---
title: "Saxophones: Which brands are most popular in search?"
description: "Compare the saxophones shoppers choose between. Share of Search among Yamaha, Selmer, Buffet Crampon, Conn-Selmer, Yanagisawa and Jupiter, the saxophones Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/saxophones"
publisher: "Brandwave"
---

# Saxophones: Which brands are most popular in search?

Compare the saxophones shoppers choose between. Share of Search among Yamaha, Selmer, Buffet Crampon, Conn-Selmer, Yanagisawa and Jupiter, the saxophones Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Saxophones
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Yamaha, 99%

## Which brand is most popular in search among saxophones worldwide?

- In August 2026, Yamaha was the most searched among saxophones worldwide, with an estimated 4.1M branded searches and 99% estimated Share of Search within this set.
- Selmer is in 2nd place, 98.7 percentage points behind at 0.36% Share of Search.
- Across the 11 months ending August 2026, Conn-Selmer rose from 5th to 4th among saxophones worldwide.
- Across the 11 months ending August 2026, Yanagisawa fell from 4th to 5th among saxophones worldwide.
- Across the 11 months ending August 2026, Yamaha, Selmer, Buffet Crampon and Jupiter held steady: their estimated Share of Search among saxophones worldwide each moved less than 0.5 percentage points.

## How did search popularity change for saxophones worldwide in August 2026?

- In August 2026, Conn-Selmer rose from 5th to 4th among saxophones worldwide.
- In August 2026, Yanagisawa fell from 4th to 5th among saxophones worldwide.
- Estimated monthly branded searches for Buffet Crampon worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.
- Estimated monthly branded searches for Selmer worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Yamaha | 99% | 4.1M | 0.0% | Yamaha |
| 2 | Selmer | 0.36% | 14.8K | 0.0% | Selmer |
| 3 | Buffet Crampon | 0.2% | 8.1K | -18.2% | Buffet Crampon |
| 4 | Conn-Selmer | 0.2% | 8.1K | +179.3% | Conn-Selmer |
| 5 | Yanagisawa | 0.16% | 6.6K | 0.0% | Yanagisawa |
| 6 | Jupiter | 0.07% | 2.9K | +52.6% | Jupiter |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Yamaha | 4.1M | 98.9% | 1 |
| Oct 2025 | Selmer | 18.1K | 0.44% | 2 |
| Oct 2025 | Buffet Crampon | 12.1K | 0.29% | 3 |
| Oct 2025 | Yanagisawa | 8.1K | 0.2% | 4 |
| Oct 2025 | Conn-Selmer | 3.6K | 0.09% | 5 |
| Oct 2025 | Jupiter | 2.9K | 0.07% | 6 |
| Nov 2025 | Yamaha | 4.1M | 98.9% | 1 |
| Nov 2025 | Selmer | 18.1K | 0.44% | 2 |
| Nov 2025 | Buffet Crampon | 12.1K | 0.29% | 3 |
| Nov 2025 | Yanagisawa | 8.1K | 0.2% | 4 |
| Nov 2025 | Conn-Selmer | 2.9K | 0.07% | 5 |
| Nov 2025 | Jupiter | 2.9K | 0.07% | 6 |
| Dec 2025 | Yamaha | 4.1M | 99% | 1 |
| Dec 2025 | Selmer | 18.1K | 0.44% | 2 |
| Dec 2025 | Buffet Crampon | 9.9K | 0.24% | 3 |
| Dec 2025 | Yanagisawa | 8.1K | 0.2% | 4 |
| Dec 2025 | Conn-Selmer | 2.9K | 0.07% | 5 |
| Dec 2025 | Jupiter | 2.9K | 0.07% | 6 |
| Jan 2026 | Yamaha | 4.1M | 98.8% | 1 |
| Jan 2026 | Selmer | 18.1K | 0.44% | 2 |
| Jan 2026 | Conn-Selmer | 12.1K | 0.29% | 3 |
| Jan 2026 | Buffet Crampon | 9.9K | 0.24% | 4 |
| Jan 2026 | Yanagisawa | 8.1K | 0.2% | 5 |
