--- title: "Saw horse brands: Which are searched most?" description: "Compare the saw horse brands people buy. Share of Search among Makita, Black and Decker, Kobalt and Irwin, the saw horse brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/saw-horse-brands" publisher: "Brandwave" --- # Saw horse brands: Which are searched most? Compare the saw horse brands people buy. Share of Search among Makita, Black and Decker, Kobalt and Irwin, the saw horse brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Saw horse brands - **Market**: Global - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: Makita, 73.7% ## Which brand is most popular in search among saw horse brands worldwide? - In September 2026, Makita was the most searched among saw horse brands worldwide, with an estimated 884K branded searches and 73.7% estimated Share of Search within this set. - Black and Decker is in 2nd place, 55.4 percentage points behind at 18.4% Share of Search. - Across the 12 months ending September 2026, Makita’s estimated Share of Search among saw horse brands worldwide decreased from 78.9% to 73.7%. - Across the 12 months ending September 2026, Black and Decker’s estimated Share of Search among saw horse brands worldwide increased from 15.1% to 18.4%. - Across the 12 months ending September 2026, Kobalt’s estimated Share of Search among saw horse brands worldwide increased from 5.6% to 7.6%. - Across the 12 months ending September 2026, Makita’s estimated Share of Search among saw horse brands worldwide peaked at 78.9% in October 2025 and was lowest at 70.7% in May 2026. - Across the 12 months ending September 2026, Black and Decker’s estimated Share of Search among saw horse brands worldwide peaked at 21.6% in May 2026 and was lowest at 15.1% in October 2025. - Across the 12 months ending September 2026, Kobalt’s estimated Share of Search among saw horse brands worldwide peaked at 7.7% in December 2025 and was lowest at 5.6% in October 2025. - Across the 12 months ending September 2026, Irwin held steady: its estimated Share of Search among saw horse brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Makita vs Black and Decker: compare search popularity](/demand/global-en/compare/black-and-decker-vs-makita): 73.7% against 18.4% Share of Search. - [Makita vs Kobalt: compare search popularity](/demand/global-en/compare/kobalt-vs-makita): 73.7% against 7.6% Share of Search. - [Black and Decker vs Kobalt: compare search popularity](/demand/global-en/compare/black-and-decker-vs-kobalt): 18.4% against 7.6% Share of Search. ## How did search popularity change for saw horse brands worldwide in September 2026? - Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026. - Estimated monthly branded searches for Makita worldwide fell 31% over 12 measured months, from 1.3M to 884K in September 2026. - Estimated monthly branded searches for Black and Decker worldwide fell 10.2% over 12 measured months, from 245K to 220K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Makita | 73.7% | 884K | 0.0% | Makita | | 2 | Black and Decker | 18.4% | 220K | 0.0% | Black and Decker | | 3 | Kobalt | 7.6% | 90.5K | 0.0% | Kobalt | | 4 | Irwin | 0.37% | 4.4K | 0.0% | Irwin | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Makita | 1.3M | 78.9% | 1 | | Oct 2025 | Black and Decker | 245K | 15.1% | 2 | | Oct 2025 | Kobalt | 90.5K | 5.6% | 3 | | Oct 2025 | Irwin | 6.6K | 0.41% | 4 | | Nov 2025 | Makita | 1.3M | 76.9% | 1 | | Nov 2025 | Black and Decker | 270K | 16.2% | 2 | | Nov 2025 | Kobalt | 110K | 6.6% | 3 | | Nov 2025 | Irwin | 5.4K | 0.32% | 4 | | Dec 2025 | Makita | 1.1M | 74.6% | 1 | | Dec 2025 | Black and Decker | 245K | 17.2% | 2 | | Dec 2025 | Kobalt | 110K | 7.7% | 3 | | Dec 2025 | Irwin | 5.4K | 0.38% | 4 | | Jan 2026 | Makita | 873K | 73.4% | 1 | | Jan 2026 | Black and Decker | 220K | 18.5% | 2 | | Jan 2026 | Kobalt | 90.5K | 7.6% | 3 | | Jan 2026 | Irwin | 5.4K | 0.45% | 4 | | Feb 2026 | Makita | 873K | 75.7% | 1 | | Feb 2026 | Black and Decker | 201K | 17.4% | 2 | | Feb 2026 | Kobalt | 74K | 6.4% | 3 | | Feb 2026 | Irwin | 5.4K | 0.47% | 4 | | Mar 2026 | Makita | 1M | 76.9% | 1 | | Mar 2026 | Black and Decker | 220K | 16.1% | 2 | | Mar 2026 | Kobalt | 90.5K | 6.6% | 3 | | Mar 2026 | Irwin | 5.4K | 0.4% | 4 | | Apr 2026 | Makita | 873K | 73.4% | 1 | | Apr 2026 | Black and Decker | 220K | 18.5% | 2 | | Apr 2026 | Kobalt | 90.5K | 7.6% | 3 | | Apr 2026 | Irwin | 5.4K | 0.45% | 4 | | May 2026 | Makita | 884K | 70.7% | 1 | | May 2026 | Black and Decker | 270K | 21.6% | 2 | | May 2026 | Kobalt | 90.5K | 7.2% | 3 | | May 2026 | Irwin | 5.4K | 0.43% | 4 | | Jun 2026 | Makita | 884K | 73.2% | 1 | | Jun 2026 | Black and Decker | 245K | 20.3% | 2 | | Jun 2026 | Kobalt | 74K | 6.1% | 3 | | Jun 2026 | Irwin | 4.4K | 0.36% | 4 | | Jul 2026 | Makita | 723K | 70.8% | 1 | | Jul 2026 | Black and Decker | 220K | 21.5% | 2 | | Jul 2026 | Kobalt | 74K | 7.2% | 3 | | Jul 2026 | Irwin | 4.4K | 0.43% | 4 | | Aug 2026 | Makita | 884K | 73.7% | 1 | | Aug 2026 | Black and Decker | 220K | 18.4% | 2 | | Aug 2026 | Kobalt | 90.5K | 7.6% | 3 | | Aug 2026 | Irwin | 4.4K | 0.37% | 4 | | Sep 2026 | Makita | 884K | 73.7% | 1 | | Sep 2026 | Black and Decker | 220K | 18.4% | 2 | | Sep 2026 | Kobalt | 90.5K | 7.6% | 3 | | Sep 2026 | Irwin | 4.4K | 0.37% | 4 | ## What is being compared - **Black and Decker**: Measured on the search terms “black and decker” and “blackdecker”, summed into one figure. - **Irwin**: Measured on the search term “irwin tools”. - **Kobalt**: Measured on the search term “kobalt”. - **Makita**: Measured on the search terms “makita” and “makita battery”, summed into one figure. - [Black and Decker](/demand/global-en/brands/black-and-decker) - [Irwin](/demand/global-en/brands/irwin) - [Kobalt](/demand/global-en/brands/kobalt) - [Makita](/demand/global-en/brands/makita) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among saw horse brands worldwide? In September 2026, Makita was the most searched among saw horse brands worldwide, with an estimated 884K branded searches and 73.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Saw horse brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/saw-horse-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/saw-horse-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.