--- title: "Sauvignon blanc brands: Which are searched most?" description: "Compare the sauvignon blanc brands people buy. Share of Search among Dark Horse, Bread & Butter, Giesen, Cloudy Bay, Kim Crawford, Matua and Brancott Estate, the sauvignon blanc brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/sauvignon-blanc-brands" publisher: "Brandwave" --- # Sauvignon blanc brands: Which are searched most? Compare the sauvignon blanc brands people buy. Share of Search among Dark Horse, Bread & Butter, Giesen, Cloudy Bay, Kim Crawford, Matua and Brancott Estate, the sauvignon blanc brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Sauvignon blanc brands - **Market**: Global - **Brands compared**: 7 - **Month measured**: Sep 2026 - **Highest Share of Search**: Dark Horse, 78.6% ## Which brand is most popular in search among sauvignon blanc brands worldwide? - In September 2026, Dark Horse was the most searched among sauvignon blanc brands worldwide, with an estimated 673K branded searches and 78.6% estimated Share of Search within this set. - Bread & Butter is in 2nd place, 65.8 percentage points behind at 12.9% Share of Search. - Across the 12 months ending September 2026, Dark Horse’s estimated Share of Search among sauvignon blanc brands worldwide increased from 48.1% to 78.6%. - Across the 12 months ending September 2026, Bread & Butter’s estimated Share of Search among sauvignon blanc brands worldwide decreased from 26.4% to 12.9%. - Across the 12 months ending September 2026, Giesen’s estimated Share of Search among sauvignon blanc brands worldwide decreased from 6.5% to 2.6%. - Across the 12 months ending September 2026, Cloudy Bay’s estimated Share of Search among sauvignon blanc brands worldwide decreased from 6.5% to 2.1%. - Across the 12 months ending September 2026, Kim Crawford’s estimated Share of Search among sauvignon blanc brands worldwide decreased from 7.9% to 2.1%. - Across the 12 months ending September 2026, Matua’s estimated Share of Search among sauvignon blanc brands worldwide decreased from 3.5% to 1.4%. - Across the 12 months ending September 2026, Brancott Estate’s estimated Share of Search among sauvignon blanc brands worldwide decreased from 1.1% to 0.28%. - Across the 12 months ending September 2026, Bread & Butter’s estimated Share of Search among sauvignon blanc brands worldwide peaked at 27.6% in February 2026 and was lowest at 12.9% in September 2026. - Across the 12 months ending September 2026, Giesen’s estimated Share of Search among sauvignon blanc brands worldwide peaked at 7.7% in November 2025 and was lowest at 2.6% in September 2026. - Across the 12 months ending September 2026, Cloudy Bay’s estimated Share of Search among sauvignon blanc brands worldwide peaked at 8.3% in February 2026 and was lowest at 2.1% in September 2026. - Across the 12 months ending September 2026, Matua’s estimated Share of Search among sauvignon blanc brands worldwide peaked at 4.4% in March 2026 and was lowest at 1.4% in September 2026. - Across the 12 months ending September 2026, Giesen rose from 5th to 3rd among sauvignon blanc brands worldwide. - Across the 12 months ending September 2026, Kim Crawford fell from 3rd to 5th among sauvignon blanc brands worldwide. ## Compare search popularity between leading brands - [Dark Horse vs Bread & Butter: compare search popularity](/demand/global-en/compare/bread-and-butter-vs-dark-horse): 78.6% against 12.9% Share of Search. - [Dark Horse vs Giesen: compare search popularity](/demand/global-en/compare/dark-horse-vs-giesen): 78.6% against 2.6% Share of Search. - [Dark Horse vs Cloudy Bay: compare search popularity](/demand/global-en/compare/cloudy-bay-vs-dark-horse): 78.6% against 2.1% Share of Search. - [Dark