---
title: "Sausage brands: Which are searched most?"
description: "Compare the sausage brands people search for. Share of Search among Richmond, Linda McCartney, Heck, Quorn, Ginsters and Debbie & Andrew's, the sausage brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/sausage-brands"
publisher: "Brandwave"
---

# Sausage brands: Which are searched most?

Compare the sausage brands people search for. Share of Search among Richmond, Linda McCartney, Heck, Quorn, Ginsters and Debbie & Andrew's, the sausage brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Sausage brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Richmond, 80%

## Which brand is most popular in search among sausage brands worldwide?

- In August 2026, Richmond was the most searched among sausage brands worldwide, with an estimated 1.8M branded searches and 80% estimated Share of Search within this set.
- Linda McCartney is in 2nd place, 62.4 percentage points behind at 17.7% Share of Search.
- Across the 11 months ending August 2026, Richmond’s estimated Share of Search among sausage brands worldwide increased from 79.5% to 80%.
- Across the 11 months ending August 2026, Richmond’s estimated Share of Search among sausage brands worldwide peaked at 80% in August 2026 and was lowest at 69.7% in March 2026.
- Across the 11 months ending August 2026, Linda McCartney’s estimated Share of Search among sausage brands worldwide peaked at 28.1% in March 2026 and was lowest at 17.5% in October 2025.
- Across the 11 months ending August 2026, Heck’s estimated Share of Search among sausage brands worldwide peaked at 3.7% in January 2026 and was lowest at 1.5% in March 2026.
- Across the 11 months ending August 2026, Linda McCartney, Heck, Quorn, Ginsters and Debbie & Andrew's held steady: their estimated Share of Search among sausage brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Richmond vs Linda McCartney: compare search popularity](/demand/global-en/compare/linda-mccartney-vs-richmond): 80% against 17.7% Share of Search.

