---
title: "Savings apps: Which brands are most popular in search?"
description: "Compare the savings apps operators run on. Share of Search among Monzo, Acorns, Chime, Marcus, Plum and Moneybox, the savings apps Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/savings-apps"
publisher: "Brandwave"
---

# Savings apps: Which brands are most popular in search?

Compare the savings apps operators run on. Share of Search among Monzo, Acorns, Chime, Marcus, Plum and Moneybox, the savings apps Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Savings apps
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Monzo, 50.6%

## Which brand is most popular in search among savings apps worldwide?

- In August 2026, Monzo was the most searched among savings apps worldwide, with an estimated 631K branded searches and 50.6% estimated Share of Search within this set.
- Acorns is in 2nd place, 6.5 percentage points behind at 44.1% Share of Search.
- Across the 11 months ending August 2026, Monzo’s estimated Share of Search among savings apps worldwide increased from 37.5% to 50.6%.
- Across the 11 months ending August 2026, Acorns’ estimated Share of Search among savings apps worldwide decreased from 56.9% to 44.1%.
- Across the 11 months ending August 2026, Chime’s estimated Share of Search among savings apps worldwide peaked at 5.7% in April 2026 and was lowest at 3.6% in January 2026.
- Across the 11 months ending August 2026, Monzo rose from 2nd to 1st among savings apps worldwide.
- Across the 11 months ending August 2026, Acorns fell from 1st to 2nd among savings apps worldwide.
- Across the 11 months ending August 2026, Chime, Marcus, Plum and Moneybox held steady: their estimated Share of Search among savings apps worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Monzo vs Acorns: compare search popularity](/demand/global-en/compare/acorns-vs-monzo): 50.6% against 44.1% Share of Search.
- [Monzo vs Chime: compare search popularity](/demand/global-en/compare/chime-vs-monzo): 50.6% against 4% Share of Search.
- [Acorns vs Chime: compare search popularity](/demand/global-en/compare/acorns-vs-chime): 44.1% against 4% Share of Search.

