---
title: "Challenger savory snack brands: Which brands are most popular in search?"
description: "Compare a curated set of savory snack brands offering chips, popcorn, and legume snacks through worldwide branded search demand. Independent and acquired brands are both represented. Share of Search among Siete Foods, LesserEvil, Popchips, WILDE, HIPPEAS and Biena, the challenger savory snack brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/savory-snack-brands"
publisher: "Brandwave"
---

# Challenger savory snack brands: Which brands are most popular in search?

Compare a curated set of savory snack brands offering chips, popcorn, and legume snacks through worldwide branded search demand. Independent and acquired brands are both represented. Share of Search among Siete Foods, LesserEvil, Popchips, WILDE, HIPPEAS and Biena, the challenger savory snack brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Challenger savory snack brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Siete Foods, 25.4%

## Which brand is most popular in search among challenger savory snack brands worldwide?

- In August 2026, Siete Foods was the most searched among challenger savory snack brands worldwide, with an estimated 90.4K branded searches and 25.4% estimated Share of Search within this set.
- LesserEvil is in 2nd place, 0.8 percentage points behind at 24.6% Share of Search.
- Across the 11 months ending August 2026, Siete Foods’ estimated Share of Search among challenger savory snack brands worldwide decreased from 29% to 25.4%.
- Across the 11 months ending August 2026, LesserEvil’s estimated Share of Search among challenger savory snack brands worldwide increased from 23.8% to 24.6%.
- Across the 11 months ending August 2026, Popchips’ estimated Share of Search among challenger savory snack brands worldwide decreased from 23.4% to 21.7%.
- Across the 11 months ending August 2026, WILDE’s estimated Share of Search among challenger savory snack brands worldwide increased from 15.5% to 20%.
- Across the 11 months ending August 2026, HIPPEAS’s estimated Share of Search among challenger savory snack brands worldwide decreased from 6.6% to 5.1%.
- Across the 11 months ending August 2026, Biena’s estimated Share of Search among challenger savory snack brands worldwide increased from 1.8% to 3.3%.
- Across the 11 months ending August 2026, Siete Foods’ estimated Share of Search among challenger savory snack brands worldwide peaked at 32.9% in April 2026 and was lowest at 25.3% in June 2026.
- Across the 11 months ending August 2026, LesserEvil’s estimated Share of Search among challenger savory snack brands worldwide peaked at 29% in June 2026 and was lowest at 23.8% in October 2025.
- Across the 11 months ending August 2026, Popchips’ estimated Share of Search among challenger savory snack brands worldwide peaked at 24% in December 2025 and was lowest at 18.6% in June 2026.
- Across the 11 months ending August 2026, WILDE’s estimated Share of Search among challenger savory snack brands worldwide peaked at 20.9% in July 2026 and was lowest at 13.5% in November 2025.
- Across the 11 months ending August 2026, HIPPEAS’s estimated Share of Search among challenger savory snack brands worldwide peaked at 6.6% in October 2025 and was lowest at 5.1% in June 2026.
- Across the 11 months ending August 2026, Biena’s estimated Share of Search among challenger savory snack brands worldwide peaked at 3.3% in August 2026 and was lowest at 1.6% in December 2025.

## Compare search popularity between leading brands

- [Siete Foods vs LesserEvil: compare search popularity](/demand/global-en/compare/lesserevil-vs-siete-foods): 25.4% against 24.6% Share of Search.
- [Siete Foods vs Popchips: compare search popularity](/demand/global-en/compare/popchips-vs-siete-foods): 25.4% against 21.7% Share of Search.
- [Siete Foods vs WILDE: compare search popularity](/demand/global-en/compare/siete-foods-vs-wilde): 25.4% against 20% Share of Search.
- [Siete Foods vs HIPPEAS: compare search popularity](/demand/global-en/compare/hippeas-vs-siete-foods): 25.4% against 5.1% Share of Search.
- [LesserEvil vs Popchips: compare search popularity](/demand/global-en/compare/lesserevil-vs-popchips): 24.6% against 21.7% Share of Search.
- [LesserEvil vs WILDE: compare search popularity](/demand/global-en/compare/lesserevil-vs-wilde): 24.6% against 20% Share of Search.
- [LesserEvil vs HIPPEAS: compare search popularity](/demand/global-en/compare/hippeas-vs-lesserevil): 24.6% against 5.1% Share of Search.
- [Popchips vs WILDE: compare search popularity](/demand/global-en/compare/popchips-vs-wilde): 21.7% against 20% Share of Search.
- [Popchips vs HIPPEAS: compare search popularity](/demand/global-en/compare/hippeas-vs-popchips): 21.7% against 5.1% Share of Search.
- [WILDE vs HIPPEAS: compare search popularity](/demand/global-en/compare/hippeas-vs-wilde): 20% against 5.1% Share of Search.

