---
title: "Linda McCartney vs Richmond: Which is searched more?"
description: "Which is more popular in search, Linda McCartney or Richmond? Compare estimated monthly branded-search demand and Share of Search inside the Sausage brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/sausage-brands/compare/linda-mccartney-vs-richmond"
publisher: "Brandwave"
---

# Linda McCartney vs Richmond: Which is searched more?

Which is more popular in search, Linda McCartney or Richmond? Compare estimated monthly branded-search demand and Share of Search inside the Sausage brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Linda McCartney and Richmond
- **Competitive set**: Sausage brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Linda McCartney Share of Search**: 17.7%
- **Richmond Share of Search**: 80%

## Which is more popular in search, Linda McCartney or Richmond?

- In August 2026, Richmond had more branded searches than Linda McCartney among sausage brands worldwide. Richmond was estimated to have 1.8M branded searches compared to Linda McCartney’s 404K, and held an 80% Share of Search versus Linda McCartney’s 17.7%.
- Richmond was ahead of Linda McCartney in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Linda McCartney’s estimated Share of Search among sausage brands worldwide moved from 17.5% to 17.7%, and its estimated monthly branded searches held steady at 404K.
- Across the 11 months ending August 2026, Richmond’s estimated Share of Search among sausage brands worldwide moved from 79.5% to 80%, and its estimated monthly branded searches held steady at 1.8M.

## How did search popularity change for sausage brands worldwide in August 2026?

- Richmond’s estimated Share of Search among sausage brands worldwide has gained ground for 3 months in a row, from 73.6% to 80% in August 2026.

## Month by month

| Month | Linda McCartney estimated searches | Linda McCartney Share of Search | Linda McCartney rank | Richmond estimated searches | Richmond Share of Search | Richmond rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 404K | 17.5% | 2 | 1.8M | 79.5% | 1 |
| Nov 2025 | 332K | 17.5% | 2 | 1.5M | 79.4% | 1 |
| Dec 2025 | 404K | 24.1% | 2 | 1.2M | 72.8% | 1 |
| Jan 2026 | 404K | 20.2% | 2 | 1.5M | 75.1% | 1 |
| Feb 2026 | 494K | 24.1% | 2 | 1.5M | 73.2% | 1 |
| Mar 2026 | 738K | 28.1% | 2 | 1.8M | 69.7% | 1 |
| Apr 2026 | 404K | 17.6% | 2 | 1.8M | 80% | 1 |
| May 2026 | 604K | 24.3% | 2 | 1.8M | 73.6% | 1 |
| Jun 2026 | 403K | 20.6% | 2 | 1.5M | 76.6% | 1 |
| Jul 2026 | 331K | 17.6% | 2 | 1.5M | 79.7% | 1 |
| Aug 2026 | 404K | 17.7% | 2 | 1.8M | 80% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Linda McCartney’s and Richmond’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Linda McCartney**: Measured on the search terms “linda mccartney”, “linda mccartney foods” and “lindamccartney”, summed into one figure.
- **Richmond**: Measured on the search term “richmond”.

- [Linda McCartney profile](/demand/global-en/brands/linda-mccartney)
- [Richmond profile](/demand/global-en/brands/richmond)
- [All sausage brands worldwide](/demand/global-en/categories/sausage-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Linda McCartney or Richmond?

In August 2026, Richmond had more branded searches than Linda McCartney among sausage brands worldwide. Richmond was estimated to have 1.8M branded searches compared to Linda McCartney’s 404K, and held an 80% Share of Search versus Linda McCartney’s 17.7%.

## Cite this page

Brandwave. "Linda McCartney vs Richmond: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/sausage-brands/compare/linda-mccartney-vs-richmond

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sausage-brands/compare/linda-mccartney-vs-richmond. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.