## How did search popularity change for savings apps worldwide in August 2026?

- In August 2026, Monzo overtook Acorns to take the highest estimated Share of Search among savings apps worldwide, at 50.6%.
- In August 2026, Acorns lost estimated Share of Search among savings apps worldwide, from 48.1% to 44.1%.
- Estimated monthly branded searches for Plum worldwide rose 51.7% over 11 measured months, from 2.9K to 4.4K in August 2026.
- Estimated monthly branded searches for Moneybox worldwide fell 33.3% over 11 measured months, from 2.4K to 1.6K in August 2026.
- Estimated monthly branded searches for Marcus worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026.
- Estimated monthly branded searches for Chime worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Monzo | 50.6% | 631K | +20.6% | Monzo |
| 2 | Acorns | 44.1% | 550K | 0.0% | Acorns |
| 3 | Chime | 4% | 49.5K | 0.0% | Chime |
| 4 | Marcus | 0.79% | 9.9K | -18.2% | Marcus |
| 5 | Plum | 0.35% | 4.4K | -33.3% | Plum Play |
| 6 | Moneybox | 0.13% | 1.6K | -33.3% | Moneybox |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Acorns | 823K | 56.9% | 1 |
| Oct 2025 | Monzo | 542K | 37.5% | 2 |
| Oct 2025 | Chime | 60.5K | 4.2% | 3 |
| Oct 2025 | Marcus | 14.8K | 1% | 4 |
| Oct 2025 | Plum | 2.9K | 0.2% | 5 |
| Oct 2025 | Moneybox | 2.4K | 0.17% | 6 |
| Nov 2025 | Acorns | 673K | 56.6% | 1 |
| Nov 2025 | Monzo | 448K | 37.7% | 2 |
| Nov 2025 | Chime | 49.5K | 4.2% | 3 |
| Nov 2025 | Marcus | 12.1K | 1% | 4 |
| Nov 2025 | Plum | 4.4K | 0.37% | 5 |
| Nov 2025 | Moneybox | 1.9K | 0.16% | 6 |
| Dec 2025 | Acorns | 550K | 52% | 1 |
| Dec 2025 | Monzo | 440K | 41.6% | 2 |
| Dec 2025 | Chime | 49.5K | 4.7% | 3 |
| Dec 2025 | Marcus | 12.1K | 1.1% | 4 |
| Dec 2025 | Plum | 3.6K | 0.34% | 5 |
| Dec 2025 | Moneybox | 1.6K | 0.15% | 6 |
| Jan 2026 | Acorns | 673K | 49.5% | 1 |
| Jan 2026 | Monzo | 613K | 45.1% | 2 |
| Jan 2026 | Chime | 49.5K | 3.6% | 3 |
| Jan 2026 | Marcus | 18.1K | 1.3% | 4 |
| Jan 2026 | Plum | 2.9K | 0.21% | 5 |
| Jan 2026 | Moneybox | 2.4K | 0.18% | 6 |
| Feb 2026 | Acorns | 550K | 50.3% | 1 |
| Feb 2026 | Monzo | 477K | 43.6% | 2 |
| Feb 2026 | Chime | 49.5K | 4.5% | 3 |
| Feb 2026 | Marcus | 12.1K | 1.1% | 4 |
| Feb 2026 | Plum | 2.9K | 0.27% | 5 |
| Feb 2026 | Moneybox | 1.9K | 0.17% | 6 |
| Mar 2026 | Acorns | 550K | 47.2% | 1 |
| Mar 2026 | Monzo | 542K | 46.5% | 2 |
| Mar 2026 | Chime | 49.5K | 4.2% | 3 |
| Mar 2026 | Marcus | 14.8K | 1.3% | 4 |
| Mar 2026 | Plum | 6.6K | 0.57% | 5 |
| Mar 2026 | Moneybox | 2.4K | 0.21% | 6 |
| Apr 2026 | Acorns | 673K | 51.5% | 1 |
| Apr 2026 | Monzo | 537K | 41% | 2 |
| Apr 2026 | Chime | 74K | 5.7% | 3 |
| Apr 2026 | Marcus | 12.1K | 0.93% | 4 |
| Apr 2026 | Plum | 9.9K | 0.76% | 5 |
| Apr 2026 | Moneybox | 1.9K | 0.15% | 6 |
| May 2026 | Acorns | 550K | 48.1% | 1 |
| May 2026 | Monzo | 523K | 45.7% | 2 |
| May 2026 | Chime | 49.5K | 4.3% | 3 |
| May 2026 | Marcus | 12.1K | 1.1% | 4 |
| May 2026 | Plum | 8.1K | 0.71% | 5 |
| May 2026 | Moneybox | 1.6K | 0.14% | 6 |
| Jun 2026 | Monzo | 464K | 47.2% | 1 |
| Jun 2026 | Acorns | 450K | 45.7% | 2 |
| Jun 2026 | Chime | 49.5K | 5% | 3 |
| Jun 2026 | Marcus | 12.1K | 1.2% | 4 |
| Jun 2026 | Plum | 6.6K | 0.67% | 5 |
| Jun 2026 | Moneybox | 1.9K | 0.19% | 6 |
| Jul 2026 | Acorns | 550K | 48.1% | 1 |
| Jul 2026 | Monzo | 524K | 45.8% | 2 |
| Jul 2026 | Chime | 49.5K | 4.3% | 3 |
| Jul 2026 | Marcus | 12.1K | 1.1% | 4 |
| Jul 2026 | Plum | 6.6K | 0.58% | 5 |
| Jul 2026 | Moneybox | 2.4K | 0.21% | 6 |
| Aug 2026 | Monzo | 631K | 50.6% | 1 |
| Aug 2026 | Acorns | 550K | 44.1% | 2 |
| Aug 2026 | Chime | 49.5K | 4% | 3 |
| Aug 2026 | Marcus | 9.9K | 0.79% | 4 |
| Aug 2026 | Plum | 4.4K | 0.35% | 5 |
| Aug 2026 | Moneybox | 1.6K | 0.13% | 6 |
| Sep 2026 | Acorns | — | — | — |
| Sep 2026 | Chime | — | — | — |
| Sep 2026 | Marcus | — | — | — |
| Sep 2026 | Moneybox | — | — | — |
| Sep 2026 | Monzo | — | — | — |
| Sep 2026 | Plum | — | — | — |

## What is being compared

- **Acorns**: Measured on the search term “acorns”.
- **Chime**: Measured on the search term “chime bank”.
- **Marcus**: Measured on the search term “marcus savings”.
- **Moneybox**: Measured on the search term “moneybox app”.
- **Monzo**: Measured on the search terms “card monzo”, “joint account monzo”, “Monzo”, “monzo account”, “monzo app”, “monzo application”, “monzo bank”, “monzo bank account”, “monzo bank app”, “monzo bank application”, “monzo bank business account”, “monzo bank card”, “monzo business”, “monzo business account”, “monzo card”, “monzo credit card”, “monzo current account”, “monzo joint account”, “monzo joint bank account”, “monzo loan”, “monzo loans”, “monzo online banking”, “monzo plus”, “monzo savings”, “monzo savings account”, “monzo shared account”, “monzo uk”, “monzo virtual card”, “monzo.com”, “online banking monzo”, “open a monzo account” and “open monzo account”, summed into one figure.
- **Plum**: Measured on the search term “plum play”.

- [Acorns](/demand/global-en/brands/acorns)
- [Chime](/demand/global-en/brands/chime)
- [Marcus](/demand/global-en/brands/marcus)
- [Moneybox](/demand/global-en/brands/moneybox)
- [Monzo](/demand/global-en/brands/monzo)
- [Plum](/demand/global-en/brands/plum)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among savings apps worldwide?

In August 2026, Monzo was the most searched among savings apps worldwide, with an estimated 631K branded searches and 50.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Savings apps: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/savings-apps

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/savings-apps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.