Horse vs Kim Crawford: compare search popularity](/demand/global-en/compare/dark-horse-vs-kim-crawford): 78.6% against 2.1% Share of Search. - [Bread & Butter vs Giesen: compare search popularity](/demand/global-en/compare/bread-and-butter-vs-giesen): 12.9% against 2.6% Share of Search. - [Bread & Butter vs Cloudy Bay: compare search popularity](/demand/global-en/compare/bread-and-butter-vs-cloudy-bay): 12.9% against 2.1% Share of Search. - [Bread & Butter vs Kim Crawford: compare search popularity](/demand/global-en/compare/bread-and-butter-vs-kim-crawford): 12.9% against 2.1% Share of Search. - [Giesen vs Cloudy Bay: compare search popularity](/demand/global-en/compare/cloudy-bay-vs-giesen): 2.6% against 2.1% Share of Search. - [Giesen vs Kim Crawford: compare search popularity](/demand/global-en/compare/giesen-vs-kim-crawford): 2.6% against 2.1% Share of Search. - [Cloudy Bay vs Kim Crawford: compare search popularity](/demand/global-en/compare/cloudy-bay-vs-kim-crawford): 2.1% Share of Search each. ## How did search popularity change for sauvignon blanc brands worldwide in September 2026? - In September 2026, Dark Horse gained estimated Share of Search among sauvignon blanc brands worldwide, from 61.7% to 78.6%. - In September 2026, Bread & Butter lost estimated Share of Search among sauvignon blanc brands worldwide, from 22.5% to 12.9%. - In September 2026, Kim Crawford lost estimated Share of Search among sauvignon blanc brands worldwide, from 4.5% to 2.1%. - In September 2026, Giesen lost estimated Share of Search among sauvignon blanc brands worldwide, from 4.5% to 2.6%. - In September 2026, Cloudy Bay lost estimated Share of Search among sauvignon blanc brands worldwide, from 3.7% to 2.1%. - In September 2026, Matua lost estimated Share of Search among sauvignon blanc brands worldwide, from 2.5% to 1.4%. - Estimated monthly branded searches for Brancott Estate worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Dark Horse | 78.6% | 673K | +123.6% | Dark Horse | | 2 | Bread & Butter | 12.9% | 110K | 0.0% | Bread & Butter | | 3 | Giesen | 2.6% | 22.2K | 0.0% | Giesen | | 4 | Cloudy Bay | 2.1% | 18.1K | 0.0% | Cloudy Bay | | 5 | Kim Crawford | 2.1% | 18.1K | -18.5% | Kim Crawford | | 6 | Matua | 1.4% | 12.1K | 0.0% | Matua | | 7 | Brancott Estate | 0.28% | 2.4K | 0.0% | Pernod Ricard Winemakers | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Dark Horse | 165K | 48.1% | 1 | | Oct 2025 | Bread & Butter | 90.5K | 26.4% | 2 | | Oct 2025 | Kim Crawford | 27.1K | 7.9% | 3 | | Oct 2025 | Cloudy Bay | 22.2K | 6.5% | 4 | | Oct 2025 | Giesen | 22.2K | 6.5% | 5 | | Oct 2025 | Matua | 12.1K | 3.5% | 6 | | Oct 2025 | Brancott Estate | 3.6K | 1.1% | 7 | | Nov 2025 | Dark Horse | 301K | 57.1% | 1 | | Nov 2025 | Bread & Butter | 110K | 20.9% | 2 | | Nov 2025 | Giesen | 40.5K | 7.7% | 3 | | Nov 2025 | Kim Crawford | 33.1K | 6.3% | 4 | | Nov 2025 | Cloudy Bay | 27.1K | 5.1% | 5 | | Nov 2025 | Matua | 12.1K | 2.3% | 6 | | Nov 2025 | Brancott Estate | 2.9K | 0.55% | 7 | | Dec 2025 | Dark Horse | 246K | 52.5% | 1 | | Dec 2025 | Bread & Butter | 110K | 23.5% | 2 | | Dec 2025 | Cloudy Bay | 33.1K | 7.1% | 3 | | Dec 2025 | Giesen | 33.1K | 7.1% | 4 | | Dec 2025 | Kim Crawford | 27.1K | 5.8% | 5 | | Dec 2025 | Matua | 14.8K | 3.2% | 6 | | Dec 2025 | Brancott Estate | 4.4K | 0.94% | 7 | | Jan 2026 | Dark Horse | 165K | 49.9% | 1 | | Jan 2026 | Bread & Butter | 90.5K | 27.4% | 2 | | Jan 2026 | Cloudy Bay | 27.1K | 8.2% | 3 | | Jan 2026 | Giesen | 18.1K | 5.5% | 4 | | Jan 2026 | Kim Crawford | 14.8K | 4.5% | 5 | | Jan 2026 | Matua | 12.1K | 3.7% | 6 | | Jan 2026 | Brancott Estate | 2.9K | 0.88% | 7 | | Feb 2026 | Dark Horse | 165K | 50.3% | 1 | | Feb 2026 | Bread & Butter | 90.5K | 27.6% | 2 | | Feb 2026 | Cloudy Bay | 27.1K | 8.3% | 3 | | Feb 2026 | Giesen | 18.1K | 5.5% | 4 | | Feb 2026 | Kim Crawford | 14.8K | 4.5% | 5 | | Feb 2026 | Matua | 9.9K | 3% | 6 | | Feb 2026 | Brancott Estate | 2.4K | 0.73% | 7 | | Mar 2026 | Dark Horse | 165K | 48.9% | 1 | | Mar 2026 | Bread & Butter | 90.5K | 26.8% | 2 | | Mar 2026 | Cloudy Bay | 27.1K | 8% | 3 | | Mar 2026 | Giesen | 22.2K | 6.6% | 4 | | Mar 2026 | Kim Crawford | 14.8K | 4.4% | 5 | | Mar 2026 | Matua | 14.8K | 4.4% | 6 | | Mar 2026 | Brancott Estate | 2.9K | 0.86% | 7 | | Apr 2026 | Dark Horse | 246K | 59.6% | 1 | | Apr 2026 | Bread & Butter | 90.5K | 21.9% | 2 | | Apr 2026 | Cloudy Bay | 22.2K | 5.4% | 3 | | Apr 2026 | Giesen | 22.2K | 5.4% | 4 | | Apr 2026 | Kim Crawford | 14.8K | 3.6% | 5 | | Apr 2026 | Matua | 14.8K | 3.6% | 6 | | Apr 2026 | Brancott Estate | 2.4K | 0.58% | 7 | | May 2026 | Dark Horse | 550K | 74.8% | 1 | | May 2026 | Bread & Butter | 110K | 15% | 2 | | May 2026 | Giesen | 22.2K | 3% | 3 | | May 2026 | Cloudy Bay | 18.1K | 2.5% | 4 | | May 2026 | Kim Crawford | 18.1K | 2.5% | 5 | | May 2026 | Matua | 14.8K | 2% | 6 | | May 2026 | Brancott Estate | 2.4K | 0.33% | 7 | | Jun 2026 | Dark Horse | 368K | 69.8% | 1 | | Jun 2026 | Bread & Butter | 90.5K | 17.2% | 2 | | Jun 2026 | Giesen | 22.2K | 4.2% | 3 | | Jun 2026 | Cloudy Bay | 14.8K | 2.8% | 4 | | Jun 2026 | Kim Crawford | 14.8K | 2.8% | 5 | | Jun 2026 | Matua | 14.8K | 2.8% | 6 | | Jun 2026 | Brancott Estate | 2.4K | 0.45% | 7 | | Jul 2026 | Dark Horse | 246K | 57.4% | 1 | | Jul 2026 | Bread & Butter | 110K | 25.6% | 2 | | Jul 2026 | Giesen | 22.2K | 5.2% | 3 | | Jul 2026 | Cloudy Bay | 18.1K | 4.2% | 4 | | Jul 2026 | Kim Crawford | 18.1K | 4.2% | 5 | | Jul 2026 | Matua | 12.1K | 2.8% | 6 | | Jul 2026 | Brancott Estate | 2.4K | 0.56% | 7 | | Aug 2026 | Dark Horse | 301K | 61.7% | 1 | | Aug 2026 | Bread & Butter | 110K | 22.5% | 2 | | Aug 2026 | Giesen | 22.2K | 4.5% | 3 | | Aug 2026 | Kim Crawford | 22.2K | 4.5% | 4 | | Aug 2026 | Cloudy Bay | 18.1K | 3.7% | 5 | | Aug 2026 | Matua | 12.1K | 2.5% | 6 | | Aug 2026 | Brancott Estate | 2.4K | 0.49% | 7 | | Sep 2026 | Dark Horse | 673K | 78.6% | 1 | | Sep 2026 | Bread & Butter | 110K | 12.9% | 2 | | Sep 2026 | Giesen | 22.2K | 2.6% | 3 | | Sep 2026 | Cloudy Bay | 18.1K | 2.1% | 4 | | Sep 2026 | Kim Crawford | 18.1K | 2.1% | 5 | | Sep 2026 | Matua | 12.1K | 1.4% | 6 | | Sep 2026 | Brancott Estate | 2.4K | 0.28% | 7 | ## What is being compared - **Brancott Estate**: Measured on the search term “brancott estate”. - **Bread & Butter**: Measured on the search term “bread and butter”. - **Cloudy Bay**: Measured on the search term “cloudy bay”. - **Dark Horse**: Measured on the search term “dark horse”. - **Giesen**: Measured on the search term “giesen”. - **Kim Crawford**: Measured on the search term “kim crawford”. - **Matua**: Measured on the search term “matua”. - [Brancott Estate](/demand/global-en/brands/brancott-estate) - [Bread & Butter](/demand/global-en/brands/bread-and-butter) - [Cloudy Bay](/demand/global-en/brands/cloudy-bay) - [Dark Horse](/demand/global-en/brands/dark-horse) - [Giesen](/demand/global-en/brands/giesen) - [Kim Crawford](/demand/global-en/brands/kim-crawford) - [Matua](/demand/global-en/brands/matua) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among sauvignon blanc brands worldwide? In September 2026, Dark Horse was the most searched among sauvignon blanc brands worldwide, with an estimated 673K branded searches and 78.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Sauvignon blanc brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/sauvignon-blanc-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sauvignon-blanc-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.