| Jan 2026 | Jupiter | 2.9K | 0.07% | 6 |
| Feb 2026 | Yamaha | 4.1M | 98.9% | 1 |
| Feb 2026 | Selmer | 18.1K | 0.44% | 2 |
| Feb 2026 | Buffet Crampon | 9.9K | 0.24% | 3 |
| Feb 2026 | Conn-Selmer | 9.9K | 0.24% | 4 |
| Feb 2026 | Yanagisawa | 6.6K | 0.16% | 5 |
| Feb 2026 | Jupiter | 2.4K | 0.06% | 6 |
| Mar 2026 | Yamaha | 5M | 99.1% | 1 |
| Mar 2026 | Selmer | 18.1K | 0.36% | 2 |
| Mar 2026 | Buffet Crampon | 9.9K | 0.2% | 3 |
| Mar 2026 | Yanagisawa | 8.1K | 0.16% | 4 |
| Mar 2026 | Conn-Selmer | 5.4K | 0.11% | 5 |
| Mar 2026 | Jupiter | 2.4K | 0.05% | 6 |
| Apr 2026 | Yamaha | 4.1M | 99% | 1 |
| Apr 2026 | Selmer | 18.1K | 0.44% | 2 |
| Apr 2026 | Buffet Crampon | 8.1K | 0.2% | 3 |
| Apr 2026 | Yanagisawa | 6.6K | 0.16% | 4 |
| Apr 2026 | Conn-Selmer | 5.4K | 0.13% | 5 |
| Apr 2026 | Jupiter | 2.4K | 0.06% | 6 |
| May 2026 | Yamaha | 4.1M | 99% | 1 |
| May 2026 | Selmer | 18.1K | 0.44% | 2 |
| May 2026 | Buffet Crampon | 8.1K | 0.2% | 3 |
| May 2026 | Yanagisawa | 6.6K | 0.16% | 4 |
| May 2026 | Conn-Selmer | 3.6K | 0.09% | 5 |
| May 2026 | Jupiter | 2.9K | 0.07% | 6 |
| Jun 2026 | Yamaha | 4.1M | 99.1% | 1 |
| Jun 2026 | Selmer | 14.8K | 0.36% | 2 |
| Jun 2026 | Buffet Crampon | 8.1K | 0.2% | 3 |
| Jun 2026 | Yanagisawa | 6.6K | 0.16% | 4 |
| Jun 2026 | Conn-Selmer | 4.4K | 0.11% | 5 |
| Jun 2026 | Jupiter | 2.4K | 0.06% | 6 |
| Jul 2026 | Yamaha | 4.1M | 99.1% | 1 |
| Jul 2026 | Selmer | 14.8K | 0.36% | 2 |
| Jul 2026 | Buffet Crampon | 9.9K | 0.24% | 3 |
| Jul 2026 | Yanagisawa | 6.6K | 0.16% | 4 |
| Jul 2026 | Conn-Selmer | 2.9K | 0.07% | 5 |
| Jul 2026 | Jupiter | 1.9K | 0.05% | 6 |
| Aug 2026 | Yamaha | 4.1M | 99% | 1 |
| Aug 2026 | Selmer | 14.8K | 0.36% | 2 |
| Aug 2026 | Buffet Crampon | 8.1K | 0.2% | 3 |
| Aug 2026 | Conn-Selmer | 8.1K | 0.2% | 4 |
| Aug 2026 | Yanagisawa | 6.6K | 0.16% | 5 |
| Aug 2026 | Jupiter | 2.9K | 0.07% | 6 |
| Sep 2026 | Buffet Crampon | — | — | — |
| Sep 2026 | Conn-Selmer | — | — | — |
| Sep 2026 | Jupiter | — | — | — |
| Sep 2026 | Selmer | — | — | — |
| Sep 2026 | Yamaha | — | — | — |
| Sep 2026 | Yanagisawa | — | — | — |

## What is being compared

- **Buffet Crampon**: Measured on the search term “buffet crampon”.
- **Conn-Selmer**: Measured on the search term “conn selmer”.
- **Jupiter**: Measured on the search term “jupiter saxophone”.
- **Selmer**: Measured on the search term “selmer”.
- **Yamaha**: Measured on the search term “yamaha”.
- **Yanagisawa**: Measured on the search term “yanagisawa”.

- [Buffet Crampon](/demand/global-en/brands/buffet-crampon)
- [Conn-Selmer](/demand/global-en/brands/conn-selmer)
- [Jupiter](/demand/global-en/brands/jupiter-saxophones)
- [Selmer](/demand/global-en/brands/selmer)
- [Yamaha](/demand/global-en/brands/yamaha)
- [Yanagisawa](/demand/global-en/brands/yanagisawa)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among saxophones worldwide?

In August 2026, Yamaha was the most searched among saxophones worldwide, with an estimated 4.1M branded searches and 99% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Saxophones: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/saxophones

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/saxophones. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
