135K | 12.4% | 2 |
| May 2026 | Microsoft Bookings | 60.5K | 5.5% | 3 |
| May 2026 | Setmore | 40.6K | 3.7% | 4 |
| May 2026 | Cal.com | 24.7K | 2.3% | 5 |
| Jun 2026 | Calendly | 830K | 76.8% | 1 |
| Jun 2026 | Acuity Scheduling | 110K | 10.2% | 2 |
| Jun 2026 | Microsoft Bookings | 74K | 6.8% | 3 |
| Jun 2026 | Setmore | 40.6K | 3.8% | 4 |
| Jun 2026 | Cal.com | 26.2K | 2.4% | 5 |
| Jul 2026 | Calendly | 830K | 77.9% | 1 |
| Jul 2026 | Acuity Scheduling | 110K | 10.3% | 2 |
| Jul 2026 | Microsoft Bookings | 60.5K | 5.7% | 3 |
| Jul 2026 | Setmore | 40.6K | 3.8% | 4 |
| Jul 2026 | Cal.com | 24.7K | 2.3% | 5 |
| Aug 2026 | Calendly | 827K | 76.8% | 1 |
| Aug 2026 | Acuity Scheduling | 110K | 10.2% | 2 |
| Aug 2026 | Microsoft Bookings | 74K | 6.9% | 3 |
| Aug 2026 | Setmore | 40.6K | 3.8% | 4 |
| Aug 2026 | Cal.com | 24.7K | 2.3% | 5 |
| Sep 2026 | Calendly | 1M | 78.5% | 1 |
| Sep 2026 | Acuity Scheduling | 110K | 8.6% | 2 |
| Sep 2026 | Microsoft Bookings | 90.5K | 7.1% | 3 |
| Sep 2026 | Setmore | 49.6K | 3.9% | 4 |
| Sep 2026 | Cal.com | 24.7K | 1.9% | 5 |

## What is being compared

- **Acuity Scheduling**: Measured on the search terms “acuity scheduling” and “acuity scheduling software”, summed into one figure.
- **Cal.com**: Measured on the search terms “cal com”, “cal.com” and “calcom”, summed into one figure.
- **Calendly**: Measured on the search terms “calendly” and “calendly scheduling app”, summed into one figure.
- **Microsoft Bookings**: Measured on the search term “microsoft bookings”.
- **Setmore**: Measured on the search terms “setmore” and “setmore appointment scheduling”, summed into one figure.

- [Acuity Scheduling](/demand/global-en/brands/acuity-scheduling)
- [Cal.com](/demand/global-en/brands/cal-com)
- [Calendly](/demand/global-en/brands/calendly)
- [Microsoft Bookings](/demand/global-en/brands/microsoft-bookings)
- [Setmore](/demand/global-en/brands/setmore)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among scheduling tools worldwide?

In September 2026, Calendly was the most searched among scheduling tools worldwide, with an estimated 1M branded searches and 78.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Scheduling tools: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/scheduling-tools

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/scheduling-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.