## How did search popularity change for challenger savory snack brands worldwide in August 2026?

- In August 2026, Popchips overtook WILDE to rank 3rd among challenger savory snack brands worldwide, at 21.7%.
- In August 2026, Siete Foods lost estimated Share of Search among challenger savory snack brands worldwide, from 26.7% to 25.4%.
- In August 2026, WILDE lost estimated Share of Search among challenger savory snack brands worldwide, from 20.9% to 20%.
- In August 2026, LesserEvil lost estimated Share of Search among challenger savory snack brands worldwide, from 25.3% to 24.6%.
- Biena’s estimated Share of Search among challenger savory snack brands worldwide has gained ground for 3 months in a row, from 2.7% to 3.3% in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Siete Foods | 25.4% | 90.4K | 0.0% | PepsiCo |
| 2 | LesserEvil | 24.6% | 87.7K | +2.3% | The Hershey Company |
| 3 | Popchips | 21.7% | 77.4K | +22.0% | Our Home |
| 4 | WILDE | 20% | 71.3K | +0.6% | WILDE |
| 5 | HIPPEAS | 5.1% | 18.2K | +2.3% | HIPPEAS |
| 6 | Biena | 3.3% | 11.6K | +11.7% | Biena |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Siete Foods | 84.4K | 29% | 1 |
| Oct 2025 | LesserEvil | 69.2K | 23.8% | 2 |
| Oct 2025 | Popchips | 68K | 23.4% | 3 |
| Oct 2025 | WILDE | 45.2K | 15.5% | 4 |
| Oct 2025 | HIPPEAS | 19.1K | 6.6% | 5 |
| Oct 2025 | Biena | 5.2K | 1.8% | 6 |
| Nov 2025 | LesserEvil | 69.2K | 28.3% | 1 |
| Nov 2025 | Siete Foods | 67.8K | 27.7% | 2 |
| Nov 2025 | Popchips | 55.6K | 22.7% | 3 |
| Nov 2025 | WILDE | 33K | 13.5% | 4 |
| Nov 2025 | HIPPEAS | 15.3K | 6.2% | 5 |
| Nov 2025 | Biena | 4K | 1.7% | 6 |
| Dec 2025 | Siete Foods | 70K | 30.2% | 1 |
| Dec 2025 | LesserEvil | 56.2K | 24.2% | 2 |
| Dec 2025 | Popchips | 55.6K | 24% | 3 |
| Dec 2025 | WILDE | 31.3K | 13.5% | 4 |
| Dec 2025 | HIPPEAS | 15.2K | 6.5% | 5 |
| Dec 2025 | Biena | 3.7K | 1.6% | 6 |
| Jan 2026 | Siete Foods | 111K | 30.9% | 1 |
| Jan 2026 | LesserEvil | 86.7K | 24.1% | 2 |
| Jan 2026 | Popchips | 72.3K | 20.1% | 3 |
| Jan 2026 | WILDE | 63.2K | 17.6% | 4 |
| Jan 2026 | HIPPEAS | 20K | 5.6% | 5 |
| Jan 2026 | Biena | 6.2K | 1.7% | 6 |
| Feb 2026 | Siete Foods | 102K | 31.9% | 1 |
| Feb 2026 | LesserEvil | 84.8K | 26.5% | 2 |
| Feb 2026 | Popchips | 63.4K | 19.8% | 3 |
| Feb 2026 | WILDE | 45.7K | 14.3% | 4 |
| Feb 2026 | HIPPEAS | 18.1K | 5.7% | 5 |
| Feb 2026 | Biena | 6.2K | 1.9% | 6 |
| Mar 2026 | Siete Foods | 110K | 32.7% | 1 |
| Mar 2026 | LesserEvil | 88.1K | 26.3% | 2 |
| Mar 2026 | Popchips | 63.6K | 18.9% | 3 |
| Mar 2026 | WILDE | 45.9K | 13.7% | 4 |
| Mar 2026 | HIPPEAS | 21.4K | 6.4% | 5 |
| Mar 2026 | Biena | 7K | 2.1% | 6 |
| Apr 2026 | Siete Foods | 108K | 32.9% | 1 |
| Apr 2026 | LesserEvil | 86K | 26.2% | 2 |
| Apr 2026 | Popchips | 63.5K | 19.3% | 3 |
| Apr 2026 | WILDE | 45.9K | 14% | 4 |
| Apr 2026 | HIPPEAS | 17.7K | 5.4% | 5 |
| Apr 2026 | Biena | 7.6K | 2.3% | 6 |
| May 2026 | Siete Foods | 109K | 32.1% | 1 |
| May 2026 | LesserEvil | 85.9K | 25.4% | 2 |
| May 2026 | Popchips | 63.8K | 18.8% | 3 |
| May 2026 | WILDE | 53.4K | 15.8% | 4 |
| May 2026 | HIPPEAS | 17.6K | 5.2% | 5 |
| May 2026 | Biena | 9.2K | 2.7% | 6 |
| Jun 2026 | LesserEvil | 101K | 29% | 1 |
| Jun 2026 | Siete Foods | 87.7K | 25.3% | 2 |
| Jun 2026 | WILDE | 66.8K | 19.3% | 3 |
| Jun 2026 | Popchips | 64.5K | 18.6% | 4 |
| Jun 2026 | HIPPEAS | 17.6K | 5.1% | 5 |
| Jun 2026 | Biena | 9.6K | 2.8% | 6 |
| Jul 2026 | Siete Foods | 90.4K | 26.7% | 1 |
| Jul 2026 | LesserEvil | 85.7K | 25.3% | 2 |
| Jul 2026 | WILDE | 70.9K | 20.9% | 3 |
| Jul 2026 | Popchips | 63.5K | 18.7% | 4 |
| Jul 2026 | HIPPEAS | 17.8K | 5.2% | 5 |
| Jul 2026 | Biena | 10.4K | 3.1% | 6 |
| Aug 2026 | Siete Foods | 90.4K | 25.4% | 1 |
| Aug 2026 | LesserEvil | 87.7K | 24.6% | 2 |
| Aug 2026 | Popchips | 77.4K | 21.7% | 3 |
| Aug 2026 | WILDE | 71.3K | 20% | 4 |
| Aug 2026 | HIPPEAS | 18.2K | 5.1% | 5 |
| Aug 2026 | Biena | 11.6K | 3.3% | 6 |
| Sep 2026 | Biena | — | — | — |
| Sep 2026 | HIPPEAS | — | — | — |
| Sep 2026 | LesserEvil | — | — | — |
| Sep 2026 | Popchips | — | — | — |
| Sep 2026 | Siete Foods | — | — | — |
| Sep 2026 | WILDE | — | — | — |