## How did search popularity change for sausage brands worldwide in August 2026?

- Richmond’s estimated Share of Search among sausage brands worldwide has gained ground for 3 months in a row, from 73.6% to 80% in August 2026.
- Estimated monthly branded searches for Ginsters worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026.
- Estimated monthly branded searches for Quorn worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.
- Estimated monthly branded searches for Heck worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Richmond | 80% | 1.8M | +22.0% | Richmond |
| 2 | Linda McCartney | 17.7% | 404K | +21.8% | Linda McCartney |
| 3 | Heck | 1.8% | 40.5K | 0.0% | Heck |
| 4 | Quorn | 0.35% | 8.1K | +22.7% | Quorn |
| 5 | Ginsters | 0.19% | 4.4K | 0.0% | Ginsters |
| 6 | Debbie & Andrew's | <0.01% | 10 | 0.0% | Debbie & Andrew's |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Richmond | 1.8M | 79.5% | 1 |
| Oct 2025 | Linda McCartney | 404K | 17.5% | 2 |
| Oct 2025 | Heck | 49.5K | 2.2% | 3 |
| Oct 2025 | Quorn | 12.1K | 0.53% | 4 |
| Oct 2025 | Ginsters | 6.6K | 0.29% | 5 |
| Oct 2025 | Debbie & Andrew's | 10 | <0.01% | 6 |
| Nov 2025 | Richmond | 1.5M | 79.4% | 1 |
| Nov 2025 | Linda McCartney | 332K | 17.5% | 2 |
| Nov 2025 | Heck | 40.5K | 2.1% | 3 |
| Nov 2025 | Quorn | 12.1K | 0.64% | 4 |
| Nov 2025 | Ginsters | 5.4K | 0.29% | 5 |
| Nov 2025 | Debbie & Andrew's | 10 | <0.01% | 6 |
| Dec 2025 | Richmond | 1.2M | 72.8% | 1 |
| Dec 2025 | Linda McCartney | 404K | 24.1% | 2 |
| Dec 2025 | Heck | 40.5K | 2.4% | 3 |
| Dec 2025 | Quorn | 8.1K | 0.48% | 4 |
| Dec 2025 | Ginsters | 4.4K | 0.26% | 5 |
| Dec 2025 | Debbie & Andrew's | 10 | <0.01% | 6 |
| Jan 2026 | Richmond | 1.5M | 75.1% | 1 |
| Jan 2026 | Linda McCartney | 404K | 20.2% | 2 |
| Jan 2026 | Heck | 74K | 3.7% | 3 |
| Jan 2026 | Quorn | 14.8K | 0.74% | 4 |
| Jan 2026 | Ginsters | 5.4K | 0.27% | 5 |
| Jan 2026 | Debbie & Andrew's | 10 | <0.01% | 6 |
| Feb 2026 | Richmond | 1.5M | 73.2% | 1 |
| Feb 2026 | Linda McCartney | 494K | 24.1% | 2 |
| Feb 2026 | Heck | 40.5K | 2% | 3 |
| Feb 2026 | Quorn | 9.9K | 0.48% | 4 |
| Feb 2026 | Ginsters | 5.4K | 0.26% | 5 |
| Feb 2026 | Debbie & Andrew's | 20 | <0.01% | 6 |
| Mar 2026 | Richmond | 1.8M | 69.7% | 1 |
| Mar 2026 | Linda McCartney | 738K | 28.1% | 2 |
| Mar 2026 | Heck | 40.5K | 1.5% | 3 |
| Mar 2026 | Quorn | 9.9K | 0.38% | 4 |
| Mar 2026 | Ginsters | 6.6K | 0.25% | 5 |
| Mar 2026 | Debbie & Andrew's | 20 | <0.01% | 6 |
| Apr 2026 | Richmond | 1.8M | 80% | 1 |
| Apr 2026 | Linda McCartney | 404K | 17.6% | 2 |
| Apr 2026 | Heck | 40.5K | 1.8% | 3 |
| Apr 2026 | Quorn | 8.1K | 0.35% | 4 |
| Apr 2026 | Ginsters | 6.6K | 0.29% | 5 |
| Apr 2026 | Debbie & Andrew's | 10 | <0.01% | 6 |
| May 2026 | Richmond | 1.8M | 73.6% | 1 |
| May 2026 | Linda McCartney | 604K | 24.3% | 2 |
| May 2026 | Heck | 40.5K | 1.6% | 3 |
| May 2026 | Quorn | 8.1K | 0.33% | 4 |
| May 2026 | Ginsters | 5.4K | 0.22% | 5 |
| May 2026 | Debbie & Andrew's | 10 | <0.01% | 6 |
| Jun 2026 | Richmond | 1.5M | 76.6% | 1 |
| Jun 2026 | Linda McCartney | 403K | 20.6% | 2 |
| Jun 2026 | Heck | 40.5K | 2.1% | 3 |
| Jun 2026 | Quorn | 8.1K | 0.41% | 4 |
| Jun 2026 | Ginsters | 5.4K | 0.28% | 5 |
| Jun 2026 | Debbie & Andrew's | 10 | <0.01% | 6 |
| Jul 2026 | Richmond | 1.5M | 79.7% | 1 |
| Jul 2026 | Linda McCartney | 331K | 17.6% | 2 |
| Jul 2026 | Heck | 40.5K | 2.2% | 3 |
| Jul 2026 | Quorn | 6.6K | 0.35% | 4 |
| Jul 2026 | Ginsters | 4.4K | 0.23% | 5 |
| Jul 2026 | Debbie & Andrew's | 10 | <0.01% | 6 |
| Aug 2026 | Richmond | 1.8M | 80% | 1 |
| Aug 2026 | Linda McCartney | 404K | 17.7% | 2 |
| Aug 2026 | Heck | 40.5K | 1.8% | 3 |
| Aug 2026 | Quorn | 8.1K | 0.35% | 4 |
| Aug 2026 | Ginsters | 4.4K | 0.19% | 5 |
| Aug 2026 | Debbie & Andrew's | 10 | <0.01% | 6 |
| Sep 2026 | Debbie & Andrew's | — | — | — |
| Sep 2026 | Ginsters | — | — | — |
| Sep 2026 | Heck | — | — | — |
| Sep 2026 | Linda McCartney | — | — | — |
| Sep 2026 | Quorn | — | — | — |
| Sep 2026 | Richmond | — | — | — |

## What is being compared

- **Debbie & Andrew's**: Measured on the search term “debbie and andrews”.
- **Ginsters**: Measured on the search term “ginsters”.
- **Heck**: Measured on the search term “heck”.
- **Linda McCartney**: Measured on the search terms “linda mccartney”, “linda mccartney foods” and “lindamccartney”, summed into one figure.
- **Quorn**: Measured on the search term “quorn mince”.
- **Richmond**: Measured on the search term “richmond”.

- [Debbie & Andrew's](/demand/global-en/brands/debbie-andrew-s)
- [Ginsters](/demand/global-en/brands/ginsters)
- [Heck](/demand/global-en/brands/heck)
- [Linda McCartney](/demand/global-en/brands/linda-mccartney)
- [Quorn](/demand/global-en/brands/quorn)
- [Richmond](/demand/global-en/brands/richmond)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among sausage brands worldwide?

In August 2026, Richmond was the most searched among sausage brands worldwide, with an estimated 1.8M branded searches and 80% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Sausage brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/sausage-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sausage-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.