---
title: "Little Tikes vs Step2: Which is more popular by branded search?"
description: "Which is more popular in search, Little Tikes or Step2? Compare estimated monthly branded-search demand and Share of Search inside the Sandpits set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/sandpits/compare/little-tikes-vs-step2"
publisher: "Brandwave"
---

# Little Tikes vs Step2: Which is more popular by branded search?

Which is more popular in search, Little Tikes or Step2? Compare estimated monthly branded-search demand and Share of Search inside the Sandpits set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Little Tikes and Step2
- **Competitive set**: Sandpits
- **Market**: Global
- **Month measured**: Aug 2026
- **Little Tikes Share of Search**: 67.9%
- **Step2 Share of Search**: 24.9%

## Which is more popular in search, Little Tikes or Step2?

- In August 2026, Little Tikes had more branded searches than Step2 among sandpits worldwide. Little Tikes was estimated to have 135K branded searches compared to Step2’s 49.5K, and held a 67.9% Share of Search versus Step2’s 24.9%.
- Little Tikes was ahead of Step2 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Little Tikes’ estimated Share of Search among sandpits worldwide moved from 72.7% to 67.9%, and its estimated monthly branded searches held steady at 135K.
- Across the 11 months ending August 2026, Step2’s estimated Share of Search among sandpits worldwide moved from 21.8% to 24.9%, and its estimated monthly branded searches moved from 40.5K to 49.5K.

## How did search popularity change for sandpits worldwide in August 2026?

- In August 2026, Little Tikes gained estimated Share of Search among sandpits worldwide, from 66.3% to 67.9%.
- In August 2026, Step2 gained estimated Share of Search among sandpits worldwide, from 24.3% to 24.9%.

## Month by month

| Month | Little Tikes estimated searches | Little Tikes Share of Search | Little Tikes rank | Step2 estimated searches | Step2 Share of Search | Step2 rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 72.7% | 1 | 40.5K | 21.8% | 2 |
| Nov 2025 | 165K | 71.8% | 1 | 49.5K | 21.5% | 2 |
| Dec 2025 | 165K | 75.2% | 1 | 40.5K | 18.5% | 2 |
| Jan 2026 | 110K | 71.8% | 1 | 33.1K | 21.6% | 2 |
| Feb 2026 | 110K | 71.4% | 1 | 33.1K | 21.5% | 2 |
| Mar 2026 | 135K | 66% | 1 | 49.5K | 24.2% | 2 |
| Apr 2026 | 135K | 60.8% | 1 | 60.5K | 27.3% | 2 |
| May 2026 | 165K | 66.6% | 1 | 60.5K | 24.4% | 2 |
| Jun 2026 | 135K | 66.6% | 1 | 49.5K | 24.4% | 2 |
| Jul 2026 | 135K | 66.3% | 1 | 49.5K | 24.3% | 2 |
| Aug 2026 | 135K | 67.9% | 1 | 49.5K | 24.9% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Little Tikes’ and Step2’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Little Tikes**: Measured on the search term “little tikes”.
- **Step2**: Measured on the search term “step2”.

- [Little Tikes profile](/demand/global-en/brands/little-tikes)
- [Step2 profile](/demand/global-en/brands/step2)
- [All sandpits worldwide](/demand/global-en/categories/sandpits): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Little Tikes or Step2?

In August 2026, Little Tikes had more branded searches than Step2 among sandpits worldwide. Little Tikes was estimated to have 135K branded searches compared to Step2’s 49.5K, and held a 67.9% Share of Search versus Step2’s 24.9%.

## Cite this page

Brandwave. "Little Tikes vs Step2: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/sandpits/compare/little-tikes-vs-step2

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sandpits/compare/little-tikes-vs-step2. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.