## What is being compared

- **Biena**: Measured on the search terms “biena chickpea snacks”, “biena chickpeas”, “biena roasted chickpeas” and “biena snacks”, summed into one figure.
- **HIPPEAS**: Measured on the search terms “hippeas”, “hippeas chips”, “hippeas puffs” and “hippeas snacks”, summed into one figure.
- **LesserEvil**: Measured on the search terms “lesser evil popcorn”, “lesser evil puffs”, “lesser evil snacks”, “lesserevil” and “lesserevil popcorn”, summed into one figure.
- **Popchips**: Measured on the search terms “pop chips”, “popchips”, “popchips potato chips” and “popchips snacks”, summed into one figure.
- **Siete Foods**: Measured on the search terms “siete chips”, “siete cookies”, “siete foods”, “siete tortilla chips” and “siete tortillas”, summed into one figure.
- **WILDE**: Measured on the search terms “wilde brands”, “wilde chicken chips”, “wilde chips”, “wilde crackers” and “wilde protein chips”, summed into one figure.

- [Biena](/demand/global-en/brands/biena)
- [HIPPEAS](/demand/global-en/brands/hippeas)
- [LesserEvil](/demand/global-en/brands/lesserevil)
- [Popchips](/demand/global-en/brands/popchips)
- [Siete Foods](/demand/global-en/brands/siete-foods)
- [WILDE](/demand/global-en/brands/wilde)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among challenger savory snack brands worldwide?

In August 2026, Siete Foods was the most searched among challenger savory snack brands worldwide, with an estimated 90.4K branded searches and 25.4% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Challenger savory snack brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/savory-snack-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/savory-snack-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.