--- title: "Sauce and condiment brands: Which are searched most?" description: "Compare the sauce and condiment brands people buy. Share of Search among Kewpie, Heinz, Kikkoman, Masterfoods and Wattie's, the sauce and condiment brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/sauce-and-condiment-brands" publisher: "Brandwave" --- # Sauce and condiment brands: Which are searched most? Compare the sauce and condiment brands people buy. Share of Search among Kewpie, Heinz, Kikkoman, Masterfoods and Wattie's, the sauce and condiment brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Sauce and condiment brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Sep 2026 - **Highest Share of Search**: Kewpie, 61.3% ## Which brand is most popular in search among sauce and condiment brands worldwide? - In September 2026, Kewpie was the most searched among sauce and condiment brands worldwide, with an estimated 368K branded searches and 61.3% estimated Share of Search within this set. - Heinz is in 2nd place, 33.8 percentage points behind at 27.5% Share of Search. - Across the 12 months ending September 2026, Kewpie’s estimated Share of Search among sauce and condiment brands worldwide increased from 52.8% to 61.3%. - Across the 12 months ending September 2026, Heinz’s estimated Share of Search among sauce and condiment brands worldwide decreased from 35.2% to 27.5%. - Across the 12 months ending September 2026, Kikkoman’s estimated Share of Search among sauce and condiment brands worldwide decreased from 10.6% to 10.1%. - Across the 12 months ending September 2026, Kewpie’s estimated Share of Search among sauce and condiment brands worldwide peaked at 64.5% in July 2026 and was lowest at 52.8% in October 2025. - Across the 12 months ending September 2026, Heinz’s estimated Share of Search among sauce and condiment brands worldwide peaked at 35.2% in October 2025 and was lowest at 23.1% in February 2026. - Across the 12 months ending September 2026, Kikkoman’s estimated Share of Search among sauce and condiment brands worldwide peaked at 12.7% in February 2026 and was lowest at 9.8% in March 2026. - Across the 12 months ending September 2026, Wattie's’ estimated Share of Search among sauce and condiment brands worldwide peaked at 2.9% in March 2026 and was lowest at 0.4% in August 2026. - Across the 12 months ending September 2026, Masterfoods and Wattie's held steady: their estimated Share of Search among sauce and condiment brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Kewpie vs Heinz: compare search popularity](/demand/global-en/compare/heinz-vs-kewpie): 61.3% against 27.5% Share of Search. - [Kewpie vs Kikkoman: compare search popularity](/demand/global-en/compare/kewpie-vs-kikkoman): 61.3% against 10.1% Share of Search. - [Heinz vs Kikkoman: compare search popularity](/demand/global-en/compare/heinz-vs-kikkoman): 27.5% against 10.1% Share of Search. ## How did search popularity change for sauce and condiment brands worldwide in September 2026? - Estimated monthly branded searches for Kewpie worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026. - Estimated monthly branded searches for Wattie's worldwide fell 19.7% over 12 measured months, from 3.6K to 2.9K in September 2026. - Estimated monthly branded searches for Heinz worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Kewpie | 61.3% | 368K | 0.0% | Kewpie | | 2 | Heinz | 27.5% | 165K | 0.0% | Heinz | | 3 | Kikkoman | 10.1% | 60.5K | 0.0% | Kikkoman | | 4 | Masterfoods | 0.73% | 4.4K | 0.0% | Masterfoods | | 5 | Wattie's | 0.48% | 2.9K | +20.3% | Wattie's | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Kewpie | 301K | 52.8% | 1 | | Oct 2025 | Heinz | 201K | 35.2% | 2 | | Oct 2025 | Kikkoman | 60.5K | 10.6% | 3 | | Oct 2025 | Masterfoods | 4.4K | 0.77% | 4 | | Oct 2025 | Wattie's | 3.6K | 0.63% | 5 | | Nov 2025 | Kewpie | 301K | 56.4% | 1 | | Nov 2025 | Heinz | 165K | 30.9% | 2 | | Nov 2025 | Kikkoman | 60.5K | 11.3% | 3 | | Nov 2025 | Masterfoods | 4.4K | 0.82% | 4 | | Nov 2025 | Wattie's | 2.9K | 0.55% | 5 | | Dec 2025 | Kewpie | 301K | 59.9% | 1 | | Dec 2025 | Heinz | 135K | 26.9% | 2 | | Dec 2025 | Kikkoman | 60.5K | 12% | 3 | | Dec 2025 | Masterfoods | 3.6K | 0.72% | 4 | | Dec 2025 | Wattie's | 2.4K | 0.48% | 5 | | Jan 2026 | Kewpie | 368K | 59.8% | 1 | | Jan 2026 | Heinz | 165K | 26.8% | 2 | | Jan 2026 | Kikkoman | 74K | 12% | 3 | | Jan 2026 | Masterfoods | 5.4K | 0.88% | 4 | | Jan 2026 | Wattie's | 2.9K | 0.47% | 5 | | Feb 2026 | Kewpie | 368K | 63% | 1 | | Feb 2026 | Heinz | 135K | 23.1% | 2 | | Feb 2026 | Kikkoman | 74K | 12.7% | 3 | | Feb 2026 | Masterfoods | 4.4K | 0.75% | 4 | | Feb 2026 | Wattie's | 2.9K | 0.5% | 5 | | Mar 2026 | Kewpie | 368K | 59.6% | 1 | | Mar 2026 | Heinz | 165K | 26.7% | 2 | | Mar 2026 | Kikkoman | 60.5K | 9.8% | 3 | | Mar 2026 | Wattie's | 18.1K | 2.9% | 4 | | Mar 2026 | Masterfoods | 5.4K | 0.88% | 5 | | Apr 2026 | Kewpie | 368K | 61.2% | 1 | | Apr 2026 | Heinz | 165K | 27.4% | 2 | | Apr 2026 | Kikkoman | 60.5K | 10.1% | 3 | | Apr 2026 | Masterfoods | 4.4K | 0.73% | 4 | | Apr 2026 | Wattie's | 3.6K | 0.6% | 5 | | May 2026 | Kewpie | 368K | 61.1% | 1 | | May 2026 | Heinz | 165K | 27.4% | 2 | | May 2026 | Kikkoman | 60.5K | 10.1% | 3 | | May 2026 | Masterfoods | 5.4K | 0.9% | 4 | | May 2026 | Wattie's | 2.9K | 0.48% | 5 | | Jun 2026 | Kewpie | 368K | 61.3% | 1 | | Jun 2026 | Heinz | 165K | 27.5% | 2 | | Jun 2026 | Kikkoman | 60.5K | 10.1% | 3 | | Jun 2026 | Masterfoods | 4.4K | 0.73% | 4 | | Jun 2026 | Wattie's | 2.9K | 0.48% | 5 | | Jul 2026 | Kewpie | 368K | 64.5% | 1 | | Jul 2026 | Heinz | 135K | 23.7% | 2 | | Jul 2026 | Kikkoman | 60.5K | 10.6% | 3 | | Jul 2026 | Masterfoods | 4.4K | 0.77% | 4 | | Jul 2026 | Wattie's | 2.4K | 0.42% | 5 | | Aug 2026 | Kewpie | 368K | 61.3% | 1 | | Aug 2026 | Heinz | 165K | 27.5% | 2 | | Aug 2026 | Kikkoman | 60.5K | 10.1% | 3 | | Aug 2026 | Masterfoods | 4.4K | 0.73% | 4 | | Aug 2026 | Wattie's | 2.4K | 0.4% | 5 | | Sep 2026 | Kewpie | 368K | 61.3% | 1 | | Sep 2026 | Heinz | 165K | 27.5% | 2 | | Sep 2026 | Kikkoman | 60.5K | 10.1% | 3 | | Sep 2026 | Masterfoods | 4.4K | 0.73% | 4 | | Sep 2026 | Wattie's | 2.9K | 0.48% | 5 | ## What is being compared - **Heinz**: Measured on the search term “heinz”. - **Kewpie**: Measured on the search term “kewpie mayo”. - **Kikkoman**: Measured on the search term “kikkoman”. - **Masterfoods**: Measured on the search term “masterfoods”. - **Wattie's**: Measured on the search terms “wattie s” and “watties”, summed into one figure. - [Heinz](/demand/global-en/brands/heinz) - [Kewpie](/demand/global-en/brands/kewpie) - [Kikkoman](/demand/global-en/brands/kikkoman) - [Masterfoods](/demand/global-en/brands/masterfoods) - [Wattie's](/demand/global-en/brands/watties) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among sauce and condiment brands worldwide? In September 2026, Kewpie was the most searched among sauce and condiment brands worldwide, with an estimated 368K branded searches and 61.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Sauce and condiment brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/sauce-and-condiment-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sauce-and-condiment-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.